RGD Salary Survey 2007 - Graphic Designers of Canada

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panies increase marketing capacity by providing the right talent quickly. ... Ontario by phone at 1 888 274 3668; in Tor
National Survey of Graphic Design Salaries & Billing Practices Conducted by the Association of Registered Graphic Designers of Ontario (RGD Ontario) Sponsored by AQUENT – The Official Career Development Partner of RGD Ontario Supported by the Society of Graphic Designers of Canada (GDC) and the Société des designers graphiques du Québec (SDGQ)

Major Sponsors

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THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

Contents

4 Introduction 6 About the Organizers 8 Method 9 10 12 13 16 18 20

Main Findings About Respondents About Respondents’ Employers About Freelance Work About Solo Designer Firms About Firms Owned by Respondents About Project Fees

22 23 24 34

2006 Compensation Median Salary Changes About Benefits & Compensation Position Descriptions

October 2007. © 2007 RGD Ontario. No information in this survey may be published without recognizing the source as the 2007/2008 RGD Ontario /AQUENT National Survey of Graphic Design Salaries and Billing Practices. For more information, contact RGD Ontario by phone at 1 888 274 3668; in Toronto 416 367 8819, by e-mail at [email protected] or visit www.rgdontario.com.

2007/2008 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES





THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

As part of its mandate to serve the best interests of both the graphic design industry and the public, the Association of Registered Graphic Designers of Ontario (RGD Ontario) conducts a biannual national survey on salaries, project fees and billing practices in the Canadian graphic design industry. This survey was conducted by Research Dimensions Ltd. on behalf of RGD Ontario and its partner AQUENT, in cooperation with the Society of Graphic Designers of Canada (GDC) and the Société des designers graphiques du Québec (SDGQ). This is the fourth time a survey of this nature has been conducted in Canada by this Association. Previous surveys were conducted in 2005 (results published in 2006), 2003 (results published in 2004) and 2001 (results published in 2002).

SALARIES & BILLING PRACTICES

5

About the Organizers

About the Association of Registered Graphic Designers of Ontario The Association of Registered Graphic Designers of Ontario (RGD Ontario) is the professional body for graphic designers in Ontario. RGD Ontario grants graphic design professionals who qualify the right to the exclusive use of the designations Registered Graphic Designer and R.G.D.

RGD Ontario represents over 3,200 members providing these programs and services and more:

A Registered Graphic Designer is a graphic design practitioner, manager or educator who has met the Association’s qualification criteria and has been granted the right to use these professional designations. No one else may use these designations.

Communications – Electronic newsletters provide updates on RGD Ontario programs and events, design news and events, book reviews and industry articles.

RGD Ontario serves the graphic design industry and the public as it works to: ········································································· Establish and promote standards of knowledge, skill and ethics for graphic designers. ········································································· Provide a unified and credible voice for graphic designers when lobbying business, government and educational institutions with respect to issues affecting designers. ········································································· Denote a quality signal to buyers of graphic design services, helping them to identify industry professionals. ········································································· Provide members with the backing and support of a recognized and legislated professional organization. ········································································· Heighten awareness of the profession and the value of graphic design as a strategic business tool. ········································································· Provide a forum for the exchange of information and knowledge within the design community. ········································································· Advise members of developments in laws and practices related to graphic design. ········································································· Assist to improve standards of education. ········································································· Foster liaison with other design organizations and allied professions.



THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

Spec Work Advocacy – Under the Rules of Professional Conduct, members are prohibited from engaging in spec work. We challenge all spec work competitions and have succeeded in having rules amended on many occasions.

Member Promotion – RGD Ontario publications, exhibitions and presentations celebrate the work of members and promote graphic design to business and the public. DesignThinkers – Canada’s premier annual graphic design conference features over 800 attendees, two days of presentations, speakers, social events, exhibits and tours. Design at Work – This annual juried competition showcases the value graphic design brings to business through a book of case studies sent to buyers of design. The Business of Graphic Design: A Professional’s Handbook – RGD Ontario publishes this comprehensive guide to maintaining a graphic design business in Ontario. PST Advocacy – RGD Ontario is working to clarify PST rules as applied to graphic design and has developed materials to help designers understand the current rules. Professional Development – Full-day events increase the proficiency of creative professionals in all areas of design and business. Mentorship – This program connects designers to assist in the development of the necessary skills to enter into or continue on a professional career in graphic design. Annual Student Awards – Since the program began, RGD Ontario has awarded more than $100,000 in cash awards, sponsored by industry partners.

About the Society of Graphic Designers of Canada The Society of Graphic Designers of Canada (GDC) is Canada’s national graphic design association. A member-based organization, GDC comprises design professionals, educators, administrators, students and associates in communications, marketing, media and design-related fields. The Society has been an advocate, voice and resource for Canada’s graphic design profession since 1956. The GDC maintains a national certified body of graphic designers and promotes high standards of graphic design and ethical business practices, for the benefit of Canadian industry, commerce, public service and education. Through the media, publications, seminars, events, conferences and exhibits, the GDC builds awareness of graphic design and its essential role in business and society. There are currently nine GDC Chapters with over 1,000 members across Canada. The GDC communications network facilitates a national, ongoing exchange of ideas and information for designers and students. GDC is a member of the International Council of Graphic Design Associations (Icograda), the worldwide non-governmental body representing the graphic design profession. This provides GDC members with the opportunity for international recognition, professional development and a global perspective on graphic design.

La Société des designers graphiques du Québec La Société des designers graphiques du Québec (SDGQ) is dedicated to promoting graphic design and contributing to its members’ professional and economic development. Among the SDGQ’s role and responsibilities are to: ········································································· Demystify the graphic design profession and clarify its contribution to society. ········································································· Raise awareness of graphic design and its professionals. ········································································· Contribute to the profession’s evolution to benefit SDGQ members, their clients and the general public. ········································································· Play a role in the ongoing training and development of SDGQ members by providing information in publications, conferences, workshops and trade shows. ········································································· Establish partnerships and work closely with organizations associated with the profession. ········································································· Organize and oversee competitions to promote excellence in graphic design in Quebec. ········································································· Serve as an advocate for SDGQ members in dealing with government agencies and the educational system. ········································································· Take a stand on issues that affect the graphic design profession.

The GDC was founded in 1956, became a national association in 1974 and was granted a Federal Charter in 1976. In 1996 the GDC’s Ontario Chapters joined together to form RGD Ontario under an Act of the Ontario Legislature. The Société des Designers Graphiques du Québec (SDGQ), representing graphic designers in the province of Quebec, is closely allied with the GDC as is the University & College Designers Association (UCDA) which represents graphic designers engaged with North America’s universities and colleges.

2007/2008 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES



Method

Distribution An online survey in both French and English was promoted via advertising in the May/June edition of Applied Arts and the May/June edition of Design Edge, as well as in both organizations’ email newsletters. In addition, a series of postcards was distributed to 10,000 graphic designers across Canada, including to the members of RGD Ontario, GDC and SDGQ. These organizations also announced the survey on their websites and email bulletins. A “refer a friend” program was created whereby designers who completed the survey were asked if they knew others in the design industry who could complete the survey. If yes, they were provided with an email invitation that they could send to their colleagues. When accessing the survey online, special passwords were issued to those who started the survey and wanted to return later to complete it. Return Just under 1,900 questionnaires were completed from all parts of Canada as follows:

Alberta BC

%

96

5.1%

310

16.6%

Manitoba

46

2.5%

New Brunswick

14

0.7%

3

0.2%

Newfoundland/Labrador Nova Scotia Ontario PEI Quebec Saskatchewan Yukon/Northwest Territories Total



RECEIVED

35

1.9%

1,164

62.3%

7

0.4%

163

8.7%

25

1.3%

5

0.3%

1,868

100.0%

THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

Caveat: Use of Data Because of the modest response rate achieved in some regions and among some job titles, these data should not be viewed as a nationally representative statistical sample of all graphic design prof essionals. It does provide a current reflection of what some in the design profession are currently earning. The Salary and Total Compensation information is reported in terms of high, low, average and median (or middle) values for each job position. The information is also split out by several variables (Region, City, Gender, Education, Experience, Organization Size and Organization Type) where applicable. Caution should be applied in interpreting the results where the number of respondents is very small.

2007/2008 NATIONAL SURVEY OF GRAPHIC DESIGN

About Respondents

Three-in-five (62%) are not a member of RGD Ontario, GDC or SDGQ. One-quarter (25%) are members of RGD Ontario. ········································································· Three-in-ten (29%) have been working in the industry for less than 5 years. The average experience is approximately 10 years. ········································································· An equal number of men and women participated. ········································································· Two-thirds (67%) of respondents are employees in a design firm, corporation, ad agency, education institution or government. ········································································· Corporate identity/branding and advertising design are the areas of work most designers have been involved in during the last year. Seven-in-ten designers say they have done work in those areas. ········································································· The next most frequently mentioned areas are corporate collateral, print production and web design.

Areas Involved in During the Last Year TOTAL

PURE DESIGNERS

ALL OTHERS

Corporate identity/branding

70%

70%

43%

Advertising design

69%

69%

48%

Print production

64%

63%

56%

Corporate collateral

66%

66%

40%

Web design

63%

63%

60%

Project management

48%

46%

54%

Information design (charts, graphs)

50%

50%

29%

Illustration

44%

45%

28%

Publication design

41%

41%

21%

Website production

42%

41%

58%

Marketing communications

42%

42%

39%

Direct mail design

42%

42%

30%

Photography

39%

40%

31%

Exhibit/tradeshow booth design

40%

40%

25%

Signage and wayfinding

39%

40%

21%

Point of purchase displays

34%

34%

25%

Packaging design

30%

31%

19%

Proof-reading

32%

32%

42%

Copywriting/editing

24%

24%

30%

Multimedia design

28%

29%

27%

Marketing

31%

30%

36%

Annual report design

28%

27%

15%

Brand consulting

30%

29%

25%

Book design

26%

26%

12%

Communications strategy

26%

26%

27%

Information architecture

18%

18%

25%

Teaching

15%

15%

20%

Retail/interior design

12%

12%

1%

Market research

11%

11%

16%

Type/font design

9%

9%

3%

Broadcast design

7%

8%

3%

1,790

1,570

122

Base

10

THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

Educational Background 20

3 year graphic design diploma/degree

34%

4 year graphic design diploma/degree

21%

2 year graphic design diploma/degree

14%

40

60

80 100

Length of Time Working in Graphic Design Industry Less than 2 years

10%

2 to 4 years

19%

5 to 9 years

27%

10 to 15 years

22%

16 to 25 years

16%

13%

26 years or more

Other college degree/diploma

12%

Average

Selected course in design

12%

Base

Undergraduate university (other)

9%

Partial degree/college

6%

Self-taught/apprentice

5%

Master’s degree

4%

Senior Graphic Designer

20%

1%

Intermediate Graphic Designer

15%

1,868

Freelance Designer (main position)

12%

Solo Designer

11%

20

40

60

80 100

Junior Graphic Designer

8%

Art Director

8%

Creative/Design Director

7%

Owner, Partner, Principal

7%

RGD Ontario

25%

Design/Project Manager

4%

GDC

13%

Print Production Manager

3%

Web Developer

1%

Web Producer/Manager

1%

Graphic Design Educator

1%

Brand Strategist/Consultant

1%

Base

1% 62% 1,868

Office Manager

Employment Environment 20

Principal/owner/partner of a design/consulting business with three or more people

7%

11%

Freelance designer

11%

Employee in a design firm or ad agency

31%

Employee in a corporation, education institution or government

36%

Not currently employed for 30 hours per week or more in the design industry

4%

40

60

80 100

40

60

80 100

1%

Copywriter

>.5%

Database/Systems Administrator

>.5%

Business Dev./Salesperson Base

Solo designer with own business

20

Job Title

Professional Design Association Membership

None of them

80 100

1,868

9%

SDGQ

60

6%

1 year degree/diploma

Base

40

10.4 Years

Diploma/degree in fine art

Other mentions

20

>.5% 1,802

2007/2008 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

11

About Respondents’ Employers One-in-ten respondents indicate they are solo designers with their own business (11%) and a similar number (11%) are full-time freelance designers. ········································································· Those who are not solo designers or full-time freelance designers represent varied work environments – 25% work at large corporations, 21% in graphic design firms, 13% in communications/ marketing firms and 10% in an advertising agency. ········································································· Two-in-five of all designers participating (43%) have been with the same company for the past 5 years. ········································································· Two-in-five (42%) work in an organization with less than 10 full-time employees. Organization Currently Employed With 20

Large corporation

25%

Graphic design firm

21%

Communications/marketing firm

13%

Advertising agency

10%

40

60

80 100

Number of Times Changed Companies in the Last 5 Years Never

43%

Once

23%

Twice

16%

Three times

11%

Four times

4%

Five or more times Average Base

20

40

60

80 100

40

60

80 100

1,802

One

18%

2-4

12%

5-9

12%

10-15

7%

16-25

6%

26-35

5%

36-45 46 or more Average Base

3% 37% 24.9 1,802

6% 5%

Small/medium company

4%

IT/web development firm

4%

Publishing house

4%

Not-for-profit company

4%

None

21%

Film house or printer

2%

One

15%

Solo design firm

1%

2-4

31%

Company selling or marketing to design professionals

1%

5-9

12%

Number of Part-time/Freelance Employees During 2006 20

10-15 16-25 Average Base

THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

80 100

Number of Full-time Employees During 2006

26 or more

12

60

4%

Educational institution

1,386

40

1.3 times

Government

Base

20

4% 2% 15% 7.4 1,802

About Freelance Work

Approximately one-half (47%) of designers indicate they do freelance work in addition to their regular job. ········································································· Three-in-five (60%) say they spend 5 hours per week or less doing freelance work; the average is 7.0 hours. ········································································· Income from part-time freelance work ranged from $0 to $80,000; the average was $7,264 and the median was $3,500. ········································································· Rates charged by designers who do freelance work in addition to their regular job tend to be slightly higher than those charged by designers who do freelance work on a full-time basis.

Median Income Based on Average Number of Hours Freelance Per Week 3K

1 hour or less

$1,000

2 hours

$2,850

3 hours

$3,000

4 hours

$5,000

5 hours

$3,000

6 to 9 hours

$5,000

10 to 11 hours

$4,000

12 to 19 hours 20 hours or more Base

20

40

60

80 100

60

736

Average Number of Hours Per Week Spent on Freelance Work 1 hour or less

14%

2 hours

14%

13%

3 hours

7%

$1,000–$2,999

22%

4 hours

7%

$3,000–$4,999

12%

5 hours

18%

$5,000–$6,999

14%

6 to 9 hours

10%

$7,000–$9,999

8%

10 to 11 hours

14%

$10,000–$19,999

14%

12 to 19 hours

8%

$20,000–$29,999

5%

20 hours or more

$30,000+

5%

Average

None

7%

Base

High

$80,000

80 100

8% 7.0 hours 740

$0

Median

$3,500

Average

$7,264

Base

40

$8,000

Less than $1,000

Low

9K 12K 15K

$15,000

20

2006 Income From Freelance

6K

738

2007/2008 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

13

About Freelance Work

Full-time Freelance Billing Rates

HIGH

LOW

AVG

MEDIAN

# RESP

Creative/Design Direction

$175

$20

$55

$50

126

Less than 5 years experience

$100

$20

$43

$40

39

5–15 years experience

$175

$20

$57

$50

65

16 years or more

$125

$30

$72

$70

22

Art Direction

$200

$20

$55

$50

109

Less than 5 years experience

$200

$20

$44

$35

36

5–15 years experience

$175

$20

$58

$50

54

16 years or more

$125

$45

$69

$65

19

Design/Project Management

$175

$20

$52

$50

101

Less than 5 years experience

$60

$20

$34

$33

32

5–15 years experience

$175

$20

$59

$50

53

16 years or more

$100

$25

$62

$58

16

Graphic Design

$175

$20

$48

$45

184

Less than 5 years experience

$100

$20

$39

$35

62

5–15 years experience

$175

$20

$50

$45

93

16 years or more

$125

$25

$62

$55

29

Brand Strategy/Consulting

$175

$20

$55

$50

69

Less than 5 years experience

$80

$20

$41

$35

22

5–15 years experience

$175

$20

$58

$50

39

16 years or more

$125

$50

$83

$95

8

Web Design

$175

$20

$51

$50

114

Less than 5 years experience

$65

$20

$39

$38

42

5–15 years experience

$175

$20

$55

$50

58

16 years or more

$125

$40

$70

$60

14

Print Production Management

$175

$20

$49

$40

83

$60

$20

$36

$35

19

5–15 years experience

$175

$21

$51

$40

49

16 years or more

$125

$23

$61

$50

15

Copywriting

$150

$20

$51

$48

36

$70

$20

$39

$30

10

5–15 years experience

$150

$20

$52

$45

23

16 years or more

$125

$60

$87

$75

3

File Preparation

$175

$20

$43

$35

93

Less than 5 years experience

Less than 5 years experience

Less than 5 years experience

$75

$20

$35

$30

26

$175

$20

$45

$38

52

$85

$23

$48

$50

15

$175

$20

$58

$50

72

$80

$20

$39

$38

18

5–15 years experience

$175

$20

$63

$55

40

16 years or more

$125

$35

$66

$64

14

Web Programming

$175

$20

$52

$50

60

$80

$20

$38

$30

22

5–15 years experience

$175

$20

$58

$50

33

16 years or more

$100

$40

$70

$60

5

Illustration

$200

$20

$55

$50

92

Less than 5 years experience

$150

$20

$40

$35

34

5–15 years experience

$200

$20

$64

$50

43

16 years or more

$150

$23

$66

$50

15

Photography

$200

$20

$55

$50

63

$75

$20

$40

$38

22

5–15 years experience

$200

$20

$59

$50

33

16 years or more

$150

$45

$82

$68

8

Marketing Management

$175

$20

$55

$43

34

5–15 years experience 16 years or more Art Direction & Supervision of Photography & Illustration Less than 5 years experience

Less than 5 years experience

Less than 5 years experience

Less than 5 years experience

14

$50

$20

$33

$28

8

5–15 years experience

$175

$30

$59

$43

22

16 years or more

$125

$50

$81

$75

4

THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

Part-time Freelance Billing Rates

HIGH

LOW

AVG

MEDIAN

# RESP

Creative/Design Direction

$250

$20

$67

$60

429

Less than 5 years experience

$200

$20

$51

$50

103

5–15 years experience

$250

$20

$69

$60

245

16 years or more

$250

$20

$81

$75

81

Art Direction

$210

$20

$68

$60

350

Less than 5 years experience

$200

$20

$53

$50

81

5–15 years experience

$210

$20

$70

$65

203

16 years or more

$200

$20

$80

$75

66

Design/Project Management

$200

$20

$62

$55

315

Less than 5 years experience

$200

$20

$52

$45

83

5–15 years experience

$200

$20

$63

$60

177

16 years or more

$180

$30

$73

$75

55

Graphic Design

$300

$20

$56

$50

624

Less than 5 years experience

$200

$20

$45

$40

184

5–15 years experience

$300

$20

$59

$50

347

16 years or more

$200

$20

$68

$70

93

Brand Strategy/Consulting

$250

$20

$67

$60

229

Less than 5 years experience

$150

$20

$52

$50

63

5–15 years experience

$250

$20

$70

$65

133

16 years or more

$250

$23

$85

$85

33

Web Design

$180

$20

$58

$50

369

Less than 5 years experience

$180

$20

$50

$45

125

5–15 years experience

$165

$20

$60

$55

207

16 years or more

$100

$25

$70

$75

37

Print Production Management

$190

$20

$57

$50

261

Less than 5 years experience

$100

$20

$46

$40

62

5–15 years experience

$190

$20

$57

$50

153

16 years or more

$130

$30

$72

$75

46

Copywriting

$150

$20

$60

$50

147

Less than 5 years experience

$100

$20

$50

$50

41

5–15 years experience

$120

$20

$60

$50

78

16 years or more

$150

$20

$74

$75

28

File Preparation

$190

$20

$54

$50

272

Less than 5 years experience

$100

$20

$45

$40

64

5–15 years experience

$190

$20

$56

$50

161

16 years or more

$100

$20

$62

$60

47

Art Direction & Supervision of Photography & Illustration

$175

$20

$67

$60

235

Less than 5 years experience

$175

$20

$57

$50

58

5–15 years experience

$150

$20

$66

$65

134

16 years or more

$150

$20

$81

$75

43

Web Programming

$230

$20

$62

$50

172

Less than 5 years experience

$230

$20

$57

$45

56

5–15 years experience

$150

$20

$62

$60

99

16 years or more

$100

$40

$71

$75

17

Illustration

$150

$20

$60

$50

232

Less than 5 years experience

$150

$20

$49

$50

69

5–15 years experience

$150

$20

$61

$50

123

16 years or more

$150

$30

$77

$75

40

Photography

$200

$20

$60

$50

166

Less than 5 years experience

$200

$20

$58

$50

45

5–15 years experience

$150

$20

$60

$50

94

16 years or more

$125

$20

$63

$60

27

Marketing Management

$250

$20

$69

$65

111

Less than 5 years experience

$150

$20

$59

$50

28

5–15 years experience

$200

$20

$65

$60

62

16 years or more

$250

$30

$95

$90

21

2007/2008 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

15

About Solo Designer Firms

One-third (35%) of solo design firms report income less than $30,000 in 2006. The range of income was $0 to $220,000. The average income was $47,592 and the median was $40,000. ········································································· Among solo designers who worked 1,000 hours or more (63% of solo designer respondents), the average income was $60,088. ········································································· On average, solo designers worked 1,299 hours to earn this income. ········································································· Almost one-half (45%) of solo designers who worked less than 500 hours report they also do freelance work. ········································································· One-in-ten (11%) solo designers said they spent no time on new business development in 2006; the average was 147 hours (4 weeks). ········································································· Billable rates for services offered by solo designers range from $20 to $250.

Income*– Solo Designer Firm *Defined as billings less business related expenditures

Less than $30,000

35%

$30,000 to $39,999

14%

$40,000 to $49,999

10%

$50,000 to $59,999

9%

$60,000 to $69,999

8%

$70,000 to $99,999

14%

$100,000 or more High Low

40

60

80 100

10% $220,000 $0

Median

$40,000

Average

$47,592

Base

20

204

Income*– Solo Designer Firm (Designers who work 1,000 hours or more) *Defined as billings less business related expenditures

Less than $30,000

16%

$30,000 to $39,999

16%

$40,000 to $49,999

13%

$50,000 to $59,999

12%

$60,000 to $69,999

9%

$70,000 to $99,999

21%

$100,000 or more High Low

40

60

80 100

60

80 100

13% $220,000 $1,500

Median

$50,000

Average

$60,088

Base

20

129

Time Spent on New Business Development – Solo Designer Firm 20

Less than 25 hours

21%

25 to 49 hours

14%

50 to 99 hours

15%

100 to 149 hours

15%

150 to 199 hours

7%

200 to 499 hours

10%

500 hours or more None Average Base

16

THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

8% 11% 147 hours 205

40

Solo Designer Firm Billing Rates

HIGH

LOW

AVG

MEDIAN

# RESP

Creative/Design Direction

$250

$20

$83

$75

180

Less than 5 years experience

$75

$20

$49

$55

17

5–15 years experience

$200

$30

$78

$75

87

16 years or more

$250

$35

$95

$85

76

Art Direction

$200

$20

$80

$75

164

Less than 5 years experience

$75

$20

$51

$55

16

5–15 years experience

$200

$30

$78

$75

77

16 years or more

$200

$35

$90

$85

71

Design/Project Management

$150

$20

$75

$75

157

Less than 5 years experience

$120

$20

$54

$55

14

5–15 years experience

$150

$25

$70

$75

79

16 years or more

$150

$25

$84

$80

64

Graphic Design

$200

$25

$75

$75

188

Less than 5 years experience

$85

$25

$51

$50

19

5–15 years experience

$200

$25

$72

$70

92

16 years or more

$200

$25

$84

$75

77

Brand Strategy/Consulting

$250

$30

$82

$75

127

Less than 5 years experience

$120

$35

$53

$43

12

5–15 years experience

$200

$30

$78

$75

63

16 years or more

$250

$38

$94

$91

52

Web Design

$200

$25

$77

$75

140

Less than 5 years experience

$200

$35

$64

$55

15

5–15 years experience

$150

$25

$72

$70

71

16 years or more

$150

$38

$88

$80

54

Print Production Management

$150

$20

$70

$75

148

Less than 5 years experience

$65

$20

$47

$40

13

5–15 years experience

$150

$25

$66

$70

71

16 years or more

$125

$25

$78

$75

64

Copywriting

$150

$20

$75

$75

77

$65

$35

$47

$40

5

5–15 years experience

$150

$20

$66

$65

38

16 years or more

$150

$40

$91

$88

34

File Preparation

$150

$20

$67

$70

145

Less than 5 years experience

Less than 5 years experience

$70

$25

$51

$60

11

5–15 years experience

$150

$20

$64

$65

67

16 years or more

$125

$25

$73

$75

67

Art Direction & Supervision of Photography & Illustration

$175

$25

$77

$75

139

Less than 5 years experience

$75

$30

$49

$45

10

5–15 years experience

$175

$25

$71

$75

64

16 years or more

$150

$35

$87

$80

65

Web Programming

$150

$20

$69

$70

72

$90

$35

$56

$60

7

5–15 years experience

$150

$20

$67

$69

40

16 years or more

$150

$38

$77

$75

25

Illustration

$200

$25

$76

$75

97

$65

$25

$48

$48

8

5–15 years experience

$200

$30

$72

$68

48

16 years or more

$150

$35

$86

$80

41

Photography

$200

$20

$77

$75

75

Less than 5 years experience

$125

$20

$75

$83

8

5–15 years experience

$200

$25

$71

$68

36

16 years or more

$150

$40

$84

$75

31

Marketing Management

$250

$25

$79

$75

56

Less than 5 years experience

$60

$30

$44

$40

7

5–15 years experience

$175

$25

$77

$75

25

16 years or more

$250

$40

$93

$85

24

Less than 5 years experience

Less than 5 years experience

2007/2008 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

17

About Firms Owned by Respondents Billing rates at design firms with three or more employees range from a low of around $20 to a high of $350. ········································································· One-half (54%) the firms had less than $100,000 in billings in 2006. ········································································· Partner/principals and solo designers are reasonably optimistic about the year ahead – seven-in-ten (69%) expect billings will increase in 2007 while 12% expect their billings will decrease. ········································································· The distribution of clients among local, regional, provincial, national, USA, Europe and Mexico, South America and Asia is not expected to change very much from 2005 to 2007. The bulk of the work (about three-quarters) is from local clients.

Client Allocations – 2005 Local

78%

Provincial

11%

National

4%

USA

6%

Europe Mexico, South America & Asia

1% >.5%

Base

335

Client Allocations – 2006 Local

75%

Provincial

12%

National

6%

USA

7%

Europe Mexico, South America & Asia Base

1% >.5% 333

Projected Client Allocations – 2007 Local

73%

Provincial

13%

National

6%

USA

6%

Europe

1%

Mexico, South America & Asia

1%

Base

18

THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

335

Billing Rates by Job Title HIGH

LOW

AVG

MEDIAN

# RESP

2005 MEDIAN

2003 MEDIAN

2001 MEDIAN

Owner, Partner, Principal

$350

$30

$123

$110

114

$100

$120

$100

Creative/Design Director

$350

$33

$134

$120

53

$100

$125

$120

Art Director

$300

$20

$111

$100

36

$100

$100

$100

Design/Project Manager

$175

$28

$105

$100

41

$100

$95

$100

Senior Graphic Designer

$225

$22

$101

$100

63

$85

$90

$90

Intermediate Graphic Designer

$175

$37

$98

$100

45

$80

$90

$80

Junior Graphic Designer

$140

$30

$84

$85

37

$75

$70

$60

Print Production Manager

$250

$30

$101

$95

23

$85

$100

$80

Copywriter

$250

$35

$104

$98

32

$80

$110

$90

Web Developer

$175

$25

$94

$100

45

$100

$85

$90

Database/Systems Administrator

$160

$45

$98

$98

10

$100

n/a

n/a

Web Producer/ Manager

$175

$20

$103

$100

13

$85

$85

$100

Brand Strategist/ Consultant

$350

$75

$152

$125

21

$125

$150

$150

Billings – Year 2006

Expected Billing Changes in 2007 20

40

60

80 100

Increase more than 50%

9%

Less than $50,000

27%

$50,000 - $99,999

27%

$100,000 - $199,999

13%

$200,000 - $499,999

18%

Decrease