cost effective form of advertising when. 2 cost effective form of ... of recipients of advertising specialties can ident
Why Advertising Specialties Are
THE MOST COST EFFECTIVE Advertising Medium
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Advertising specialties, also known as promotional products, provide the most cost effective form of advertising when compared to TV, newspaper, radio and magazines.
2
3
End-Users Remember The Advertisers Of Remember the advertisers The Items They’ve Received •
84%
of recipients of advertising specialties can
identify the advertiser. • No other advertising medium provides any where close to the name recognition associated with advertising specialties.
4
Advertising Specialties Generate A Favorable Impression •
business with the advertiser after receiving an item.
6
Advertising Specialties Deliver Impressions Over A Long Period Of Time
• The average advertising specialty is kept for
7 months!
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•
81%
of recipients of advertising specialties
keep items that are
useful.
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Many Advertising Specialties Are Used Every Day
9
Advertising Specialties Deliver A More Favorable Cost Per Impression Than Other Media Billboards
Newspaper
$.019 ½ page B&W Radio
$.005 TV
Magazine
$.033
$.006 - Syndicated $.007- Cable $.019 - Prime Time Source 2008 Advertising Specialty Institute, LosAngelesMobileBillboards.com and The Nielsen Company.
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Recap
84 ___% of end-users can name the advertisers on the items they receive
62 ___% have done business with the advertiser AFTER receiving the item
7 months End-users keep products for ____________ The average cost-per-impression of a promotional product = $______ .004 The CPI for advertising specialties beats all forms of media (except billboards)
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For more information, contact your Advertising Specialty Distributor. The remaining slides share more information on how the study was done as well as the total spending on advertising specialties and the trends in the types of product categories being purchased.
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How We Conducted The Study • Team of interviewers surveyed businesspeople in 4 metro areas: – – – –
New York Chicago Los Angeles Philadelphia
• An online survey to additional end-users augmented the in-person survey • 618 completed surveys 13
IMPRESSIONS BY CATEGORY And The Cost Of Each Impression
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Advertising Specialties Deliver Significant Numbers Of Impressions 1,200
1,038
Impressions per month
1,000 800 600
476 363
400 200
365
294
227 251
192 221
64
0
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Advertising Specialties Cost-Per-Impression By Category
Awards
Drinkware
Other Wearables
Calendars
Desk Accessories
Writing Instruments
Wearables / shirts
Caps
Other
Bags 16
Most Popular Product Categories (Based on Industry Revenue) Rank
Category
1
Shirts
2
Bags
3
Headwear
4
Desk/Office Accessories
5
Writing Instruments
6
Other Wearables
7
Glassware/Ceramics
8
Computer Related
9
Health & Safety
10
Electronics 17
19.8 Billion Dollars of Advertising Specialties Were Purchased in 2008 $19.6