Readers of thrillers and military fiction. ⢠People who are already fans of Jason Bourne and Jack Reacher. ⢠Fans of
MITCH RAPP IS BACK IN 2018
VINCE FLYNN Vince Flynn is already one of Simon & Schuster Australia’s big fiction brands. Last year saw the release of the film American Assassin, which has sold over 30,000 copies through Bookscan. A whole new group of readers have been introduced to Mitch Rapp. Who LOVES this author and his characters: • Readers of thrillers and military fiction • People who are already fans of Jason Bourne and Jack Reacher • Fans of authors such Lee Childs, Robert Ludlum, Daniel Silva, Tom Clancy, David Baldacci and Scott McEwan
RED WAR OCTOBER When Russian president Maxim Krupin discovers that he has inoperable brain cancer, he’s determined to cling to power. His first task is to kill or imprison any of his countrymen who can threaten him. Soon, though, his illness becomes serious enough to require a more dramatic diversion – war with the West. Upon learning of Krupin’s condition, CIA director Irene Kennedy understands that the US is facing an opponent who has nothing to lose. The only way to avoid a confrontation that could leave millions dead is to send Mitch Rapp to Russia under impossibly dangerous orders. With the Kremlin’s entire security apparatus hunting him, he must find and kill a man many have deemed the most powerful in the world.
REVIEWS FOR THE MITCH RAPP SERIES ‘Sizzles with inside information and CIA secrets’ Dan Brown ‘A cracking, uncompromising yarn that literally takes no prisoners’ The Times
‘Vince Flynn clearly has one eye on Lee Child's action thriller throne with this twist-laden story. . . instantly gripping’ Shortlist ‘Action-packed, in-your-face, adrenalin-pumped super-hero macho escapist fiction that does exactly what it says on the label’ Irish Independent ‘Mitch Rapp is a great character who always leaves the bad guys either very sorry for themselves or very dead’ Guardian
PRE-PUBLICATION BUZZ • Use NETGALLEY to gather advance feedback from the 10K Australian and New Zealand reviewers on the site. These will be shared by S&S’s various social media platforms. • GOODREADS GIVEAWAY to key influencers on the site, to encourage early reviews and discussion.
DIGITAL ADVERTISING • YouTube advertising: consisting of a 6 second targeted trailer. YouTube is one of the fastest growing advertising channels in Australia with watch time increasing by 50% year on year. According to Nielsen, 14.6 million Australians spent an average of 20 hours and 59 minutes on YouTube in July of 2017.
• Google Display Network advertising: Using the YouTube video creative, target a much broader audience across the web and apps, with up to 2million impressions.
PUBLICITY Advance copies to key bloggers and media contacts, aiming for widespread reviews across ANZ.
