demographic who absolutely love the premium products on offer! THE FES-TEA-VAL EXPERIENCE. Fes-Tea-Val 2018 is full of b
E H T JOIN
FES-TEA-VAL 2018
A E T R PA 21-22 APRIL 2018 CHISWICK HOUSE AND GARDENS
NATIONAL TEA DAY FES-TEA-VAL – THE PREVIEW Fes-Tea-Val 2017 was a truly wonderful event and the highlight of National Tea Day where events took place all over the country to celebrate the U.K’s best loved drink.
Fes-Tea-Val 2017 provided the perfect meeting point of tradition and modernity with consumers embracing the guests in regal dress such as our on-site Queen Victoria while also freely spending money on new concepts like tea cocktails and healthy teas! An hour before event close many partners had to start packing up after having sold out, it turns out the consumer appetite to try out new teas was enormous. The event was a massive sell out with consumers queuing up to try and buy flavours they knew and flavours they didn’t. While some of the brands on site chose to sell their blends others decided to give away freebies to get as many consumers as possible drinking their goods and to use the event as a product validation exercise. Our young affluent demographic of attendee doesn’t just benefit you by them freely spending money but they are also early adopters of new products more likely to try them in hotels and restaurants. Attendees didn’t stop amplifying their presence on social media throughout the day encouraging their friends to celebrate National Tea Day as well. Our attendees absolutely loved the premium teas and treats on offer and spent the day immersed in the full National Tea Day experience! The baking masterclasses was absolutely packed with tea lovers piling in to find out how to create the perfect afternoon tea accompaniment from Celebrity Chef Mich Turner. The appetite to learn all about the tea experience rather than just tea was incredible. What we have learnt isn’t that tea isn’t just a drink, it is an experience, a lifestyle and the crowning glory of this must attend British lifestyle festival.
NATIONAL TEA DAY 17 WAS THE MUST ATTEND EVENT FOR TEA LOVERS. THE EVENT WAS PACKED WITH TEA COMPANIES DISPLAYING THE MANY DIFFERENT ATTITUDES TOWARDS TEA. HAVING LAUNCHED THE UK’S FIRST EVER SPARKLING TEA WE WERE DELIGHTED TO SHOWCASE OUR NOVEL APPROACH AND ENTERTAIN AN AUDIENCE OF TEA LOVERS.” - GREEN LADY SPARKLING TEA
NATIONAL TEA DAY ARE A SUPER COMPANY WHO WE ABSOLUTELY ADORE WORKING WITH. ALL STAFF WE HAVE CROSSED PATHS WITH HAVE BEEN SUPER HELPFUL IN HELPING US PROMOTE OUR AFTERNOON TEA ON THEIR ONLINE SITE AND ALWAYS GO ABOVE AND BEYOND IN THEIR SERVICE. AFTERNOON TEA IS NOW ONE OF OUR MAIN PLATFORMS OF BUSINESS IN OUR BYRONS BRASSERIE RESTAURANT, AND WE GAIN 30-45 BOOKINGS PER MONTH FROM THIS LISTING ALONE. A PLEASURE TO WORK WITH AND WE LOOK FORWARD TO OUR CONTINUED JOURNEY.” - NAOMI TUPOULAHI, SALES EXECUTIVE & SOCIAL MEDIA SPECIALIST, COLWICK HALL HOTEL, NOTTINGHAM
NATIONAL TEA DAY FESTIVAL – THE SUMMARY 74%
TOTAL MEDIA REACH OF
79 MILLION READERS
OF ATTENDEES WERE FEMALE
131 journalists
and bloggers attended
Over 30,000
uses of #NationalTeaDay on Instagram
By 7:30am on National Tea Day, #NationalTeaDay was the top trending hashtag in the UK
48%
OF ATTENDEES WERE AGED 30 OR UNDER
It stayed there all day with over 65k #NationalTeaDay tweets posted throughout the day
Millions
of impressions on Facebook
NATIONAL TEA DAY IN THE PRESS
NATIONAL TEA DAY 2018, HOW YOU CAN GET INVOLVED Fes-Tea-Val 2017 was an absolute sell out so for 2018 we are moving to a new home, Chiswick House & Gardens. The move allows us to have more attendees (20,000 over 2 days), more space for exhibitors and more activi-teas. By moving to Chiswick House & Gardens we are still located close to our affluent West London demographic who absolutely love the premium products on offer!
THE FES-TEA-VAL EXPERIENCE
Fes-Tea-Val 2018 is full of brand new features and exciting new areas for guests to engage with. Check out the areas below and see which one will best fit your brand: THE BRITISH BOU-TEA-QUE
THE TEA BAZAAR’S
VITALI-TEA GARDEN
TEA ‘N’ TREAT VILLAGE
TEA ‘N’ TIPPLE BOULEVARD
The perfect platform for those brands who really are just so quintessentially British they can’t be anywhere else.
The ultimate market place, and all dedicated to tea and snacks!
This is where health conscious consumers will be coming to find out how tea can help them on their journey!
Savoury delights, sweet notes and even fresh bread all in one place – what food lover wouldn’t be tempted to spend the whole event in Tea ‘n’ Treat Village!
The only place to get the par-tea started this National Tea Day! With tea cocktails and infusions galore make sure you check out Tea ‘n’ Tipple Boulevard.
With spaces for product tastings, pairings and so much more it is a guaranteed high traffic area.
Think the Strip meets West London in what will be a trendy and tropical journey through the rapidly emerging world of tea and alcohol.
This is our headline premium space and a great chance to sell to top level consumers.
The perfect forum for consumers to find out about niche blends and new snacks and take home their favourites.
Ideal for herbal and healthy blends or those with education around how your healthy offering can help people.
This is a great event for any food, drink or lifestyle brand looking to build brand presence and drive direct sales at the same time.
GET IN TOUCH:
Social media support is included in the package as well so you aren’t just getting a pitch but a national platform to reach millions of tea lovers!
[email protected]
There are both sponsorship and exhibitor opportunities still available and if you would like to get involved email
THE BRITISH BOU-TEA-QUE 24sqm, 8mx3m, £350 per SQM
4 sqm, 2mx2m, £350 per SQM
2sqm, 2mx1m, £350 per SQM
12sqm, 6mx2m, £350 per SQM
3sqm, 3mx1m, £350 per SQM
8sqm, 4mx2m, £350 per SQM
SOLD
PB11
PB12
PB10
PB09
PB26
PB27
PB25
PB28
PB08
PB07c
PB07b
PB07a PB24
PB29
PB13
PB14
PB06
PB23
PB30
PB15
PB16
PB17
PB18
PB05
PB04
PB22
PB31
PB21
PB32
PB20
PB33
PB19
PB34
PB03
PB02
PB01
TEA ‘N’ TREAT VILLAGE 24sqm, 8mx3m, £300 per SQM
4 sqm, 2mx2m, £300 per SQM
2sqm, 2mx1m, £300 per SQM
12sqm, 6mx2m, £300 per SQM
3sqm, 3mx1m, £300 per SQM
8sqm, 4mx2m, £300 per SQM
SOLD
TV12a
TV12b
TV12c
TV11
TV10
TV09
TV26
TV27
TV25
TV28
TV24
TV29
TV13
TV14
TV17
TV07
TV06
TV23
TV30
TV15
TV16
TV08
TV05
TV04
TV22
TV31
TV21
TV32
TV20
TV33
TV03
TV02
TV01c
TV18
TV19
TV34
TV01b
TV01a
TEA BAZAAR TB44
TB43
TB42
TB41
TB40
TB39
TB38
TB37
TB36
TB35
TB34
TB33
TB45
TB46
TB47
TB32
TB31
TB30
TB29
TB28
TB27
TB26
TB25
TB24
TB23
TB22
3sqm, 3mx1m, £250 per sqm
2sqm, 2mx1m, £250 per sqm
TB48 SOLD
TB21
TB20
TB19
TB49
TB18
TB50
TB17
TB51
TB16
TB52
TB15
TB53
TB14
TB54
TB13
TB55
TB12
TB56
TB11
TB57
TB10
TB58
TB09
TB59
TB08
TB60
TB07
TB61
TB06
TB62
TB05
TB63
TB04
TB64
TB03
TB65
TB02
TB66
TB01
TEA ‘N’ TIPPLE BOULEVARD 2sqm, 2mx1m, £700
9sqm, 3mx3m, £3150 BAR & SEATING
SOLD
TT16
TT17
TT15a
TT26 TT14c
TT18 TT14b
TT25 TT14a
TT19 TT13b
TT24 TT13a
TT20 TT12 TT11 TT10
TT23
TT09 TT08 TT21
TT07 TT06 TT05
TT22
TT04 TT03 TT02a TT02
TT01
AFTERNOON TEA BUS
STAGE
VITALI-TEA GARDEN
9sqm, 3mx3m, £1500
SOLD
VG16
VG13
VG14 VG15
VG17
VG18
VG19
VG20
VG21
VG22
VG23
VG24
VG25
VG26
VG27
VG28
VG29
VG30
NATIONAL TEA DAY MEDIA KIT
•
Contact:
D I A Z @ N A T I O N A L T E A D A Y. C O . U K
2017
THE VOICE OF TEA IN BRITAIN EXCLUSIVE LEAD PARTNER
ABOUT NATIONAL TEA DAY 8
National Tea Day is the voice of tea in the U.K. We are where consumers turn to share images and stories of tea with their friends and family. We are the most engaged tea dedicated media channel in the UK recommending amazing products and delightful afternoon tea experiences to our network of consumers.We are a well respected recommendation network for tea lovers driving sales for our partners through a carefully honed social media strategy.
THE STATS -
60k+ followers on social media
-
255k+ Unique Web Visitors in April 2017
-
25k+ Visitors to Fes-Tea-Val
-
130+ Journalists & Bloggers attend Fes-Tea-Val
ENGAGEMENT -
Over 10x the engagement on a post from National Tea
Day compared to standard partner promotional message -
Over 79 million in organic PR coverage of National Tea
Day 2017
WEBSITE STATS
376K
Unique Visitors
898.9K
Page views
13K+
@nationalteaday
National Tea Day Tool Kit (March 2018).indd 1
40K+
@nationalteaday
13K+
@nationalteaday
28/3/2561 BE 19:28
NATIONAL TEA DAY MEDIA KIT
•
Contact:
D I A Z @ N A T I O N A L T E A D A Y. C O . U K
2017
APRIL 2017 ANALYTICS Traffic
5. Book Shop
- 512,500 Sessions
6. Restaurant
- 376,000 Unique Website
7. Health/Beauty
Visitors
8. Pet Supplies
- 898,900 Page Views
9. TV Programmes
DEMOGRAPHICS Twitter
Facebook
Instagram
Women
58%
88%
70%
Men
42%
12%
30%
Top Location
London
London
London
Gender
10. Government Organisations
Age
Top Interests of our visitors 1. Publisher
18-24
20%
7%
22%
2. Food Service Distributor
25-34
39%
26%
37%
3.Tea Room
35-44
21%
26%
23%
4. Aromatherapy Services
45-54
14%
22%
12%
55-64
3%
11%
4%
65+
2%
7%
FACEBOOK CONSUMER NETWORK BREAKDOWN
24% Single
25%
Relationship
National Tea Day Tool Kit (March 2018).indd 2
5%
Engaged
48%
Married
20%
High School Only
68%
12%
University Post-Graduate
28/3/2561 BE 19:28
NATIONAL TEA DAY MEDIA KIT
•
Contact:
D I A Z @ N A T I O N A L T E A D A Y. C O . U K
2017
TWITTER ANALYTICS Entertainment Interests Comedy - 50% News - 48% Movies - 44% Music - 38% Shopping Habits
CASE STUDY SOCIAL MEDIA, APRIL 2017 POST REACH Facebook Posts
Twitter April 2017
Combined reach of 371,327
457,530 impressions
4215 reactions
11,611 engagements
Average post reach of 23,207
Premium 71% Quick & Easy 65% Fresh & Healthy 62% Home Cooking & Grilling 61% Ethnic Explorers 50% Weight Conscious 19% Natural Living 17% Food Buying Habits Eggs 52%
Instagram
Secret London Partnership Post
Impressions - 187,129
about Fes-Tea-Val:
Engagements - 1,160
4.9k Reactions 1.8k Comments 851 Shares
Salty Snacks 52% Milk 51% Fresh Produce 50% Cheese 49% Yoghurt 47%
GET IN TOUCH For more information or to discuss sponsorship opportunities contact:
[email protected]
National Tea Day Tool Kit (March 2018).indd 3
28/3/2561 BE 19:28