Roadmap Forward. Current Situation. Moving Forward. 1. STRONG MARKET POSITIONS PAY OFF. IN STOCK MARKET PERFORMANCE. Com
SIX PRINCIPLES FOR DIGITAL TRANSFORMATION
#1 TARGET A UNIQUE
DIGITAL POSITION
1.
A successful transformation is a journey towards a destination. Make it really clear where you want to go and how to stand out from the crowd.
STRONG MARKET POSITIONS PAY OFF IN STOCK MARKET PERFORMANCE
92%*
Improved performance comes from everything from inspired employees and more engaged customers to positive effects of differentiation.
Companies with strong brands and market positions have 56% better stock performance
Source: Brand Finance Consultancy, 2015
2.
DECIDE HOW YOU WANT TO STAND OUT AND LET THAT IMPACT EVERY PART OF THE CUSTOMER JOURNEY
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Let the position you choose...
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Start by deciding where to go by asking the right questions
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...impact every part of the customer journey
DEVELOP A DIGITAL POSITION WITH A STRUCTURED APPROACH
We have the right approach to help you define your future state Roadmap Forward
Gap Diagnosis & Prioritization Assessment
Gap Analysis
Digital Maturity Analysis
Digital Ambition & Best Practice
Current Situation
A South American operator came to us looking to rebuild their entire business and operating model to be fit for the digital age. The objective was to offer consumers a whole new level of service experience from a fully digital company and to gain leadership in efficiency and profit in the region. We worked with them all the way as digital transformation partner to enable their new full technology and process stack.
