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ADVANTAGE. USD. CDN. GROWTH. POTENTIAL. Among businesses with annual revenues of over US$500M, 46% expect business activity to rise over the ...
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THE U.S. – YOUR BEST OPPORTUNITY FOR GROWTH THE REPORT A NEW CONFERENCE BOARD OF CANADA REPORT — TAKING ADVANTAGE OF THE U.S. ECONOMIC REBOUND — HIGHLIGHTS WHY CANADIAN BUSINESSES SHOULD CONSIDER LOOKING SOUTH FOR GROWTH.

WHY THE U.S? WHY NOW? THE WORLD’S LARGEST ECONOMY IS GROWING

ADDED ADVANTAGES FOR COMPETITIVE CANADIAN COMPANIES WITH THE CAPACITY TO SERVE U.S. DEMAND UNEMPLOYMENT CDN

$ 2.5%

USD WAGES

CULTURAL AND LEGAL ALIGNMENT

DOLLAR ADVANTAGE

CLOSE PROXIMITY TO THE U.S.

IN 2016 1

3%

IN 2017 1

CONSUMER DEMAND

A WORLD OF OPPORTUNITY: CANADIAN EXPORTS ARE DEEPLY INTEGRATED INTO GLOBAL VALUE CHAINS THROUGH U.S. TRADE AND INVESTMENT.

CONSUMER CONFIDENCE

“THE RESURGENCE OF GROWTH IN THE U.S. REPRESENTS A PROMISING MARKET OPPORTUNITY FOR CANADIAN INDUSTRIES PREPARED FOR THIS SHIFT.”1 WHAT NAFTA BUSINESS LEADERS ARE SAYING*

GROWTH POTENTIAL

Among businesses with annual revenues of over US$500M, 46% expect business activity to rise over the next 12 months.

Canada’s 26% share of the U.S. market trade flow offers plenty of room to grow.

*HSBC NAFTA Pulse Survey - May 2016, Responses from CEOs, CFOs and MDs across businesses in the U.S., Canada and Mexico

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DIVERSIFICATION and GROWTH are key benefits of doing business across the NAFTA region.

KEY INGREDIENTS FOR U.S. PENETRATION SUCCESS CAPACITY

SKILLED EXECUTIVES

MARKET KNOWLEDGE

• Entrepreneurial leaders

• Local presence

• U.S. experience DEMAND

• Tailored offerings

COMPETITIVENESS

According to the Conference Board of Canada, SUCCESS in the U.S. requires businesses to position themselves at the intersection of capacity, demand and competitiveness.1

INNOVATION CAPABILITIES • Improved processes/products • R&D investment

NETWORKS • Distributors, customers • Professional service firms

“COMPANIES OF ALL SIZES AND IN A VARIETY OF INDUSTRIES CAN POSITION THEMSELVES TO TAKE ADVANTAGE OF THE REBOUNDING U.S. ECONOMY.”1

MAP YOUR U.S. SUCCESS STRATEGY THE RIGHT PEOPLE. Do you have leaders with the experience, relationships and know-how to navigate the U.S. market, including understanding its regulations and sub-markets?

MARKET READY. Are your products and services tailored to appeal to U.S. buyers? Do you have the capacity to serve U.S. demand? INNOVATION STRENGTH. Are you confident your products, processes and service models will be competitive

in the U.S?

CONNECTIONS. Do you have the right connections with U.S. customers, distributors, government offices, banks and other service firms?

NEXT STEPS TO LEARN MORE AND DOWNLOAD A COPY OF THE TAKING ADVANTAGE OF THE U.S. ECONOMIC REBOUND REPORT, VISIT BUSINESS.HSBC.CA 1 Source: Taking advantage of the U.S. Economic Rebound, August 2016. The research for this report was done by The Conference Board of Canada with funding and support from HSBC Bank Canada. In keeping with Conference Board guidelines for financed research, the design and method of research, as well as the content of this report, were determined solely by the Conference Board of Canada. The Conference Board of Canada conducted an extensive literature review of global business studies and conducted in-depth interviews with 3 companies featured in the published report.

Issued by HSBC Bank Canada (“HSBC”) © Copyright HSBC Bank Canada 2016. ALL RIGHTS RESERVED.

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