participate in the three-day event in October. This year, brands included celebrity designers. Elevee Lifestyle, Rocky G
OFFICIAL EVENT RECAP
PHOENIX FASHION WEEK IN REVIEW Over 5,000 fashionistas, global brands hailing from the Philippines, Kuwait, East Africa, Mexico, and across the United States, gathered at the beautiful Talking Stick Resort (Official Host Partner), for another successful year of fashion in the desert.
The annual event included a week of high fashion, shopping, industry expert-led seminars, partner activations, and a global lineup of emerging and established designers.
HOW WE DID IT: OUR APPROACH Over the past four months, Phoenix Fashion Week has been mentoring and preparing (15) Apparel Emerging Designers, (4) Accessory Emerging Designers, and (40) local models for the biggest runway in the Southwest with the hope of becoming Designer and Model of the Year, respectively. This past October, we strategically partnered with industry leaders, media, businesses, and influencers in the Valley to help execute what was another successful fashion week to date.
HOW WE DID IT: CREATING A BUZZ All year, we collaborated with top-tier media and the local blogger community to share the stories of our emerging designers and models. This October, we activated key media in one-of-akind partnerships which gave them insider access to designers, models, and the Phoenix Fashion Week brand.
HOW WE DID IT: ENLISTING A ROBUST GROUP OF FASHION EXPERTS As the leading fashion authority in the Southwest, we enlisted a notable panel of industry experts to act as mentors, and provide market insight to our group of emerging designers and education community during Phoenix Fashion Week’s annual business of fashion seminars. Topics included branding, blogging, social media, digital marketing, community & global outreach, and fashion law.
DESIGNER BOOTCAMP Dedicated to building global and sustainable fashion brands, Phoenix Fashion Week toured the world in search of the best emerging designers to join our intensive 4-month Emerging Designer Bootcamp, which included business-related seminars, mini-challenges and weekly homework assignments aimed at brand development with guidance from notable fashion experts including True Religion Jeans Co-founder, Kym Gold.
“I was proud to be a small part of this large team at PHXFW, and lending my expertise and experience during the boot camp will hopefully help to propel these new designers to reach their own dreams one day soon.” –Kym Gold
HOW WE DID IT: PAYING TRIBUTE TO ARIZONA’S BUDDING DESIGNER POOL For the second year, Phoenix Fashion Week invited (12) local designers from across the valley to showcase two looks on the runway to help kickoff night one – Community Night. Furthermore, students from The Art Institute of Phoenix also showcased their latest designs. In addition to the runway presentation, attendees were encouraged to download the official PHXFW App to shop these promising community designers straight from the runway! Couture Aprons Northern Clover Melissa Emily ArtsyAndreaz Floral Fashion Aquila Grayscale Kelly Callaway Designs The Art Institue of Phoenix
Anymystik Navajo Mermaid Dakota Jeane Gail Friend Designs Fat Eddit Industries Prodigal Sun
HOW WE DID IT: GIVING BACK TO THE COMMUNITY VIA FASHIONABLY PINK After a three year hiatus, Phoenix Fashion Week proudly kicked off its annual Community Night with a charitable fashion show benefiting “Don’t Be A Chump, Check for A Lump!”
Breast cancer survivors and local celebrities took to the runway to raise breast cancer awareness while Auctioneer Bobby D. & Founder Holly Rose raised money to provide mammograms and wigs for Arizona women in need. It was truly an emotional and inspiring night.
The Courageous Survivors!
SHARON CARLSON
JUDY HARPER
SARAH LUNA
JENNIFER SYKES
LINDA HOUDASHELL
MICHELLE SINCLAIR
DIANNA PENA
Powered by Tal Barkel, Phoenix Fashion Week Special Thanks to our Sponsors: Kendra Scott, First Sense Medical, Digital Wire 360 and Tuft&Needle | Wardrobe by Glam Squad Couture
BOBBI SUDBERRY
JAMI MARSEILLES
HOLLY ROSE
HOW WE DID IT: INVITING THE BEST IN ESTABLISHED BRANDS Every year, Phoenix Fashion Week also invites the best established brands from around the world to participate in the three-day event in October. This year, brands included celebrity designers Elevee Lifestyle, Rocky Gathercole and Yas Couture by Elie Madi. Clients for these designers include celebrity athletes, Gwen Stefani, JLo, and Carrie Underwood, to name a few.
ROCKY GATHERCOLE
HOW WE DID IT: FINDING THE BEST MODEL TALENT IN THE VALLEY After our spring casting at Scottsdale’s newest collaborative workspace, DeskHub, where more than 200 hopefuls tried out, only 40 models were chosen to participate in Phoenix Fashion Week. After months of challenges, the Top 40 made their debut on the Phoenix Fashion Week runway (Oct. 5-7) in front of thousands of fashionistas, media, designers and more. Ultimately, (1) Male and (1) Female models were chosen to be named Model of the Year.
HOW WE DID IT: HAVING THE BEST COMMUNITY PARTNERS
THE RESULTS: DESIGNER OF THE YEAR This year’s Designers of the Year included: Lifestyle - QMULATIVE of Tucson, AZ Contemporary – Nouvelle of Palm Beach, FL Couture – ACONAV of Phoenix, AZ As winners, these designers will receive a $10,000 prize package that includes marketing their award-winning collections on home shopping TV network – EVINE in the spring of 2018.
#DesigneroftheYear
THE RESULTS: ACCESSORY DESIGNER OF THE YEAR Phoenix, Arizona-based designer Colin Jared of Multi-Colored-Animal turned heads with his oneof-kind headbands. The accessory designer won the title of Accessory Designer of the Year garnering statewide attention with his signature PHXFW-inspired headbands inspired by the industry trendsetter that is PHXFW.
#AccessoryDesigneroftheYear
THE RESULTS: MODEL OF THE YEAR This year’s Models of the Year were: Male – Milan Howard Female – Amanda Meza Both winners will receive contracts with Arizona’s premiere modeling agency…
the
Agency A R I Z O N A #ModeloftheYear
THE RESULTS: ONE-OF-A-KIND FASHION EXPERIENCE Shopping Entertainment Culture Live Music High-fashion Gifts and swag Fashion Seminars Photo booths Access to exclusive collections Charity Community
THE RESULTS: FASHION GIVES BACK
MORE THAN $
10,000
RAISED!
THANK YOU ARIZONA!
RUNWAY HIGHLIGHTS: LIFESTYLE NIGHT
QMULATIVE
SHALAJA
WVSH
MOON ARROW
LIV RIO
RUNWAY HIGHLIGHTS: CONTEMPORARY NIGHT
THEO DORO
NOUVELLE
ENNYE COLLECTION
ODD BIRD DESIGNS
NAHUALA
RUNWAY HIGHLIGHTS: CONTEMPORARY NIGHT
DOLCESSA
GLAM SQUAD COUTURE BROTHERS TAILORS
FARAH ABU
BARBARA BULTMAN
RUNWAY HIGHLIGHTS: COUTURE NIGHT
ACONAV
CHRISTINE ADAR
MARIE MARGOT
TAUSSY DANIEL
CLIFF D. CREATIONS
RUNWAY HIGHLIGHTS: COUTURE NIGHT
ELEVEE
RESTY
ROCKY GATHERCOLE
YAS COUTURE
HIGHLIGHTS: FASHION SEMINARS
HIGHLIGHTS: RED CARPET STYLE
HIGHLIGHTS: BEST MOMENTS
HYPOXI’S RED CARPET CHALLENGE:
DESIGNER PITCH DAY 2017:
Phoenix Fashion Week and Hypoxi USA partnered up for the Red Carpet Challenge, which encouraged fashion-forward attendees to slim down for the event. Challenge winner received $1,500 in prizes including professional hair and makeup, wardrobe makeover and the VIP experience!
In effort to get our Emerging Designers marketready, Phoenix Fashion Week invited top Arizona investors to be pitched with the hope that they will invest in our talented emerging designers.
BEST MOMENTS: COMMUNITY INVOLVEMENT
Sheriff Paul Penzone makes a cameo dressed to the nines.
Sit Front Row with a NYC Stylist Simply Audree Kate Social Media Contest Winner: Danee Schwartz.
Fashionably Pink Survivor Interviews on the big screen leaves the audience moved and inspired.
MEDIA HIGHLIGHTS:
MEDIA HIGHLIGHTS:
Fabulous Designers
THANK YOU TO OUR PARTNERS
THE OFFICIAL HEADQUARTERS OF PHOENIX FASHION WEEK TALKING STICK RESORT
THE OFFICIAL NAIL POLISH OF PHOENIX FASHION WEEK: CND VINYLUX
THE OFFICIAL HAIR SALON OF PHOENIX FASHION WEEK CONTEMPORARY NIGHT: LEIDAN MITCHELL – MODEL CITIZEN
THE OFFICIAL LASH OF PHOENIX FASHION WEEK: LASH AFFAIR BY J. PARIS
THE OFFICIAL HAIR SALON OF PHOENIX FASHION WEEK: COMMUNITY & COUTURE NIGHT: TONI&GUY
THE OFFICIAL MAKE UP OF PHOENIX FASHION WEEK: MUZE BEAUTY
THE OFFICIAL WATER OF PHOENIX FASHION WEEK: ICELANDIC GLACIAL
THE END
