Customers assemble digital products and services to meet their needs.
01
0 00
10
0www. 11 01
Digital customer experience Digitize end-to-end customer experience. Digitize products and services as part of the value ecosystem.
Web 0 11 10
Create trusted machines. 00
11
11
01
STORE
00
10
STORE
10 10 0 0 10 0 10 0 110 Suppliers
00
10 10 0 0 10 0 10 0 110 Digital services
Retailers
01
11
10
10
01
0 Drive rapid customer-centric innovation. Source enhanced operational capabilities within a dynamic ecosystem.
Digital operational excellence
Sales
R&D
Marketing
01
1
0 01
11
0 10
1
Companies need to participate in ecosystems to deliver value to customers. BT
The business’ dynamic ecosystem of value Source: "The Future Of Business Is Digital" by Nigel Fenwick & Martin Gill Copyright 2014 Forrester Research Data source: Forrester/Russell Reynolds 2014 Digital Business Online Survey For more info on digital business: http://j.mp/FORRDigital