DORK DIARIES: Drama Queen Rachel Renée Russell
Nickelodeon TV advertising As sales continue to climb for every Dorks release, we know our TV campaigns have been having a big impact. So we’ll partner with Nickelodeon again to promote Drama Queen. To maximise the impact of the advertising, our campaign will start with the school holidays (late June / early July).
Nickelodeon TV advertising Our advertising will target the tween market, and screen regularly for 3 weeks during the programs that are most popular with 7 to 12 year old girls including:
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iCarly Victorious Sam & Cat The Haunted Hathaways How to Rock And more!
Total Girl Total Girl is the highest selling tween magazine for girls in Australia, with over 240K girls aged 6 – 13 years reading every month. We’ll advertise Drama Queen in their issue onsale in June.
Dork Do-Gooder Day The Dorks brand encourages readers to let their Dork light shine and “do good deeds” at home, at school and in their communities. To grow the existing love for the brand, this year we’ll work with Good Reading and their vast network of schools and libraries to launch several Dork Do-Gooder Day events.
Dork Do-Gooder Day Fans will be invited to register and receive their “Do-Gooder Pack” from their school or local library. Like the MS Readathon, participants will keep a record of any good deeds they do. Then they return to their school or library for a special Dork Do-Gooder Day celebration!
Dork Do-Gooder Day Dork Do-Gooder Day is all about having fun! Hosted by schools and local libraries, the day will be filled with special Dork Diaries activities and competitions, using materials supplied by Simon & Schuster. Plus every participant will take home a prize and Do-Gooder certificate!
Mouths of Mums To raise awareness of the new DD release, we’ll organise giveaways promoting Drama Queen to the highly influential Mouths of Mums community. That’s over 25K mums who are registered reviewers and 216K+ more who follow the community on Facebook. www.mouthsofmums.com.au
Kids’ TV We’ll also arrange giveaways with the leading kids’ TV programs: • • • •
Kids’ WB (Nine / Go!) Toasted TV (Ten) Saturday Disney (Seven) Move It (Nine)
Dork Diaries: Drama Queen June 2015