valuable insights on planning and hosting your next webinar. Learn more at ... generation solutions and a webinar conten
Insights from the BrightTALK 2017 Benchmark Report
5 Ways to Make Your
Webinar a Blockbuster
1
Acquire leads from BrightTALK audience
36%
Average live attendance rate of webinar pre-registrants Kinepolis Madrid, a massive cinema complex in Spain, has a total seating capacity of 9,200. BrightTALK’s 6 million total audience in 2016 would have filled up every seat 652 times.
2
Engage audience at the right time
Thursday 11am, EST Time of day with highest views
Day of week with highest live attendance
In 2011, Harry Potter and the Deathly Hollows Part 2 drew $43.5 million for its midnight showings.1 We’re hardly recommending a midnight viewing time for a webinar, but we do advise finding a day that’s less filled with webinars and starting before noon, EST.
3
Add content to increase leads
6-20
generate
>1,400 # of subscribers
Assets in your channel
With every release of The Lord of the Rings, the audience size and ticket revenue increased. Similarly, your leads will increase as you publish more content. BrightTALK customers on average increase their number of leads 23% when they increase content 10%.
4
Get feedback from audience
69,546 Respond to polls
Wonder Woman, a top grossing film in 2017, earned a very popular 7.6/10 average rating on Rotten Tomatoes. Engaging with your audience through downloads and polls pushes audience ratings higher.
5
Prepare for instant on-demand
69%
Viewers watch on-demand content Star Wars: The Force Awakens opened worldwide in 2015 to $529 million in gross ticket sales. Sales increased 400 percent, ultimately grossing $2.068 billion.2 Like a great movie, your viewership will continue to increase with on-demand views.
DID YOU KNOW?
6+ million
professionals learning and growing on BrightTALK
70,000+
webinars created on BrightTALK platform
14,608
webinars published in 2016
803,816 hours of content viewed in 2016
Download the BrightTALK 2017 Benchmark Report for more valuable insights on planning and hosting your next webinar. Learn more at business.brighttalk.com
Partner with BrightTALK BrightTALK brings businesses and professionals together to learn and grow by delivering innovative demandgeneration solutions and a webinar content platform. We’ve reinvented how professionals discover content to drive better business decisions, while offering B2B marketers a path to acquire the right audiences using cutting-edge artificial intelligence and machine learning technologies. 1. Top 20 Midnight Box-Office Records, Los Angeles Times, collected from Hollywood.com, Box Office Mojo
2. Box Office Mojo, www.boxofficemojo.com
© 2017 BrightTALK
