design guidelines - Amazon Simple Storage Service (S3)

THE

DESIGN GUIDELINES

Typography Woodstamp and Brandon Grotesque fonts can be downloaded at www.kiaorana.cookislands.travel/ brand

PRIMARY FONT

WOODSTAMP

abcdefghijkl mnopqrstuvwxz BODY COPY

Brandon Grotesque

ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxz 1234567890

Ni’o mango motif The Key messages of the Kia Orana Values should have the Ni’o mango either at the top & bottom or left/right hand side. The flat sides towards the message (ie ‘teeth out’) Use only the primary/secondary swatch colours or alternately use white.

MORE THAN HELLO say

say

www.kiaorana.cookislands.travel KiaOranaCookIslands

These are available on-line in eps and PSD files at www.kiaorana.cookislands.travel/brand

MORE WHEN YOU MEAN

say

THANK YOU say

In our language Meitaki means so much more than simply thank you. It means everything is good and well, it shares how happy we feel. Meitaki is the sound of our Cook Island spirit People travel here from all over the world to experience the real Cook Islands and Cook Islanders proudly welcome all guests to their island home. Visitors may come for the warmth of our sun, but they remember the warmth of our people forever. So don’t just say hello. Show your mana. Say ‘Kia Orana’. Be part of the kia orana spirit at www.kiaorana.cookislands.travel KiaOranaCookIslands

shining. People travel here from all over the world to experience the Cook Islands and we depend on tourism to provide for our way of life. Visitors may come for the warmth of our sun, but they remember the warmth of our people forever. So don’t just say thank you, say Meitaki. Be part of the kia orana spirit at www.kiaorana.cookislands.travel KiaOranaCookIslands

MORE THAN HELLO mEAns

TEXT GRADIENT +/-90º angle

I’m so proud to sing to our visitors because of how it makes them feel welcome. Our

The ‘Kia Orana’ motif makes up the top third of the full Kia Orana Values motif.

Kia Orana spirit means so much more than just saying hello. Kia Orana tells our guests they’ve arrived somewhere special, like nowhere else. There’s only one place in the

50% M=75 Y=100

world they’ll hear ‘Kia Orana’ and its worth crossing vast oceans to visit. Because visitors may come for the warmth of our sun, but they remember the warmth of our people forever.

White

Our way of life depends on tourism and we all have a part to play. I’ve sung to almost every visitor arriving here for the last 35 years. You can simply start by saying more than hello, Show your Mana, say Kia Orana. Be part of the kia orana spirit at www.kiaorana.cookislands.travel

87%

KiaOranaCookIslands

Kia Orana motif placed is always veritcal. Primarily used at the bottom of print collateral (but not limited to this)

v

White motif with 20% transparency

MOTIF USE

SWATCH COLOURS

X X

C=0 M=75 Y=100 K=0 R=242 G=101 B=34 C=0 M=30 Y=100 K=0 R=253 G=185 B=18

MORE WHEN YOU MEAN

Meitaki


Means

say

THANK YOU say

The ‘Meitaki’ motif makes up the middle of the full Kia Orana Values motif.

50% M=70

In our language Meitaki means so much more than simply thank you. It means everything is good and well, it shares how happy we feel. Meitaki is the sound of our Cook Island spirit

White

shining. People travel here from all over the world to experience the Cook Islands and we depend on tourism to provide for our way of life. Visitors may come for the warmth of our sun, but they remember the warmth of our people forever. So don’t just say thank you, say Meitaki.

87%

Be part of the kia orana spirit at www.kiaorana.cookislands.travel KiaOranaCookIslands

Meitaki Motif placed is either horizontal or as a corner sash


MOTIF USE

SWATCH COLOURS

As a corner sash

X

Vertical? Kare :)

C=0 M=75 Y=100 K=0 R=71 G=0 B=60 C=0 M=70 Y=0K=0 R=241 G=115 B=172

Mana TIaki Motif placed is only to be placed horizontally to ensure vaka is vertical.

Mana Tiaki

We ARE ALL PROUD

GUARDIANS OF THESE ISLANDS

our


Kia Orana, I’m Pa. Sharing all our natural overwhelmed. Not only by its great beauty,

The ‘Mana Tiaki’ motif makes up the bottom third of the full Kia Orana Values motif.

but by our great responsibility to look after our island home for all present and future Cook Islanders. Mana Tiaki means we are all proud guardians of these islands. Its up to us to protect the home that nourishes and protects us. I’m so grateful for the chance to pass it on in good condition, it gives me more than I ever could in return. As I walk across our island everyday, I tread softly. For people travel from all over the world to experience the Cook Islands. Their awe and amazement at our nature is as irreplaceable as the environment itself. Be part of the kia orana spirit at www.kiaorana.cookislands.travel

CULTURE our

wonders under the heavens with visitors, I’m

White

50% C=0 M=30 Y=100 K=0

ENVIRONMENT our

RESPONSIBILITY

KiaOranaCookIslands

87%


MOTIF USE Only use Horizontally

SWATCH COLOURS C=0 M=75 Y=100 K=0 R=71 G=0 B=60 C=0 M=30 Y=100 K=0 R=241 G=115 B=172

Kia Orana Values Sample work WE

PROTECT WHAT IS PRICELESS

OF

PARADISE Be part of the kia orana spirit at

www.kiaorana.cookislands.travel KiaOranaCookIslands

tHank you MAKE IT

meitaki Kia Orana Service course

THE

WARM WELCOME

When you say

Keep your

FREE Two day Customer Service training course on offer at CITTI, Faculty of Hospitality and Services, Ngatangiia from 9.00am – 2.00pm Cost: Free of charge For more information contact Michelle WilliamsMitchell on 22628 Ext 7 or email [email protected]

KIA ORANA (MAY YOU LIVE A LONG AND FULFILLING LIFE) KIA ORANA IS BOTH A BLESSING AND A WISH FOR GOOD FORTUNE. KIA ORANA COMMUNICATES THE ESSENCE OF OUR PEOPLE AND ISLANDS. THE KIA ORANA VALUES CAPTURE THIS ESSENCE AND REFLECT OUR ASPIRATIONS FOR OUR ISLANDS. OUR VISITORS WILL SHARE POSITIVE EXPERIENCES OF OUR KIA ORANA VALUES WITH THE WORLD.

THE

Be part of the Kia Orana Spirit visit www.kiaorana.cookislands.travel KiaOranaCookIslands

We ARE ALL PROUD

GUARDIANS OF THESE ISLANDS www.kiaorana.cookislands.travel

KiaOranaCookIslands

www.kiaorana.cookislands.travel