active accounts, sending 500 million tweets a day - the right candidate has to be ... Nobody has a pool of talent waitin
INSTITUTE OF R EC R U I T M E N T PROFESSIONALS
Advancing the recruitment profession
IRP Professional Guides | Your Profession Why is this important? What’s the benefit? How can you find the best talent on Twitter? To be successful on Twitter it is important to remember that being engaging and conversational is not enough, you need to share, inform and add value to stand out. It’s not always about you, it’s about the audience – in this case job seekers with the skills you are looking for.
Stats and facts 92% of companies use Social Media for recruiting
How to source talent using Twitter In today’s market there are more jobs and less talent available to recruiters. It is important to look hard to find the right candidates for your clients. Twitter reported they now have 302 million active accounts, sending 500 million tweets a day - the right candidate has to be among them, all you have to do is find them.
Key points It is essential you set your account up correctly, from your profile picture to your bio – here are a couple of things to consider when setting up your Twitter profile. How to choose your profile picture? It’s important to select a profile picture; you don’t want to be reaching out to people with an egg as your Twitter avatar. Think of it like this, you wouldn’t go to a meeting with your face covered up, select a picture that represents you. To get inspiration you can review other Twitter profile pictures of people in your target pool - it’s important your profile matches people in your target area as they will decide whether or not to respond. Writing a descriptive bio - You have a personality, let it come across. Although your bio can only be 160 characters, it is critical as candidates can get a sense of who you are.
54% of companies use Twitter
A little humour goes a long way in creating a good first impression, it’s no coincidence that humour is and always will be an effective icebreaker.
73% have hired successfully with Social Media
To be able to find talent on Twitter, it is important to build your followers so you can have conversations with people, but it’s just as important to have people in your target talent pool to be following you.
29% of job seekers use Social Media as their primary tool for job searching
How to build your Twitter followers - Recruiters who say ‘Twitter doesn’t work for me’ generally don’t have followers who are in their target area. Now, you wouldn’t go to a party and not talk to anybody - choosing to shout statements instead. It’s important to build a Twitter followers who will benefit from the content you share. If you’re recruiting for engineers but you don’t have any engineers following you, don’t expect any results. But how do I find people in my target area? You can use websites like
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INSTITUTE OF R EC R U I T M E N T PROFESSIONALS
Advancing the recruitment profession
IRP Professional Guides | Your Profession Followerwonk where you can search for people using keywords - if you are looking for engineers you can search via profile or bio for engineers, but don’t forget people may use slang when talking about their job on Twitter so branch out your search with terms you can think of. When you find someone of interest you can look through their followers and find more people who are in your target pool. Follow them and if you’ve done a good job of sharing content, to add value, they will follow you back - at worst some will follow you back. Follow potential candidates - The easiest way of building a relevant Twitter followers doesn’t involve any searching. Whenever you speak to a potential candidate, simply ask them if they are on Twitter. If they are, tell them you will follow them and if they follow you they can stay up-to-date with new jobs, find out what is happening in their marketplace and they can get in touch with you if they have any questions. Yes Twitter can be that simple. Don’t be afraid to try and engage with your followers. Reply to their tweets, retweet their tweets and use their @handle in content which you think will benefit them (based on the content they share). Patience is a virtue - It can take time to build a network of followers. However, if you stick at it and don’t give up you get to reap the rewards in the end.
Further resources external/internal Sourcing Talent & Social Media Workshop The workshop is an excellent place to start if you are new to social media or if you’re a dab hand. You get to hear from two world-class experts, ‘Google’ Dave Hazlehurst and Jonny Campbell from Sourcing Talent, as they share their experience and talk through all the key issues surrounding social media.
Nobody has a pool of talent waiting for them on Twitter, you have to make people know you are there and it can feel strange tweeting when no one is listening. But if you consistently dedicate time and effort to your Twitter network it won’t be long before you can share your first Twitter success story.
Conclusion Twitter is awesome. Find great (often untapped) talent, connect with networks of potential candidates, and develop more significant relationships by tweeting with people. Twitter is one the best, but sometimes also most disregarded channels for sourcing talent.
For more information visit www.rec-irp.uk.com or contact the IRP team on 020 7009 2155.
IRP Professional Guides
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