STARTING WITH AN IDEA. Try again. Develop ... Design's contribution to the UK economy is. £71.7bn ... 580,000 of those
Design in Innovation Paul Mason Deputy Director, Research & Chief Scientific Advisor, Innovate UK
DESIGN IN INNOVATION Find our strategy at www.innovateuk.gov.uk
REALITY CHECK People don’t buy technology; they buy what technology does for them.
Sure, it’s clever... But what’s it for?
STARTING WITH AN IDEA
Assumptions
Idea
✗
Develop & deliver
Try again
USING EARLY-STAGE DESIGN
Early-stage Design
• What’s the real problem? • Who are the customers? • What makes them tick? • Are things likely to change?
Better idea
Develop & deliver
UK DESIGN CAPABILITY • Design’s contribution to the UK economy is £71.7bn, equivalent to 7.2% of UK total GVA. • 1.6 million people are employed in the UK design economy. • 580,000 of those in design businesses and 1 million in design roles across other sectors.
THE VALUE OF DESIGN TO BUSINESS For every £1 invested in design, businesses could achieve: • £20 in increased revenues • a £4 increase in net operating profit • and £5 in increased exports.
OUR STRATEGY •
Advocate and raise awareness of design in innovation.
•
Bring together design and technology communities, both nationally and locally.
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Fund early-stage 'design foundations' activity in priority areas, inspiring better ideas for development.
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Invest in design across our portfolio as an allowable cost within collaborative funded projects.
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Support knowledge sharing and capability building in design including through KTPs and secondments.
