設計管理:設計研究及品牌管理專業證書 Professional Certificate in Design Management:
Design Research & Branding (3rd intake) For professionals aiming to be in management and leadership roles as well as for entrepreneurs
Guest Speaker: Michael Miller Yu CEO & Creative Director, Creation House
Hong Kong Design Institute (HKDI) 3 King Ling Road, Tiu Keng Leng, Tseung Kwan O, NT, HK (Tiu Keng Leng MTR Station Exit A2) [email protected]
Enquiry 3928 2777
Course Outline M4: Creative Team Management (30 hours) ‧ Characteristics of creative team ‧ Recruitment of creative talents ‧ Conflict management and project relationship ‧ Creative management for creative team Lecturer Candy Tam Start Date 2015 Oct 8, 10, 15, 17, 24, 29, 31 Nov 5, 7, 12 M5: Quality Design Management (30 hours) ‧ Basic Quality management theories and practices ‧ Quality design planning and workflows ‧ Practicing quality management for design Lecturer Alan Poon Start Date 2015 Dec 5, 12, 19 2016 Jan 7, 9, 14, 16, 21, 23, 28 M6: Research for Design Thinking (30 hours) ‧ Identifying the research questions for design thinking ‧ Practicing research for new ideas ‧ Planning of visual research & data analysis ‧ Evaluation for better design Lecturer Bernard Suen Start Date 2016 Feb 18, 20 ,25, 27 Mar 3, 5, 10, 12, 17, 19 M7: Marketing Strategy for International Brands (30 hours) ‧ InterBrand and marketing strategy ‧ Application of online and offline marketing ‧ Online demographic research ‧ Creation of Global Brand Lecturer Monica Au Start Date 2016 Apr 14, 16, 21, 23, 28, 30 May 5, 7, 12, 19
Time Venue Full PC
Thu (7-10pm) & Sat (2-5pm) IVE (Morrison Hill) / PEAK, Wan Chai HK$18,000 HK$16,200 (Early bird deadline: 2015 Sep 8) Single Module HK$4,500 Language English (supplemented by Cantonese if required) The attendance requirement is 70%
Candy Tam Candy has close to 30 years experience in advertising, public relations, publishing and design industry. She held key positions in Hill & Knowlton, Ogilvy & Mather and RedWorks Hong Kong (a subsidiary of WPP Group), including board member at Ogilvy & Mather. Candy is keenly interested in social services in innovation, design education, social enterprise, etc. and serve on many public bodies including Hong Kong Trade Development Council, Create Hong Kong, Trade and Industry Department, Home Affairs Bureau, Vocation Training Council and Red Cross. She is currently a board member of Hong Kong Quality Assurance Agency.
Alan Poon Alan is the Director of Company, He has with over 20 years of experience in business development, training, consultancy and managerial work in areas of product development, quality and brand management. His clients include Giordano, Macau SAR Government, Sime Darby and Kabushikigaisha.
Bernard Suen Bernard has over 20 years of consulting and management experiences working with different domestic, PRC and international corporations, and leading team in design. Bernard has also developed and taught courses in new media entrepreneurship and product development, design thinking and research, brand management and experience in information architecture, interaction design, narrative prototyping and business model.
Monica Au Monica has over 20 years’ experience in the branding practice. Prior to her present role as director of JCI, a branding hub consists of seasoned creative talents, she was the Managing Director of Landor Associates’ Hong Kong office overseeing the company’s operation and growth in south China, Taiwan and IndoChina. Her branding and design expertise had resulted in numerous successful projects for international brands such CitiBank, Danone, P&G, HSBC, Midea, China Union Pay, Tsingtao, Nestéa, and Philip Morris.
Student will be award with a Professional Diploma in Design Management upon successful completion of this Professional Certificate and