Digital Advertising Vans - Smart-Route Advertising

Accountability and Tracking. GPS Tracking - Geo Fencing. Track your campaign vehicle(s) live from your Smartphone. Receive alerts when it enters an area of ...
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Information & Guidelines

www.Smart-Route.co.uk

Digital Advertising Vans in Central London How working with us can benet your Business, Brand or Organisation

Help and Support: Help and Support:

[email protected]

020 8242 1848 0203 693 3923

January 2016 January 2016

Information & Guidelines

www.Smart-Route.co.uk

Oxford Street, London, 8:00pm Consistently capture attention and boost awareness of your Business, Brand, Company or Organisation

About Us Smart Route Advertising is a new and growing Digital Out of Home (DOOH) advertising company We use 3-Screened Dedicated Advertising Vans to deliver advertisers messages to audiences in the heart of London. With the DOOH advertising industry predicted to grow between now and 2020, we wanted to design a Digital Outdoor Advertising platform that is INNOVATIVE AND EFFECTIVE whilst at the same time AFFORDABLE and BENEFICIAL even to small businesses.

It is widely recognised that Digital Outdoor Advertising can make a powerful contribution to a businesses marketing efforts, So with this is mind we wanted to design a Digital Outdoor platform that could be integrated into an advertisers general marketing plan and utilised on a regular basis. Given the LOW COST - HIGH RETURN ratio of our platform and favourable pricing structure, advertising with Smart-Route is a powerful addition to many business's marketing portfolio.

Help and Support:

[email protected] or

0203 693 3923

Information & Guidelines

www.Smart-Route.co.uk

Oxford Street, London

All of the busiest streets in Central London; we deliver your advert to a previously unreachable audience

Did You Know? 28% of consumers

Each of our vehicles will display your message to approx 20,000 people per day

search for more information after seeing a Digital Outdoor Advert

slow moving trafc creates a “captive audience” meaning better absorption & retention rates of your message.

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Our unique advertising platform means a signicant return on investment (ROI) for advertisers. Help and Support:

[email protected]

0203 693 3923

Our vehicles are equipped with directional HD Audio, Audio + Visual = 2x impression!

We continually update our routes to offer advertisers the most effective campaign and maximum exposure.

Information & Guidelines

www.Smart-Route.co.uk

AREAS COVERED INCLUDE

Oxford Street Covent Garden Leicester Square Regent Street The Strand Soho As well as these main routes, we also cover the densely populated side and back roads, penetrating these heavy footfall areas and delivering your message to audiences that were traditionally HARD TO REACH! Help and Support:

[email protected]

0203 693 3923

Information & Guidelines

www.Smart-Route.co.uk Example of Previous Suitable Adverts

Main Image

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Call to Action

Main Image

Help and Support:

[email protected]

020 8242 0203 693 3923 1848

Call to Action

Information & Guidelines

www.Smart-Route.co.uk

WHAT OUR CLIENTS SAY

Smart Route Advertising provided us a very visible campaign over the Christmas period. As a smaller company, had it not been for Smart Route; our advertising budget would never have afforded us the possibility to reach consumers in the centre of London. Having our message delivered in the West-End was extremeley beneficial for us, Thank you Smart Route Advertising!

[5 STARS]

[5 STARS]

Our campaign with Smart Route Advertising allowed us to communicate 'Real-Time' information coupled with rich content to consumer audiences. The ability to do this in an outdoor environment is a unique and effective element. They were competent and professional, we look forward to using their platform in the future.

OUR CLIENTS INCLUDE

Help and Support:

[email protected]

0203 693 3923

Information & Guidelines

www.Smart-Route.co.uk

Accountability and Tracking

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GPS Tracking - Geo Fencing Track your campaign vehicle(s) live from your Smartphone Receive alerts when it enters an area of your choice.

E-Mail Reporting Receive service reports daily/weekly or whenever suits you. Total miles, average speed, road names and more as a *.pdf. .

Proof of Delivery (POD) Reports POD reports prove every pound spent by cataloguing and listing each and every time your advert is played and the duration.

Campaign Video Footage Our vehicles are equipped with eye level cameras, and record the whole campaign in High Denition for audit requests.

Help and Support:

[email protected]

020 8242 0203 693 3923 1848

Information & Guidelines

www.Smart-Route.co.uk

Gallery Image

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Oxford Street, London

Help and Support:

[email protected]

020 8242 0203 693 3923 1848

Information & Guidelines

www.Smart-Route.co.uk

Audience Impressions

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Help and Support:

[email protected]

020 8242 0203 693 3923 1848

Information & Guidelines

www.Smart-Route.co.uk

Audience Impressions

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Help and Support:

[email protected]

020 8242 0203 693 3923 1848

Information & Guidelines

www.Smart-Route.co.uk

Cost & Return

1 Week Campaign 4,900 Advert Plays Seen by 170k people (apprx)

E-mail Reports Unlimited Amendments Live GPS Tracking

PRICE: £199

Call Today to nd out more

Cost Per Vehicle

0203 693 3923 Your Advert Quick Points Adverts are played for 10 seconds once per minute Advert can be Video or Image, with or without audio Advertisers can have different adverts for different days We can assist in designing an advert if you do not have one Your advert will be rotated with 5 other’s in the space of 1 minute.

Advert can contain live information e.g Social Media Feed etc. Help and Support:

[email protected]

0203 693 3923

Information & Guidelines

www.Smart-Route.co.uk Advert Design & Canvas Size

1217 mm

Use all available space When designing your Advert

686 mm

No bleeds, crops or margins required. We recommend using all the available canvas

Our High Bright screens will broadcast the advert over 90 Metres all directions

Key Points Screen Size:

1.4 Metres Diagonal

Aspect Ratio:

16:9 .

Static Formats:

*.bmp *.png *.jpg * *.gif

Video Formats:

*.avi *.mpeg-4 *.swf *.pps

Use Large Clear Bold fonts where possible Contact information should be clear Video content should not contain strobe or dazzling effects. (We may request artwork original le formats to make functional changes)

Help and Support:

[email protected]

020 8242 0203 693 3923 1848