digital signage - Toshiba

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1 The Nielsen Company. 2010. "Awareness and Effectiveness of Digital Display Screens Installed in Grocery Stores." 2 “
Enhancing the Retail Environment with

DIGITAL

SIGNAGE

Retailers are increasingly relying on Digital Signage as an engaging way to communicate about brands, interact with shoppers, and increase their profits.

DIGITAL SIGNAGE

GENERATES 32.8% MORE IN-STORE TRAFFIC

74

% DIGITAL SIGNAGE

of customers

encourages customers to spend

30

notice digital signage at the point of sale1

%

more time in stores

44

% of

shoppers say digital signage can influence what they buy2

1 OUT OF 5

Shoppers say they made an unplanned purchase based on a digital display ad3

68

% of shoppers agree that

DIGITAL SIGNAGE would influence their

decision to buy an ADVERTISED PRODUCT

i n t he f u t u r e 1

32.8

%

find digital signage influential towards repeat buying5

Digital Signage increases average purchase amount by

29.5%

$

$

80%

Digital Signage can increase sales by up to

Of brands using digital signage 1 Increased their sales by

33

33

%4

%1

1 The Nielsen Company. 2010. "Awareness and Effectiveness of Digital Display Screens Installed in Grocery Stores." 2 “Digital Signage for Retail: Attract and Keep Your Customers.” https://www.cisco.com/c/dam/en_us/solutions/ industries/retail/downloads/dms_brochure_0709.pdf (accessed 8/2017) 3 Arbitron Digital Place-Based Video Study 2010. 4 “Why Digital Signage is a ‘Decision Maker’ for Business.” Lavi Industries, 2014. 5 http://ttvmarketing.com/the-right-strategies/ (accessed 8/2017)