Social Media for the Business Professional:

0 downloads 153 Views 101KB Size Report
Social Media for Sharing Insight v1.1. Part 1 - User ... API & App Integration ... Key area ... manage ... Ease of U
Social Media for Sharing Insight v1.1 Part 1 - User Experience Factors (early returns of G+ vs. leading platforms - July 31, 2011) results are influenced by design, but also user volume & product maturity

Google+

WordPress

FaceBook

 

Depends on your circles

Depends on author

Depends on author

Immediacy

  

 



Can be TMI

Serendipity



 



Mobility





 



API & App Integration



Key area for focus





 

Lots & lots of scrolling ..

 

Lots & lots of scrolling ..

 

The 140c challenge

.. and scrolling

.. still scrolling



   



  

Key area for focus



  



 





Visually Interesting



  

Conversation & Idea Expansion



  

 

Content Management







Comment & Spam Moderation











Evaluation Criteria & Differentiators

Twitter

Creating Focus

Topic Density (“show me all ..”) Post Density (Payload) Persistence (Keeping Content Around) Spontaneity

















































Depends on author Depends on author, reader alignment 









Linked-In



















Can be TMI Clutter & app noise dominate

 

Depends on Group







 

Noise & Traffic Management

Depends on how many you follow & 3rd Party Apps

Worsening with traffic; depends on your circles

 

Very difficult to manage



Ease of Use, Intuitive Features

Took awhile to figure out & many still haven’t

FaceBook skills make it intuitive, but circles more complicated than they appear













cc 3.0 Chris Jones @SourcePOV

Relative Value (3=best in category)