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THE ANNUAL EVENT FOR THE GLOBAL HOTEL INVESTMENT INDUSTRY

The 19th International

Hotel Investment Forum 2016 7-9 March 2016 | InterContinental | Berlin, Germany

PROGRAMME ihif.com @IHIF_News, #IHIF2016 Join The International Hotel Investment Forum Group The International Hotel Investment Forum page

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International Investment Forum 2016 7-9 MARCH 2016 | INTERCONTINENTAL | BERLIN, GERMANY

Schedule at a glance

MONDAY 7 MARCH 13:30 – 17:30

GENERAL SESSIONS POTSDAM BALLROOM

13:30 – 13:45

WELCOME REMARKS AND CONFERENCE OVERVIEW

13:45 – 16:00

BEWITCHED, BOTHERED AND BEWILDERED: THREATS, CHALLENGES AND DISRUPTION FACING OUR INDUSTRY

13:45 – 14:30

TECHNOLOGY DOESN’T CARE ABOUT YOU: WHY AIRBNB IS ONLY THE BEGINNING

14:30 – 14:55

CYBER SECURITY – DATA THEFT – PRIVACY

14:55 – 15:20

GLOBAL THREATS: KEEPING OUR GUESTS AND OUR HOTELS SAFE AND SECURE IN TURBULENT TIMES

15:20 – 16:00

THE DISTRIBUTION CHALLENGE: IMPACT ON HOTELS’ STRATEGIES

16:00 – 16:30

IHIF LIFETIME ACHIEVEMENT AWARD 2016 AND THE PRESENTATION OF THE YOUNG LEADER AWARD

16:30 – 17:15

CEOS’ PANEL: RIPPED FROM THE HEADLINES

17:30 – 18:30

NETWORKING XPRESS CHARLOTTENBURG

19:00 – 21:00

OPENING NIGHT RECEPTION HOSTED BY THE STEIGENBERGER HOTEL GROUP AT THE STEIGENBERGER HOTEL AM KANZLERAMT

TUESDAY 8 MARCH 07:30 – 08:30

BREAKFAST AND SPONSORS’ EXHIBITION

08:30 – 11:00

GENERAL SESSIONS POTSDAM BALLROOM

08:30 – 08:50

OPENING REMARKS

08:50 – 09:35

ECONOMIC OUTLOOK: A GLOBAL OVERVIEW

09:35 – 09:45

HAMA EUROPE ASSET MANAGEMENT ACHIEVEMENT AWARD

09:45 – 10:15

CHECK IN WITH THE INVESTORS AND ANALYSTS

10:15 – 11:00

THE RISE OF ASIAN INVESTORS

11:00 – 11:45

COFFEE BREAK AND SPONSORS’ EXHIBITION

12:00 – 13:00

BREAKOUT SESSIONS

13:15 – 14:45 15:00 – 16:00

BREAKOUT SESSIONS 16:00 – 16:30

16:30 – 17:30

LATE AFTERNOON SESSIONS

18:30 – 20:30

SESSION 1 LINCKE II

SESSION 2 BELLEVUE

SESSION 3 KOPENICK III

SESSION 4 SCHINKEL III

IRAN – FROM DEVELOPMENT CAPITAL TO DOMESTIC DEMAND…

DO MANAGEMENT CONTRACTS WORK FOR INVESTORS?

MIXED-USE DEVELOPMENTS

RECYCLING, UPCYCLING AND CONVERSIONS

SESSION 5 SCHONEBERG I

SESSION 6 TIERGARTEN

SESSION 7 CHARLOTTENBURG III

HOTELS 2020 – THE IMPACT OF THE ALL PERVASIVE DIGITAL ICT ENVIRONMENT…

THE DEAL MAKERS

BRAND X-RAY

SESSION 8 NEW CHARLOTTENBURG I

NETWORKING XPRESS – MEET PROJECTS FROM AROUND THE WORLD SEEKING INVESTMENT

NETWORKING BUFFET LUNCH POTSDAM BALLROOM SESSION 9 SCHINKEL III

SESSION 10 BELLEVUE


SESSION 12 LINCKE II

GERMANY – THE HOTTEST MARKET IN EUROPE

WHITE LABEL VS BOUTIQUE VS OWNER VS AFFILIATIONS

BRAND REPUTATION

MANAGEMENT NEGOTIATIONS IN EMERGING MARKETS…


SESSION 14 CHARLOTTENBURG I



THE DEBT MARKET – LENDERS GOT TALENT

NEW GENERATION, NEW BUSINESS MODELS

HUNTER VS HUNTED

GROWTH MARKETS FOR INVESTORS AND BRANDS

COFFEE BREAK AND SPONSORS’ EXHIBITION SESSION 17 CHARLOTTENBURG I



SESSION 20 BELLEVUE

THE CHANGING FACE OF LUXURY

INNOVATIVE LIFESTYLE INVESTMENTS

AIRPORT CITY HOTELS: WHAT IS SO SPECIAL ABOUT THEM?

LIFESTYLE HOTELS “FROM FRINGE TO THE MAINSTREAM”





FROM TRADITIONAL TO CHALLENGER TO NICHE LENDING SOURCES

BUILDING OUT BRAZIL

INVEST IN ITALY MADE EASY

GROWTH STRATEGIES IN THE BUDGET HOTEL SECTOR

GALA NETWORKING RECEPTION HOSTED BY THE INTERCONTINENTAL BERLIN

WEDNESDAY 9 MARCH 08:15 – 09:00

BREAKFAST AND SPONSORS’ EXHIBITION IN-THE-ROUND 1

IN-THE-ROUND 2

IN-THE-ROUND 3

IN-THE-ROUND 4

SELECTING THE BEST BRAND FOR A HOTEL INVESTMENT

FINDING FINANCE IN EMERGING MARKETS

PRODUCTIVITY MEASUREMENTS

RESORT DEVELOPMENT OPPORTUNITIES IN GERMANY

EACH IN-THE-ROUND SESSION WILL RUN

IN-THE-ROUND 5

IN-THE-ROUND 6

IN-THE-ROUND 7

IN-THE-ROUND 8

COPING WITH SEASONALITY – HOW TO GENERATE DEMAND…

YEAR TWO AFTER THE LIBERATION OF THE SWISS FRANC

INVESTING IN BOARDING HOUSES

PREPARING FOR ASIAN TRAVEL

STARTING AT 09:00 AND 10:00

IN-THE-ROUND 9

IN-THE-ROUND 10

BRAZIL AFTER THE OLYMPIC GAMES

UNDERSTANDING THE MARKETS OF OPPORTUNITY IN EUROPE

11:15 – 11:45


09:00 – 11:00 POTSDAM BALLROOM

TWICE


SESSION 26 BELLEVUE



PRESENT YOUR PROJECT

RESORTS – CREATING VALUE THROUGH RENOVATIONS AND CONVERSIONS

EMERGING EUROPEAN HOT SPOTS FROM POLAND TO ROMANIA

TOP TIPS FOR NEGOTIATING A FRANCHISE AGREEMENT AND HOW TO SELECT A FRANCHISE



MAKING YOUR PROJECT ATTRACTIVE TO INVESTORS

THRIVING IN THE DIGITAL MARKETPLACE

11:45 – 12:45

BREAKOUT SESSIONS

13:00 – 15:30

LUNCH POTSDAM BALLROOM PLEASE NOTE: THE PROGRAMME IS SUBJECT TO CHANGE


MONDAY 7 MARCH 13:30 – 17:30

GENERAL SESSIONS

13:30 – 13:45

WELCOME REMARKS AND CONFERENCE OVERVIEW

POTSDAM BALLROOM

KERRY GUMAS President & Chief Executive Officer, Questex JONATHAN WORSLEY Chairman, Bench Events; Board Member, STR Global 13:45 – 16:00

BEWITCHED, BOTHERED AND BEWILDERED: THREATS, CHALLENGES AND DISRUPTION FACING OUR INDUSTRY HOSTED BY

MICHAEL HIRST OBE Consultant, CBRE Hotels 13:45 – 14:30

TECHNOLOGY DOESN’T CARE ABOUT YOU: WHY AIRBNB IS ONLY THE BEGINNING The impact of apps for hotel consumers, trends in reduction of on-site services due to apps like Deliveroo, PAYG etc. What is just around the corner and will disrupt your business? DAVID ROWAN Editor, Wired Magazine FOLLOWED BY AN INTERVIEW WITH

VIVEK BADRINATH Deputy Chief Executive Officer Marketing, Digital, Distribution & IT, AccorHotels 14:30 – 14:55

CYBER SECURITY – DATA THEFT – PRIVACY With the international movement of data and the growing conflict between privacy and consumer demands, how do companies manage this cyber risk to their brand and reputation while protecting privacy? Are companies aware of the new EU laws coming into effect in this area? STEWART ROOM Partner & Global Head of Cyber Security and Data Protection, PwC Legal LLP

14:55 – 15:20

GLOBAL THREATS: KEEPING YOUR GUESTS AND HOTELS SAFE AND SECURE IN TURBULENT TIMES How do we protect our guests and the industry? How do you protect your customers, staff, reputation and asset? HELEN LOUGHBOROUGH Vice President Global Safety, InterContinental Hotels Group

15:20 – 16:00

THE DISTRIBUTION CHALLENGE: IMPACT ON HOTELS’ STRATEGIES Speakers discuss brand relevance, value of OTAs and the wider distribution costs, threats and opportunities from digital innovation and the new disruptive models for distribution. OTAs are a fact of life, how to work with them strategically to get most out the most of the relationship. UFI IBRAHIM Chief Executive Officer, British Hospitality Association IN DISCUSSION WITH

OSAMA HIRZALLA Vice President Brand Marketing & eCommerce, Marriott International CARL OLDSBERG Vice President International Operations, Choice Hotels CYRIL RANQUE President, Lodging Partner Service, the Expedia group TERRI SCRIVEN Industry Head Hospitality, Google PETER VERHOEVEN Managing Director EMEA, Booking.com 16:00 – 16:30

IHIF LIFETIME ACHIEVEMENT AWARD 2016 PRESENTED TO

DIETER MÜLLER Founder & CEO, Motel One Q&A HOSTED BY

WILLY WEILAND Managing Director, Solutions dot WG Hospitality Advisory Alliance GmbH FOLLOWED BY

THE YOUNG LEADER AWARD PRESENTED BY

CHAD SORENSEN Principal, CHMWarnick PRESENTED TO

BEN JUSTUS Founder, EGBOK THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS

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CONTINUED ON NEXT PAGE

THE MEETING OF GLOBAL COLLABORATION MONDAY 7 MARCH CONTINUED 16:30 – 17:15

CEOs’ PANEL: RIPPED FROM THE HEADLINES Challenging the industry leaders with news and issues of the moment. How are the current events affecting the industry? How are hotel executives dealing with new challenges/threats and consolidation? NICK VAN MARKEN Global Head – Hospitality, Deloitte LLP IN DISCUSSION WITH

GEOFF BALLOTTI President & CEO, Wyndham Hotel Group CHRIS NASSETTA President & CEO, Hilton Worldwide WOLFGANG M. NEUMANN President & CEO, The Rezidor Hotel Group RICHARD SOLOMONS Chief Executive Officer, InterContinental Hotels Group FEDERICO J. GONZALEZ TEJERA Chief Executive Officer, NH Hotel Group 17:30 – 18:30

NETWORKING XPRESS

CHARLOTTENBURG

HOSTED BY

ALEXI KHAJAVI Executive Vice President, Questex Hospitality; Managing Director, D2 Please bring lots of business cards! 19:00 – 21:00

OPENING NIGHT RECEPTION HOSTED BY THE STEIGENBERGER HOTEL GROUP AT THE STEIGENBERGER HOTEL AM KANZLERAMT Buses will leave from outside the Hotel InterContinental at 18:45 and will return from 20:30.

TUESDAY 8 MARCH 07:30 – 08:30


08:30 – 11:00

GENERAL SESSIONS

08:30 – 08:50

OPENING REMARKS PRESENTATION TO ECOLE HOTELIERE DE LAUSANNE

POTSDAM BALLROOM

KERRY GUMAS President & Chief Executive Officer, Questex 08:50 – 09:35

ECONOMIC OUTLOOK: A GLOBAL OVERVIEW The slow-down of China, the impact on commodity prices, collapsing oil and trade alliances. ROGER BOOTLE Chairman, Capital Economics

09:35 – 09:45

HAMA EUROPE ASSET MANAGEMENT ACHIEVEMENT AWARD PRESENTED BY

THEODOR KUBAK HAMA Europe President; Senior Investment Manager, Union Investment CODY BRADSHAW HAMA Europe Asset Management Achievement Award Jury Chairman; SVP Head of European Hotels, Starwood Capital 09:45 – 10:15

CHECK IN WITH THE INVESTORS AND ANALYSTS EDWARD WOJAKOVSKI Chief Executive Officer, Tonstate IN DISCUSSION WITH

RUSSELL KETT Chairman, HVS - London Office ROBIN ROSSMANN Managing Director, STR Global ANDREAS SCRIVEN International Managing Director and Head of Consultancy, Christie & Co 10:15 – 11:00

THE RISE OF ASIAN INVESTORS Understanding investors from China and the Far East. What is the appetite for hotel investments in Europe? Investors and operators discuss their rationale for investment into assets and brands in the EU market. How do they make their investment decisions? JILEEN LOO Director, Head of Asia Desk, International Capital Markets, CBRE EMEA Hotels IN DISCUSSION WITH

ROC HUANG Board Director, Executive Deputy General Manager, HK CTS Hotels Co. Ltd. PIERRE-FRÉDÉRIC ROULOT Chairman & CEO, Louvre Hotels Group SANJAY SINGH Managing Director, FICO Corporation FORREST WANG Vice President & General Manager of Outbound Investment, Beijing Foriseland Real Estate Development Company TEDDY ZHANG Managing Director, The Thayer Group; Chief Advisor, Phoenix Global Investment THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS


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TUESDAY 8 MARCH CONTINUED 11:00 – 11:45


12:00 – 13:00

BREAKOUT SESSIONS

SESSION 1 LINCKE II

IRAN – FROM DEVELOPMENT CAPITAL TO DOMESTIC DEMAND. WHAT IS THE SIZE OF THIS OPPORTUNITY? What does Iran mean for hotel investment and what are the myths and the realities? Development Capital – the missing piece of the puzzle and the impact of the new Silk Road on Iran’s travel and tourism growth. SCOTT ANTEL Partner, Head of Hospitality & Leisure MEA, Berwin Leighton Paisner LLP IN DISCUSSION WITH

ALI BORHANI Founder & CWO, Incubeemea ROUZBEH PIROUZ Chairman, Turquoise Partners FILIPPO SONA Director - Head of Hotels (MENA Region), Colliers International SESSION 2 BELLEVUE

DO MANAGEMENT CONTRACTS WORK FOR INVESTORS? JOANNE OWEN Partner, Global Co-Chair and Head of Hospitality & Leisure Group EMEA, DLA Piper IN DISCUSSION WITH

KARL J. BADSTUBER Senior Hotel Specialist - Real Assets, AXA Real Estate Investment Managers SGP CLAUDIO CAPACCIOLI Group SVP of Development, NH Hotel Group KEITH EVANS Vice President - Hotel Acquisitions, Starwood Capital Europe Advisers LLP FRANK HILDWEIN Head of Hotel Acquisitions and Sales, Deka Immobilien GmbH BRUNO JUIN Managing Director Hotels, BNP Paribas Real Estate SESSION 3 KOPENICK III

MIXED-USE DEVELOPMENTS What is the hotel value proposition compared to other elements (retail, residential, hotels)? Why include a hotel element when others are more profitable? GILES FURZE Director, Savills IN DISCUSSION WITH

ERIC JAFARI Managing Director Development, SACO DIMITRIS MANIKIS Vice President Business Development, RCI Europe, Middle East & Africa PAUL PISANI Senior Vice President Hotel Development, Corinthia Hotels HANNES SPANRING Head of Projects, MEININGER Hotels SESSION 4 SCHINKEL III

RECYCLING, UPCYCLING AND CONVERSIONS Recycling hotels to the tastes of the modern consumer. How many generations does a product last for? What concepts are timeless? What are the trends in FF&E reserve? How to make hotels future-proof to satisfy millennials? BEN GODON Chief Executive Officer, Vision Hospitality Asset Management IN DISCUSSION WITH

MATT BALCIK Vice President Operations, Brand Development, Jumeirah Group DEXTER MOREN Director, Dexter Moren Associates JACOB RASIN Director Business Development, Pandox AB SESSION 5 SCHONEBERG I

HOTELS 2020 – THE IMPACT OF THE ALL PERVASIVE DIGITAL ICT ENVIRONMENT ON HOTEL BUSINESS MODELS, BRAND RELEVANCE AND GUEST EXPERIENCE GILLIAN SAUNDERS Principal & Head of Advisory Services, Grant Thornton IN DISCUSSION WITH

NIKHIL GUPTA Director Hotels & Car Hire, SkyScanner MICHAEL LEVIE Chief Operating Officer, CitizenM JEROEN MERCHIERS General Manager Europe & Russia, Airbnb GREG MARSH Co-Founder & Chief Executive Officer, Onefinestay THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS

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THE MEETING OF GLOBAL COLLABORATION TUESDAY 8 MARCH CONTINUED SESSION 6 TIERGARTEN

THE DEAL MAKERS Who are making the deals? What is your opinion regarding current trading multiples? How does private equity assess hotel investments? How do hotel investments compare to other asset classes? What is the exit strategy? CHARLES HUMAN Managing Director, HVS Hodges Ward Elliott IN DISCUSSION WITH

GAURAV BHUSHAN Global Chief Development Officer, AccorHotels DAVID LING Head Strategic Development, CDL Hospitality Trusts GIORGIO MANENTI Managing Director, Eastdil Secured CAMIL YAZBECK Partner & Investment Director – Hospitality & Leisure, Patron Capital SESSION 7 CHARLOTTENBURG III

BRAND X-RAY Examination of new brands according to the following criteria: investment cost; contracts; architecture/design; floor area/programming and competitive positioning. Brands will present their brand with the experts presenting their commentary and critique.

BRAND X-RAY PARTICIPANTS Jaz: FRIDA HANSEN Director of Business Development, Steigenberger Hotel Group Canopy: GARY STEFFEN Global Head - Canopy by Hilton, Hilton Worldwide EVADO: CHERIF HOSNY Chief Hospitality Officer, Meeras Holding BRAND X-RAY JUDGES Lawyer: ALEX CAMPBELL Partner, Fieldfisher LLP Developer: TARNA SCHMIDT Director of Development, FREO Financial & Real Estate Operations GmbH Designer: KEVIN UNDERWOOD Principal, Masterplanning & Design, HKS Consultant and Host: MICHAEL WIDMANN Managing Partner, PKF hotelexperts GmbH SESSION 8 CHARLOTTENBURG I

NEW NETWORKING PROJECT XPRESS:

MEET PROJECTS FROM AROUND THE WORLD SEEKING INVESTMENT This is an ideal opportunity for you to meet project owners who are looking for partners (from investors to advisors) to help complete their developments. If you are looking for a new client this is your chance to exchange business cards in our two-minute ‘speed-dating’ style meetings.

13:15 – 14:45

NETWORKING BUFFET LUNCH

15:00 – 16:00

BREAKOUT SESSIONS


POTSDAM BALLROOM

GERMANY – THE HOTTEST MARKET IN EUROPE What are the opportunities for growth in this market? Is growth of the long leasehold a viable platform on which to build a hotel business or is it storing up problems for the future? OLIVIA KAUSSEN Managing Director, Head of Hotels Germany, CBRE GmbH IN DISCUSSION WITH

IAN BIGLANDS Managing Director Development, Premier Inn GmbH CLAUS-DIETER JANDEL Executive Vice President & Chief Development Officer, Steigenberger Hotel Group GAEL LE LAY Deputy Chief Executive Officer, Foncière Des Murs ANDREAS LÖCHER Head of Investment Management Hotels, Union Investment Real Estate SESSION 10 BELLEVUE

WHITE LABEL vs BOUTIQUE vs OWNER vs AFFILIATIONS What are the advantages and disadvantages to owners? What does the brand bring? The rise of white label operators. ÖMER ISVAN President, Servotel IN DISCUSSION WITH

Boutique - Kimpton Hotels MATTHEW LUSCOMBE Chief Commercial Officer, Europe, InterContinental Hotels Group

White Label - Autograph Collection CARLTON ERVIN Chief Development Officer, Europe, Marriott International

Owner CARMEN HUI Senior Vice President of Acquisitions - Europe, Host Hotels Ltd

Affiliation OLIVIER COHN Chief Executive Officer, Best Western France THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS


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TUESDAY 8 MARCH CONTINUED BRAND REPUTATION


How is reputation measured today? What are the elements most valued by customers and what are “value killers”? Brand is influenced more often by experience than product. Can branded hotels deliver this standard across all their properties, at all times? STEVE TATE Chairman, Cristal International Standards IN DISCUSSION WITH

ALISON BROADHEAD Chief Commercial Officer, Jumeirah Group GEOFF ANDREW Chief Operating Officer, Worldhotels WILMA KELLERMANN-BAANS Vice President Business Development, Steigenberger Hotel Group ROB RUSH Managing Director, LRA by Deloitte

MANAGEMENT NEGOTIATIONS IN EMERGING MARKETS – WHAT’S DIFFERENT?


A focus on performance test, fees and cost structure. MARK W. DALIERE Partner - Hotels & Leisure, Dentons IN DISCUSSION WITH

PHILIPPE BIJAOUI Vice President Development, Europe, InterContinental Hotels Group SALIM BITAR Chief Executive Officer, Hospitality & Real Estate, Aujan Group Holding ELIE YOUNES Executive Vice President & Chief Development Officer, The Rezidor Hotel Group TAO ZHOU Chief Executive Officer, Luneng Group Hotel Management Co.

THE DEBT MARKET – LENDERS GOT TALENT


Lenders pitch to a judging panel of owners regarding their different borrowing options and structures. PARTICIPANTS

UK Bank BOB SILK Relationship Director, Barclays Bank

German Bank ERNST HACKMANN Associate Director, pbb Deutsche Pfandbriefbank

Italian Bank LORENZO LUCA VIANELLO Global Account Manager, Real Estate - CIB Italy, UniCredit SpA

French Bank ARNAUD LEVACHER Director – Real Estate & Hotel Group, Crédit Agricole CIB JUDGES RIAZ AZADI Managing Director, Eastdil Secured DESMOND TALJAARD Managing Director – Hotels, London & Regional Properties SESSION 14 CHARLOTTENBURG I

NEW GENERATION, NEW BUSINESS MODELS Insights from entrepreneurs changing the business model and shaping the future. DIRK BAKKER Head of EMEA Hotels, Colliers International IN DISCUSSION WITH

GON BEN-DAVID Founder & CEO, Roomer CHARLIE OSMOND Chief Tease, Triptease DR. STEFAN TWERASER Chief Executive Officer, SnapShot PREBEN VESTDAM Founder & CEO, HotelSwaps SESSION 15 CHARLOTTENBURG III

HUNTER vs HUNTED M&A activity and whether brands / operators should use their balance sheet to deliver growth? Operators’ expansion strategies throughout the cycle. TONY RYAN Managing Director, Global Mergers & Acquisitions, Hotels & Hospitality Group, JLL IN DISCUSSION WITH

NICOLAS BROUSSAUD Head of Transactions, AccorHotels MATTHIEU EVRARD Chief Development Officer, Louvre Hotels Group RICK HOFFMAN Executive Vice President - Mergers, Acquisitions & Business Development, Marriott International MARTIN KANDRAC EVP, Development & Real Estate, Global Head, FRHI Hotels & Resorts THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS

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THE MEETING OF GLOBAL COLLABORATION TUESDAY 8 MARCH CONTINUED SESSION 16 TIERGARTEN

GROWTH MARKETS FOR INVESTORS AND BRANDS Why the interest and what are the opportunities. Attend this session to learn about some dynamic markets for investors and brands. DAVID EISEN Editor-in-Chief, Questex Hospitality Group IN DISCUSSION WITH

IMAD BARRAKAD Chief Executive Officer, Moroccan Agency for Tourism Development -SMITHENKY MANURUNG Head of Tourism Investment Division, Ministry of Tourism Republic of Indonesia 16:00 – 16:30


16:30 – 17:30

LATE AFTERNOON SESSIONS


THE CHANGING FACE OF EXPERIENTIAL LUXURY Does luxury really matter and as the world changes how is it relevant? MARGARET McMAHON Senior Vice President + Managing Director, Wimberly Interiors IN DISCUSSION WITH

JENNIFER FOX President International & President Fairmont Brand, FRHI Hotels & Resorts SUSAN HARMSWORTH Chairman & Founder, ESPA International MAREK REICHMAN Chief Creative Officer and Design Director, Aston Martin Lagonda Ltd. EDDY E. TIFTIK Deputy General Manager Development, Wanda Hotels & Resorts Co SESSION 18 SCHONEBERG I

INNOVATIVE LIFESTYLE INVESTMENTS Challenges and opportunities for the industry. OLAF STEINHAGE Managing Director, Horwath HTL Germany IN DISCUSSION WITH

Family Hostels NAVNEET BALI Chief Executive Officer, MEININGER Hotels

Leisure Lifestyle GREGORY LANTER VP Global Development & Construction, Club Med

Serviced Apartments SEAN WORKER President & CEO, BridgeStreet Global Hospitality

Youth Hostels FREDRIK KORALLUS Chief Executive Officer, Generator SESSION 19 LINCKE II

AIRPORT CITY HOTELS: WHAT IS SO SPECIAL ABOUT THEM? They’re particular in terms of operation from customer mix, length of stay, source markets, price sensitivity, seasonality but also as an investment class within the wider hotel sector. How to tap into this segment of the market? TOM PAGE Partner and Head of Hotel & Leisure Group, CMS Cameron McKenna IN DISCUSSION WITH

CHRISTOPHER CHOA Director, Cities, AECOM PATRICK FITZGIBBON Senior Vice President Development - EMEA, Hilton Worldwide LUKAS HOCHEDLINGER Managing Director Germany, Austria & CEE, Christie & Co LISA NEUBUESER Director - Hotel Fund Management, Invesco Real Estate SESSION 20 BELLEVUE

LIFESTYLE HOTELS “FROM FRINGE TO THE MAINSTREAM” FRANK CROSTON Partner, Hamilton Hotel Partners IN DISCUSSION WITH

ANTON BAWAB Regional President, Viceroy Hotel Group ALEX HUGOT VP Global Brand Management, Meliá Hotels International ANTHONY INGHAM Global Brand Leader, W Hotels Worldwide KIKE SARASOLA Founder and President, Room Mate Hotels & BeMate.com THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS


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TUESDAY 8 MARCH CONTINUED SESSION 21 CHARLOTTENBURG III

FROM TRADITIONAL TO CHALLENGER TO NICHE LENDING SOURCES Innovation in a competitive funding market – what sources of funding are available to hoteliers from not just traditional banks but challenger banks, niche banks and other capital funders. ANDREW TAYLOR Head of Leisure, Retail & Franchise, Large Corporate & Sectors, Natwest/Royal Bank of Scotland IN DISCUSSION WITH

A Niche Bank BETTINA GRAEF-PARKER Special Property Finance - Head of Hotel Properties, Aareal Bank AG

Owner & Investor CHARLES SCUDAMORE Principal, Hetherley Capital Partners

A Mainstream Bank ANDY LANCASTER Head of Hotels, Corporate Coverage, Royal Bank of Scotland

A Challenger Bank MARK DAVIES Head of Specialist Sectors, Commercial Banking, Metro Bank SESSION 22 KOPENICK III

BUILDING OUT BRAZIL The seminar will consist of an institutional presentation about Brazil as a destination for investments and the Brazilian hospitality industry, followed by presentations of potential projects. RODRIGO MARQUES General Investment Coordinator, Ministry of Tourism of Brazil IN DISCUSSION WITH

NICKOLAS ANJOS, Marketing Director, AMAZONASTUR HUGO BUENO Director, SPEL LARS ECKARDT Chief Executive Officer, OBERON BRAZIL, Ltda. / SOAR CONSTRUCTION SA RICARDO MADER Managing Director - Hotels & Hospitality, JLL PIOTR MAJ Member of The Board, DRAGMOR / Grupo GREMI Polônia PAULO MENDONÇA Partner, Tozzini Freire Lawyers ELLEN SMITH Lawyer, Sutherland Asbill & Brennan LLP Please join us after the session for a Caipirinha and to meet with and further discuss opportunities with the representatives from Brazil. SESSION 23 SCHINKEL III

INVEST IN ITALY MADE EASY The opportunity to invest in Italy has never been greater. Listen to a panel of experts on what opportunities are available and how to fast track investment. PAOLA G. LUNGHINI Editor in Chief and Publisher, Economia Immobiliare IN DISCUSSION WITH

MARCO MALACRIDA President, RES Hospitality Business Developers GIORGIO PALMUCCI President, Associazione Italiana Confindustria Alberghi (AICA) RICCARDO PACINI Real Estate Development Manager, Agenzia del Demanio EZIO POINELLI Senior Director, HVS Southern Europe SESSION 24 TIERGARTEN

DOES SIZE MATTER? – GROWTH STRATEGIES IN THE BUDGET HOTEL SECTOR ANDREAS EWALD Executive Director, Head of Hospitality GSA, EY IN DISCUSSION WITH

DAVID ETMENAN Chief Executive Officer, Novum Group Hotels STEFAN LENZE Head of Development & Legal, Motel One GmbH MAX LUSCHER Director of Development and Asset Management, B&B Hotels MARTIN SCHALLER Head of Division – Asset Management Hotel, Union Investment Real Estate GmbH 18:30 – 20:30

GALA NETWORKING RECEPTION HOSTED BY THE INTERCONTINENTAL BERLIN THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS

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THE MEETING OF GLOBAL COLLABORATION WEDNESDAY 9 MARCH 08:00 – 08:45


09:00 – 11:00

IN-THE-ROUND SESSIONS

POTSDAM BALLROOM

IN-THE-ROUND 1

Discussion and debate are key to The International Hotel Investment Forum (IHIF). These ‘In-the-Round’ sessions are a series of more intimate and informative discussions that will focus on specialised topics. Each session will be led by one or two industry experts who will prepare information to share with the delegates with the aim of delivering valuable content. They will then guide the discussion and answer questions. This is a great opportunity to not only hear from experts and to learn about areas into which your business can grow, but also to be actively involved in valuable discussion. Each session will run twice: starting at 9:00 and 10:00.

SELECTING THE BEST BRAND FOR A HOTEL INVESTMENT What is the most meaningful way to assess Brand fit? How is this changing? What is important now and in the future? SESSION CHAIR: TIM DAVIS

IN-THE-ROUND 2

Founder & Managing Director, Pace Dimensions Ltd

FINDING FINANCE IN EMERGING MARKETS Sourcing finance is often the most difficult challenge when acquiring or developing a hotel in the emerging markets such as Africa. How does a developer source finance for their project? SESSION CHAIRS:

GUSTAV BJOERN Director, Hotel Investment Banking EMEA – Hotels & Hospitality Group, JLL LEIGH HALL Partner, Alkebulan ALEXANDRE SMERTNIK Vice-President, Quantum Global Alternative Investments IN-THE-ROUND 3

PRODUCTIVITY MEASUREMENTS Productivity in hospitality is non-optional. SESSION CHAIRS:

JONATHAN HUMPHRIES Senior Lecturer, Ecole hôtelière de Lausanne PHILIPPE ROGIEST Managing Partner & CEO, Effco IN-THE-ROUND 4

RESORT DEVELOPMENT OPPORTUNITIES IN GERMANY Focus on an emerging asset market to match the demand for resort operation. SESSION CHAIRS:

WOLFGANG GATTRINGER Managing Director, Solutions dot WG Hospitality Advisory Alliance GmbH QUENTIN SHARP Chief Financial Officer, a-ja Resort und Hotel GmbH IN-THE-ROUND 5

COPING WITH SEASONALITY – HOW TO GENERATE DEMAND FOR HOTELS AND RESORTS DURING THE OFF-SEASON? SESSION CHAIR: CHRISTIAN WALTER

IN-THE-ROUND 6

Managing Director, PKF hotelexperts GmbH

YEAR TWO AFTER THE LIBERATION OF THE SWISS FRANC How does the Swiss hospitality industry see and cope with the currency exchange regulations? SESSION CHAIRS:

WILHELM K. WEBER Partner, SHS Swiss Hospitality Solutions PATRIK SCHERRER Managing Partner, Patrik Scherrer & Partner GmbH IN-THE-ROUND 7

INVESTING IN BOARDING HOUSES Key success factors for an emerging asset class in Germany. SESSION CHAIRS:

MORITZ DIETL Managing Partner, Treugast Solutions Group PROF. STEPHAN GERHARD Partner, Treugast Solutions Group IN-THE-ROUND 8

PREPARING FOR ASIAN TRAVEL Major trends and perspectives. SESSION CHAIR: MARIO HARDY

IN-THE-ROUND 9

Chief Executive Officer, Pacific Asia Travel Association (PATA)

BRAZIL AFTER THE OLYMPIC GAMES Legacy and perspectives for investment in the tourism sector SESSION CHAIR: RODRIGO MARQUES

General Investment Coordinator, Ministry of Tourism of Brazil

THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS


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WEDNESDAY 9 MARCH CONTINUED IN-THE-ROUND 10

UNDERSTANDING THE MARKETS OF OPPORTUNITY IN EUROPE This informative, deep-dive into the markets of London and Paris will focus on the Hotel Construction Pipeline, Announced Renovations and Brand Conversions to help you better understand trends and activity currently underway and planned for the future. SESSION CHAIRS:

JP FORD Senior Vice President and Director of Business Development, Lodging Econometrics BRUCE FORD Senior Vice President and Director of Global Business Development, Lodging Econometrics 11:00 – 11:45


11:45 – 12:45

BREAKOUT SESSIONS PRESENT YOUR PROJECT


This is an ideal opportunity to hear from a pre-selected group of project owners that are looking for partners to help complete their developments. Project owners will do a brief elevator-style pitch to the audience with questions from the session hosts. You will be given an opportunity to exchange business cards at the end of the session. Project owners are typically seeking funding but may also interested to meet those companies that can help them grow. So don’t be shy! This is another chance for you to meet potential partners or clients. HOSTED BY

BEN MARTIN Principal, Head of Economics, AECOM JONATHAN WORSLEY Chairman, Bench Events; Board Member, STR Global

RESORTS – CREATING VALUE THROUGH RENOVATIONS AND CONVERSIONS

SESSION 26 BELLEVUE

HORACIO ALCALÁ Chief Executive Officer, Alsotel IN DISCUSSION WITH

IGNACIO SANJURJO Partner, Deloitte Legal MARC TOPIOL Chief Executive Officer, Sotogrande SA MARÍA ZARRALUQUI Global Development Managing Director, Meliá Hotels International SESSION 27 CHARLOTTENBURG I

EMERGING EUROPEAN HOT SPOTS FROM POLAND TO ROMANIA Developing the market for hotel investment growth. SINISA TOPALOVIC Managing Director, Horwath HTL IN DISCUSSION WITH

OTMAR MICHAELER CEO, FMTG-Falkensteiner Michaeler Tourism Group CHRISTIAN MICHEL Vice President Development Central & Eastern Europe, Wyndham Hotel Group IVAN PALADINA President of the Management Board, IGH LAURENT PICHERAL CEO HotelServices Central and Eastern Europe, AccorHotels SESSION 28 SCHONEBERG I

TOP TIPS FOR NEGOTIATING A FRANCHISE AGREEMENT AND HOW TO SELECT A FRANCHISE A review of the top 10 commercial points for negotiation in a franchise agreement and suggest practical compromises. Such issues include term & break clauses, liquidated damages, restricted territories/ areas of protection, early termination, owner’s right to sell the hotel, right of the franchisor to increase fees and introduce additional mandatory paid-for services, charge back of expenses, withholding taxes and grossing up clauses, owner/ landlord NDAs and other ancillary agreements. BABETTE MARZHEUSER-WOOD Partner, Dentons IN DISCUSSION WITH

ROBERT CROOK Managing Director, Interstate Europe Hotels & Resorts PANOS LOUPASIS VP Development ME&A, Wyndham Hotel Group THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS

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THE MEETING OF GLOBAL COLLABORATION WEDNESDAY 9 MARCH CONTINUED SESSION 29 KOPENICK III

MAKING YOUR PROJECT ATTRACTIVE TO INVESTORS What do investors find attractive? How can hotel projects attract money from investors? A panel of industry professionals discuss how to make your project attractive to investors.

Advisor: ALLAN DAVIDSON Director, Vision Hospitality Asset Management IN DISCUSSION WITH

Banker: HUW ZACHARIAH Head of Hotel Finance, UK HSBC Developer: GRAHAM MITCHELL Senior Development & Asset Manager, McAleer & Rushe Investor: EDWARD J. ROHLING CEO & Founder, TRC Hotel Advisors LLC Operator: KENNETH MCLAREN Executive Vice President, Interstate Hotels & Resorts SESSION 30 CHARLOTTENBURG III

THRIVING IN THE DIGITAL MARKETPLACE: OWNERS AND BRANDS SPEAK OUT Changes to the digital marketplace and regulatory approaches from the European Commission are moving at a fast and furious pace. From rate parity to merchandising techniques, where does this leave the hotel guest and the industry? Is the new marketplace more efficient or does it leave the consumer at a disadvantage? APURVA PRATAP Vice President, Distribution & Commercial Marketing Europe, InterContinental Hotels Group IN DISCUSSION WITH

THEODOR KUBAK Senior Investment Manager, Union; President, HAMA Europe CODY BRADSHAW SVP, Head of European Hotels, Starwood Capital PIERRICK LE MASNE SVP Strategic planning, AccorHotels RAJESH VOHRA Director, Sarova Hotels; Global President, HEDNA 13:00 – 15:30

LUNCH CONFERENCE ENDS

THE FLAGS DISPLAYED SHOW THE COUNTRIES THAT ARE REPRESENTED BY THE SPEAKERS ON EACH OF THE SESSIONS PLEASE NOTE: THE PROGRAMME IS SUBJECT TO CHANGE

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