Digital business 2014 - Forrester Blogs

2 downloads 193 Views 938KB Size Report
company has a digital strategy. 73% have the right people digital strategy. 21%. 14% have the process to execute digital
Digital Business 2014: Awareness does not equal preparedness of executives believe functional units in their businesses

73%

68%

of executives believe their company has a

21%

act as barriers

to digital strategy execution

digital strategy

of CEOs set a clear digital

vision

21% have the

people

19%

14%

15%

right have the

digital strategy

process to execute

have the

digital strategy

right technology

have the

skills & capabilities to execute digital strategy

to execute their digital strategy

Linear value chains give way to dynamic ecosystems of value The customer’s dynamic ecosystem of value Applications

0

11

01

0 01

0 11

1 00

1

0

1 10

0 0 1 Digital 1 1

products

STORE

0 Product 1 experiences 0 0

0 0 10 0 0 10 0 10 0 0 10 10 10 10 10 0 10 0 0 0 10 10 10 0 10 0 0 10

Customers assemble digital products and services to meet their needs.

01

0 00

10

0www. 11 01

Digital customer experience Digitize end-to-end customer experience. Digitize products and services as part of the value ecosystem.

Web 0 11 10

Create trusted machines. 00

11

11

01

STORE

00

10

STORE

10 10 0 0 10 0 10 0 110 Suppliers

00

10 10 0 0 10 0 10 0 110 Digital services

Retailers

01

11

10

10

01

0 Drive rapid customer-centric innovation. Source enhanced operational capabilities within a dynamic ecosystem.

Digital operational excellence

Sales

R&D

Marketing

01

1

0 01

11

0 10

1

Companies need to participate in ecosystems to deliver value to customers. BT

The business’ dynamic ecosystem of value Source: "The Future Of Business Is Digital" by Nigel Fenwick & Martin Gill Copyright 2014 Forrester Research Data source: Forrester/Russell Reynolds 2014 Digital Business Online Survey For more info on digital business: http://j.mp/FORRDigital