May 1, 2013 - Department developed two new programs during the 2012-. 2013 school ... accounting, economics, and finance
VOLUME 2
ISSUE 1
Entrepreneurship, Management, and Marketing (EMM) Department Newsletter May 2013
New Programs Inside This Issue 1
New Programs
2
Student News
3
Brief History of the Brock School of Business Entrepreneurship Program
4
Alumni Update
The Entrepreneurship, Management, and Marketing Department developed two new programs during the 20122013 school year, an entrepreneurship minor and a sports marketing concentration. The entrepreneurship minor will provide a way for nonbusiness majors in the arts and sciences to develop the skills they will need to start a business based on their artistic talent or scientific knowledge. The minor has course work in accounting, economics, and finance along with four courses in entrepreneurship. Franz Lohrke, Brock Family Chair in Entrepreneurship, noted that “With the formal passage of the entrepreneurship minor last week by Samford’s Board of Trustees, we’ve achieved what could be the last curricular milestone for our entrepreneurship program. We now offer a full “slate” with an entrepreneurship major and social entrepreneurship concentration for our business majors and two minors for nonbusiness majors.” “Believe it or not, we now offer more entrepreneurship options to Samford students than some business schools three times our size, which would be impossible without the efforts of the entire Brock School faculty.” For a brief history of the Brock School Entrepreneurship program, see page 3.
“…we now offer more entrepreneurship options to Samford students than some business schools three times our size…”
The sports marketing concentration will provide a way for business majors to develop their skills for a career in the multibillion dollar global sports industry. Darin White, professor of marketing has been named the coordinator of the program, which will include course work in sports marketing along with marketing electives and an internship. The Brock School of Business will be one of only 10 AACSB accredited business schools in the country to offer an undergraduate program in sports marketing when the program launches in August. For more information, click here.
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EMM DEPARTMENT NEWSLETTER
Student News Brock School of Business students competed successfully in several national and international competitions during the 2012-2013 school year. In December, a team headed by Caitlin Lindner (senior Marketing & Entrepreneurship major) and including Henry Heaton (senior JMC major, Marketing minor), Reed Richardson (senior JMC major, Latin American studies minor) and Jenna Young (senior Marketing major) competed against 24 college teams from five states in the Taziki’s Marketing Challenge. They won first place and the $5,000 grand prize. The team was under the faculty direction of Dr. Betsy Holloway. Samford students win the Taziki’s Marketing Challenge.
MBA students Josh Sheppard, Andrew Summerlin, and Laura Hudson at USASBE 2013.
The “Fab Four Freshman” at TCU in April.
“You make Samford proud.”
In January, MBA students traveled to San Francisco to compete in the 2013 USASBE Student Case Competition sponsored by Baylor University. Laura Hudson, Joshua Sheppard, Xuan Qin, and Andrew Summerlin won second place and $1000 with their case, "Charlie Thigpen's Garden Gallery." Meg Lozner won fifth place with her case, "Southern Grits to Haute Cuisine: Much More Than a Taste of the South." Associate Dean Chad Carson, who supervised the students as they developed the cases, noted that the Brock School is the only school to have ever had two finalists the same year as well as the only one have a team in the finals every year since the competition began in 2011. In April, four freshmen traveled to Fort Worth, Texas to compete in the TCU’s Richards Barrentine Values and Ventures Business Plan Competition. Mike Fitzgerald, Sarah Korta, Kelsey Wyrosdick, and Blake Gardner competed against 27 other teams from around the world by presenting the business plan they wrote in BUSA 100 for an ice cream parlor that uses liquid nitrogen to flash freeze ingredients. They placed second in their division behind host team, TCU, and in the top ten overall for the competition. In the process, they beat out teams of upperclassmen from universities like Appalachian State, Strathclyde (Scotland), Villanova, and Wake Forest. In response to a Brock School team member’s tweet about the positive competition experience, the director of TCU’s Entrepreneurship Center replied on Twitter, “We at TCU are proud of you, too. Only team comprised of all freshman! That's amazing…You make Samford proud.”
EMM DEPARTEMENT NEWSLETTER
PAGE 3
A Brief History of the Brock School of Business Entrepreneurship Program 2007 • Launched entrepreneurship and social entrepreneurship concentrations for business students • School of Business renamed for Harry B. Brock, Jr. 2008 • Built the entrepreneurship concentration into a full-blown major for business students and started a social entrepreneurship minor for non-business students • ASHOKA, a UK-based advocacy group for social entrepreneurship, recognized the Brock School social entrepreneurship program as one of only 28 programs in the world • Redesigned the BUSA 100, World of Business, class into a Freshman Entrepreneurship Experience, where students write preliminary business plans 2009 • Held the first Regions New Venture Challenge Business Plan Competition with prize money totaling $20,000 and a division reserved specifically for BUSA 100 students 2010 • Chosen by the U.S. Association for Small Business and Entrepreneurship (USASBE) as the best new entrepreneurship program in the country • Introduced a project into the ENTR 304 course where each student receives a $100 loan to run a “micro-business” for the semester 2011 • Launched an MBA concentration in entrepreneurship • An MBA student team places fourth in the USASBE Student Case Writing Competition, an international entrepreneurship competition 2012 • USASBE selected the BUSA 100 class as a finalist for the national Innovation in Entrepreneurship Education Award • MBA student teams place fifth and sixth in the USASBE Student Case Writing Competition • Opened Brock School of Business Student Business Incubator in Dwight Beeson Hall 2013 • Held fifth annual Regions New Venture Challenge, meaning that with Regions' generosity, we have given students $100,000 in the past five years to help them start up new businesses • MBA student teams place second and fifth in the USASBE Student Case Writing Competition • Launched an entrepreneurship minor for non-business students
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EMM DEPARTMENT NEWSLETTER
Alumni Profile: Heather Williams MBA alum Heather Williams recently gave her fashion design company, Tallulah’s Designs, a financial boost by raising almost $36,000 on the crowdfunding internet site, Kickstarter, during March. When her Kickstarter campaign ended, she had raised $35,970 from 105 donors throughout the southeastern U.S. The Kickstarter campaign is one of many recent successes for Williams and her company. In 2011, she won first place and $7,500 in the Region’s New Venture Challenge hosted by the Brock School of Business. To hear her tell how this helped launch her company, click here. The company recently debuted its Fall 2013 collection, “Amplified,” during a runway show in New Orleans, and it has been featured several times in local business and lifestyle publications, including the March issue of Southern Living.
2011 Regions New Venture Challenge winner, Heather Williams (Photo courtesy of Southern Living)
Williams will use the Kickstarter funds to hire nine more employees and expand her business.
To get involved, please contact Franz Lohrke Brock Family Chair in Entrepreneurship Brock School of Business Samford University 800 Lakeshore Drive Birmingham, AL 35229 Email:
[email protected]
To get involved, please contact Franz Lohrke Brock Family Chair in Entrepreneurship Brock School of Business Samford University 800 Lakeshore Drive Birmingham, AL 35229 Email:
[email protected] Phone: 205-726-2373 www.samford.edu/business
