booksellers, librarians, teachers, publishing professionals and bookish consumers. ⢠Use NETGALLEY to get advance feed
I HAVE LOST MY WAY Gayle Forman
From the bestselling author of If I Stay & I Was Here.
Gayle Forman is the award-winning, New York Times bestselling author of Where She Went, If I Stay and I Was Here. The movie of If I Stay was the understated hit of 2014, starring Chloe Grace Moretz. As a journalist, her articles have appeared in numerous publications, including Seventeen, Cosmopolitan, and Elle in the US.
GAYLE’S PREVIOUS YA TITLE FROM SIMON & SCHUSTER
February 2015 29,000 Copies
OUR AUDIENCE Gayle’s core fan base are 14+, 92% female. These fans are heavy internet users, and their favourite sites are outlined below:
Main sources of entertainment: 1st: Internet 2nd: TV 3rd: Music Streaming 4th: Video Games
Main social media platforms: Facebook Instagram Snapchat
Top commercial sites: YouTube Spotify Fandom Roblox EA Games
PRE-PUBLICATION BUZZ •
Send out a BOOKS+PUBLISHING BOOK BUZZ promotional newsletter in December 2017, to generate early awareness. These emails are sent to more than 6,200 booksellers, librarians, teachers, publishing professionals and bookish consumers.
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Use NETGALLEY to get advance feedback before pub from the 10K Australian and New Zealand reviewers on the site. These will be shared by S&S’s various social media platforms.
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Set up a GOODREADS GIVEAWAY to let Gayle’s existing fans know the book’s coming, and gain early reader reviews to share on social media.
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Send out EARLY ARC MAILING to long-lead press, key contacts and selected bloggers.
SOCIAL MEDIA ADVERTISING Gayle’s core audience are heavy social media users. Target them with: •
Facebook advertising will run ahead and during pub date, targeting ANZ users of the above mentioned websites, Gayle’s previous books and comparison authors, e.g. John Green & Cassandra Claire. • Our paid Facebook campaigns have great engagement with an average CTR of 2.5%. We’ll serve over 150,000 targeted impressions across ANZ.
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Instagram advertising campaign, including designed up quotes from the book and Gayle’s fans in the lead-up to release.
DIGITAL ADVERTISING Target Gayle’s core audience on their favourite sites, through: • YouTube advertising – consisting of a 6 second trailer for the book which we can also share on our other socials. If possible, use Gayle for the ad. • Spotify advertising – targeting her audience on their 2nd most visited site. • Programmatic Advertising – extensive ads across Australia reaching over 500,000 people on publication. Along with premium news sites, we’d target the other sites Gayle’s fans use most, including: Fandom, Roblox & EA Games.
GOOD READING & SPINEOUT I Have Lost My Way will be promoted through Good Reading and their e-zine for YA’s, SpineOut.
Good Reading is Australia’s highest selling consumer magazine about books and reading. A promotion with SpineOut would include: •
Mailing to subscribed schools and libraries around Australia and internationally.
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Dedicated e-newsletters to high school teachers and librarians.
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Social media posts, including facebook.
WIDESPREAD REVIEW COVERAGE IN AUZ & NZ
GAYLE FORMAN RETURNS IN APRIL 2018
