1 The Nielsen Company. 2010. "Awareness and Effectiveness of Digital Display Screens Installed in Grocery Stores." 2 â
Enhancing the Retail Environment with
DIGITAL
SIGNAGE
Retailers are increasingly relying on Digital Signage as an engaging way to communicate about brands, interact with shoppers, and increase their profits.
DIGITAL SIGNAGE
GENERATES 32.8% MORE IN-STORE TRAFFIC
74
% DIGITAL SIGNAGE
of customers
encourages customers to spend
30
notice digital signage at the point of sale1
%
more time in stores
44
% of
shoppers say digital signage can influence what they buy2
1 OUT OF 5
Shoppers say they made an unplanned purchase based on a digital display ad3
68
% of shoppers agree that
DIGITAL SIGNAGE would influence their
decision to buy an ADVERTISED PRODUCT
i n t he f u t u r e 1
32.8
%
find digital signage influential towards repeat buying5
Digital Signage increases average purchase amount by
29.5%
$
$
80%
Digital Signage can increase sales by up to
Of brands using digital signage 1 Increased their sales by
33
33
%4
%1
1 The Nielsen Company. 2010. "Awareness and Effectiveness of Digital Display Screens Installed in Grocery Stores." 2 “Digital Signage for Retail: Attract and Keep Your Customers.” https://www.cisco.com/c/dam/en_us/solutions/ industries/retail/downloads/dms_brochure_0709.pdf (accessed 8/2017) 3 Arbitron Digital Place-Based Video Study 2010. 4 “Why Digital Signage is a ‘Decision Maker’ for Business.” Lavi Industries, 2014. 5 http://ttvmarketing.com/the-right-strategies/ (accessed 8/2017)