Media Kit

Media Kit Created by: ISLP Publisher of de la Pen…All Pen Everything

www.allpeneverything.com www.theinkspotlp.com

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Behind The Ink

The Definition of de la Pen…All Pen Everything de la Pen…All Pen Everything is a multicultural lifestyle magazine based in Dallas. We feature fashion, art, music, beauty, film, travel, food, wine, beer, events, and lifestyle. We cater to a diverse audience of multicultural millennials. de la Pen…All Pen Everything is committed to creating unique and original content to enhance the lives of Pennies & Pens. We focus on establishing a connection with our audience by publishing inspiring and entertaining stories. Our mission is to create timeless content that can be read days, weeks, months, even years after it is published. Our ultimate goal is to create a community of Pennies & Pens who will engage with and support our brand. de la Pen…All Pen Everything was created in 2010. de la Pen…All Pen Everything as a fashion blog and over the past 8 years, it has become so much more. We're not just a magazine but a source of information, inspiration, and entertainment. de la Pen…All Pen Everything is published by ISLP. Visit de la Pen…All Pen Everything at www.allpeneverything.com www.allpeneverything.com www.theinkspotlp.com

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The Page That Started It All The History of de la Pen…All Pen Everything Fashion

de la Pen…All Pen Everything has featured many established and emerging fashion Erin Barr, Alessia Prekop, Ese` Azenabor, Sally LaPointe, LaQuan Smith, Daniella Kallmeyer, and much more.

Music

de la Pen…All Pen Everything has published a variety of interviews and features on musicians like Gene Noble, Solange, Mike Will Made it, Teyana Taylor, Neon Jungle, and Little Mix. www.allpeneverything.com www.theinkspotlp.com

Art

de la Pen…All Pen Everything has interviewed with many artists such as Derek Fordjour, Marina Pavlova, Afrocentric Keyy, Jeremy Biggers, and Adam Jones. 3

The Page That Started It All

The History of de la Pen…All Pen Everything Beauty

de la Pen…All Pen Everything has reviewed a variety of beauty brands and products including Rimmel London, Derma e, Covergirl, Manic Panic, and AMG Naturally.

Film

de la Pen…All Pen Everything has featured films like Love Jones, Mahogany, Jersey Girl, and Coming To America. www.allpeneverything.com www.theinkspotlp.com

Travel

de la Pen…All Pen Everything’s team has traveled the world visiting places like Tashkent, Uzbekistan, Austin Birmingham, New York, St. Louis, Cincinnati, Fort Worth, Houston, Tulsa & Oklahoma City, and Kansas City.

The Page That Started It All

The History of de la Pen…All Pen Everything Food & Drinks

Events

Lifestyle

de la Pen…All Pen Everything’s team has sampled some of the finest eats & drinks including Cooper’s Hawk Winery & Restaurants, Good People Brewing Company, and Middle Sister Wines.

de la Pen…All Pen Everything’s team has attended and covered many exclusive events such as New York Fashion Week, Fashion X Dallas, Dallas Startup Week, The Ft. Wort Worth Food + Wine Festival, On The Run, and Texas Contemporary.

de la Pen…All Pen Everything has featured a variety of lifestyle products and brands like Acura, Mazda, The Valencia Group, Colcord Hotel, Omni Hotels & Resorts, Radisson, and Macy’s.


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They Like Our Page Who Are Pennies & Pens

We refer to our audience as Pennies & Pens because they are an extension of our brand. Our CEO LoudPen originally inked the name “Pennies & Pens” in 2010 when starting our online magazine, de la Pen...All Pen Everything. Realizing that she wanted to give her audience their own special name that was on brand, Penny decided on Pennies & Pens -- Pennies for the ladies and Pens for the guys. These days, Pennies & Pens has become so much more. Pennies & Pens are our readers, followers, and supporters. More importantly, they are our customers. Our ultimate goal is to create a community of people who will engage with and support our brand. That said, Pennies & Pens are the most important part of our business. Without their ink, we couldn’t get keep this page running.


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We refer to our audience as Pennies & Pens. Pennies and Pens are: • Readers • Followers • Customers Pennies & Pens are a diverse group of multicultural millennials. Pennies & Pens are: • African American • Asian • Hispanic • African • Middle Eastern • Caucasian


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Pennies & Pens are creatives and influencers. Pennies & Pens are: • Writers • Bloggers • Marketers • Publicists

• Entrepreneurs • Stylists • Photographers • Artists Pennies & Pens are millennials and GenXers. Pennies & Pens are: • 25-34 – 54% • 35-44 – 25% Pennies & Pens have an annual income of 50,000 – 100,000 www.allpeneverything.com www.theinkspotlp.com

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Pennies & Pens are both women and men. • Pennies (women) - 70% • Pens (men) – 30% Pennies & Pens live in major metropolitan cities like • Dallas • Houston • New York

• Austin • Chicago • Miami • Paris • London


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de la Pen…All Pen Everything receives • 2,500-5,000 UVPM per month We have 5,500 followers across all our social media accounts on Instagram, Facebook, and Twitter. Our handles include: • @LoudPen • @ISLPDTX • @8515Agency For the past 8 years, Pennies & Pens have been reading and following our content. More importantly, Pennies & Pens have been actively engaging with our content by liking, commenting, and sharing our content. Recently, we have started working on creating an offline connection with our audience. In essence, we’ve been partnering with our sister company, 8515 to help promote their events. 8515 has produced a variety of events such as #MP3, Pensgiving, and Flavor’s Night Out. Pennies & Pens have attended 8515 events in addition to purchasing ISLP products like #MakeUrPenLoud: How To Be A Lifestyle Blogger. www.allpeneverything.com www.theinkspotlp.com

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This How They Like Our Page

Pennies & Pens Engaging with Our Content


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They Gave Us Ink For Our Page Previous Sponsors


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Testimonials


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Testimonials


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Ink With Us

ISLP: What We Do

ISLP is a lifestyle production company based in Dallas. We create original lifestyle products such as books, magazines, music, films, clothing, accessories, skincare, haircare, makeup, and home decor products. Additionally, we offer online courses. Our products are created by our inhouse team. Our books, magazines, music, and films are dedicated to entertaining, educating, and inspiring Pennies & Pens. Our clothing, accessories, skincare, haircare, makeup, and home decor products are designed to help Pennies & Pens express their creative side in addition to addressing their unique needs such as diverse body/hair types, and skin tones. Additionally, whenever possible our products are eco-friendly, vegan, as well as being made with all natural, organic ingredients. ISLP is the publisher of de la Pen…All Pen Everything and #MakeUrPenLoud: How To Be A Lifestyle Blogger. Currently, ISLP is developing new products such as LPZ, a hip-hop and R&B compilation album, The Loudest Pen Ever, a book of stories and quotes, and Loud Biz, an online course that teaches students how to create and manage a lifestyle business. That said, ink with us. Follow ISLP on Twitter: @ISLPDTX Instagram: @ISLPDTX www.allpeneverything.com www.theinkspotlp.com

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Pennies on the Page ISLP: Who We Are LoudPen, CEO of ISLP LoudPen is CEO of ISLP and Co-Owner of 8515. Over the past 10 years, LoudPen has gained extensive experience in lifestyle blogging, writing, editing, publishing, product development, marketing, advertising, public relations, creative direction, styling, brand management, and event planning.

As CEO of ISLP, LoudPen designs and develops products, manages the creative team, creates online & social media content, manages sponsorship relations, and much more. LoudPen created ISLP in 2014. ISLP is the publisher of de la Pen…All Pen Everything and #MakeUrPenLoud: How To Be A Lifestyle Blogger. Currently, ISLP is developing new products such as Loud Biz: How To Create and Manage a Lifestyle Business, The Loudest Pen Ever, and Cruising thru Cali.

Follow LP on Twitter: @LoudPen and Instagram: @LoudPen


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Pennies on the Page ISLP: Who We Are

Renee Jones, Associate Editor at ISLP Renee Jones is an Associate Editor at ISLP and Marketing Assistant at 8515. Throughout the past 3 years, Renee has been learning the ins and outs of writing, editing, research, publishing, product development, design, social media, and marketing. As Associate Editor at ISLP, Renee plans press trips, conducts research, assists with sponsor relations, in addition to creating content for ISLP's various online outlets and social media accounts. Renee was an integral part of ISLP's projects Summer in the South: Birmingham and KC and All That Jazz. Currently, Renee is working with ISLP to develop original lifestyle products such as LPZ, a hip-hop and R&B compilation album and Pennies & Pens, a fashion line for multicultural millennials. Follow Renee Jones on Instagram: @Renee.Jones03


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Pennies on the Page ISLP: Who We Are

Melissa Necey, Editorial Assistant at ISLP Melissa works for ISLP as an Editorial Assistant. At ISLP, Melissa helps conduct research, plan press trips, and write content. Additionally, Melissa creates meeting agendas, takes notes during meetings, and develops the budget for various projects. Since joining ISLP, Melissa has contributed several articles to our online magazine de la Pen…All Pen Everything. For the Holiday Issue, Melissa wrote about her favorite 90s TV shows and films. Currently, Melissa is helping plan ISLP’s press trip to California and will be contributing to the Cruising thru Cali travel guide.


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Giving You The Best Ink We’ve Got The Benefits of Working with Us Connect with Customers Multicultural millennials are very discerning and vocal about what products they buy, how they buy them, and when they buy them. What better way to communicate how you relate to them than by sponsoring a company that gives you the opportunity to do just that? Strengthen Your Relationship with Customers Multicultural millennials are all about self-expression, individuality, and unique experiences. Show them how your brand gives them the chance to do all the above by sponsoring de la Pen…All Pen Everything. Increase sales You'll have exclusive access to Pennies & Pens as an integral part of de la Pen…All Pen Everything. Working with de la Pen…All Pen Everything gives you a chance to increase sales. Tell your story and win new customers Tell Pennies & Pens who you are and educate them on what you do. The more they understand and know about you, the more likely they are to support you. Let the your brand be front and center and gain the attention of Pennies & Pens. Differentiate your brand from competitors Highlight what makes your brand different from its competitors by showcasing benefits and features. www.allpeneverything.com www.theinkspotlp.com

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Endless Ink Added Value

Online + Social Media Engagement Pennies & Pens don't just like our posts and keep scrolling, they interact. This is evident from the fact that comments posted to our online outlets and social accounts are a direct response to the published content. Take advantage of this online & social media engagement by working with us to market your brand. An Engaged Community Pennies & Pens have been reading and interacting with our content consistently for 8 years. In essence, our audience is highly engaged and we can leverage that for your benefit.

Quality not quantity We believe in quality not quantity because in a world where you are only as relevant as your last post, you must make it count. That said, we'll produce high quality, timeless content about your brand. A Proven Track Record of Experience and Accountability With 8 years of content creation and product development experience, the ISLP team has a proven track record. Additionally, we provide detailed reports as well as published online and social links after the completion of each collaboration.


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Some Ink For Our Page

Collaborate with de la Pen…All Pen Everything

There are many ways to collaborate with de la Pen…All Pen Everything. Please see the list below. If you would like to work with us, please contact LoudPen, CEO of ISLP at [email protected]

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Sponsored Posts Sponsored Social Media Posts Product Reviews Media Visits Film Reviews Book Reviews

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Album Reviews Interviews (Artists, Entrepreneurs, etc.) Service Reviews Event Reviews Restaurant Reviews


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