Social Media for Sharing Insight v1.1. Part 1 - User ... API & App Integration ... Key area ... manage ... Ease of U
Social Media for Sharing Insight v1.1 Part 1 - User Experience Factors (early returns of G+ vs. leading platforms - July 31, 2011) results are influenced by design, but also user volume & product maturity
Google+
WordPress
FaceBook
Depends on your circles
Depends on author
Depends on author
Immediacy
Can be TMI
Serendipity
Mobility
API & App Integration
Key area for focus
Lots & lots of scrolling ..
Lots & lots of scrolling ..
The 140c challenge
.. and scrolling
.. still scrolling
Key area for focus
Visually Interesting
Conversation & Idea Expansion
Content Management
Comment & Spam Moderation
Evaluation Criteria & Differentiators
Twitter
Creating Focus
Topic Density (“show me all ..”) Post Density (Payload) Persistence (Keeping Content Around) Spontaneity
Depends on author Depends on author, reader alignment
Linked-In
Can be TMI Clutter & app noise dominate
Depends on Group
Noise & Traffic Management
Depends on how many you follow & 3rd Party Apps
Worsening with traffic; depends on your circles
Very difficult to manage
Ease of Use, Intuitive Features
Took awhile to figure out & many still haven’t
FaceBook skills make it intuitive, but circles more complicated than they appear