PD in Jewellery Design_2016_20160810 - Hong Kong Design Institute

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Aug 1, 2016 - A comprehensive contemporary jewellery course from cultural history, design ... •Research on Cultures an
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Professional Diploma in Jewellery Design (6th intake) A comprehensive contemporary jewellery course from cultural history, design concept, techniques, trends and branding to portfolio management. Articulate to Top-up Degree Programme Sheffield Hallam University BA (Hons) Jewellery and Metalwork

Info Seminar 15 July 2016 (Friday), 7.00pm - 8.30pm, Room 483, IVE(Morrison Hill), Wanchai Supporting Organisations

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Suitable for designers, sales and marketing, brand managers or those who are interested in jewellery design and develop your own brand Course Strengths

Stage 1: Professional Certificate in Jewellery Design: Culture & Design Methods (90 hours, 30 sessions) Nurturing the understanding of cultural influences, design processes and communication skills

M1 - Jewellery Design: Inspiration from Culture

•The only QF level 4 Professional Diploma in Jewellery Design in HK •CEF course, eligible applicants will be reimbursed 80% of tuition fees (maximum sum of HK$10,000) •Articulate to top-up degree in BA (Hons) Jewellery and Metalwork of Sheffield Hallam University of UK •Teaching Rhino (the latest 3D software) which is widely used by PRC and international market •Lecture by a team of professional practitioners in jewellery industry

Articulate to Top-up Degree Programme Sheffield Hallam University http://www.shape.edu.hk/programme.php?id=673597 Programme Name: BA (Hons) Jewellery and Metalwork QF Level: 5 Full-time study (12 months) Part-time study (18 months)

(24 hours, 8 sessions)

•Research on Cultures and Development of Thinking Skills •Aesthetic Values from the 19th Century to the 20th Century •Cultural Investigation and Analysis Schedule: 2016 Nov 3, 10, 17, 24, Dec 1, 8, 15, 22 Time: Thu, 7-10pm Fee: HK$4,080 | Lecturer: Lydia Siu

M2 - Computer-Aided Jewellery Design & Communication Skills (36 hours, 12 sessions) •Principle of Visual Communication •Computer-Aided Jewellery Design (CAJD) •Implementation of Visual Presentation Schedule: 2016 Nov 7, 14, 21, 28, Dec 5, 12, 19 2017 Jan 2, 5, 9, 12, 16 Time: Mon & Thu, 7-10pm Fee: HK$6,840 | Lecturer: Stephen Wong

M3 - Jewellery Design: Concepts & Solutions (30 hours, 10 sessions)

•Jewellery Workshop •Idea and Concept Generation •Idea Development and Design Solutions •Realization and Presentation of Design Schedule: 2017 Feb 6, 9, 13, 16, 20, 23, 27, Mar 2, 6, 9 Time: Mon & Thu, 7-10pm Fee: HK$5,400 | Lecturer: Nomera Ajmal

Bridging Course (Pre-requisite) Applicant are required to take the following bridging courses if they do not have the basic knowledge in 2D and 3D jewellery drawing skills. Portfolio review and interview may be required.

Class A - Hand Sketching and Technical Drawing (24hrs; 8 sessions)

Schedule: 2016 Sep 1, 5, 8, 12, 15, 19, 22, 26 Lecturer: Lydia Siu

Class B - Photoshop and Illustration (12hrs; 4 sessions) Schedule: 2016 Sep 29, Oct 3, 6, 13 Lecturer: Cally Lam

Class C - Rhino (12hrs; 4 sessions) Schedule: 2016 Oct 17, 19, 24, 26 Lecturer: Stephen Wong Time: Mon & Thu, 7pm – 10pm Venue: HKDI

Stage 2: Professional Certificate in Jewellery Design: Techniques, Trends & Branding (90 hours, 30 sessions) Strengthening the techniques and materials application and introducing brand strategies and marketing knowledge

M4 - Jewellery Techniques & Design (36 hours, 12 sessions)

•Jewellery Workshop •Usage of Tools and Machineries •Technical Theory in Jewellery Making •Jewellery Techniques and Metal Fabrication Schedule: 2017 Mar 23, 27, 30, Apr 6, 10, 13, 20, 24, 27 May 4, 8, 13 Time: Mon & Thu, 7-10pm Fee: HK$6,840 | Lecturer: Nomera Ajmal

M5 - Changes & Trends in Jewellery Design (24 hours, 8 sessions)

•Contemporary Design Trends and Styles •Aesthetic Values from the 20th Century to Contemporary Society •Study of Artifacts in Jewellery-Related Specialism Schedule: 2017 May 25, Jun 1, 5, 8, 12, 15, 19, 22 Time: Mon & Thu, 7-10pm Fee: HK$4,080 | Lecturer: Lydia Siu 2

M6 - Gemmology: Properties & Identification

M7 - Jewellery Business: Branding & Marketing

•Introduction to Gemmology and Mineralogy •Study of Common Gemstones in Jewellery •Study of Diamond •Gemstone Identification and Testing

•Essential Marketing Concepts and Theories •Concept of Branding, Strategies and Brands •Product Development and Promotion

(12 hours, 4 sessions)

(18 hours, 6 sessions)

Schedule: 2017 Jul 31, Aug 3, 7, 10, 14, 17 Time: Mon & Thu, 7-10pm Fee: HK$3,060 | Lecturer: Cally Lam

Schedule: 2017 Jul 6, 10, 13, 17 Time: Mon & Thu, 7-10pm Fee: HK$2,280 | Lecturer: Cally Lam

Stage 3: Professional Certificate in Jewellery Design: Profession & Business (90 hours, 30 sessions) Introducing contemporary jewellery design business and client management skills

M8 - Contemporary Jewellery Design & Practice

M9 - Designing Jewellery for Clients

(18 hours, 6 sessions)

(42 hours, 14 sessions) •Key Elements of a Creative Brief •Management of Design Processes •Application of Cultural and Design Knowledge •Application of Visualization and Presentation Skills

•Development of Contemporary Jewellery Design •Interdisciplinary and Crossover Influences •Contemporary Jewellery Business and its Practice Schedule: 2017 Aug 31, Sep 4, 7, 11, 14, 18 Time: Mon & Thu, 7-10pm Fee: HK$3,060 | Lecturer: Lydia Siu

Schedule: 2017 Oct 9, 12, 16, 19, 23, 26 Nov 2, 6, 9, 13, 16, 20, 23, 27 Nov 30, Dec 2 (Additional Workshop) Time: Mon & Thu, 7-10pm Fee:HK$8,700 | Lecturer: Nomera Ajmal

M10 - Planning a Career in Jewellery Design (30 hours, 10 sessions)

•Self Analysis and Career Planning •Interview Techniques for Designers •Portfolio Management •Legal Issues of Jewellery Business Schedule: 2017 Dec 14, 18, 21, 2018 Jan 8, 11, 15, 18, 22, 25, 29 Time: Mon & Thu, 7-10pm Fee: HK$5,100 | Lecturer: Cally Lam

Professional Diploma

Full Fee

Bridging Course

HK$49,440 HK$46,970

Deadline 2 weeks before commencement

香港知專設計學院保留修改課程內容及宣傳資料的最終決定權。

Early bird (15% off)

HK$39,920

2016 Aug 1

Full Fee

Stage 1: HK$16,320 Stage 2: HK$16,260 Stage 3: HK$16,860

2 weeks before commencement

Early bird (15% off)

Stage 1: HK$13,870 Stage 2: HK$13,820 Stage 3: HK$14,330

Stage 1: 2016 Aug 1 Stage 2: 2016 Dec 23 Stage 3: 2017 May 29

Professional Certificate

Module

2016411

Fee

*Refer to individual module

2 weeks before commencement

Full Fee

HK$8,880 HK$8,500

2 weeks before commencement

Early bird (10% off)

HK$7,650

2016 Aug 1

*Individual Classes

Class A: HK$4,080 Class B: HK$2,400 Class C: HK$2,400

2 weeks before commencement

* No discount for single module / class enrollment. 3

The Professional Teaching Team: Stephen WONG

Lydia SIU

Born in USA and raised in Hong Kong, Lydia Siu’s designs echo her own multi-cultural upbringing and the exotic integration of grandiose Eastern and Western concepts and ideologies. A multi-award winner, Lydia graduated from the MA Design: Jewellery at Central Saint Martins College of Arts and Design (UK), and is Gemological Institute of America (GIA) qualified in Graduate Gemologist and Pearl Grading. Working with the likes of the internationally renowned Vivienne Westwood and Stephen Webster, the London-based jewellery designer heralded for its cutting edge and remarkable designs, Lydia's career flourished.

Stephen has over 20 years of experience in jewellery industry. His expertise includes jewellery design, production, local and overseas sales, jewellery management, computer-aided design and training. He was appointed as the “Jewellery and Design Development Specialist” by Hong Kong Council for Accreditation of Academic and Vocational Qualifications while he has extensive teaching experience in different institutions.

Nomera Ajmal

Cally LAM

Cally is a multi-talented jewellery designer who studied in UK and got a Master of Art Degree in Interior Design from UK. Then, she studied Jewellery Design and Making, and become a Gemmologist (FGA) in The Gemmological Association of UK while devoted herself in learning Chinese Ink Painting which pave the way for her stylish design of contemporary fine jewellery. Cally is recongised for her unique design of blending Chinese culture and Western style. Her designs have won many local and international jewellery design awards. She also developed her own brand "L' Cally Jewel".

Famous of her contemporary Jewellery design, Nomera is a Founder and Designer of NOMERA Jewellery. Creative and talented jewellery designer with a history in fashion designing. With 10 years of industrial experience gained on the international market place. Possess unique combination of retail market knowledge and proved track record of launching new product lines. Has exceptional ability to interpret client's requirements by creating designs that pinpoint their target market, adapting designs for changing market conditions to increase market penetration that generates significant sales and profits.

Guest Speakers: Maggie Tse Founder and Designer of a o g p

Hugo Yeung Founder and Designer of Obellery Hugo graduated from Sheffield Hallam University, MA Metalwork and Jewellery design. Hugo has participated in numbers of exhibition, which include “Collect” exhibition 2005 & 2007 in London Victoria & Albert Museum, Hong Kong Design Series VI: Jewellery for Life and The Hong Kong Heritage Museum 2008. Within his time in UK, Hugo has won several awards with his finished design pieces from Goldsmiths Craft & Design Council, UK. His work crosses between contemporary studio jewellery and large scale domestic and sculptural like objects.

Maggie began her fashion journey after graduated from Hong Kong Polytechnic University, where she received a degree in fashion design with first class honors. At the same year, She won the Young Talent Award, and was selected as the outstanding student by the Hong Kong Fashion Designers Association. Maggie worked for various international fashion brands including Anteprima, agnes b. and Fairton International Group Ltd.. She is passionate in design and is always in pursuit for innovation and inspiration. Maggie established a o g p, a designer label aims to provides unique fashion and accessories in 2013. a o g p stands for "An On Going Project".

Marielle Byworth Founder and Designer of MARIJOLI Having launched her collection in 2005 in Tokyo where she was based at the time, the young, dynamic, Swiss-born jeweller, Marielle Byworth, rapidly created a cult following for her unique easily identifiable signature Elema collection and its organic shapes. Trained at the Graphic Art School of Swiss Romande (ERAG) and the University of Art and Design of Lausanne, Switzerland (ECAL), Marielle has an eye for detail and technical perfection while always maintaining functionality and emphasizing the beauty of design.

HKDI reserves the right to make changes to the course content and the advertised course information.

Enquiry 3928 2777

20160810

Since moving to HK, Marielle has focused on bespoke requests. Aligning well with her theory that jewellery should be unique and personalised Marielle has now launch the higher end brand Marielle Byworth for MARIJOLI, this brand now focuses on capturing clients emotions and desires in unique pieces and also unique lines for concept stores across the world.

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