In Pieces will be featured in. October in a quarter page strip advertisement in the Spectrum book pages across Sydney. M
OCTOBER 2018
‘I knew I had a story to tell and I knew I had to tell it. It’s taken me a great deal of time to figure out exactly what it was. I have this life that no one really knows… or at least I didn’t even know truly. This is incredibly raw and intimate and personal. The memoir includes things I never thought I wanted to say out loud.’ Sally Field
FOR FANS OF…
ANZ PUBLICITY We have secured the cover and a major multi-page interview with Sally Field for the October issue of the Australian Women’s Weekly – 1.6 million readership.
FACEBOOK ADVERTISING Lots of readers are looking for their next read on Facebook so we’ll put a paid campaign behind In Pieces. Our paid Facebook campaigns have been securing great engagement with an average CTR over 2%, growing 1% in the last few months.
DIGITAL MARKETING We will run extensive Google Display Network advertising all through the month of October targeting cultural and news sites. This advertising allows us to reach an enormous audience of potential book buyers.
BETTER READING In Pieces will be Book of the Week in October 2018 at BetterReading.com.au which continues to see significant growth each month. This promotion will include multiple paid social posts and promotion in their EDM. BetterReading.com has an active and dedicated book loving audience that reaches over 500,000 people each day.
THE MONTHLY & THE SATURDAY PAPER We will advertise In Pieces in The Monthly with a quarter page ad and we will feature it as part of our digital advertising package with The Saturday Paper. Readers of The Monthly and The Saturday Paper are heavy book consumers who appreciate quality writing.
FAIRFAX ADVERTISING In Pieces will be featured in October in a quarter page strip advertisement in the Spectrum book pages across Sydney Morning Herald and the Melbourne Age. Spectrum has a combined readership of 1,424,600 each week.
GOOD READING MAGAZINE To ensure great reach into the community of librarians and booklovers, In Pieces will be also featured in a full page ad in the October issue of Good Reading magazine. Australian booklovers support Good Reading in really great numbers.
POINT OF SALE To secure high visibility for In Pieces in bookshops, we are creating six-pocket book bins. We are also offering a single poster or a pack of posters in a variety of sizes.
PRESS COVERAGE We already have a huge PR interest in both Australia and New Zealand for an interview with Sally Field. We have requests from 7:30, The Project, Andrew Denton Interview, Sunrise, Today Show, Studio 10, The Morning Show, and more. ABC’s News Breakfast, SBS The Feed, ABC Conversations, Seven Sharp, The AM Show, RNZ’s Saturday with Kim Hill, RNZ’s Nine to Noon and more.
