Digital Marketing Brief Template - AdHang

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with the very best and most advanced marketing system, comprehensive and robust set of latest technologies and tools. Ph
Digital Marketing Brief Template By

Digital Marketing Brief Template by Adhang.com

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About Adhang.com Adhang.com is a world-class Africa’s no 1 online advertising agency based in Nigeria, manned by some of the biggest digital advertising monetization, optimization and targeting experts in the industry, armed with the very best and most advanced marketing system, comprehensive and robust set of latest technologies and tools. Phone: +2348034283159 E-mail: [email protected] Website: www.adhang.com Office: D 07 Century mall, St.Patrick's junction, Ojo, Alaba international market, Lagos, Nigeria.

Digital Marketing Brief Template by Adhang.com

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Introduction This digital marketing brief template is to foster understanding between you and Adhang.com. it guides Adhang.com in planning and executing your digital marketing/Advertising campaigns. It helps AdHang to understand everything about your online digital advertising need. Fill in the fields and also add any further detail you consider important for effective advertising of your company’s products/services or brand. This will serve as blue print AdHang’s teams will use to strategize and achieve your goals. Type all responses on a separate document to accommodate your details.

Digital Marketing Brief Template by Adhang.com

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Company's Contact Details Contact person:-------------------------Country:-------------------------Phone:-------------------------Company’s name:------------------------Address:-----------------------------Contact person’s email:------------------

Digital Marketing Brief Template by Adhang.com

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Company’s Background And Mission This is about the company/business, and where you introduce the project to the AdHang’s team. e.g. XYZ about us; promoting existing products/services or is launching a new line of product, to help do this, that, now, then.... ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Digital Marketing Brief Template by Adhang.com

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Service/Product’s Name e.g. 1. Dynamo Delay Spray 2. Consultancy 3. Toyota Camry 

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Digital Marketing Brief Template by Adhang.com

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Personas And Target Country: Target audiences e.g. Web users, women, youth, distributors, companies executives, etc. The more specific the better. For example companies executives could be chief operating officers, or vice presidents, or purchasing managers; women could be single or married, and at what age bracket and so on. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

And Where are they? e.g. Nigeria, Ghana, entire Africa’s continent , etc. 

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Digital Marketing Brief Template by Adhang.com

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Objectives: e.g. awareness, educating the target audience, customer acquisition and retention, introduce new product to the market, fill a form on your website, etc. 

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Digital Marketing Brief Template by Adhang.com

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Reasons Why: 

e.i. what are the most compelling reasons to believe, to try, to buy, visit or subscribe?



List the rational and emotional reasons for end users or target audience to believe what you say, to try the product, to buy the service. Include all major copy points and list them in order of relative importance to the consumer, end user or target audience.

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Digital Marketing Brief Template by Adhang.com

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Customers/Target Audience Benefits —————————————————————————————————————— —————————————————————————————————————— —————————————————————————————————————— —————————————————————————————————————— —————————————————————————————————————— —————————————————————————————————————— —————————————————————————————————————— —————————————————————————————————————— ——————————————————————————————————————

Digital Marketing Brief Template by Adhang.com

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What is Adhang’s Plan You Chose? e.g. Premium, Enterprise, Economy; otherwise list the channels/platforms:

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Digital Marketing Brief Template by Adhang.com

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Duration And Campaigns Starting Date: e.g. continuity or starting from xy date to xy date.

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And Campaigns starting date ——————————————————

Digital Marketing Brief Template by Adhang.com

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Goal: e.g. get 100 subscribers, 1000 inquiries, 50% increase in sales from xy date to xy date, download 5000 software, etc. —————————————————————————————————————— —————————————————————————————————————— —————————————————————————————————————— ——————————————————————————————————————

Digital Marketing Brief Template by Adhang.com

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Advertising Tone: e.g. Leading brand, Trustworthy, Comfortable, Reliable, Latest, Innovative, etc. —————————————————————————————————————— —————————————————————————————————————— —————————————————————————————————————— ——————————————————————————————————————

Digital Marketing Brief Template by Adhang.com

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Website Address And Landing Page Link(s) Here put web address for this project and landing page(s) link of a given product or service where consumer/target audience will be sent to. e.g. Website www.adhang.com e.g. Landing page 1 www.adhang.com/plans Landing page 2 www.adhang.com/ebooks/ ——————————————————————————————————————————————————— ——————————————————————————————————————————————————— ——————————————————————————————————————————————————— ——————————————————————————————————————————————————— ——————————————————————————————————————————————————— ———————————————————————————————————————————————————

Digital Marketing Brief Template by Adhang.com

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Competitors: e.g. List at least three competitors and their websites. —————————————————————————————————————— —————————————————————————————————————— ——————————————————————————————————————

Digital Marketing Brief Template by Adhang.com

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What Else Might Help AdHang’s Creative Team: ——————————————————————————————————————————— ——————————————————————————————————————————— ——————————————————————————————————————————— ——————————————————————————————————————————— ——————————————————————————————————————————— ——————————————————————————————————————————— ——————————————————————————————————————————— ——————————————————————————————————————————— ——————————————————————————————————————————— ———————————————————————————————————————————

If you have them: Include your logo, real product images, picture(s) that exemplify the end result, tagline(s), quotes, customers insights , attention drawing text and so on. Forward all to email: [email protected] Digital Marketing Brief Template by Adhang.com

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