FES-TEA-VAL 2018 - National Tea Day

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demographic who absolutely love the premium products on offer! THE FES-TEA-VAL EXPERIENCE. Fes-Tea-Val 2018 is full of b
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FES-TEA-VAL 2018

A E T R PA 21-22 APRIL 2018 CHISWICK HOUSE AND GARDENS

NATIONAL TEA DAY FES-TEA-VAL – THE PREVIEW Fes-Tea-Val 2017 was a truly wonderful event and the highlight of National Tea Day where events took place all over the country to celebrate the U.K’s best loved drink.

Fes-Tea-Val 2017 provided the perfect meeting point of tradition and modernity with consumers embracing the guests in regal dress such as our on-site Queen Victoria while also freely spending money on new concepts like tea cocktails and healthy teas! An hour before event close many partners had to start packing up after having sold out, it turns out the consumer appetite to try out new teas was enormous. The event was a massive sell out with consumers queuing up to try and buy flavours they knew and flavours they didn’t. While some of the brands on site chose to sell their blends others decided to give away freebies to get as many consumers as possible drinking their goods and to use the event as a product validation exercise. Our young affluent demographic of attendee doesn’t just benefit you by them freely spending money but they are also early adopters of new products more likely to try them in hotels and restaurants. Attendees didn’t stop amplifying their presence on social media throughout the day encouraging their friends to celebrate National Tea Day as well. Our attendees absolutely loved the premium teas and treats on offer and spent the day immersed in the full National Tea Day experience! The baking masterclasses was absolutely packed with tea lovers piling in to find out how to create the perfect afternoon tea accompaniment from Celebrity Chef Mich Turner. The appetite to learn all about the tea experience rather than just tea was incredible. What we have learnt isn’t that tea isn’t just a drink, it is an experience, a lifestyle and the crowning glory of this must attend British lifestyle festival.

NATIONAL TEA DAY 17 WAS THE MUST ATTEND EVENT FOR TEA LOVERS. THE EVENT WAS PACKED WITH TEA COMPANIES DISPLAYING THE MANY DIFFERENT ATTITUDES TOWARDS TEA. HAVING LAUNCHED THE UK’S FIRST EVER SPARKLING TEA WE WERE DELIGHTED TO SHOWCASE OUR NOVEL APPROACH AND ENTERTAIN AN AUDIENCE OF TEA LOVERS.” - GREEN LADY SPARKLING TEA

NATIONAL TEA DAY ARE A SUPER COMPANY WHO WE ABSOLUTELY ADORE WORKING WITH. ALL STAFF WE HAVE CROSSED PATHS WITH HAVE BEEN SUPER HELPFUL IN HELPING US PROMOTE OUR AFTERNOON TEA ON THEIR ONLINE SITE AND ALWAYS GO ABOVE AND BEYOND IN THEIR SERVICE. AFTERNOON TEA IS NOW ONE OF OUR MAIN PLATFORMS OF BUSINESS IN OUR BYRONS BRASSERIE RESTAURANT, AND WE GAIN 30-45 BOOKINGS PER MONTH FROM THIS LISTING ALONE. A PLEASURE TO WORK WITH AND WE LOOK FORWARD TO OUR CONTINUED JOURNEY.” - NAOMI TUPOULAHI, SALES EXECUTIVE & SOCIAL MEDIA SPECIALIST, COLWICK HALL HOTEL, NOTTINGHAM

NATIONAL TEA DAY FESTIVAL – THE SUMMARY 74%

TOTAL MEDIA REACH OF

79 MILLION READERS

OF ATTENDEES WERE FEMALE

131 journalists

and bloggers attended

Over 30,000

uses of #NationalTeaDay on Instagram

By 7:30am on National Tea Day, #NationalTeaDay was the top trending hashtag in the UK

48%

OF ATTENDEES WERE AGED 30 OR UNDER

It stayed there all day with over 65k #NationalTeaDay tweets posted throughout the day

Millions

of impressions on Facebook

NATIONAL TEA DAY IN THE PRESS

NATIONAL TEA DAY 2018, HOW YOU CAN GET INVOLVED Fes-Tea-Val 2017 was an absolute sell out so for 2018 we are moving to a new home, Chiswick House & Gardens. The move allows us to have more attendees (20,000 over 2 days), more space for exhibitors and more activi-teas. By moving to Chiswick House & Gardens we are still located close to our affluent West London demographic who absolutely love the premium products on offer!

THE FES-TEA-VAL EXPERIENCE

Fes-Tea-Val 2018 is full of brand new features and exciting new areas for guests to engage with. Check out the areas below and see which one will best fit your brand: THE BRITISH BOU-TEA-QUE

THE TEA BAZAAR’S

VITALI-TEA GARDEN

TEA ‘N’ TREAT VILLAGE

TEA ‘N’ TIPPLE BOULEVARD

The perfect platform for those brands who really are just so quintessentially British they can’t be anywhere else.

The ultimate market place, and all dedicated to tea and snacks!

This is where health conscious consumers will be coming to find out how tea can help them on their journey!

Savoury delights, sweet notes and even fresh bread all in one place – what food lover wouldn’t be tempted to spend the whole event in Tea ‘n’ Treat Village!

The only place to get the par-tea started this National Tea Day! With tea cocktails and infusions galore make sure you check out Tea ‘n’ Tipple Boulevard.

With spaces for product tastings, pairings and so much more it is a guaranteed high traffic area.

Think the Strip meets West London in what will be a trendy and tropical journey through the rapidly emerging world of tea and alcohol.

This is our headline premium space and a great chance to sell to top level consumers.

The perfect forum for consumers to find out about niche blends and new snacks and take home their favourites.

Ideal for herbal and healthy blends or those with education around how your healthy offering can help people.

This is a great event for any food, drink or lifestyle brand looking to build brand presence and drive direct sales at the same time.

GET IN TOUCH:

Social media support is included in the package as well so you aren’t just getting a pitch but a national platform to reach millions of tea lovers!

[email protected]

There are both sponsorship and exhibitor opportunities still available and if you would like to get involved email

THE BRITISH BOU-TEA-QUE 24sqm, 8mx3m, £350 per SQM

4 sqm, 2mx2m, £350 per SQM

2sqm, 2mx1m, £350 per SQM

12sqm, 6mx2m, £350 per SQM

3sqm, 3mx1m, £350 per SQM

8sqm, 4mx2m, £350 per SQM

SOLD

PB11

PB12

PB10

PB09

PB26

PB27

PB25

PB28

PB08

PB07c

PB07b

PB07a PB24

PB29

PB13

PB14

PB06

PB23

PB30

PB15

PB16

PB17

PB18

PB05

PB04

PB22

PB31

PB21

PB32

PB20

PB33

PB19

PB34

PB03

PB02

PB01

TEA ‘N’ TREAT VILLAGE 24sqm, 8mx3m, £300 per SQM

4 sqm, 2mx2m, £300 per SQM

2sqm, 2mx1m, £300 per SQM

12sqm, 6mx2m, £300 per SQM

3sqm, 3mx1m, £300 per SQM

8sqm, 4mx2m, £300 per SQM

SOLD

TV12a

TV12b

TV12c

TV11

TV10

TV09

TV26

TV27

TV25

TV28

TV24

TV29

TV13

TV14

TV17

TV07

TV06

TV23

TV30

TV15

TV16

TV08

TV05

TV04

TV22

TV31

TV21

TV32

TV20

TV33

TV03

TV02

TV01c

TV18

TV19

TV34

TV01b

TV01a

TEA BAZAAR TB44

TB43

TB42

TB41

TB40

TB39

TB38

TB37

TB36

TB35

TB34

TB33

TB45

TB46

TB47

TB32

TB31

TB30

TB29

TB28

TB27

TB26

TB25

TB24

TB23

TB22

3sqm, 3mx1m, £250 per sqm

2sqm, 2mx1m, £250 per sqm

TB48 SOLD

TB21

TB20

TB19

TB49

TB18

TB50

TB17

TB51

TB16

TB52

TB15

TB53

TB14

TB54

TB13

TB55

TB12

TB56

TB11

TB57

TB10

TB58

TB09

TB59

TB08

TB60

TB07

TB61

TB06

TB62

TB05

TB63

TB04

TB64

TB03

TB65

TB02

TB66

TB01

TEA ‘N’ TIPPLE BOULEVARD 2sqm, 2mx1m, £700

9sqm, 3mx3m, £3150 BAR & SEATING

SOLD

TT16

TT17

TT15a

TT26 TT14c

TT18 TT14b

TT25 TT14a

TT19 TT13b

TT24 TT13a

TT20 TT12 TT11 TT10

TT23

TT09 TT08 TT21

TT07 TT06 TT05

TT22

TT04 TT03 TT02a TT02

TT01

AFTERNOON TEA BUS

STAGE

VITALI-TEA GARDEN

9sqm, 3mx3m, £1500

SOLD

VG16

VG13

VG14 VG15

VG17

VG18

VG19

VG20

VG21

VG22

VG23

VG24

VG25

VG26

VG27

VG28

VG29

VG30

NATIONAL TEA DAY MEDIA KIT



Contact:

D I A Z @ N A T I O N A L T E A D A Y. C O . U K

2017

THE VOICE OF TEA IN BRITAIN EXCLUSIVE LEAD PARTNER

ABOUT NATIONAL TEA DAY 8

National Tea Day is the voice of tea in the U.K. We are where consumers turn to share images and stories of tea with their friends and family. We are the most engaged tea dedicated media channel in the UK recommending amazing products and delightful afternoon tea experiences to our network of consumers.We are a well respected recommendation network for tea lovers driving sales for our partners through a carefully honed social media strategy.

THE STATS -

60k+ followers on social media

-

255k+ Unique Web Visitors in April 2017

-

25k+ Visitors to Fes-Tea-Val

-

130+ Journalists & Bloggers attend Fes-Tea-Val

ENGAGEMENT -

Over 10x the engagement on a post from National Tea

Day compared to standard partner promotional message -

Over 79 million in organic PR coverage of National Tea

Day 2017

WEBSITE STATS

376K

Unique Visitors

898.9K

Page views

13K+

@nationalteaday

National Tea Day Tool Kit (March 2018).indd 1

40K+

@nationalteaday

13K+

@nationalteaday

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NATIONAL TEA DAY MEDIA KIT



Contact:

D I A Z @ N A T I O N A L T E A D A Y. C O . U K

2017

APRIL 2017 ANALYTICS Traffic

5. Book Shop

- 512,500 Sessions

6. Restaurant

- 376,000 Unique Website

7. Health/Beauty

Visitors

8. Pet Supplies

- 898,900 Page Views

9. TV Programmes

DEMOGRAPHICS Twitter

Facebook

Instagram

Women

58%

88%

70%

Men

42%

12%

30%

Top Location

London

London

London

Gender

10. Government Organisations

Age

Top Interests of our visitors 1. Publisher

18-24

20%

7%

22%

2. Food Service Distributor

25-34

39%

26%

37%

3.Tea Room

35-44

21%

26%

23%

4. Aromatherapy Services

45-54

14%

22%

12%

55-64

3%

11%

4%

65+

2%

7%

FACEBOOK CONSUMER NETWORK BREAKDOWN

24% Single

25%

Relationship

National Tea Day Tool Kit (March 2018).indd 2

5%

Engaged

48%

Married

20%

High School Only

68%

12%

University Post-Graduate

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NATIONAL TEA DAY MEDIA KIT



Contact:

D I A Z @ N A T I O N A L T E A D A Y. C O . U K

2017

TWITTER ANALYTICS Entertainment Interests Comedy - 50% News - 48% Movies - 44% Music - 38% Shopping Habits

CASE STUDY SOCIAL MEDIA, APRIL 2017 POST REACH Facebook Posts

Twitter April 2017

Combined reach of 371,327

457,530 impressions

4215 reactions

11,611 engagements

Average post reach of 23,207

Premium 71% Quick & Easy 65% Fresh & Healthy 62% Home Cooking & Grilling 61% Ethnic Explorers 50% Weight Conscious 19% Natural Living 17% Food Buying Habits Eggs 52%

Instagram

Secret London Partnership Post

Impressions - 187,129

about Fes-Tea-Val:

Engagements - 1,160

4.9k Reactions 1.8k Comments 851 Shares

Salty Snacks 52% Milk 51% Fresh Produce 50% Cheese 49% Yoghurt 47%

GET IN TOUCH For more information or to discuss sponsorship opportunities contact: [email protected]

National Tea Day Tool Kit (March 2018).indd 3

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