Digital Marketing For Business in Nigeria - AdHang [PDF]

Digital Marketing For Business in Nigeria By

Smart digital marketing agency

E-book Digital Marketing for Business in Nigeria, Market Business Online

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Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

E-book title Table of contents Legal and disclaimer notice Introduction What are your digital marketing objectives? What are your digital marketing goals? Who will carry out your digital marketing, agency or in-house? You need a digital marketing strategy What are your digital marketing tactics? Content marketing Search engine marketing Online display ads Mobile marketing Social media marketing Choose right channels and platforms Monitor your digital marketing campaigns Analyze Evaluate and measure About us E-books by Adhang.com


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Legal and disclaimer notice You are free to share this ebook to friends, fans, colleagues, followers etc. You are free to put this ebook in your news letters or add it to your membership website or system be it free or paid. You are free to distribute the ebook. You are not permitted to change “About us detail”, edit or insert link in this ebook. This ebook is for information purpose and not intended for legal advise and you are to consult your legal adviser. We have good intention of writing this ebook, however, we cannot be reliable for any misinterpretation or action you take as a result of using this ebook, you are to consult your consultant.


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The e-book introduction It’s no longer news that internet as medium has come to stay and enhances our lives by enabling us to do various things conveniently including buying and selling using various devices. In this digital marketing for business in Nigeria, you will learn how to market business online in Nigeria to Nigerians and any group of people in the world. This e-book breaks down what it takes to run successful digital marketing for business in Nigeria: all the general angles needed for an effective digital marketing. Now, let us hit the ground running. E-book Digital Marketing for Business in Nigeria, Market Business Online

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What are your digital marketing objectives? To market your business to Nigerians online you need to have an objective (s) of what you want to accomplish with your business digital marketing. This will enable you concentrate your online business marketing effort to Nigerians on what matters to you at a given stage of your business circle. Your digital marketing objectives for your business can be to create awareness, increase sales, educate your target audience, establish your business as an expert in the industry etc E-book Digital Marketing for Business in Nigeria, Market Business Online

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What are your digital marketing goals? After the objectives you need to set a business digital marketing goals which could be your key performance indicators, it helps you to have a clear measure of your digital marketing activities. Your goal can be to make %percentage of sales in 90days, have %percentage number of users fill form online in 30 days etc. You choose what your key performance indicators are. It’s important you set reasonable goals especially if you’re just starting your digital marketing for your business in Nigeria or have aggressive competitors. E-book Digital Marketing for Business in Nigeria, Market Business Online

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Who will carry out your digital marketing, agency or in-house? When you’re clear on what you want to achieve with your digital marketing effort, next is to choose whether to use Adhang.com a digital marketing agency in Nigeria. Or if you don’t have competitors you can do it yourself if you have the expertise, time and tools because if you have competitors chances they’re using digital marketing agency which will definitely outshine you. E-book Digital Marketing for Business in Nigeria, Market Business Online

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You need a digital marketing strategy You need to have digital marketing strategy, it will enable you to achieve your objectives you set above for your business digital Marketing. The digital marketing strategies for your business should incorporate five components of online digital marketing such as content marketing, search engine marketing, online display ads, social media marketing and mobile marketing. Adhang.com plans have all these components in its packages. E-book Digital Marketing for Business in Nigeria, Market Business Online

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What is your digital marketing tactics? Having set up your digital marketing strategy for the business, what to look at in business digital marketing are tactics to use for strategies above to reach Nigerians i.e. your customers, clients or target users of your product or service. In using online digital marketing components above tactics to employ include:


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Content marketing In content market it can be: • Sale’s article, this will be posted in tens of Nigerians forums that allow sales article at their advert section eg www.cokoye.com (make sure you post at the advert section otherwise moderators will delete it). • Your business review by bloggers, there’re a lot of bloggers out there who can review your business in their blogs. • Educative article about the industry in general and publish it on over hundreds of online article directories (put 1 or 2 of your business website link in the article before sending it out). • Press release about your Nigerian business and have it distributed to hundreds of online press release publishing platforms. • Well design slide presentation of your business with pictures and post it in tens of slide sharing websites. • Video creation about your business, your sale’s person or hire online spokesperson as sales person in the video and distribute it in tens of video sharing platforms E-book Digital Marketing for Business in Nigeria, Market Business Online

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Search Engine marketing In search engine marketing this can be: • Displaying your advert by the side of searches Nigerian people type in various search engines across Nigeria, your display search engine ads appears whenever people type keywords related to your business, service or product you offer. You need a good ads copywriting skill to write an effective and “call to action” advert message that people can click whenever it displays in search engine. • There is also an organic search aspect of search engine marketing but paid “display ads” above gets you hit the ground running immediately without waiting for the search engines to index and rank your business page or content.


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Online display ads Online display ads can be in form of: • Banners in different sizes, text ads, images and you pay to display it to thousands of websites in Nigeria to give your business a great coverage e.g. www.cokoye.com banner ads allows you to pay for banners that will be displaying all over the forum. • Using display advert networks, advert displaying networks do have in their networks thousands of web pages targeted at Nigerians internet users, this will be great for your business to reach maximum number of people for your business in Nigeria. E-book Digital Marketing for Business in Nigeria, Market Business Online

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Mobile marketing The mobile marketing, it can be: • Optimizing your landing page for mobile friendly devices. • Having a responsive web design. • Building mobile ads banners in different sizes. • Displaying advert in targeted at mini devices users such as tablets, mobile phone etc. E-book Digital Marketing for Business in Nigeria, Market Business Online

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Social media marketing In social media marketing it can be: • Content sponsorship. • Social networking display ads sponsor where your banners will be displaying to millions of Nigerians in social media websites. Again, remember that Adhang.com can help you do all these and many more as it’s included in its plans here E-book Digital Marketing for Business in Nigeria, Market Business Online

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Choose right channels and platforms In applying the above tactics, depends on your type of business you have to incorporate the right channels and platforms as part of tactics for them to be effective. Because you can’t use any component above without channels and platforms that suit the tactic. You need platforms for marketing business in Nigeria example of platforms are: www.cokoye.com Online forum where people discuss issues, you can pay for banner advert here. www.perfectvisualhost.com Nigeria’s website hosting, web design and web address registration in case you don’t have website yet. www.cokoyes.com African region social networking website. There’re thousands of online platforms out there that you can use for various tactics listed in previous pages, be it display ads, content marketing, advert networks, social media marketing etc. Understand that online popular platforms doesn’t mean effectiveness; the keyword here is right channels. www.africatopforum.com African classifieds website for buying and sellling. E-book Digital Marketing for Business in Nigeria, Market Business Online

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Monitor your digital marketing campaigns Yes monitor your digital marketing for your business, you need not to seat with your laptop or desktop open to monitor it, there are a lot of analytical tools out there that you can set up and face your other side of business and allow technology to do its works. This will enable you time to time know what is going on your digital marketing campaigns. For Adhang.com it sends over 40 pages of report to client every 10 or 30 days. E-book Digital Marketing for Business in Nigeria, Market Business Online

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Analyze You gather data in your monitoring tool above and analyze the digital marketing activities data and see how your marketing activities are consistent with the objectives and goals you set for your digital marketing for your business in Nigeria. It is always very important to analyze your data and pay attention to only your key performance indicators, it is useless and waste of time to be analyzing data or information you don’t need. E-book Digital Marketing for Business in Nigeria, Market Business Online

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Evaluate and measure Finally you evaluate the analytics information and measure your result; this will tell you if you’re progressing and regressing. Here you see whether you need to increase or decrease your digital marketing budget, and optimize the campaigns to be consistent with the objectives and meeting the digital marketing expectations of the business.

This is digital marketing for business in Nigeria and how to market business online. E-book Digital Marketing for Business in Nigeria, Market Business Online

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About us Adhang.com is a Nigeria’s based world class digital marketing agency with expertise in Content marketing, Search engine Marketing, Social Media Marketing, Mobile Marketing and Display Ads. Adhang.com exceeds client expectations to achieve its digital marketing objectives, using our years of experience in digital marketing scene. Adhang.com is based in Lagos, Nigeria. Visit www.adhang.com Contact www.adhang.com/contact Phone +2348034283159 Follow us www.cokoyes.com/adhang


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E-books by Adhang.com • Introduction to Digital Marketing • Digital Marketing Planning and Strategy • Effective Digital Marketing Plan Template • Real Estate Internet Marketing Solutions in Nigeria • Digital Marketing for Business in Nigeria


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