conference & event programme - MAPIC

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Nov 16, 2016 - GOOGLE - Online marketing management solutions ... SCHNEIDER LUCIBEL MANAGED SERVICES ...... Pros and con
THEMES

CONFERENCE & EVENT PROGRAMME

FOLLOWING THE TRENDS SHOPPING THE WORLD O2O & INNOVATION RETAILTAINMENT

Download the mobile app and plan your agenda

Conference programme sponsor:

Innovation Forum sponsors:

MASTERS OF CEREMONY Room 1:

Room 2: Chris IGWE Founder Chris Igwe International (CII)

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Edouard DETAILLE President FCE

2016 - CONFERENCE & EVENT PROGRAMME Download the app to interact during sessions

TUESDAY 15 NOVEMBER

19.30 - WELCOME RECEPTION - Majestic Hotel - MAPIC 2016 Official Sponsor: Thor Equities

WEDNESDAY 16 NOVEMBER TRENDS HUB (PITCHINGS)

CONFERENCE ROOMS ROOM 1

ROOM 2

9.00-10.00

9.00-10.00

LUXURY & PRESTIGE RETAIL

THE NORDICS

RETAILTAINMENT AREA

9.30-10.00

8.30-9.15

PANORA.ME

What if selfies could be the best way to promote your shopping mall?

WHAT A SPACE

MAPIC WELCOME MEETING

minated constructions increasing footfall during festivities

10.00-10.45

10.30-11.00

10.00-11.00

GENETEC - Unify operations for intuitive & effective security management

Malls & Media: a new era Client session

10.00-10.30

Cultour Box - The first travelling exhibit for shopping malls

Welcome to my phygital world Sponsor: Deliveroo Co-org: Google 11.00-12.00

RUSSIAN FEDERATION POWERED BY REX

Expanding your business in Russia Sponsor: FASHION HOUSE Group Co-org: Impress Media

9.30-10.00

10.45-11.30

QUANTAFLOW - Impact of events on shopping malls’ traffic: a deep analysis of the largest French panel

SHOPPERTRAK

10.30-11.00

Leveraging the three layers of in-store shopper behaviour Client session 11.30-12.30

DATA

MK ILLUMINATION - Christmas success – Driving footfall & customer engagement through atmosphere & emotion

11.00-11.30

COMMONENERGY - Deep renovation of shopping centres

Shopping malls & retailers, the new power couple? Co-org: Salesforce

11.30-12.00

Click to bricks & innovative retail: be connected to the new American dream! Sponsor & co-org: JLL

12.30-13.45

12.00-12.30 HABITEO - What will revolutionise new technologies in real estate?

13.00-13.45

Savouring in-vogue Italian food & beverage experiences Co-org: retail&food In partnership with: CNCC Italy

12.30-13.00

14.15-15.15

13.30-14.00

12.00-13.00

USA

GOULSTON & STORRS, MILLMAN SEARCH GROUP & WS DEVELOPMENT

USA retail: Strategies for successfully bringing your brand to the states - Client session 14.15-15.30

LEISURE & SHOPPING Retail in wonderland! Sponsor & co-org: Theleisureway 15.30-16.30

RETAIL TOURISM

Sea, Shopping & Sun: Enjoy a new type of holiday! Sponsor & co-org: RKF 16.30-17.30

MIDDLE EAST

How tall is retail? Sponsor & co-org: Arabian Centres 17.30-18.30

INVESTMENT

Shopping malls, factory outlets, high streets: Which is the best place to invest? Co-org: Property Investor Europe

FOOD & BEVERAGE POWERED BY MAPIC ITALY

CHINA, INDIA, SOUTH EAST ASIA… POWERED BY IRF & MAPIC CHINA

RETAILIC - Next-generation video intelligence for shopping malls & chain stores

L’ÉCHANGEUR BY BNP PARIBAS - Startup sessions 13.00-13.30

PRODILED - LED integrator

PRISMAFLEX - Increase visibility with quality products inside & outside malls

The best of Asia! Sponsor: Global Rich Business Co-org: JLL

14.00-14.30 DILAX - Retail analytics: How innovative technologies assist you in understanding your customers

15.15-16.00

14.30-15.00 RETAIL ADVANTAGE DATA - Unlocking shopping centre & outlet potential

AEON MALL

Retail market overview & expansion opportunities in Japan Client session

15.00-15.30 CONIQ - How loyal are your shoppers in the omnichannel world?

16.00-16.45

JOSDEVRIES THE RETAIL COMPANY - Brand & multi-format development for shopping centres

CNCC ITALY

Southern Italy: the new golden nugget - Client session

15.30-16.00

16.00-16.30 SEEDCAMP - Startup sessions

16.45-17.30

16.30-17.00

SALESFORCE

large scale, global deployment with Samsung Smart Signage

How to offer a unified customer experience with Salesforce Client session 17.30-18.30

NORTH AFRICA

Focus on the next development projects in Morocco, Algeria, Egypt & Tunisia Sponsor: Groupe Aksal

SPECIFIC LOCATIONS & NETWORKING EVENTS

10.00-10.30

FOTODIASTASI ILLUMINATION - Big scale led-illu-

The Nordic art of retailing Co-org: NCSC

CLEAR CHANNEL

SPECIALTY LEASING LOUNGE

9.00-9.30

Best international luxury experiences Sponsor: Move Now Luxury Brokers & Advisors Co-org: Women’s Wear Daily

THE O2O EXPERIENCE

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MAPIC INNOVATION FORUM

CULTOUR ACTIVE

BOUNCE

10.30-11.00

Leading global brand in indoor trampolining & active entertainment 11.30-12.00

FORREC

11.00-11.30

12.00-12.30

FREEDOME BY SKY ZONE

World leader in adventure & trampoline parks 12.30-13.00

AISOLVE

Virtual & Mixed Reality - do’s & don’ts for retailers, mall owners & leisure operators 14.00-14.30

BLACHERE ILLUMINATION

Light is our link: Xmas decoration concept & architectural lighting

13.00-14.30

POPPLACES.COM

On-demand retail, the key omnichannel strategy enabler

MATCHMAKING SESSION Retail & leisure (Networking Lounge) 16.00-17.00

WOMEN NETWORKING COCKTAIL*

The wonder of water

Influencing the retail Real Estate Industry (Verrière Grand Auditorium) Sponsor: Kiabi

GLOBAL LEISURE GROUP

HUSSON

French company specialised in the design and manufacturing of themed playground equipment for children

SCPG Cocktail Lunch (Verrière Grand Auditorium) Sponsor: SCPG

15.00-16.00

VORTEX

17.00-17.30

CHINA’S RETAIL OPPORTUNITY*

14.30 NEW COMERS’ TOUR (New Comers’ Corner - Palais-1)

15.30-16.00

18.00-18.30

BESTLUNCH*

12.00-12.30

Converging sectors: how experiential design & build is becoming an essential part of retail

Activate your space with global entertainment

(Verrière Grand Auditorium) Co-org: ELGAM Conseil

Pop up store: a temporary trend that lasts!

PARAGON CREATIVE

iP2ENTERTAINMENT

FRENCH TERRITORIES CONFERENCE*

MY POP UP STORE

15.00-15.30

16.30-17.00

10.30-12.00

Business lunch & panel discussion for retailers and developers (Plage Royale restaurant) Organiser: Arendator.ru & Best Group

11.30-12.00

Unique retail entertainment offerings to entice your guests

17.30-18.00 OMEGA BIGDATA - 3 new ways to engage valuable customers in shopping malls

SMARTPIXELS - The immersive store

A pop up store brand, among the retail players

INTERNATIONAL PLAY COMPANY

Making shopping a family event again

9.30 NEW COMERS’ TOUR (New Comers’ Corner - Palais-1)

12.30-14.30

BEMYPOP

14.30-15.00

17.00-17.30 INNORANGE OY - Drive your retail performance with advanced analytics

shout about - the Connected Retail Incubator

NOOKS

Weplayer to book a short term space in shopping centres

Embracing entertainment in mixed use design

(Verrière Grand Auditorium)

STOREFRONT

Bridging the gap between online & offline

16.00-16.30

18.30-19.00

10.00-10.30

11.00-11.30

SAMSUNG ELECTRONICS - Overcoming the challenges of

“CRI” FROM POPAI FRANCE - Something to

The first online community to find the best spaces in the city for temporary shops & events

17.00-17.30

17.30-18.30

17.30-18.30

MAPIC PRESS CONFERENCE

USA HAPPY HOUR

MAPIC HAPPY HOUR

Special announcements

(USA Pavilion Palais -1)

(MAPIC Worlwide Stand P-1.F20)

*by invitation only Programme as of 14 November 2016, may be subject to change.

2016 - CONFERENCE & EVENT PROGRAMME Download the app to interact during sessions

THURSDAY 17 NOVEMBER TRENDS HUB (PITCHINGS)

CONFERENCE ROOMS ROOM 1 9.00-10.00

UNITED KINGDOM Good morning retail! Co-org: Portas 10.00-11.00

TRAVEL RETAIL

The 6th continent for retailers? Sponsor & co-org: BNP Paribas Real Estate 11.00-12.00

DESIGN & INNOVATION

How to create a magic & seamless experience? Sponsor & co-org: GH+A 12.00-13.00

OUTLET

The evolution of outlet centres to urban & mixed use settings Sponsor & co-org: The Outlet Resource Group 13.00-14.00

GERMANY

Trends & business opportunities - strong, stronger, Germany! Co-org: Heuer Dialog

ROOM 2 9.00-10.00

POLAND

What must new schemes do to win the market, and old assets to survive? Sponsor: Echo Investment 10.00-10.45

RKF

Command the US urban landscape - from established to emerging markets Client session 10.45-11.30

NEWMARK GRUBB KNIGHT FRANK

FRANCE

A new retail Real Estate landscape Co-org: FashionNetwork 15.30-16.30

POP UP STORES

Specialty leasing for success! 16.30-17.30

HIGH STREETS

Re-enchanting the cityscape Sponsor: Thor Equities Co-org: Kiki Lab - Ebeltoft Italy 17.30-19.00

ITALY

New development projects Sponsors: IGD, Multi, Svicom Co-org: CNCC Italy & Il Quotidiano Immobiliare

VLC & LIFI connected lighting - Innovative uses cases for retail 2016-2020 9.30-10.00

PFM FOOTFALL INTELLIGENCE GROUP

5 ways to forecast & improve the operational & strategic performance of your assets 10.00-10.30 GOOGLE - Online marketing management solutions for franchise networks 10.30-11.00 ESRI - Are Indoor Mapping & the use of location technology inevitable?

9.30-10.00

COEPHE

10.00-10.30

THE PHOTO BOOTH COMPANY

Bring your brand to life through photos, fun & social media 10.30-11.00

PLAYTIME

Delivering an authentic play area experience to shopping centres 11.00-11.30

QUBICAAMF

11.00-11.30

gence to increase the profitability of your business

11.30-12.00

SYMAG

11.30-12.00

WEARENA - The future of retail entertainment

How can open innovation increase customer satisfaction?

12.00-12.30

Retail in major Belux cities: more than chocolate and waffles! Co-org: BLSC

12.00-12.30

UNIVERSCIENCE

SOFTBANK ROBOTICS EUROPE

Humanoid robots in the retail industry

A successful collaboration between a cultural institution & a shopping mall

12.30-13.30

12.30-13.00 PARIS&CO - Startup sessions

12.30-13.00

13.00-13.30

ENTRE-PRISES / CLIP ‘N CIMB

Spain at the heart of Europe Co-org: AECC

JAMENDO MUSIC LICENSING - Royalty free music provider for commercial spaces & shopping centres

13.30-14.00

SWITZERLAND

CHARVET DIGITAL MEDIA

15.00-16.00

14.00-14.30 XOVIS - 3D Person Tracking, more than people counting

TURKEY

14.30-15.00

Energising retail! Co-org: SCSC

Bridging Europe & Asia: Turkey is the new hub for the retail industry! 16.00-16.45

iP2ENTERTAINMENT

Activate your space through entertainment with Mattel Client session 16.45-17.30

GOOGLE

How to leverage online marketing solutions to drive foot traffic & revenue? Client session 17.30-18.30

MILLENNIALS

Welcome shopping kings!

Digital & connected moving sign point

MRI SOFTWARE - All property systems are not the same 15.00-15.30

KODISOFT - Table is a new TV 15.30-16.00

HELLA AGLAIA - Reliable dwell time analysis to

optimise your marketing activities 16.00-16.30

BPI LE HUB - Startup sessions 16.30-17.00

VISIOGLOBE

Indoor navigation map on Mobile, Web & Kiosks 17.00-17.30 SITOUR - Shopfitting for improving customer experience in retail

Amazon opening pop-up stores with Coephe (2015-16) 10.00-10.30

POP MEDIA BELGIUM

Why family entertainment centres/bowling are a sustainable & growing business

11.30-12.30

SPAIN

SPECIALTY LEASING LOUNGE

Empty retail spaces: real opportunities to take 10.30-11.00

APPEAR HERE

Why landlords need to think more like editors 11.00-11.30

CONTAINER CUSTOM A new mobile solution 11.30-12.00

RETAIL IS DETAIL

How to change to a proactive specialty leasing strategy for malls 12.00-12.30

POPPLACES.COM

Clip ‘n Climb: over 100 centres worldwide

On-demand retail, the key omnichannel strategy enabler

14.00-14.30

ROUGE COBALT

Knowing main rules to set up a creative children area

WALLTOPIA ADVENTURE

Bringing active entertainment to your facility 15.00-15.30

KCC ENTERTAINMENT DESIGN

Retailtainment: from start to grand opening 15.30-16.00

PRO URBA

How to make your public spaces become a destination of leisure & pleasure 16.00-16.30

KOMPAN COMMERCIAL SYSTEMS Make Play Pay!

CLUSTER SCS - IoT & innovative connected objects will revolutionise point of sales

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(Majestic Hotel) Organiser: Impress Media 8.00-9.30

USA BREAKFAST*

Strategies for expansion in the Americas - (Verrière Grand Auditorium) Sponsor: Acadia Realty Co-org: Abrams Global

9.30 NEW COMERS’ TOUR (New Comers’ Corner - Palais-1) 9.30-10.30

SPEED MATCHING*

Franchise Partners versus retailers - (Networking Lounge) 10.30-12.00

NICE METROPOLE*

Best experiences & innovations to increase shopping centre values (Verrière Grand Auditorium) Organiser: Nice Métropole 13.00-14.30

ITALIAN LUNCH*

« Meetaly » - (Verrière Grand Auditorium) - Sponsors: IGD, MULTI, SVICOM - Co-org: CNCC Italy

14.30 NEW COMERS’ TOUR (New Comers’ Corner - Palais-1) 14.00-15.00

Innovation & technology (Networking Lounge) 15.30-16.30

RETENCY

Re-enchant in-store customer experiences to address & anticipate new shopping behaviours (Verrière Grand Auditorium) Client session 19.30-22.30

MAPIC AWARDS GALA DINNER*

(Salon des Ambassadeurs) MAPIC Awards 2016 Official Sponsor: Cushman & Wakefield MAPIC 2016 Official Sponsor: Thor Equities 23.00

MAPIC PARTY

18.00-18.30

18.30-19.00 VIADIRECT - At the heart of commercial properties audience

RUSSIAN BREAKFAST*

MATCHMAKING SESSION

14.30-15.00

17.30-18.00

CCI PLV PRODUCTIONS - Innovatining metal furniture

SPECIFIC LOCATIONS & NETWORKING EVENTS 8.00-11.30

SCHNEIDER LUCIBEL MANAGED SERVICES

TC GROUP SOLUTIONS - Big data & retail intelli-

BELGIUM & LUXEMBOURG

RETAILTAINMENT AREA

9.00-9.30

Bricks vs. Clicks: What is the new normal? Client session

14.00-15.00 14.15-15.30

MAPIC INNOVATION FORUM

*by invitation only Programme as of 14 November 2016, may be subject to change.

Open to all MAPIC Delegates (Salon des Ambassadeurs) MAPIC 2016 Official Sponsor: Thor Equities

CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

WEDNESDAY 16 NOVEMBER

9.00 -10.00 |

Room 1

LUXURY & PRESTIGE RETAIL Best international luxury experiences • Luxury industry: key figures & international scope • High streets, e-commerce, transit zone or shopping centre: the best buying marketplace? • How luxury brands use digital tools to increase revenues? • Storytelling, social luxury & personalised customer journey: how to develop client insights & recognition? Sponsor:

Co-organiser:

Speakers Sofiane BOULEGHRAIF Communication & Customer Care Manager KENZO Philipp GAJZER Managing Director Move Now Luxury Brokers & Advisors Andrew PHIPPS Head of Retail Research CBRE Sam POLESE Executive Vice President Thor Equities Miles SOCHA (Moderator) Executive Editor, Europe WWD

9.00 -9.30 |

Mapic Innovation Forum

FOTODIASTASI ILLUMINATION (PITCHING)

Speaker

Big scale led-illuminated constructions increasing footfall during festivities • What are big scale LED decorations • Manufacturing process and quality • Their function in shopping centres • How can we increase footfall during festive periods • Interaction & social media

Yannis AVTZIS International Sales Manager FOTODIASTASI ILLUMINATION

Organiser:

Pamela WOLF Innovation Strategy Director Salesforce.com

9.30 -10.00 | 9.00 -10.00 |

Room 2

THE NORDICS The Nordic art of retailing • Population is growing in Sweden, retail is ambitious various challenges & projects emerge for developers • How Denmark will use tourism & urban projects to boost the retail industry – Focus on Greater Copenhagen • Ecommerce: threat or opportunity for Norwegian shopping centres • Finland: focus on upcoming projects Co-organiser:

Mapic Innovation Forum

Speakers Stig Birk DORLER CEO & Founder Absalon & Co

GENETEC (PITCHING) Speaker

Marcel KOKKEEL CEO Citycon

Unify operations for intuitive & effective security management

Carl Erik KREFTING CEO Søylen Eiendom

• Unified loss prevention • Cloud services • Retail business intelligence

Martin SUMMERSCALES (Moderator) Head of Retail Consultancy CBRE Pia SVENSK Commercial Director, REDI SRV Construction

Matthieu SEYS Business Development Director Retail Genetec

Organiser:

Bastien VALENSI CEO CABAIA Marika WÆRN Managing Director NCSC

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER 10.00 -10.45 |

9.30 -10.00 |

WEDNESDAY 16 NOVEMBER

Room 2

CLEAR CHANNEL (CLIENT SESSION)

Specialty Leasing Lounge

Speaker

WHAT A SPACE (PITCHING) The first online community to find the best spaces in the city for temporary shops & events

Malls & Media: a new era Speaker Daniela GALVANI Founder & President What a Space

• What a Space: the airbnb of commercial spaces • Innovative solutions: the retail crisis • Retail online - offline: from e-commerce to the real world • Temporary shop & shop sharing • What a Space in Europe

• Since 2012, the malls media landscape has changed. Operating with different mall owners, Clear Channel’s objective is to entertain malls and be the preferred media partner for brand advertising • Malls as new media: how do we replace malls in the advertising landscape • Entertainment and a new approach: how do we entertain mall visitors with brands • Future of malls: hub of qualitative audiences

Emmanuel POTTIER Managing Director Clear Channel Play, Strategy, Innovation

Organiser: Organiser:

10.00 -11.00 |

Room 1

Speakers

THE O2O EXPERIENCE Welcome to my phygital world • Online to offline: the new seamless experience between customers, brands & shopping centres • How digital impacts physical retail: the best digital solutions to increase traffic, business and revenues • Are pure players dead? How to integrate physical commerce into your 360° strategy? • Brands & pure players: create the best physical experience to enchant your customers’ journey Sponsor:

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Co-organiser:

Manuela CALHAU Director, Mkt, Mall Activation, Innovation Europe & New Markets Sonae Sierra Edouard DETAILLE (Moderator) President FCE Charlie FARR Property Acquisitions Manager - Special Projects Deliveroo Wojciech GRENDZINSKI Vice President, Sales Director IMS François LOVITON Director Retail France Google

Download the app to interact during sessions

10.00 -10.30 |

Mapic Innovation Forum

QUANTAFLOW (PITCHING) Speakers

Impact of events on shopping malls’ traffic: a deep analysis of the largest French panel • French sales: traffic evolution and customer behaviour over the past years • Sunday openings: what is the best strategy? • Variation of traffic after the attacks in France • How to handle critical cases through counting flow management? • What’s the real influence of the weather on shoppers’ behaviour?

Marine MARANSIN Marketing Research Analyst Quantaflow Guillaume NOBLET International Sales Director Quantaflow

Organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

10.30 -11.00 |

10.00 -10.30 |

Christmas success - Driving footfall & customer engagement through atmosphere & emotion

PANORA.ME (PITCHING) Speaker Raphaël DE BORMAN Founder & CEO Panora.me

• Context • Overview • Practical information • Pricing • Benefits

Specialty Leasing Lounge

STOREFRONT (PITCHING) Bridging the gap between online & offline • Market/History overview: How retailers and brands have moved from online expansion to offline expansion and now face a new challenge... Omnichannel retailing • How Storefront can help • Case studies • Questions Organiser:

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• Key success factors that make your property a real destination during the festive season • Relevance of light and decoration for emotional place making • Case studies from successful concepts across the world • How to create an emotional atmosphere in cities and shopping centres to increase footfall

Speaker Thomas MARK President MK Illumination

Organiser:

Organiser:

10.00 -10.30 |

Mapic Innovation Forum

MK ILLUMINATION (PITCHING)

Retailtainment Area

What if selfies could be the best way to promote your shopping mall?

WEDNESDAY 16 NOVEMBER

10.30 -11.00 |

Retailtainment Area

CULTOUR ACTIVE (PITCHING) Speaker Matthew GREENWELL Director Storefront

Speaker

Cultour Box - The first travelling exhibit for shopping malls • Introduction: Presentation of Cultour Active • Culture, a new form of retailtainment • The project: Cultour Box • Originality and importance of the project • Closure

Enrico LONGO CEO Cultour Active

Organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER 11.00 -12.00 |

10.30 -11.00 |

Expanding your business in Russia

NOOKS (PITCHING) Speaker

Weplayer to book a short term space in shopping centres • Problems of physical retail space • Opportunity of the ephemeral retail solution for STUDIO MAZE • NOOKS as a solution for trades and retailers • Opportunity of NOOKS for STUDIO MAZE

Julie AUBIN CEO NOOKS

Sponsor:

11.00 -11.30 |

Room 2

Leveraging the three layers of in-store shopper behaviour • Shopping centres need to be at the heart of the shopper experience and move from mall to social hubs. They can make sure they get closer to customers by leveraging three levels of shopper analytics: footfall, location-based analytics and one to one engagement • Join ShopperTrak and guest speakers Charles de la Portebarré (Head of Insight France, Hammerson) and Rob Clarke (General Manager, The New Strand Shopping Centre, Savills) to get a first-hand account on how shopper analytics can help inform your customer-centric strategy, make better decisions and increase revenues

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Co-organiser:

Speakers Denis BONNINGUE Export Director Undiz Dmitriy BURLOV (Moderator) Director General Magazin Magazinov Anders LILJENSTOLPE Deputy Country Manager SRV Brendon O’REILLY Managing Director FASHION HOUSE Group Alina STRELKOVA Chief Operating Officer ECE Russland

Mapic Innovation Forum

COMMONENERGY (PITCHING)

SHOPPERTRAK (CLIENT SESSION)

Organiser:

• Consumption: from basic needs to a more sophisticated demand / key facts for growth • New companies entering the Russian retail market now • High streets, shopping malls, factory outlet, travel retail… What are the best market opportunities to expand and invest in Russia?

REX 2017: special announcement By Alyona AITCHISON , Exhibition Director REX, RELX Russia & Nathalie DEPETRO, MAPIC Director, Reed MIDEM

Organiser:

10.45 -11.30 |

Room 1

RUSSIAN FEDERATION POWERED BY REX

Specialty Leasing Lounge

WEDNESDAY 16 NOVEMBER

Speakers Rob CLARKE Center Manager Savills Charles DE LA PORTBARRÉ Head of Insight, France Hammerson

Speakers

Deep renovation of shopping centres: cost-effective solution-sets & continuous commissioning • CommONEnergy project: an EU challenge to reconceptualise shopping centres • Taste of technology solutions for reducing energy needs and increasing energy efficiency • Tools and methods for developing deep energy renovation • How to transform data into knowledge to effectively support facility management: Intelligent Building Energy Management System • Continuous commissioning for constant monitoring and improvement of shopping centres performance

Roberto LOLLINI Research Group Leader CommONEnergy Ivan MANGIALENTI Business Development Manager CommONEnergy

Organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

11.30 -12.30 |

WEDNESDAY 16 NOVEMBER

Room 2 Speakers

11.00 -11.30 |

DATA

Retailtainment Area

Blandine CHARVERIAT LOUIS Marketing Director Altarea Cogedim

Shopping malls & retailers, the new power couple?

BOUNCE (PITCHING) Leading global brand in indoor trampolining & active entertainment • A unifying offer around physical activity and fun • Premium brand and unique culture • Broad appeal • Massive arenas full of fun & action based adventure activities

Speaker Danny YOUNG Head of Commercial Bounce

Asif KHAN Founder & President Location Based Marketing Association Michaël KRIEF Group Information Systems Director Hammerson

Co-organiser:

Organiser:

11.30 -12.00 | 11.00 -11.30 |

Tom GONG CEO AllDragon International

• A comprehensive reference database: capture, understand, analyse your customers’ data to generate value • The new brokerage relationship between retailers & shopping centres - data collaboration is the new challenge! • Marketing platform & consumer insight for a tailored shopping experience • New tech and digital solutions to enhance the customer journey

Pamela WOLF (Moderator) Innovation Strategy Director Salesforce.com

Mapic Innovation Forum

Specialty Leasing Lounge

RETAILIC (PITCHING)

BEMYPOP (PITCHING) Speaker

A pop up store brand, among the retail players • Pop up stores: a challenging new market • Growing business or growing brand awareness? • A pop up store brand as a solution to market limits • The retailer’s experience

Melanie SAUVAGE CEO BEMYPOP

Next-generation video intelligence for shopping malls & chain stores

Speakers

• Tracking the entire visitor’s journey • Finding the new sources of revenue • Redefining key drivers of sales • Quantifying sales staff activity • Case study

Organiser:

Igor DZIERZANOWSKI CEO Retailic Jan RYCHTER Chief Technology Innovation Officer Retailic

Organiser:

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Download the app to interact during sessions

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

12.00 -13.00 |

WEDNESDAY 16 NOVEMBER

Room 1 Speakers

11.30 -12.00 |

USA

Retailtainment Area

Click to bricks & innovative retail: be connected to the new American dream!

FORREC (PITCHING) Embracing entertainment in mixed use design • Mixed use developments are now destinations – a very current wave of entertainment • Creating places people to want to go, not simply pass through • Tap into the tourist market - attract out of town visitors, families or young people • Build in entertainment into every aspect of a design

Speaker Steven SHAH Senior Director FORREC

Followed by a cocktail, courtesy of JLL

Organiser:

11.30 -12.00 |

• US retail real estate snapshot • Reinventing shopping centres: lively mixed use places for new consumer behaviour! • New York City: one of the strongest retail destinations in the world – what about other American cities? • Embracing the retail real estate revolution: mastering ecommerce, digital, disruptive innovation, next point of sales generation…

Sponsor & co-organiser:

Specialty Leasing Lounge

MYPOPUPSTORE (PITCHING) Pop up store: a temporary trend that lasts! • Where does the Pop up come from? • Where does it go? • What Mypopupstore do? • A few iconic examples

12.00 -12.30 |

Speaker Thierry BISSELICHES CEO Mypopupstore

Matthew GREENWELL Director Storefront Naveen JAGGI (Moderator) President Retail Brokerage and Retail Capital Markets JLL Meghan KRUGER Vice President Acadia Realty Trust Patrick MCINTYRE Director of Global Retail Mars Darren WILLIAMS Country Director T2 Tea David ZOBA Chairman, Global Retail Leasing Board JLL

Mapic Innovation Forum

HABITEO (PITCHING) What will revolutionise new technologies in real estate? • New technology • New support services • Impact on service sector commercialisation • Impact on the decision making process • And if we went further tomorrow...

Speaker Jeanne MASSA CEO Habiteo

Organiser: Organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER 12.30 -13.45 |

12.00 -12.30 |

Retailtainment Area

FREEDOME BY SKY ZONE (PITCHING) Speaker

World leader in adventure & trampoline parks • Why your centre needs entertainment – foot-fall, fun and families • Why Sky Zone is the biggest and best option • What do we offer in the parks • What is the design and construction process • How do you get involved with Sky Zone

Lesley HAWKS VP of International Development Freedome powered by Sky Zone

Andrea AIELLO (Moderator) Editor-in-chief retail&food - Edifis Spa

Savouring in-vogue Italian food & beverage experiences

Ezio BALARINI Group Chief Marketing Officer Autogrill

• From snacking to gourmet dining, from street food to food courts: Italian case studies & concepts • Aromas & flavors to reinvent the shopping experience and increase shopping centre success • The Italian way of life abroad: find the best concept to create an authentic dining experience!

12.30 -13.00 |

Specialty Leasing Lounge

• Why companies are interested in omnichannel • What is pop-up retail and how it benefits brands and retailers • Pop-up and mobile retail solutions • The role of shopping malls in pop-up retail • Case studies and how to measure success in pop-up retail • The future: technology and the revolution of retail

In partnership with:

Jonathan DOUGHTY Head of EMEA JLL Foodservice Consulting Vincenzo FERRIERI Owner Cioccolatitaliani Gianandrea GROPPLERO DI TROPPENBURG Development Manager Cigierre Mario PASCUCCI CEO Caffè Pascucci

Mapic Innovation Forum

L’ÉCHANGEUR BY BNP PARIBAS (PITCHING)

POPPLACES.COM (PITCHING)

Organiser:

FOOD & BEVERAGE POWERED BY MAPIC ITALY

Co-organiser:

On-demand retail, the key omnichannel strategy enabler

Speakers

MAPIC Italy 2017: special announcement By Nathalie DEPETRO, MAPIC Director, Reed MIDEM & Massimo MORETTI, President, CNCC Italy

Organiser:

12.00 -12.30 |

Room 2

WEDNESDAY 16 NOVEMBER

Speakers Susana ALMONACID Corporate & Strategic Partnerships PopPlaces.com David PÉREZ COO PopPlaces.com

Startup sessions Startups with solutions for shopping centres and points of sale will pitch their concepts, business models and technologies. Meet the disrupters and innovators of the retail & real estate sector: • Cy-play - Digital in-store • Hexapay - High performance digital sales channels • Huntertainment - Augmented technologies • Instore.digital - Big data solutions for retail • Miwo - Ecommerce applications • Sizzy - Body scan 3D • Think&Go - Connected shopping In partnership with:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

13.00 -13.45 |

Room 1

GOULSTON & STORRS, MILLMAN SEARCH GROUP & WS DEVELOPMENT (CLIENT SESSION) 12.30 -13.00 |

Retailtainment Area USA retail: Strategies for successfully bringing your brand to the states

AISOLVE (PITCHING) Speaker

Virtual & Mixed Reality - do’s & don’ts for retailers, mall owners & leisure operators • What makes a good virtual, augmented and mixed reality solution and what it takes to launch them • How can retailers, mall owners and leisure operators leverage from these cutting edge technologies • How to create engaging and revenue generating interactive experiences that complement physical spaces • Why should retailers consider a move from show-rooming space to «experience driven» virtual-rooming space • Data! Data! Data! - offer connected experiences that are seamlessly integrated through the power of the internet of things Organiser:

Devi KOLLI CEO AiSolve

WEDNESDAY 16 NOVEMBER

• Are you considering expanding to the States? Come and meet a diverse panel of experts with decades of experience in counseling non-USA retailers on their USA expansion plans. Uncovering both opportunities and challenges, the panel will discuss a constantly evolving retail landscape • Where should you locate? High Street or the Malls? Where is your customer? Will your brand translate easily or must you adapt? How do you find top talent? • Issues retailers are facing globally will underpin this USA-fo cused discussion, including brick and click, the convergence of outlet and traditional, the future of department stores and the impact of omnichannel and the sharing economy • Attendees will learn what works and what does not in planning and executing an expansion into the USA, and will leave with valuable takeaways to incorporate into their own business growth strategies

Speakers Robin ABRAMS Vice Chairman The Lansco Corporation Matthew EPSTEIN (Moderator) Director, Co-Chair, Retail, Restaurant & Consumer Group Goulston & Storrs Mark MILLMAN CEO & Founder Millman Search Group Mark ROBERTS SVP Leasing WS Development

Followed by a coffee break Organisers:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

13.00 -13.30 |

WEDNESDAY 16 NOVEMBER

Mapic Innovation Forum

PRODILED (PITCHING)

14.00 -14.30 |

Mapic Innovation Forum

Speaker

LED integrator • What is an LED screen? • How to choose your appropriate LED screen? • In the process of construction when do I need to integrate the LED screen? • How to use my screens and manage the content online? • What is the cost of a new generation LED screen?

Jean-Marc VAN BEVER General Manager PRODILED

DILAX (PITCHING) Retail analytics: How innovative technologies assist you in understanding your customers • Can beacons, tracking and the like revolutionise marketing? • Does measurement of dwell time, visitor routes and visitor traffic really increase turnover? • Will digital bricks and mortar stores be the future teaser for online shopping? • Can big data revolutionise shopper insights (demographics, omnichannel etc.)?

Organiser:

Speaker Thorsten KIES Business Unit Director Retail & Airports DILAX

Organiser:

13.30 -14.00 |

Mapic Innovation Forum

14.00 -14.30 |

PRISMAFLEX (PITCHING) Speaker

Increase visibility with quality products inside & outside malls • Operating with OOH media owners and brands in malls for 30 years, Prismaflex’ goal today is to become the preferred supplier for LED products • From LCD to LED: brighter, bigger • EC certification and norms • Interior and exterior messaging: sizes and technology

Natalie BASSOULS Group Marketing Director Prismaflex International

Retailtainment Area

BLACHERE ILLUMINATION (PITCHING) Light is our link: Xmas decoration concept & architectural lighting • The Blachere way of life • Christmas decoration concept • Interactivity: create customer experience • Innovation and Disney License • Architectural lighting

Speaker Johan HUGUES CEO Blachere Illumination

Organiser: Organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

14.15 -15.30 |

WEDNESDAY 16 NOVEMBER

Room 1 Speakers

LEISURE & SHOPPING Retail in wonderland!

14.15 -15.15 |

Room 2

CHINA, INDIA, SOUTH EAST ASIA… POWERED BY IRF & MAPIC CHINA The best of Asia! • The boom in exciting retail real estate developments, an Eldorado for international brands? Snapshot of what’s next! • Consumer growth, supply growth & emergence of new cities: What are the next opportunities for international retailers in Asia? • Retailtainment, food & beverage, pop-up stores… What is the magic formula to increase traffic and avoid ghost malls? • E-commerce, mobile & social networks change the way Asians shop!

IRF 2017 & MAPIC China 2017: special announcement By Nathalie DEPETRO, MAPIC Director, Reed MIDEM & Mickael MANDL, CEO, Reed Exhibition India & Amitabh TANEJA, Chief Convenor, India Retail Forum Sponsor:

Speakers James ASSERSOHN (Moderator) Director Retail Asia Pacific JLL

• Ambiance, environment, emotion, authenticity ... enchanting the customer journey • How the 5 senses appeal to consumption? • Best technologies and digital solutions to entertain customers? • Leisure & digital: the best link for socialisation • Shopping as a happy family & friend’s playground! • International leisure experiences Sponsor & co-organiser:

Lorenzo FORMOSO Chairman Federation of Asia Pacific Retailers Associations

Chelsea CLARKE Project Manager National Geographic Roberto FOLGORI Member of Board of Directors DEDEM AUTOMATICA Gaston GAITAN (Moderator) Manager & Director Theleisureway Hussam RAOUF Managing Director Mont Hill Reinhart VIANE Business Development Director KCC Entertainment Design

Yibing HE CEO Lianlian Hangzhou Lianlian

Joshua WEXLER Chief Executive of Fun iP2Entertainment

Ivano POMA Founder & CEO Retail Outlet Management Lucy WU Vice-Secretary General CCFA

Christophe CHAUVARD General Manager France, Switzerland & Africa QubicaAMF

14.30 -15.00 |

Mapic Innovation Forum

Co-organiser:

RETAIL ADVANTAGE (PITCHING) DATA - Unlocking shopping centre & outlet potential • The data journey • Is there such a thing as too much data? • What are the pitfalls? • Using data to drive performance

Speaker Gareth JORDAN Director Retail Advantage

Organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

14.30 -15.00 |

15.00 -15.30 |

Retailtainment Area

INTERNATIONAL PLAY COMPANY (IPLAYCO) (PITCHING)

15.00 -15.30 |

Retailtainment Area

PARAGON CREATIVE (PITCHING) Speaker Max LISZKOWSKI Chief Financial Officer International Play Company

Unique retail entertainment offerings to entice your guests • How retail play areas and attractions are able to entice your guests back in to the shopping centre environment and away from online shopping • Understanding the demographics and customer flow, prior to the design stage • How to create a unique play environment, or immersive entertainment experience within your location • Possible branding and cross promotion opportunities for the specialty entertainment and play attractions • Design to completion, what is required logistically to build and install your entertainment and retail play environment from start to finish

WEDNESDAY 16 NOVEMBER

Organiser:

Converging sectors: how experiential design & build is becoming an essential part of retail • Brand engagement through play and experience • The museum, theme park and attraction sectors - what they can do for retail • Increased dwell time and reasons to visit • Case studies and how Paragon are working with brands and developers

Speaker Stephen RICHARDS Head of International Development Paragon Creative

Organiser:

Mapic Innovation Forum

15.00 -16.00 |

CONIQ (PITCHING)

Networking Lounge

MATCHMAKING SESSION Speaker

How loyal are your shoppers in the omnichannel world? • How your shoppers have changed and what they expect from you • The technology cocktail you need to create the seamless shopper journey • The good, the bad and the new technology linking online to offline • Loyalty is dead - Long live loyalty: Keeping it exclusive with your shoppers

Ben CHESSER CEO Coniq

Retail & Leisure • This session offers a unique chance for you to make new connections with operators and solutions providers in leisure and retailtainment • Stop by the Networking zone, level -1 for this high value, high energy facilitated session • Collecting a stack of business cards & chatting with everyone around you - those are the rules! • A facilitator will help the discussion so everyone has a chance to talk together while a few handpicked experts will tell you more about how to boost the traffic into your shopping areas with creative ideas!

Organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER 15.30 -16.00 | 15.15 -16.00 |

AEON MALL (CLIENT SESSION) Retail market overview & expansion opportunities in Japan • Retail market overview in Japan • Sales trends in Japanese shopping malls - successful retailers & last trends • Retail channels in Japan - regional and location characteristics

Mapic Innovation Forum

JOSDEVRIES THE RETAIL COMPANY (PITCHING)

Room 2

Speaker Megumi YAWATA General Manager Global Leasing Dept. Aeon Mall

WEDNESDAY 16 NOVEMBER

Brand & multi-format development for shopping centres • Technology is changing our world and customer behaviour • Developers must think like retail brands to become successful • Localisation is the only way to become relevant: convenience & third place versus experience and endless choice

Speaker Sven MANTEN Business Development Manager JosDeVries The Retail Company

Organiser:

Organiser:

15.30 -16.30 |

Room 1

RETAIL TOURISM Sea, Shopping & Sun: Enjoy a new type of holiday! • Retail & tourism, a dynamic duo! • How retailers benchmark tourism spots? • How the tourism industry capitalises on shopping? • Case studies: cruise terminals, ski & sea resorts, highways, stadiums...: how to choose the best touristic location to develop your business? • Creating new shopping destinations! Followed by a coffee break, courtesy of RKF Sponsor & co-organiser:

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Speakers Gianluca GEROSA Marketing Director DeltaPo Family Destination Outlet Simon GIBBS Head of Retail and Restaurant Leasing Capco Cameron SAWYER Chairman GVA Sawyer Joshua STRAUSS (Moderator) Executive Vice President RKF Franck VERSCHELLE CEO Advantail

15.30 -16.00 |

Retailtainment Area

VORTEX (PITCHING) The wonder of water • Water attracts a wider demographic and keeps shoppers onsite longer • Water play is possible without full immersion. It’s fully immersive in fun! • One-of-a-kind designs can make your facility unique, helping differentiate your brand • Aesthetic water play solutions are an attraction in themselves, becoming a focal point of the destination’s experience

Speakers Virginie GUILBEAULT VP, Business Development Europe & Middle East Vortex Stephen HAMELIN President Vortex

Organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

WEDNESDAY 16 NOVEMBER

Speakers

16.00 -16.45 |

Room 2

CNCC ITALY (CLIENT SESSION) Southern Italy: the new golden nugget • General overview - This conference has the aim to make a wide range of players aware about investments in shopping centres, in the Southern regions of Italy • Market figures and track records in South Italy shopping centres - to raise cognisance that investments in the South are an opportunity not to be missed • Successful case histories

Silvia GANDELLINI Senior Director CBRE Cristina LAZZATI (Moderator) Editor-in-chief Mark Up - Tecniche Nuove Group Luca MAGANUCO Managing Director Multi Italy

Mapic Innovation Forum

Roberto ZOIA Director of Asset Management & Development IGD

SEEDCAMP (PITCHING) Startup sessions Startups with solutions for shopping centres and points of sale will pitch their concepts, business models and technologies. Meet the disrupters and innovators of the retail & real estate sector: • BookingBug - Bookings & appointments software • Poq - Cloud platform for app commerce • Rialto - Commercial property platform / software • Tenzo - Retail analytics • Trail - Retail & hospitality technology • Voyage Control - Logistics / Air traffic control / retail

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GLOBAL LEISURE GROUP (PITCHING) Speaker

Making shopping a family event again

Mark BERKOUWER General Sales Director SPI Leisure Group

Organiser:

Massimo MORETTI President CNCC Italy

Carlo VALLARDI CEO Finim Group

In partnership with:

Retailtainment Area

Fabio PORRECA CEO Svicom

Organiser:

16.00 -16.30 |

16.00 -16.30 |

16.30 -17.30 |

Room 1

MIDDLE EAST

Speakers

How tall is retail? • Location, prosperous economy, diversified & open: how the Middle East is strategic for retailers? • Shopping, dining, relaxing: the best mix to entertain customers • High quality retail & premium tourism: how to create a world class shopping destination • Next amazing retail real estate projects and shopping mall developments Sponsor & co-organiser:

Khalid AL JASSER CEO Arabian Centres Ben JOBLING International Director The Dune Group Silvio LIEDTKE COO Landmark Group Jayne RAFTER (Moderator) Owner & Joint Managing Director RLI - Retail & Leisure International Khurshid VAKIL Co-Founder & CEO Marina Home Interiors

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

16.45 -17.30 | 16.30 -17.00 |

WEDNESDAY 16 NOVEMBER

Room 2

Mapic Innovation Forum

SALESFORCE (CLIENT SESSION) SAMSUNG ELECTRONICS (PITCHING) Overcoming the challenges of large scale, global deployment with Samsung Smart Signage • Selecting the best technology • Overcoming the challenges in implementation • Driving business growth with Smart Signage

Speakers Jonathan HILTON Global Head of Retail Delivery Vodafone Seamus WALSH Global Account Manager Samsung Electronics

How to offer a unified customer experience with Salesforce • Personalised 1:1 experience • Marketing and service on every channel • Rapid innovation and agility through apps • 360 degrees view of customers

Speakers Nicolas BRAND Omnichannel director Ingenico Tom SMITH EMEA Product Marketing Manager Salesforce

Followed by a cocktail

Organiser:

Organiser:

16.30 -17.00 |

Retailtainment Area 17.00 -17.30 |

iP2ENTERTAINMENT (PITCHING) Speaker

Activate your space with global entertainment • Learn how iP2Entertainment’s unique approach helps mall operators to create a magnet for visitors and a vehicle to power marketing • How to integrate entertainment and attraction partners to activate your space • How branded entertainment powers retail; with examples, including Dreamworks Dreamplay, National Geographic Ultimate Explorer Center and Mattel Play Big! Organiser:

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Joshua WEXLER Chief Executive of Fun iP2Entertainment

Mapic Innovation Forum

INNORANGE OY (PITCHING) Drive your retail performance with advanced analytics • Benefits of advanced footfall analytics for retail and shopping malls • How to integrate advanced KPIs to your Business Intelligence solution • Examples of advanced interactive Business Intelligence reports

Speakers Artto ILMANEN Sales Director Innorange Oy Samuli SILANTO CEO Innorange Oy

Organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER 17.30 -18.30 |

WEDNESDAY 16 NOVEMBER

Room 2 Speakers

17.00 -17.30 |

Retailtainment Area

NORTH AFRICA

HUSSON (PITCHING) Speaker

French company specialised in the design and manufacturing of themed playground equipment for children

Eric KUNEGEL Export Manager Husson International

• Examples of new tailor-made projects • New market trends for recreational and sports facilities for children and families • New Telerallye playground for children

Focus on the next development projects in Morocco, Algeria, Egypt & Tunisia • Key market figures • Best spots to invest • Attractiveness of the market for international retailers • Upcoming projects • Impact of digital and e-commerce on physical retail

Ahmed ARAFA Managing Director Arafa Group Giovanni DOLCI Vice President, Theatre Development IMAX Corporation Haitham ELMOHEEN (Moderator) Director Retail Plus Egypt Mouadh KACEM General Manager Concept Développement & Mall Of Sousse

Sponsor:

Organiser:

Mohamed Amine OULDALI Business Development Director DAHLI spa Davide PADOA CEO Design International

17.30 -18.30 |

Room 1

INVESTMENT Shopping malls, factory outlets, high streets: Which is the best place to invest? • Why is retail property investment still one of the best real estate assets? • High street versus shopping centre, what is the best bet? • Berlin, London, Shanghai, NYC, Paris: What are the best cities to invest in? • Right retail mix, green compliance, design, consumer experience, leisure, digital marketing: What are the key components to drive your investment choices? • How much do you need to invest or re-invest in the assets to get the right retail mix?

Speakers Julie CRUZ (Moderator) Managing Editor Property Investor Europe Roland MANGELMANS Senior Portfolio Manager APG Asset Management Witsard SCHAPER Director CPPIB Lorenzo SEGRE Vice President GIC Real Estate

17.30 -18.00 |

Mapic Innovation Forum

OMEGA BIGDATA (PITCHING) Speaker

3 new ways to engage valuable customers in shopping malls • Right gift to right customer via digital gamification • Collaboration with store personnel for campaign participation • Proximity marketing 2.0 with big data approach

Yunus Emre ASLAN CEO Omega Bigdata

Organiser:

Co-organiser:

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CONFERENCE PROGRAMME

WEDNESDAY 16 NOVEMBER

18.00 -18.30 |

WEDNESDAY 16 NOVEMBER

Mapic Innovation Forum

“CRI” FROM POPAI FRANCE (PITCHING)

Speakers

Something to shout about - the Connected Retail Incubator • POPAI France has launched its Connected Retail Incubator (CRI), a hub dedicated to start-ups specialising in smart systems for retail and distribution • Through CRI, POPAI France wants to foster innovation in point of purchase marketing, and provide young entrepreneurs with business opportunities

Sandrine JEAN Country Manager POPAI France Maurice MOUCHEL CRI Manager POPAI France

Organiser:

18.30 -19.00 |

Mapic Innovation Forum

SMARTPIXELS (PITCHING) The immersive store • Immersive marketing has become a fundamental issue in reinventing the client experience in-store • The objective is clear - to bridge the gap between digital strategy and physical presence. However, the solution remains unclear • SmartPixels is here to give an example of the augmented store through their projected reality and content platform which has the ambition of creating the most relevant experiences

Speaker Samuel BURLAC Business Developer SmartPixels

Organiser:

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

THURSDAY 17 NOVEMBER 9.00 -10.00 |

Room 2 Speakers

POLAND 8.00-9.30 |

What must new schemes do to win the market, and old assets to survive?

Verrière Grand Auditorium

USA BREAKFAST Strategies for expansion in the Americas • Direct exporting vs. joint ventures • Licensing and franchising • Opening brick and mortar stores in a new country - how to evaluate the region, the country and the market • The rising prevalence of omnichannel retail • Bricks to clicks and serving the modern shoppers seeking a hybrid experience - does this create an additional entry challenge? By invitation only Sponsor:

Co-organiser:

Speakers Andrea ABRAMS (Moderator) Founder & CEO Abrams Global David CHINES CEO & Creative Director Copious Row Steven COHEN CEO Blue Inc

• The pool of retailers in Poland - especially in the fashion segment - is still shallow compared to the UK, France, Germany and other mature markets, leading to a «copy and paste» experience from one shopping centre to another. Will more retailers enter the market? • With new shopping centres coming online in regional and secondary cities, as well as in Warsaw, how will existing assets adapt to compete? • Will the high streets emerge as a serious retail alternative to shopping centres? There are signs that they are, with restaurants and bars attracting a dynamic crowd. Where there are people, fashion brands follow…

9.00 -10.00 |

Jose GOMEZ Vice President Business Development ETAM Group

Room 1 Speakers

UNITED KINGDOM Good morning retail! • UK retail real estate snapshot! • Oxford Street, Regent Street, Bond Street & global West End: the best retail lab in the world for international brands & retailers? What about other UK cities? • What is the best strategy for newcomers to penetrate the retail market? • Is pop up becoming business as usual in London? Co-organiser:

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Jeremy COLLINS Property Director John Lewis Duncan GRANT Strategy Director The Entertainer Mary PORTAS (Moderator) Chief Creative Officer Portas Justin TAYLOR Head of EMEA Retail Cushman & Wakefield Jace TYRRELL Chief Executive New West End Company

Krzysztof BOCIANOWSKI Leasing and Expansion Director LPP Josip KARDUN CEO Atrium Group Marcin MATERNY Member of the Management Board Echo Investment Richard STEPHENS (Moderator) Founder & Editor Poland Today Anna WYSOCKA Head of Retail JLL

Sponsor:

9.00 -9.30 |

Marek BLEDOWSKI Board Member & Commercial Director Apsys Polska

Mapic Innovation Forum

SCHNEIDER LUCIBEL MANAGED SERVICES (SLMS) (PITCHING) VLC & LIFI connected lighting - Innovative uses cases for retail 2016-2020

Speaker Joris GAUDION CEO SLMS

• Connected light, a family of technologies designed for interaction (VLC) and communication (LiFi) that changes our relationship with retail places • Experience feedback in innovative customer experiences in France: to sell high-end bikes and to promote a new car • LiFi internet access integration into the retail world: uses cases and deployment solutions • 2018-2020 - Technical and business outlook for connected lighting in retail places Organiser:

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

9.30 -10.30 |

9.30 -10.00 |

5 ways to forecast & improve the operational & strategic performance of your assets • Short introduction PFM Group • The strengths of combining different data sources: from big data to actionable insights • Get a better grip on changing consumer behaviour based on people counting • 5 ways to forecast & improve operational and strategic performance of your assets • Questions & Answers

Networking Lounge

SPEED MATCHING

Mapic Innovation Forum

PFM FOOTFALL INTELLIGENCE GROUP (PITCHING)

Franchise Partners versus retailers Speakers Wendy HULSHOF Sr. Business Consultant PFM Footfall Intelligence Group Bart SCHMITZ Manager Director PFM Footfall Intelligence Group Edith VAN HEIJNINGEN Head of Operations Netherlands Wereldhave N.V.

• “Speed Matching” is the ultimate networking experience to help accelerate business efficiently • Hone your pitch, bring your brochures and business cards and spend 3 highly productive minutes with other parties eager to do business with the right partner • As the bell rings, change table and so your portfolio grows! • This session is dedicated to franchise partners meeting with at least 10 retailers By invitation only

10.00 -11.00 |

Room 1 Speakers

Organiser:

TRAVEL RETAIL The 6th continent for retailers?

9.30 -10.00 |

Specialty Leasing Lounge

COEPHE (PITCHING) Amazon opening pop-up stores with Coephe (2015-16) • Why? • How? • Lessons? Organiser:

THURSDAY 17 NOVEMBER

Speaker Cyril Durand Founder Coephe

• Tourism & travel are booming, retailing is ambitious • Restaurants, shops, leisure, beauty care... new life places for travelers • What is the strategy for luxury brands to turn travelers into global shoppers • Events, personalised service, design & merchandising, digital solutions... how to create the best traveler experience • Transit zones: a good medium for retailers to advertise and promote their brands

Sponsor & co-organiser:

Marco ALMEIDA Head of Expansion Parfois Ludovic CASTILLO Managing Director, Altarea Commerce (France, Italy, Spain) Altarea Cogedim Damon CROWHURST European Business Director, Displays Samsung Kim GRAY Head of Retail Strategy Heathrow Airport Fiona HAMILTON (Moderator) Global Head of Retail for International Brands BNP Paribas Real Estate Mehmet KALYONCU Member of Board Kalyon

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

10.00 -10.30 | 10.00 -10.45 |

THURSDAY 17 NOVEMBER

Retailtainment Area

Room 2 Speakers

RKF (CLIENT SESSION) Command the US urban landscape - from established to emerging markets • What it takes to successfully establish a presence in key US urban markets • What you need to know about the hot markets - from established cities like New York and Los Angeles to new up-and-comers such as Seattle and Austin • How urban market presence can drive initial entry and national roll-out strategies • How are shifting market and consumer dynamics changing formulas for success

Karen BELLANTONI Vice Chairman RKF Edward HOGAN Executive Vice President Vornado Realty Trust Lawrence MEYER Former CEO Uniqlo USA Emily MUSILLI Retail SL Green Ariel SCHUSTER Vice Chairman RKF

THE PHOTO BOOTH COMPANY (PITCHING)

Speaker

Bring your brand to life through photos, fun & social media

Graham DOBIE European Sales Manager The Photo Booth Company

• The Photo Booth Company (UK) Limited - this is who we are • How we rock • The background stuff • Our amazing photo products and the experiences we offer • Our fantastic customers Organiser:

Followed by a coffee break Organiser:

Speakers

10.00 -10.30 |

Mapic Innovation Forum

GOOGLE (PITCHING) Online marketing management solutions for franchise networks • Inlead - Local e-marketing tool for franchises • Geolid - Local marketing for franchises • Visiperf - Innovative marketing tool for retailers Organiser:

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Paul BLONDE Sales Director Geolid Julien CLAM Deputy Director General Visiperf Emmanuel GOMEZ Head of Sales Geolid Fabien GUILLOSSOU CEO Visiperf

10.00 -10.30 |

Specialty Leasing Lounge

POP MEDIA BELGIUM (PITCHING) Speaker

Empty retail spaces: real opportunities to take • Opportunities & keys to success for the owner • Opportunities & keys to success for the candidate occupant: the retailer or the marketing actor • Opportunities for the consumer

Geoffroy WALCKIERS Co-founder & Managing Partner Pop Media Belgium

Organiser:

Philippe JUREDIEU CEO Inlead Jordan KOLMERSCHLAG Sales Manager Inlead

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER 10.30 -11.00 | 10.30 -11.00 |

THURSDAY 17 NOVEMBER

Specialty Leasing Lounge

APPEAR HERE (PITCHING)

Mapic Innovation Forum

Speaker

ESRI (PITCHING) Are Indoor Mapping & the use of location technology inevitable? • Current state of indoor mapping and location technology • How the retail and real estate industries should take advantage of it • As technology and the availability of data continues to advance it will change how these industries do business and interact with consumers • Adoption of location technology will create a new business perspective that takes into account both macro and micro levels

Why landlords need to think more like editors Speaker Carlien STADHOUDERS Business Development Manager Commercial Markets Esri

• Why the best landlords think like editors and treat their destinations like magazines • How millennials shop and who’s competing for their attention • How to ensure you always have new content in your portfolios • The tools Appear Here offers to make this process efficient and easy to manage

Ross BAILEY CEO Appear Here

Organiser:

Organiser:

10.45 -11.30 | 10.30 -11.00 |

Retailtainment Area

NEWMARK GRUBB KNIGHT FRANK (CLIENT SESSION)

PLAYTIME (PITCHING) Speaker

Delivering an authentic play area experience to shopping centres • Part I - Large project case study - creation of a mini-theme park inside of a retail environment • Part II - Successful implementation of play projects in common areas in Russian retail environments Organiser:

Room 2

Natalia ORESHINA Director & Shareholder Art Playtime Europe including Russia, CIS and Turkey

Bricks vs. Clicks: What is the new normal? • How does Internet sales affect: the number of stores a retailer now opens; the size of stores a retailer now opens; the location of stores a retailer now opens • Going forward which new names, and what type of retailers are we going to see opening stores • Where do we go from here? Followed by a coffee break

Speakers Thomas Citron Executive Managing Director Newmark Grubb Knight Frank Gregory Kirsch Executive Managing Director Newmark Grubb Knight Frank Jason Pruger Executive Managing Director Newmark Grubb Knight Frank

Organiser:

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

11.00 -12.00 |

Room 1

11.00 -11.30 |

DESIGN & INNOVATION

THURSDAY 17 NOVEMBER

Retailtainment Area

Speakers Alvar EDO Head of Smart Retail Business Development Telefonica

How to create a magic & seamless experience? • The inspiration of design & architecture to create authentic places • The best technologies and digital solutions to enhance the customer experience • Architecture, immersion, story-telling, merchandising ... emotional shopping • Physical emotions in a digital world • How the 5 senses appeal to consumption?

Denis GERVAIS (Moderator) Founding Partner GH+A design studios Karen HARRIS Managing Director intuDigital intu Joanna LANGER International Business Development Manager IMS

Followed by a cocktail, courtesy of GH+A

QUBICAAMF (PITCHING) Speaker

Why family entertainment centres/bowling are a sustainable & growing business • European markets/trends • Why it is expanding: B to B and B to C drivers • Examples of latest concepts and successful businesses • How digital solutions enhance physical experiences

Christophe CHAUVARD General Manager France, Switzerland & Africa QubicaAMF

Organiser:

Matthieu NICOLETTI Director of UR Link, the business accelerator Unibail-Rodamco

Sponsor & co-organiser:

Régis PENNEL President L’exception

11.00 -11.30 |

Mapic Innovation Forum

11.00 -11.30 |

TC GROUP SOLUTIONS (PITCHING) Big data & retail intelligence to increase the profitability of your business

Speaker

• What are the right technological tools needed to collect, store, process and analyse big data in retail to ensure the correct decisions in real time? • Understand customer behaviour through the capture rate (results from dividing the pedestrian traffic that circulates around commercial premises and the number of people that in fact enter a store), conversion and repetition rate • How to use the data to increase the profitability of your business?

Alvaro ANGULO CEO TC Group Solutions

Specialty Leasing Lounge

CONTAINER CUSTOM (PITCHING) A new mobile solution • Pop up an integrated channel sales strategy • Custom Container an integral solution for retailers • How to integrate main’s competitive advantage into the solution Custom Container: mobility, visual impact, technology and innovation, profitability • Case study

Speaker Xavier GIL CEO Container Custom

Organiser:

Organiser:

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

11.30 -12.30 |

11.30 -12.00 |

Room 2

THURSDAY 17 NOVEMBER

Retailtainment Area

Speakers

BELGIUM & LUXEMBOURG Retail in major Belux cities: more than chocolate & waffles! • The major Belux cities (Antwerp, Brussels, Gent, Luxemburg and Mons) will explain their view on the development of retail in their cities • What do they look for and what they don’t want to see • How will these cities achieve their goals in the field of retail development and which tools have they put in place? • Alongside the general policy, each city will develop on a specific action to illustrate this policy Co-organiser:

Julien BACQ Chief Retail & Development Officer Atrium Brussels Anne DARIN JAULIN Director Union Commerciale de la Ville de Luxembourg Filip DE BOIS (Moderator) President BLSC Koen KENNIS Vice Mayor and Alderman of Retail City of Antwerp

Gian Gherardo APRILE Group CEO WeArena Davide PADOA CEO Design International

Organiser:

11.30 -12.00 |

Specialty Leasing Lounge

How to change to a proactive specialty leasing strategy for malls

SYMAG (PITCHING) Speaker

• Energise and reinvent the customer relationship • Seamless integration, the key to satisfaction • Social network and mobility example

• A world of edutainment experiences trough ESports, virtual reality, wearables and much more • A scalable retail format next door: FEC 7reimagined • The future of entertainment parks: From 4.000 sqm to 10.000 sqm GLA - 20 openings by 2021 • Juventus FC and WeArena - opening mid 2017

RETAIL IS DETAIL (PITCHING)

Mapic Innovation Forum

How can open innovation increase customer satisfaction?

Speakers

The future of retail entertainment

Nicolas MARTIN First Deputy Mayor of Mons City of Mons Christophe PEETERS Vice Mayor and Alderman of Retail City of Ghent

11.30 -12.00 |

WEARENA (PITCHING)

Carole DESESSARD Account Manager Symag

• From problem to solution • More than shops • Cultural and meaningful events • From reaction to pro action • Goals and results

Speaker John BLOGG Founder Retail is Detail

Organiser: Organiser:

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER 12.00 -12.30 |

THURSDAY 17 NOVEMBER

Retailtainment Area

UNIVERSCIENCE (PITCHING) 12.00 -13.00 |

Room 1 Speakers

OUTLET The evolution of outlet centres to urban & mixed use settings • Outlet industry landscape in 2016: international key figures and trends • The next generation of outlets as a new lever for retail tourism development • Prairie, urban centres or tourist areas: What is the best strategic location to create a shopping destination? Followed by a cocktail, courtesy of The Outlet Resource Group Sponsor & co-organiser:

Alexandre CHEVALIER Commercial Director Europe DELSEY Peter GAMBLE Senior Partner Holder Mathias Luca ORTIGARA DE AMBROSIS Founding Partner & CEO DEA Real Estate Advisor Ivano POMA Founder & CEO Retail Outlet Management Matthew SLADE Director of Commercial Operations Quintain

A successful collaboration between a cultural institution & a shopping mall • With our “science on the move” services, Universcience has been catching up with the trend of retailtainment for more than 20 years, offering customers an attractive experience, meeting your clients’ needs for leisure and culture • Improve visitor experience by providing inventive and highquality edutainment areas • Cultivate the image of a family-friendly and intergenerational centre • Universcience in action: Vicity’s shopping mall, Lillénium

Lisa WAGNER (Moderator) Principal The Outlet Resource Group

Speakers

SOFTBANK ROBOTICS EUROPE Humanoid robots in the retail industry • Softbank Robotics overview • Why humanoid robots? • Markets and use cases • What are the benefits? • Customer & partner references Organiser:

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Specialty Leasing Lounge

POPPLACES.COM (PITCHING)

Mapic Innovation Forum

(PITCHING)

Fatima OUALI Senior Project Manager Universcience

Organiser:

12.00 -12.30 |

12.00 -12.30 |

Speaker

Speaker Daniel CAMPO Area Sales Manager - EMEA Softbank Robotics

On-demand retail, the key omnichannel strategy enabler • Why companies are interested in omnichannel • What is pop-up retail and how it benefits brands and retailers • Pop-up and mobile retail solutions • The role of shopping malls in pop-up retail • Case studies and how to measure success in pop-up retail • The future: technology and the revolution of retail

Susana ALMONACID Corporate & Strategic Partnerships PopPlaces.com David PÉREZ COO PopPlaces.com

Organiser:

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

12.30 -13.00 | 12.30 -13.30 |

Room 2 Speakers

SPAIN

Fernando EVOLE Country CEO, Spain Cinepolis

Spain at the heart of Europe • Spain’s macro vision: Are the fundamentals in place? • The Spanish real estate market within the European framework. Have we reached the peak? • Investment vs development: what makes sense today? • The retail landscape: new concepts and winning formats Co-organiser:

Javier HORTELANO (Moderator) Chairman Spanish Association of Shopping Centres and Retail Parks (AECC) Luis LAZARO Managing Director Asset Management MERLIN Properties

THURSDAY 17 NOVEMBER

Retailtainment Area

ENTRE-PRISES / CLIP ‘N CIMB (PITCHING)

Speaker

Clip ‘n Climb: over 100 centres worldwide • Vibrant, Energetic and Unique - a people magnet • Low floor area requirements (but high ceilings are useful!) • Standalone or complimentary with other adventurous leisure activities • Strong and proven business model

Colin BOOTHROYD Sales Director Entre-Prises / Clip ‘n Climb

Organiser:

Jose Manuel LLOVET Managing Director Retail Grupo Lar Stephen NEWMAN President Aguirre Newman

12.30 -13.00 |

Mapic Innovation Forum

13.00 -14.00 |

Room 1 Speakers

PARIS&CO (PITCHING) Startup sessions Startups with solutions for shopping centres and points of sale will pitch their concepts, business models and technologies. Meet the disrupters and innovators of the retail & real estate sector: • Akoustic Arts - Sound innovation • Choose - Mobile app • Diakse - 3D / Ebusiness • Ngine Networks - Digital signage • PayinTech - Cashless payment • Skyboy - Overlaps reality In partnership with:

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GERMANY Trends & business opportunities - strong, stronger, Germany! • Future customer, future retail, future real estate strategy • Trends and challenges of trading in the Digital Era • How the customer changes the property? • Destination shopping: from the point of sale to the point of Experience Co-organiser:

Karsten BURBACH Managing Director Asset Management Retail CORPUS SIREO Cecile DELETTRE (Moderator) Founder IntFem Christine HAGER Managing Director redos retail Manuel JAHN Head of Financial Services, Fashion & Lifestyle GfK Jörg RITTER Member of Management Board Germany, Retail JLL

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

14.00 -15.00 |

THURSDAY 17 NOVEMBER

Room 2 Speakers

13.00 -13.30 |

Mapic Innovation Forum

SWITZERLAND

JAMENDO MUSIC LICENSING (PITCHING)

Energising retail! Speaker

Royalty free music provider for commercial spaces & shopping centres • About Jamendo Music Licensing - the advantages • Retailers reducing costs with our offer • Using customer senses - good music helps increase sales • Our clients, their expectations

Naouelle TIR-VAN OVERTFELDT International Commercial Director Jamendo Music Licensing

• Business opportunities for expansion in Switzerland • Redefined retail areas: how to turn old architectural & historical heritage into life places and shopping destinations? • Upcoming projects & business cases • City centres & transit zones: new open air shows to generate traffic & increase consumption Co-organiser:

Organiser:

Stefan GROSS Chief Commercial Officer Zürich Flughafen AG Philipp STREBEL Managing Director CBRE Zurich AG

Mapic Innovation Forum

Mapic Innovation Forum

XOVIS (PITCHING)

CHARVET DIGITAL MEDIA (PITCHING) Speaker

Digital & connected moving sign point • Company profile • Market expectations & evolution • Innovative solution: the iGirouette • iGirouette: uses & fields of application • Questions & comments Organiser:

Marc POINTET Managing Director Mobimo

Jan TANNER (Moderator) President Swiss Council of Shopping Centers (SCSC)

14.00 -14.30 | 13.30 -14.00 |

Laurent POFFET Director Property, Lease & Expansion Management Maus Frères

Maxence NOURDIN Business Development Director Charvet Digital Media

3D Person Tracking, more than people counting • Xovis presents its person tracking technology allowing users to achieve a new level of personal behaviour analyses in the retail market, based on its long term experience in airport people flow analysis solutions and queue detection systems. We show you where are the similarities between a passenger standing in a queue and a customer waiting to pay for their goods. • The unique multisensor feature enables accurate, trustworthy and always reproducible path analyses, empowering BI solutions to consider visitors’ waiting time or dwell time.

Speaker Christian STUDER Managing Director Retail & Co-Founder Xovis

Organiser:

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER 14.15 -15.30 |

THURSDAY 17 NOVEMBER

Room 1

FRANCE Speakers

14.00 -14.30 |

Keynote by Laurent MILCHIOR, ETAM Group Happy birthday 100th Etam! Flashback on a success story

Retailtainment Area

ROUGE COBALT (PITCHING)

A new retail Real Estate landscape Speaker

Knowing main rules to set up a creative children area • Create an ergonomic playground • Guidelines to make a safe area • Make an innovative playground • Playground market trends • Our areas

Catherine KARAM CEO ROUGE COBALT

• Development projects in France – Forum des Halles, behind the scenes! • Pop-up stores, pure players, new services, what about newcomers? • Physical retail & ecommerce: a new challenge for pure players & a fresh business for developers? • New digital solutions and best technologies to provide new services

Matthieu GUINEBAULT (Moderator) Journalist FashionNetwork Delphine MERLE Director of Leasing Unibail-Rodamco Laurent MILCHIOR Chairman ETAM Group Régis PENNEL President L’exception

Co-organiser:

Organiser:

Richard BODIN Sales Manager SIZZY

Guillaume RIO Technology Trends Manager L’Echangeur by BNP Paribas

14.00 -15.00 |

Networking Lounge

MATCHMAKING SESSION Innovation & technology • This session offers a unique chance for you to make new connections with innovative experts and solutions providers • Stop by the Networking zone, level -1 for this high value, high energy facilitated session • 1 hour, no speeches - those are the rules! • A facilitator will help the discussion so everyone has a chance to talk together while a few handpicked providers will tell you more about how innovative they can be for your shopping

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14.30 -15.00 |

Mapic Innovation Forum

MRI SOFTWARE All property systems are not the same • How property systems differ • What property management actually is and what else is there? • Making your data meaningful • How MRI can make your life easier

Speaker Adam MACKAY Senior Account Manager MRI Software

Organiser:

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

15.00 -15.30 |

14.30 -15.00 |

Mapic Innovation Forum

INTERACTIVE MALL TECHNOLOGY BY KODISOFT

Retailtainment Area

(PITCHING)

WALLTOPIA ADVENTURE (PITCHING) Bringing active entertainment to your facility • Active entertainment is growing worldwide • A closer look: products • What’s behind the trend • More? Operating • Goals and next big thing

Speaker Dmytro KOSTYK CEO Interactive Mall Technology (Kodisoft)

Table is a new TV Speaker Maria VASILEVA Head of Sales and Marketing Walltopia Adventure

THURSDAY 17 NOVEMBER

• Online to offline case: shop online - eat offline • Mall as a dining destination with a piece of entertainment and shopping • Uncovering hidden potential of foodcourts • Power of interactivity - why the table is a new TV Organiser:

Organiser:

15.00 -15.30 | 15.00 -16.00 |

Room 2 Speakers

TURKEY Bridging Europe & Asia: Turkey is the new hub for the retail industry! • Bridging Europe and Asia, Turkey will be one of the most dynamic centres for the retail real estate industry with its new airport • The new opportunities of the Turkish market, along with new major urban projects will be discussed by senior executives from Turkey

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Retailtainment Area

Serdar ERSOY Vice President & Chief Growth Officer DeFacto Mustafa Samim HATIPOGLU General Manager Nurol REIT Mehmet KALYONCU Member of Board Kalyon Irem ORAL KAYACIK Business Development Director & Board Member Odak Group

KCC ENTERTAINMENT DESIGN (PITCHING)

Retailtainment: from start to grand opening • Initial start: entertainment determination • Concept - schematic - detailed design • Fit-out and realisation • Grand opening and tenants interaction

Speaker Reinhart VIANE Business Development Director KCC Entertainment Design

Organiser:

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER 15.30 -16.00 |

THURSDAY 17 NOVEMBER

Retailtainment Area

PRO URBA (PITCHING) 15.30 -16.30 |

Room 1 Speakers

POP UP STORES

Delphine BEER-GABEL New Business Director, Klépierre Brand Ventures Klépierre

Specialty leasing for success!

Louis DIERCXSENS Managing Partner Pop Media Belgium

• Pop-up stores, kiosks, corners... What is the best physical solution for brands and pure players? • O2O: how to integrate pop-up stores & physical commerce in your 360° strategy? • High streets, shopping malls, transit zones... Choose the best location for your pop up! • Online platform to find the best deal

Stephane KEULIAN (Moderator) Retail Consultant stephanekeulian.com Lucille MAZÉ CEO & Founder studiomazé

How to make your public spaces become a destination of leisure & pleasure • How Pro Urba assists you through conception, realisation, and maintenance of your own personal leisure spaces • What we can provide you with: a complete range of landscape furniture and related services – play and sport equipment, furniture, and specific floor coverings • Why our clients trust us to enhance their shopping centres’ power of attraction and identity through innovative designs and unique solutions • Who you want your future visitors to be. They won’t happen to come to you but mean to

Speakers Lina BENCHENAA Junior Marketing & Business Development manager PRO URBA Gilbert MATHOT Managing Director PRO URBA

Organiser:

Gabrielle MILLAN Chairman NOOKS Michele TREVISAN Head of Retail Design Benetton Group

15.30 -16.30 |

Verrière Grand Auditorium

RETENCY (CLIENT SESSION) 15.30 -16.00 |

Mapic Innovation Forum

Re-enchant in-store customer experiences to address and anticipate new shopping behaviours

HELLA AGLAIA (PITCHING) Speaker

Reliable dwell time analysis to optimise your marketing activities • Pros and cons of WiFi tracking • Upcoming alternatives • Benchmark results and outlook Organiser:

Tilman SCHWARZE Sales Manager Retail & Security Hella Aglaia

• The competitive environment faced by brick and mortar stores is being turned around by the growth of e-commerce and the growing influence of GAFA on our life • Consumption of data is increasingly fragmented, thanks to the multiplication of media and social media, which are available to everybody, every minute of our life • The dominant e-commerce players have transformed our shopping experience, notably thanks to the ultimate personalization of the store: my Amazon experience is different from anybody else • Bricks and mortar retailers must reinvent themselves, notably by creating a continuous link between online and off-line • For a retailer, innovation is the key protection against being forced into a price war

Speaker Isabelle BORDRY Co-founder Retency

Organiser:

Retency 70

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71

CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

16.00 -16.45 |

16.00 -16.30 |

Room 2

• iP2Entertainment - Best-in-class partner for mall operators to add entertainment attractions • The power of Mattel, the recognized leader in play worldwide, with global consumer brands including Barbie®, Hot Wheels® and more! • How Mattel brands can make your mall a destination • Mattel’s strength at retail, including cross-promotions, special offers, and partnerships • Mattel’s local marketing support in driving activity at your mall

Retailtainment Area

KOMPAN COMMERCIAL SYSTEMS

iP2ENTERTAINMENT (CLIENT SESSION) Activate your space through entertainment with Mattel

THURSDAY 17 NOVEMBER

Speakers Roger HOUBEN Chairman & CEO iP2Entertainment Georgina POVEY Live Events and Attractions Mattel

(PITCHING)

Speaker

Make Play Pay! • Exceptional innovation • Premium quality • Sustainable development • Partnership of choice

Marc PLAIRE Managing Director Kompan Comercial Systems

Organiser:

Followed by a cocktail Organiser:

16.30 -17.30 |

16.00 -16.30 |

Mapic Innovation Forum

BPI LE HUB (PITCHING) Startup sessions Startups with solutions for shopping centres and points of sale will pitch their concepts, business models and technologies. Meet the disrupters and innovators of the retail & real estate sector: • Adnow - Mobile advertising • Critizr - Customer feedback management • MyFeelBack - Saas solution for collecting customer feedback • Obiz Concept - Couponing • Ysance - Designers of digital platforms In partnership with:

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Room 1

HIGH STREETS Re-enchanting the cityscape • How to turn city centres into lively new places and shop ping destinations? • Pop up stores, art galleries, concept stores, food courts.... Key elements to dynamise city centres • Technologies, new services ... Smart city for smart retail? • How retail contributes to preserve authenticity & identity? Followed by a cocktail, courtesy of Thor Equities Sponsor:

Co-organiser:

Speakers Xavier GIL CEO Container Custom Mariusz KOZŁOWSKI General Manager Poland Liebrecht & wooD Group Alexandre LIOT Director of BHV Galeries Lafayette Fabrizio VALENTE (Moderator) Founder Partner Kiki Lab - Ebeltoft Italy Craig WHITE Retail Project Director King’s Cross Argent

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER 17.00 -17.30 |

Mapic Innovation Forum

SITOUR (PITCHING) 16.30 -17.00 |

Mapic Innovation Forum

Speaker

Shopfitting for improving customer experience in retail

VISIOGLOBE (PITCHING) Speaker

Indoor navigation map on Mobile, Web & Kiosks • Introduction of indoor navigation • How to attract and retain customers using indoor navigation, with real use cases from Unibail-Rodamco, and The Dubai Mall • Why Dubai Airports chose Visioglobe over Google, Apple for indoor map navigation • How can you create your Visioglobe map? • Live demo on the audience’s own smartphones

THURSDAY 17 NOVEMBER

Eric BERNARD CEO Visioglobe

Philippe ECRAN President Sitour

• Instore visual communication • Merchandising tools • Store window equipment Organiser:

17.30 -19.00 |

Room 1

ITALY New development projects

Organiser:

• CNCC will be focussing on new, refurbished and extended retail real estate projects in Italy • The projects obtained a building permit and the construction has recently started or will start in the very near future

16.45 -17.30 |

Sponsors:

Room 2

Co-organisers:

GOOGLE (CLIENT SESSION) Speakers

How to leverage online marketing solutions to drive foot traffic & revenue? • Understand new shopping trends • Discover Google online to store solutions • Get amazed by Waze geo targeting • Get inspired by success stories • Learn franchise & retail network best practices Followed by a cocktail Organiser:

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Speakers Cyril GRIRA Industry Leader Retail Google Jerome MARTY Country Manager Waze Romain VARCHETTA BERTOGLI Strategic Partner Manager Google

Armando BORGHI CEO Citylife

Renato ISETTI General Manager Gallerie Commerciali Bennet

Marco PELLIZZARI Managing Director, Developments, Italy Sonae Sierra

Francesco DELLA CIOPPA Head of Asset Services Italy Cushman & Wakefield

Massimo MORETTI President CNCC Italy

Corrado DI PAOLO Head of Leasing Department Svicom

Pier Luigi PAOLETTONI Head of Development Projects CBRE

Georg RUETHER Director Real Estate Markets Shopping Head of Markets Southern & Eastern Europe, Americas Commerz Real

Claudio GHIDOTTI Commercial Director Gallerie Commerciali Italia

Guglielmo PELLICCIOLI (Moderator) Founder Daily Real Estate

Maria SPILABOTTE Senator Senate of the Republic Corrado TRABACCHI Investment Director Orion Capital Managers Italy

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CONFERENCE PROGRAMME

THURSDAY 17 NOVEMBER

17.30 -18.30 |

18.00 -18.30 |

Room 2

THURSDAY 17 NOVEMBER

Mapic Innovation Forum

Speakers

MILLENNIALS

Irina ALABINA (Moderator) Brand Consultant FITCH

Welcome shopping kings!

Sébastien BISMUTH CEO Undiz

• Shopping, dining, living, playing - snapshot of Millennials! • Millennials always on stage to live the O2O experience! • Why shopping centres and retailers focus on them • A lot of expectations from the next generation for retailers

Giovanni DOLCI Vice President, Theatre Development IMAX Corporation Renaud MONTIN Chief Marketing & Digital Officer ERAM

CCI PLV PRODUCTIONS (PITCHING) Speaker

Innovatining metal furniture • We conceive and produce, in our own factories, exclusively tailor made displays • Innovative design office with 3D rendering Integration of lighting systems, electronic touch panels made in France - French savoir-faire

Claudio CREMONESI President CCI PLV PRODUCTIONS

Organiser:

Danny YOUNG Head of Commercial Bounce

17.30 -18.00 |

Mapic Innovation Forum 18.30 -19.00 |

CLUSTER SCS (PITCHING) Speakers

IoT & innovative connected objects will revolutionise point of sales SCS cluster will present its latest WHITE PAPER realised with KPMG called « Smart Objects for Retail & connected shops ». Four SCS Startups with solutions for shopping centres and points of sale will pitch next to SCS their concepts, business models and technologies. These startups are working around Symag on SCS workGroup « Smart Point of sales » - Meet the disrupters and innovators of the retail & real estate sector:

Julien BONNEL Chief Innovation Officer Symag by BNP Paribas Personal Finance Fabienne DE TOMA Projects & Innovation Manager Pole SCS

In partnership with:

Mapic Innovation Forum

VIADIRECT (PITCHING) Speaker

At the heart of commercial property audiences • Do you really know your visitors? • A major stake: reach 100% of your audience • Make the most of your digital devices

Jerome HERARD Founding Partner ViaDirect

Organiser:

• Beepeers - Mobile engagement • NSP - Digital marketing • KEY Infuser - Connected object sales • YUZU - Client acquisition

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