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Brain Tumours are the #1 Cause of Cancer Related Death in Children With Your Support, We Can Continue to Have Global Impact on Much Needed Research Meagan Bebenek was just five years old when she passed away from a cancerous brain tumour. Meagan’s Legacy is Meagan’s Walk and Hug. At the first Meagan’s Walk in 2002, 800 participants braved driving rain to stretch fingertip to fingertip to form the first “hug”. Now thousands walk and hug each year making Meagan’s Walk one of the biggest annual events in the City of Toronto. Since inception Meagan’s Walk has raised over $4.5 million for the Brain Tumour Research Centre inside SickKids. What does the next 15 years hold for Meagan’s Walk? Funding collaborative work of the world’s top brain tumour experts leading to new therapeutic approaches for young patients around the globe.

Brain tumour survivor Tobin

After three years of chemotherapy, followed by 17 months free of treatments, Evie (centre) has recently started treatments again to slow her tumour’s growth. “I have hope that the research being done will help treat my precious little one and that I will have the honour to continue to watch her grow" says Mom, Kristine Bereaved sibling Kayla

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www. meaganswalk .com

Why Should You Support Meagan’s Walk? The health and well-being of our children is everyone’s business. By becoming a corporate sponsor of Meagan’s Walk, you will be making a critical and direct impact on groundbreaking, global research into the #1 cancerous killer of children, paediatric brain tumours. You will be recognized as a social leader supporting the improved prognosis and quality of life for these young people, not only in your own community but around the globe.

Have Your Brand Showcased at Our Signature Event, Meagan’s Walk and Hug In 2016, Meagan's Walk celebrated it’s 15th year of Creating a Circle of Hope. Thousands of people from across Canada gathered together to walk from Fort York to SickKids then joined hands to encircle the hospital creating one of the World's Largest Human Hugs.

Develop an Association With an Important Cause and Respected Organization Mayor John Tory declared May 7th as Paediatric Brain Tumour Day in the City of Toronto in recognition of the impact on research and awareness that Meagan’s Walk has had over the last 15 years.

Have a Profound Impact on Your Employees Employees feel proud to be part of an organization that supports the community they live in and the causes that they care about. By supporting Meagan’s Walk you will motivate and inspire commitment and dedication by creating an atmosphere of employee engagement. Staff at the Children's Dental Centre show their team spirit

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www. meaganswalk .com

Enhance Your Social Responsibility Profile Meagan’s Walk has a large social media following all over Canada and can help you reach your target audience.

Associate With a Brand That Reaches Over 4.5 Million People Through Canadian Media Check out our news stories here: meaganswalk.com/news

Have Direct Impact Where It’s Needed Most From administration to executives making strategic decisions, volunteers including our founder, Denise Bebenek, are at the heart of Meagan’s Walk ensuring that sponsorship funds are going where they are needed most. “I first interviewed Denise in 2001 and was so inspired by her dedication that I have been involved with Meagan’s Walk ever since. What started as a one day walk, is now a 365 day initiative.” –Alicia Markson, Media Consultant, Meagan’s Walk Ambassador and Former CTV Broadcaster

Be Part of an Organization that Encourages Kids to Recognize the Need to Help Others Within Their Own Community

The Meagan’s Walk Multiplier Effect: For each $1 you provide in sponsorship, $4 is raised in donations for much needed research.

Every year throughout Ontario, over 50 elementary, secondary and post-secondary schools create their own Meagan’s Hug Circle of Hope in their school yard.

Over 500 students from schools across Gravenhurst form their hug circle. Photo by Larry Carroll

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www. meaganswalk .com

Healthier Kids, Global Impact.

Researcher Taylor with brain tumour survivor Cierra

Funds Raised Through Meagan’s Walk Result in Breakthrough at SickKids

“There is no question that without the support of Meagan’s Walk over the last decade we would not be considered the top paediatric brain tumour research centre in the world.” Dr. Christian Smith, Operations Manager, the Brain Tumour Research Centre. Several years ago, Meagan’s Walk was instrumental in providing seed funding for a project from the lab of Dr. Michael Taylor, who proposed to analyze the genetics of over 1000 medulloblastoma samples (the most common type of brain tumour in children — pictured here in the brain of a four year old), an extremely ambitious and expensive study at the time.

“Without grassroots funding, the researchers would have to frame their research according to government funding levels. There would be no funding to support other new project ideas.” The impact of this work is now widely accepted, published in numerous high impact journals, has been leveraged to acquire major government funding and is poised to change the treatment paradigm for all patients diagnosed with medulloblastoma.

Bereaved sibling Jayme

Sponsorship With Impact. In Your Community and Around the World. Meagan’s Walk 3273 Boor Street West, Suite 201 Toronto, Ontario M8X 1E2 416.239.7843 [email protected] www.meaganswalk.com

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www. meaganswalk .com

Sponsorship Opportunities for Meagan's Walk: Creating a Circle of Hope Circle of Hope Champion $75,000

Agent of Change $50,000

Hope Advocate $25,000

Presentation at Your Business for Employee Engagement

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Logo Recognition on Welcome, Start and Thank You Banners at Fort York

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Logo Recognition on Welcome and Thank You Banners Displayed at Hospital.

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Logo on Back of over 30,000 Brochure / Pledge Forms

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Logo Placement on over 600 Posters

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Recognition on our Social Media Page Headers

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Speaking Opportunity at Walk Event, Crane Ceremony & Other Events

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Sponsorship Levels: Benefits;

Rights to an Approved 'Cause Marketing' Campaign Tour of Brain Tumour Research Centre Product Placement at Event (if applicable) and Company Recognition on Thank You Board at Event Recognition on Our Website Proud Supporter Badge for Your Website & Marketing Newsletter Thank You Reaching over 4000 supporters Thank You Post via our Social Media Channels Reaching over 5000 Connections General Impact Report Post Event Logo Placement on 3000 T-shirts

Recognition by MC During Stage Presentation. Logo on Video Screen during Hospital Presentation Logo Recognition on Team Picture Backdrop

Logo Recognition in 5 Separate Eblasts to over 10,000 Category Exclusivity Access to Meagan's Walk Founder, Denise Bebenek, for Corporate Event. Customized Brand Impact Report Post Event

Dedicated Thank You Eblast Largest Logo Placement on 3000 T-shirts Logo on Front of over 30,000 Brochure / Pledge Forms Largest Logo Placement on over 600 Posters Company Bio on Walk Event Press Release

Opportunity to Impact Children and Families Locally and Around the Globe

Walk & Friend of Hug Meagan's Meagan's Supporter Walk Marketplace $15,000 $5,000 $1,000

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