for the fast and the curious - Liaison Technologies

FOR THE FAST AND THE CURIOUS Live the Data-Inspired Future

Table of Contents

Chapter 1

The Data-Inspired Future

Chapter 2

Integrate

Chapter 3

Investigate

Chapter 4

Inspire

Chapter 5

The Middleware Knot

Chapter 6

Data Platform as a Service

Chapter 7

Live the Future, Not Lug the Past

The Data-Inspired Future

01

[4]

Live the Data-Inspired Future

A Brave New World Several massive paradigm shifts are underway across all industries, radically changing the way enterprises do business, regardless of vertical. The demands of tomorrow’s economy are forcing enterprises to move from an optimization focus to an innovation-driven model. The dynamics of the modern marketplace are defined by accelerating change. Enterprises that aim to secure a competitive advantage in this rapidly evolving landscape will need to adopt proactive innovation as a core component of their business strategies in order to achieve long-term success.

“

Modern enterprises succeed when they adapt to industry and marketplace shifts and incorporate new technology into company culture and regular operations. - Daniel Newman, Principal Analyst of Futurum Research

“

Process-Driven Economy

Innovation-Driven Economy

System of Records (Data in Silos)

System of Engagement (Integrated Data)

Data Analysis (“What did we do?”)

Data Insights (“What should we do?”)


Making the Shift Shifting to an innovation-driven business model will require adopting a data-centric approach. Enterprises will need to leverage every channel and type of data for critical intelligence and insight to inform their business strategy and accelerate innovation, enabling them to adapt and evolve to not only meet the demands of a dynamic marketplace, but shape it.

INTEGRATE All Data

Investigate

Data Patterns

INSPIRE the Future

[5]

Integrate

02

[7]


ANYTHING THAT CAN BE MEASURED MUST BE MEASURED

INNOVATION

APPLICATION

Previously, enterprises focused on optimizing internal homogenous data from existing business platforms and systems. This model is no longer adequate. Now, enterprises need to leverage data captured internally and externally, across all channels from the entire spectrum of business departments and activities. An innovation-driven strategy needs to tap into the market and operational intelligence contained in heterogeneous data external to the enterprise. As data increasingly shifts to the central axis of business, enterprises will not only need to enhance their abilities to capture it, but unify the various silos where it is contained in order to use it to maximum effect.

DATA INTEGRATION

HOMOGENOUS DATA

HETEROGENOUS DATA

Investigate

03

“Information is the oil of the 21st century, and analytics is the combustion engine.” - Peter Sondergaard, Senior Vice President at Gartner Research

While there is an abundance of tools and methods by which data can be captured, extracting actionable intelligence is an entirely different challenge and will serve as the cornerstone of any modern business enterprise. With the accelerating variety, volume, and velocity of data, transforming that raw data into insight will require sophisticated data analytics tools and expertise in data science that not only allows enterprises to uncover hidden patterns, but enables them to build a coherent model of the business to drive its innovation strategy.

Insight into market movements and industry shifts

Mechanism for continuous evolution and innovation

End-to-end visibility to drive operational and business outcomes

Increased operational agility

Inspire

04


“

The world is one big data problem. - Andrew McAfee,

”

Associate Director of the Center for Digital Business at the MIT Sloan School of Management

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The Future is an Emerging Trend Hidden In Non-Intuitive and Non-Obvious Data Relationships With the ability to capture and analyze data comes the ability to accelerate innovation and proactively drive the continuous evolution of the enterprise, shaping the future rather than reactively catching up to it. By adopting a data-centric approach to business, enterprises are able to extract valuable intelligence on market movements and detect shifts in the industry, enabling them to rapidly adjust business strategy to meet emergent opportunities. The competition for market share will depend on who is able to predict and capture these future trends first.

The Middleware Knot

05


Integration complexity grows at a rate of N2 with the total number of systems

Rigid system interconnections drive up the cost of change

Maintenance and updating are significant resource and operational burdens

CURRENT SOLUTIONS FALLING SHORT OF MODERN COMPLEXITY While there has been an explosion of different data capture and analysis tools for both homogeneous and heterogeneous data, current integration solutions fail to address the complexities of modern business. The typical middleware fix for data integration and intersystem communication often proves too inflexible and scales poorly. The number of integration pathways increases exponentially with the number of systems involved, a complexity further multiplied by the rigidity of the interconnections, making the introduction of new enterprise capabilities an ecosystem-wide crisis. While tomorrow’s marketplace will require enterprises to operate with greater agility, current middleware solutions simply do not lend themselves well to constant evolution, often producing a tangled web of ad-hoc solutions meant to solve short-term integration needs at the cost of long term effectiveness.

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A NEW APPROACH TO INTEGRATION Previous approaches to integration are struggling to find relevance in the face of modern demands. In order for enterprises to unlock the true value of their data capture and analytics tools, what is needed now is a data infrastructure platform that is both use-case agnostic and domain indifferent, enabling them to focus on using their data rather than trying to maintain access to it.

Data Platform as a Service

06


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Empowers Agility

Addresses All Emerging Needs

Offers Standards Compliance

Liaison ALLOY™ Platform The goal is to use data. Not to waste resources finding and accessing it. Instead of stacking layers upon layers of on-premises middleware just to ensure continued access, contracting a trusted managed services provider that offers a flexible data infrastructure platform built on scalable and flexible architecture will better enable enterprises to unlock the value of their data. Liaison ALLOY™ is the industry’s first Data Platform as a Service (dPaaS), providing enterprises with a single innovative platform to leverage their data while enabling them to operate with greater agility.

Live the Future, not Lug the Past

07

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“The best way to predict the future is to invent it.” - Alan Kay, Advisory board member of TTI/Vanguard and Adjunct Professor of Computer Science at UCLA

In the face of accelerating market and industry shifts, more than ever, enterprises need to build the capabilities and culture necessary to survive in the innovationdriven economy of the future. At the heart of this is data and the means to leverage it. Not just in order to predict short-term changes, but to drive the continuous evolution of the enterprise. Thus, the competitive advantage that matters is the ability to identify the emerging future hidden in the data of the present and the agility to change, not tomorrow, but today.

Liaison ALLOY™

dPaaS for Integration and Data Management

Data-Centric

Cloud-Based

Managed

Enable data-driven decision making and planning for agile operations and accelerating innovation

Flexible and scalable cloudbased platform capable of handling emerging business needs

Broad industry expertise and domain specialization capable of solving complex integration challenges

Liaison Technologies is a leader in cloudbased data solutions. Our tailored approach allows organizations to meet today’s toughest data challenges while 3157 Royal Drive, Suite 200 Alpharetta, GA 30022 +1.866.336.7378

building a robust data-centric foundation from which to tackle tomorrow’s. From complex integration to data management to the brave new frontiers of big data,

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we provide more than 7,000 customers

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worldwide with the critical information

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needed to make better decisions, faster.