and the bag communicates with an App that ... The idea for the Ueapaa! rescue App was born from .... Additional features
Connecting Global Competence
ISPO BRANDNEW RECIPIENTS 2014
ISPO.COM
INTRO For more than 13 years, ISPO BRANDNEW has been the world’s largest platform for young entrepreneurs in the sporting goods business. During ISPO MUNICH, the newcomers have the opportunity to gain access to essential contacts in the ISPO BRANDNEW Village. The Village is a strong center of attraction and a hub for retailers and media searching for attractive young companies. It’s the place where many contacts for the future are made – the foundation for successful market entry. In addition, ISPO conveys important sports business know-how with the ISPO BRANDNEW Academy, available to all winners. Experts on location reveal helpful tips and tricks for retail, marketing or PR. The numerous benefits pave the newcomers’ path to become big players. Former winners like Nixon, Maloja, POC, Naish Kites or On Running are proof of this. The independent, international jury consisting of former winners reviewed seven categories and granted the following awards: ISPO BRANDNEW Overall Winner – for the best overall brand. ISPO BRANDNEW Winner – for the best brand within a category. ISPO BRANDNEW Finalist – for additional award-worthy brands within a category.
ISPO.COM
OVERALL WINNER HARDWARE WINTER STYLE ACCESSORIES
FITNESS
HARDWARE SUMMER
DIGITAL
OVERALL WINNER
www.orukayak.com
SOCIAL AWARENESS
The Oru Kayak is a sportive 3.66-meter long foldable kayak that takes only five minutes to assemble. Origami principles are utilized to create incredible structural strength while being made of a single, seamless and very light sheet of double-layered plastic. The kayak can be stored in its own portable case weighing only 11.8 kilograms. The company was started as a crowd-funding project on kickstarter.com and reached its goal of US$ 80,000 in only five hours.
SPORTSWEAR
ORU KAYAK, USA, 2012
• New Buddy Buddy fiber technology: vertical and horizontal glass fibers • Additional stability for the boards
MEIER • Skis with unique designs • Sustainable production
FITNESS
• Safety bonding supposedly delays or completely evades delamination www.buddybuddy.eu
FINALIST HARDWARE WINTER
HARDWARE WINTER
OVERALL WINNER
BUDDY BUDDY
ACCESSORIES
FINALIST HARDWARE WINTER
www.fimbulvetr.no
STYLE
Fimbulvetr developed an ergonomic and lightweight snowshoe, containing only 12 parts and fully recyclable. The thermoplastic elastomer unibody with honeycomb pattern offers maximum floatation and grip, while keeping snow from piling up on top of the snowshoe. Made of lightweight materials, the snowshoe feels like the natural extension of the foot. The All Direction Hinge and the innovative, slim B4 Binding are patented
DIGITAL
NORWAY, 2013
HARDWARE SUMMER
WINNER HARDWARE WINTER
FIMBULVETR,
• Handmade with pinewood from Colorado
SPORTSWEAR
QUICKPOLES • Ski poles that click into the ski bindings • Skis and poles can be carried with one hand • Easily attachable and removable click system www.quickpoles.com
SOCIAL AWARENESS
FINALIST HARDWARE WINTER
www.meierskis.com
OVERALL WINNER
• Handmade skis with bamboo core • Vacuum-molded with a Kevlar layer in the bottom lamination
STYLE
www.rampsports.com
HARDWARE WINTER
FINALIST HARDWARE WINTER
RAMP
YUNIKUE
FINALIST STYLE
www.yunikue.com
ALCHEMY EQUIPMENT • Stylish outdoor clothing, also perfect for every-day use • Functional jackets and backpacks with minimalistic design
HARDWARE SUMMER FITNESS
The Fitted Bag by Yunikue Hamburg fuses the classic leather briefcase with the everyday backpack. The hand-made, organic leather bag offers well-organized space for laptops and other accessories. Invisible from the outside, the inside features an innovative security system. The built-in Bluetooth transmitter sends a signal to the owner’s smartphone when the bag is left behind and the bag communicates with an App that helps locate the bag.
ACCESSORIES
WINNER STYLE
GERMANY, 2011
DIGITAL
HAMBURG,
• Innovative textiles and comfortable fits
BEATPACK • High-quality beanies and headbands with removable earphones • Earphones developed by Austrian HiFi brand AKG • Handmade in Germany www.ratrax.de
SOCIAL AWARENESS
FINALIST STYLE
SPORTSWEAR
www.alchemy-equipment.com
• Urban street wear with colorful patterns • High-quality materials and manufacture • Focus on lively designs www.polypop.co.uk
OVERALL WINNER HARDWARE WINTER
FINALIST STYLE
POLYPOP
• Footwear and accessories that stand for the fight against environmental pollution • Processing organic, eco-conscious materials and up-cycled plastic bags cleaned
STYLE
FINALIST STYLE
THE PEOPLE´S MOVEMENT
from Bali and California • Part of the sales contributed to 5 Greyes, a non-profit organization collecting
• Sports and performance apparel with distinct fashion approach • Surprising cuts, finished with original and eye-catching details
HARDWARE SUMMER
VORALPENWERK
ACCESSORIES SPORTSWEAR
www.voralpenwerk.de
FITNESS
• Authentic and wearable all day
SOCIAL AWARENESS
FINALIST STYLE
www.thepeoplesmovement.com
DIGITAL
plastic bags on beaches
FAIRPLAID • First German crowd funding platform for sports-related projects • Sports clubs and athletes can post projects for free and raise funds • In return, supporters receive exclusive coupons for various companies and clubs
HARDWARE WINTER
OVERALL WINNER FINALIST DIGITAL
www.uepaa.ch
STYLE
The idea for the Ueapaa! rescue App was born from the sad reality of thousands of accidents occurring in the Swiss Alps every year. It integrates an alert and tracking rescue service into smartphones and enables users to call for rescue from anywhere, including uncovered areas. This is made possible by a Peer2Peer2Peer communication network. The App includes real-time tracking of the user’s route, automatic accident detection and a 24/7 connection to professional ground and air rescue teams.
DIGITAL
WINNER DIGITAL
SWITZERLAND, 2011
HARDWARE SUMMER
UEPAA!,
• First interactive tablet magazine for mountain sports and Outdoor • Covers all areas of Outdoor sports including skiing, climbing and hiking
ACCESSORIES
MOUNTAINS4U
• 360-degree journalism with text, video, images and animations
SPORTSWEAR
www.mountains4u.de
SOCIAL AWARENESS
FINALIST DIGITAL
FITNESS
www.fairplaid.org
• New kind of racket sport • Playable everywhere and in wind speeds up to force 4
LOOPWHEELS • Suspension within the wheel itself • Shock absorption with up to 50mm suspension in the wheel
FITNESS
• Aerodynamic and innovative design www.intigames.com
FINALIST HARDWARE SUMMER
HARDWARE WINTER
OVERALL WINNER
HELIX
ACCESSORIES
FINALIST HARDWARE SUMMER
www.bikeparkitect.com
STYLE
On a pumptrack, bikers propel forward applying an up and down pumping motion. The company Bikearkitect refined this idea and presents the first modular pumptrack. It‘s sustainably made of wood, offers modular assembly and easy storage in small spaces. Communities or associations can purchase this pumptrack for a moderate price for long term use. The track is also suitable for skateboards or skates.
DIGITAL
CZECH REBULIC
HARDWARE SUMMER
WINNER HARDWARE SUMMER
BIKEPARKITECT,
• Ideal for small bicycles and folding bikes without suspension
SPORTSWEAR
RS TENNIS • Keeps the pressure for a long time, much longer than the average ball • A ball for pros - developed under a long time by Robin Söderling • No need to be played for a while, great feel from the first hit www.rs-tennis.com
SOCIAL AWARENESS
FINALIST HARDWARE SUMMER
www.loopwheels.com
OVERALL WINNER
• Can be suspended in any height over the ground between trees or pitched on the ground like a normal tent • All-terrain camping solution
STYLE
TROYTEC • Ultralight, full-suspension recumbent bike • Handmade with carbon in Germany • Up to 25% more aerodynamic than race bikes
DIGITAL
FINALIST HARDWARE SUMMER
www.tentsile.com
www.troytec.de
FINALIST HARDWARE SUMMER
HARDWARE WINTER
• Combination of hammock and tent
ZUP • Stable, multi-functional watersports board for all age groups • Patented foot/elbow/knee straps
HARDWARE SUMMER
FINALIST HARDWARE SUMMER
TENTSILE
• Special handle that can be attached to the board
HYPERICE,
Hyperice offers the best possible regeneration of joints with cold treatment. The compression wraps consist of specific neoprene bandages and a subjacent latex ice bag. The patented air-release valve can be opened to let excess heat and gas escape from between the bandage and the body. Professional skiers, snowboarders, surfers, rugby and tennis players as well as players of NBA, NFL and MLB already use the patented product. www.hyperice.com
SPORTSWEAR
FRANCE, 2011
SOCIAL AWARENESS
WINNER FITNESS
ACCESSORIES
FITNESS
www.zup.com
• Weighs only 45g, easily attachable to chest belt • Water resistant up to 1.5m
FINALIST FITNESS
www.blueleza.com
GEOPALZ
OVERALL WINNER HARDWARE WINTER
• Technology sending training stats to smart phone via Bluetooth
STYLE
FINALIST FITNESS
BLUELEZA
• Activity recorder supporting the workout and motivating for more exercise • Kids’ version collect points that can be exchanged for in-App games
M-BODY • Sports pant with sensors measuring muscular activity • Recording and analysis possible on computer or smart phone
HARDWARE SUMMER
FINALIST FITNESS
www.geopalz.com
DIGITAL
• Additional features: pedometer, BMI calculator and more
• Fitness socks with integrated sensor and Bluetooth anklet • Integrated real-time running analysis
ACCESSORIES
SENSORIA
• Tracks calorie consumption and steps, features a pace metronome
SPORTSWEAR
www.heapsylon.com
SOCIAL AWARENESS
FINALIST FITNESS
www.mbody.fi
FITNESS
• Allows targeted training, based on analysis
ASS SAVERS • Small, very lightweight, fully recyclable bike fender • Easily foldable and stowable under the saddle when not in use
HARDWARE WINTER
OVERALL WINNER FINALIST ACCESSORIES
www.pubpedals.com
STYLE
Owners of eggbeaters-equipped bikes know the problem: How do you get to the pub or store without the need to throw on bike shoes? The solution is called PubPedals. These attachments offer the possibility to use any kind of footwear on the bike. They work with new and old-style eggbeaters pedals and are easy to install and remove. The original spring holds them in place and they provide a double-sided platform. PubPedals are available in different colors to match the bike.
DIGITAL
WINNER ACCESSORIES
CANADA, 2013
HARDWARE SUMMER
PUBPEDALS,
BAROCOOK • Cooking system without gas, electricity or fire • Easier, safer and eco-friendlier cooking solution for outdoor activities • Natural components cause chemical reaction that heats up the water
ACCESSORIES
FINALIST ACCESSORIES
www.ass-savers.com
FITNESS
• Made in Sweden and recyclable
SPORTSWEAR
HAFERVOLL • Baked cereal bar made of natural ingredients • Healthy snack on the go with honey • Lactose-free, without sugar or harmful additives www.hafervoll.de
SOCIAL AWARENESS
FINALIST ACCESSORIES
www.barocook.net
• Shock frozen and made with organic products
PANGOLIN
• Handmade out of recycled bicycle inner tubes in Columbia • Retractable top membrane creates complete access opening www.craftedgoods.com
FINALIST ACCESSORIES
OVERALL WINNER
• Backpack inspired by the armadillo’s biomechanics
PRIME • Individually adjusted, very lightweight shin guards • 3D scanner technology for second-skin-like perfect fit
DIGITAL
FINALIST ACCESSORIES
www.lyofood.com
HARDWARE WINTER
• Balanced meals without artificial additives and preservatives
STYLE
• Served and ready for eating straight out of the packaging by adding boiling water
HARDWARE SUMMER
FINALIST ACCESSORIES
LYO FOOD
ROCKWELL • Bike helmet with three layers: hard shell, soft shell and Vaco12 system • Vaco12 system adjusts individually to any head shape • Optimal air circulation, less volume and greater flexibility
ACCESSORIES
FINALIST ACCESSORIES
www.sakproject.com
FITNESS
• Customers can determine graphics and personalization of the shin guards
SPORTSWEAR
SPORTLETRA • Three-dimensional agility ladder • Training device for speed, coordination and endurance • Offers many different workout variations and easy adaptability www.sportletra.hu
SOCIAL AWARENESS
FINALIST ACCESSORIES
www.rockwell-headgear.com
OVERALL WINNER
DHU • Functional underwear made of cashmere, more delicate and softer than Merino wool • Cashmere is sustainable, renewable and biodegradable
FINALIST SPORTSWEAR
www.dhu-online.com
RECOFIT • Compression for calves and legs for better performances and faster rehabilitation • Made of a Carbon-based material against muscular vibrations and swelling
FITNESS
• Breathable, odor and water-resistant
ACCESSORIES
FINALIST SPORTSWEAR
www.sharkmitigation.com
STYLE
The Shark Attack Mitigation System is a patented technology for marine apparel, which reduces the risk of shark attacks. SAMS was developed with the University of Western Australia’s Oceans Institute and is based on breakthrough science in determining what sharks can see under what light and water conditions. This knowledge has been incorporated into wetsuit designs with disruptive coloration that either confuses the shark‘s perception or makes the wearer virtually invisible.
DIGITAL
WINNER SPORTSWEAR
AUSTRALIA, 2012
HARDWARE SUMMER
MITIGATION SYSTEM,
HARDWARE WINTER
SHARK ATTACK
• Specifically fitted for right or left leg
SPORTSWEAR
TRIBESPORTS • Ultralight sports apparel • Design developed in collaboration with Tribesports’ Online Community • Different features include flat seams and reflecting details www.tribesports.com
SOCIAL AWARENESS
FINALIST SPORTSWEAR
www.recofit.co
• Many different colors, wearable every day
WARM WILD • Functional underwear made with APT material (AlwaysPerfectTemperature)
• A unique golfs sandale with spikes or knobs for a safe support while golfing • Guaranteed balance and stability during training sessions • Feels like barefood training, but without the disadvantage of compensating missing height
ACCESSORIES
FITNESS
www.g-flop.de
KIPEPEO, GERMANY, 2010 Kipepeo is a social non-profit business that supports schools and education in Tanzania by selling T-shirts with designs drawn by primary school students in the East African country. All Kipepeo shirts are 100% fair trade and made of 100% organic cotton. The shirts are hand-printed by volunteers in Germany. The proceeds are used to finance school fees, food, medical support and school buildings in Tanzania. www.kipepeo-clothing.com
SPORTSWEAR
FINALIST SPORTSWEAR
G-FLOP
HARDWARE SUMMER
DIGITAL
• Designed for extremely hot and cold conditions www.warmwild.com
WINNER SOCIAL AWARENESS
OVERALL WINNER STYLE
• TUFF means strong and durable – STUFF equals apparel for all requirement
HARDWARE WINTER
• Functional street wear-style apparel made of organic and recycled materials
SOCIAL AWARENESS
FINALIST SPORTSWEAR FINALIST SPORTSWEAR
TUFFSTUFF
