Design in Innovation Paul Mason Deputy Director, Research & Chief Scientific Advisor, Innovate UK

DESIGN IN INNOVATION Find our strategy at www.innovateuk.gov.uk

REALITY CHECK People don’t buy technology; they buy what technology does for them.

Sure, it’s clever... But what’s it for?

STARTING WITH AN IDEA

Assumptions

Idea

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Develop & deliver

Try again

USING EARLY-STAGE DESIGN

Early-stage Design

•  What’s the real problem? •  Who are the customers? •  What makes them tick? •  Are things likely to change?

Better idea

Develop & deliver

UK DESIGN CAPABILITY •  Design’s contribution to the UK economy is £71.7bn, equivalent to 7.2% of UK total GVA. •  1.6 million people are employed in the UK design economy. •  580,000 of those in design businesses and 1 million in design roles across other sectors.

THE VALUE OF DESIGN TO BUSINESS For every £1 invested in design, businesses could achieve: •  £20 in increased revenues •  a £4 increase in net operating profit •  and £5 in increased exports.

OUR STRATEGY • 

Advocate and raise awareness of design in innovation.

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Bring together design and technology communities, both nationally and locally.

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Fund early-stage 'design foundations' activity in priority areas, inspiring better ideas for development.

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Invest in design across our portfolio as an allowable cost within collaborative funded projects.

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Support knowledge sharing and capability building in design including through KTPs and secondments.