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PERSONALIZED EXPERIENCE. With advancements in mobile and home streaming technologies, it's increasingly easier for consumers to personalize their viewing experience. MILLENNIALS' VIDEO CONSUMPTION. Millennials love streaming; that's no secret. They stream anytime and anywhere. But, who knew Trailing.
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Millennials and the Mainstreaming of Digital Thanks to emerging technologies, faster and more available connection speeds, and many consumers’ desire to consume content on the move, the way we experience media content continues to evolve.

A GENERATIONAL WHO’S-WHO

Leading the consumer pack, Millennials are a driving force behind shifts in content consumption. Trailing and Leading Millennials are paving the way when it comes to consuming video content when they want, where they want, and on multiple devices.

Trailing Millennials

Leading Millennials

Generation X

Baby Boomers

Matures

Totals

ages 14–25

ages 26–31

ages 32–48

ages 49–67

ages 68+

all ages

PERSONALIZED EXPERIENCE With advancements in mobile and home streaming technologies, it’s increasingly easier for consumers to personalize their viewing experience.

STREAMING

Monthly Television Programming Streamers

To stream or not to stream? It’s not even a question.

74

%

ages 14–25

of streaming service subscribers say it allows them to watch content when they want.

72%

ages 26–31 ages 32–48

69% 60%

ages 49–67

38%

ages 68+

23%

all ages

53%

BINGEING

Admitted Bingers

For Millennials, there is no such thing as too much of a good thing.

ages 14–25

68

%

84%

ages 26–31 ages 32–48

of viewers binge-watch TV. (watching 3+ episodes in one sitting)

83% 74%

ages 49–67

56%

ages 68+

37%

all ages

68%

BRING ON THE DRAMA!* Weekly Bingers*

Top Binge-Watched TV Genres

ages 14–25

42%

ages 26–31 ages 32–48

30% 25%

ages 49–67

54%

Drama

20%

ages 68+

7%

Comedy

29% 26%

all ages

Reality

31%

*Among U.S. consumers who indicate they binge-watch TV

MILLENNIALS’ VIDEO CONSUMPTION Millennials love streaming; that's no secret. They stream anytime and anywhere. But, who knew Trailing Millennials watch more TV shows and movies on smartphones, tablets, and computers than on television?

A STEADY STREAM OF DEVICE CHOICE

Trailing Millennials

(Percentage of time spent watching TV show or movie on their devices)

Leading Millennials

TV

Movies 60%

40%

20%

Smartphone

Tablet

Desktop/Laptop

TV

0%

Smartphone

Tablet

Desktop/Laptop

“M” is for Multitasking

:-)

90

%

6% 4%

of consumers multitask while watching TV.

Only 6% of Trailing and 4% of Leading Millennials say they don’t multitask while watching TV. On average, Millennials do 3 additional activities, typically surfing the web, emailing, texting, or social networking.

Watching What Happens Live

45

%

Overall, only 45% of U.S. consumers’ TV viewing is spent watching live TV. That number is significantly lower for Trailing and Leading Millennials.

Trailing Millennials

28%

Leading Millennials

35%

As Trailing and Leading Millennials blaze new trails in the way media is consumed, we expect the other generations will follow closely behind.

To learn more about these stats and to get more information, visit

www.deloitte.com/us/tmttrends @DeloitteTMT Source: Deloitte Digital Democracy Survey, 9th Edition Copyright © 2015 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited

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