THE INSTITUTE FOR BUSINESS IN THE GLOBAL CONTEXT
Digital Planet:
Readying for the Rise of the e-Consumer Bhaskar Chakravorti, Christopher Tunnard, Ravi Shankar Chaturvedi
Digital Planet:
Readying for the Rise of the e-Consumer A report on the state and trajectory of global digital evolution September 2014
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Data partners
Other data sources for the index: Google, Ipsos, Mobile Marketing Association, Interactive Advertising Bureau, World Bank, ITU, World Economic Forum, IMF Financial Access Survey, Euromonitor, Wikimedia, Freedom House, IFC and The Heritage Foundation.
Digital Planet: Readying for the Rise of the e-Consumer
Contents Acknowledgements................................................................................................................... 4 Authors.............................................................................................................................................. 5 A Message From Anabel González.................................................................................... 8 Overview.......................................................................................................................................... 9 1. Introduction.............................................................................................................................. 12 2. The Digital Evolution Index............................................................................................. 13 3. Patterns, Insights and Surprises.................................................................................20 4. Emerging Implications.......................................................................................................30 Appendix.........................................................................................................................................35
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Digital Planet: Readying for the Rise of the e-Consumer
Acknowledgements The authors are grateful for the support and counsel of their colleagues and sponsors. Without the advice and critiques of many distinguished experts, this work would not have been possible. The views expressed in this report and any remaining errors are the authors’ alone. A special thanks to Yuwa Hedrick-Wong, Ajay Bhalla, Kevin Stanton, Elisa Romm, Elena Carroll, Ted Iacobuzio, John Gaffney, Alissa Saoutina and Nitin Sumangali of MasterCard Worldwide, Andrea Scerch and Carly Smith of DataCash, Desmond Choong of The MasterCard Center for Inclusive Growth, Jennifer Choi of Institutional Limited Partners Association, Dr. Harshavardhana Singh of The World Trade Organization and Senior Fellow at The Fletcher School’s Council on Emerging Market Enterprises, Maryam Haque of EMPEA, Brendan Hughes of Dow Jones VentureSource, Brett Hammond and Brandon Nott of VML, Jen Heady of Stern Associates and from The Fletcher School, Benjamin Mazzotta, Daniel Popko, Dorothy Orszulak, Jessica Smith and Taraneh Pettinato.
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Digital Planet: Readying for the Rise of the e-Consumer
Authors Bhaskar Chakravorti Senior Associate Dean for International Business and Finance The Senior Associate Dean of International Business and Finance at The Fletcher School, Bhaskar Chakravorti is also the Executive Director of Fletcher’s Institute for Business in the Global Context (IBGC) and a Professor of Practice in International Business. Dean Chakravorti has extensive experience in academia, strategy consulting and high-tech R&D. Prior to Fletcher, Dean Chakravorti was a Partner at McKinsey & Company and a Distinguished Scholar at MIT’s Legatum Center for Development and Entrepreneurship. He has also served on the faculty of the Harvard Business School and the Harvard University Center for the Environment. Chakravorti’s book, The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World, Harvard Business School Press; 2003, was rated one of t
