Die HUGO BOSS AG auf einen Blick

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Board since January 15,. 2010. Bernd Hake. Chief Sales Officer. (CSO). Responsible for Sales and. Own Retail. Member of
at one glance The 1924 founded HUGO BOSS Group with its headquarters in Metzingen is one of the world market leaders in the premium and luxury segment of the apparel market. The Group focuses on developing and marketing high-end women’s and men’s fashion and accessories. → Learn more

HUGO BOSS growth strategy 2020

Managing Board Mark Langer Chief Executive Officer (CEO)

Ongoing digitization of business model

Responsible for Finance & Controlling, Investor Relations, Legal, Compliance & Risk Management, IT, Logistics, Human Resources, Director for Labor Relations Member of the Managing Board since January 15, 2010

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13,764 employees worldwide

59% female

73%

41%

Europe

male Average age

13% America

14%

Bernd Hake Chief Sales Officer (CSO) Responsible for Sales and Own Retail Member of the Managing Board since March 1, 2016

Ingo Wilts Chief Brand Officer (CBO)

35 Responsible for Brand and Creative Management

Asia/Pacific

Member of the Managing Board since August 15, 2016 as of 31.12.2015

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Sport & Cultural Sponsorship

at one glance Financial highlights Jan. – Sep. 2016

5-Year-Overview in EUR million

Sales

2015

2014

2013

2012

2011

9M 2015

9M 2016

+/in %

2,808.7

2,571.6

2,432.1

2,345.9

2,058.8

2,058.7

1.967.7

-4%

EBITDA before special items

594.1

590.8

564.7

528.1

469.5

422.9

345.7

-18%

Net income attributable to shareholders

319.3

333.3

329

306.5

284.9

234.6

130.2

-45%

Earnings per ordinary share (in EUR)

4.63

4.83

4.77

4.44

4.12

3.40

1.89

-44%

Dividend per ordinary share (in EUR)

3.62

3.62

3.34

3.12

2.88

Formula 1

Golf Number of own retail stores 2016

Outlook 2016

• • •

430

Total:

Sales expected to decrease between 0% and 3% in the full year 2016

(as of 31.12.2015)

Europe: Americas: Asia/Pacific:

Full year EBITDA before special items expected to decline between 17% and 23%

194 93 157

+11 +1 +2

444

+14

Sailing

The gross profit margin should remain stable overall in 2016. Total: (as of 30.09.2016)

Sales by distribution channel 2015

Sales by region 2015 Licenses: 2% (2014: 2%) Asia/Pacific: 14% (2014: 14%)

Americas: 24% (2014: 23%)

Europe: 60% (2014: 61%)

Shareholder structure PFC S.r.l. / Zignago Holding S.p.a.: 10 %

Licenses: 2% (2014: 2%)

Retail: 60% (2014: 57%)

Wholesale: 38% (2014: 41%)

Sourcing by region 2015

Football

North Africa: 5% Americas: 3% (2014: 4%) (2014: 5%) Western Europe: 11% (2014: 11%)

HUGO BOSS Prize

Asia: 35% (2014: 33%) 80% third party production 20% own production

Eastern Europe: 46% (2014: 47%)

Share price performance 30.09.2015 – 30.09.2016

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Contact HUGO BOSS AG Dieselstraße 12 72555 Metzingen Deutschland

Own share: 2%

Dennis Weber Frank Böhme Laura Hennig Investor Relations +49 (0) 7123 94-80903

Freefloat: 88 %

Investor-Relations @hugoboss.com

13.06.2016 AsAsofof13.06.2016

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