who are looking for an exciting opportunity to build a successful business as part of ... follow our system. .... By usi
UNIQUE FRANCHISE OPPORTUNITY...
WELCOME THANK YOU
FOR SHOWING AN INTEREST
IN OUR COMPANY
PREMIE
R
FRANCHISE OPPORTUNITY Southern Fried Chicken one of the world’s premier quick service restaurant franchise opportunity for the 21st Century - a complete turnkey quick service restaurant concept tailored to suit qualified investors and investment groups seeking entry into the exciting quick service restaurant market.
With one of the fastest growing sectors all over the world, today’s quick service restaurants are judged not only on food, but also brand image, quality and service. With high standards, this is where Southern Fried Chicken is taking the industry lead today.
The ‘lip licking’ flavour of every single piece of Southern Fried Chicken comes courtesy of extensive refinement of both the products and processes. Succulent pieces of fresh chicken are marinated to give flavour right through to the bone. They are then coated in breading made from the finest ingredients mixed with a unique blend of herbs, spices, and our exclusive Lemon Pepper. They are then pressure fried to perfection. Pressure frying ensures as little oil as possible is absorbed into the product giving a delicious grease free product.
“
TAKING ON AN SFC FRANCHISE IS THE BEST DECISION I EVER MADE
”
KILLS
TASTY RELATIONSHIP It is our responsibility to ensure we take on franchisees that not only have the right qualities and skills to succeed in business, but also those we believe can operate a successful SFC restaurant franchise and we can enjoy working closely with. Fundamentally we are looking for franchisees with a proven business track record who are looking for an exciting opportunity to build a successful business as part of a leading brand. We also require a positive attitude, excellent communication skills, tolerance, a passion for excellent service and a key understanding of the need to follow our system. A good sense of humour will also help!
HAVE YOU GOT... GOOD BUSINESS TRACK RECORD. THE PASSION. THE SKILL. A POSITIVE ATTITUDE. THE CHARACTER. TRUST & RESPECT. First of all we are not in the business of selling franchises! We are interested only in establishing a franchise network that’s successful in the long term. Franchising in our book is not about us simply trying to find people with the money to invest Long-term, but success in franchising involves us building relationships with our franchisees where mutual dependency, co-operation, trust and respect are key to the future success of the whole network. Of course, in addition to all the above, you’ll need to be able to raise the capital for the business. This isn’t just money to pay for the required equipment, but includes investment for marketing and planned development of more restaurants, to maximise the potential in your territory. As part of our franchisee recruitment approach, we have a thorough recruitment process and selection procedure for prospective franchisees. We need to be confident that you are right for us and vice versa.
ARE YOU READY TO TAKE ON A
UNIQUE FRANCHISE
OPPORTUNITY?
SECURING A FRANCHISE We have set out the procedure, which you would normally follow in securing a Southern Fried Chicken franchise. Representatives of our company will be happy to discuss any aspect of the Southern Fried Chicken concept prior to your application and to furnish you with any other information that you require. Please read the franchise booklets. These contain information about all aspects of our franchise opportunity.
COST SUMMARY Costs for developing and opening a Southern Fried Chicken will vary depending on many factors unique to the specific site or market. The following booklets are designed to provide guidelines for initial evaluation purposes.
A
Y T S
WHAT SUPPORT
WILL I RECEIVE?
FIND OUT IN
THE NEXT BOOKLET
ALL THE SUPPORT YOU LL NEED...
WELCOME
THANK YOU
FOR SHOWING AN INTEREST IN OUR COMPANY
Once the new unit is fitted out to our specification, FFS Brands Ltd assists the new operator in the actual opening and during the critical early days. Product and operations training is provided and supported by a comprehensive series of operating procedures manuals, covering standard operations, hygiene controls, health and safety, product training, marketing and finance.
WE RE HERE TO GIVE YOU
ALL THE
SUPPORT ONGOING SUPPORT... INSTALLATION. TRAINING. OPENING. PROCEDURES. MAINTENANCE. HEALTH & SAFETY.
SEE OUR EBSITE AT DCHICKEN.COM .SOUTHERNFRIE
YOU NEED
PURCHASING With control of the research and development of the Vizu products, we provide high quality reliable core equipment for the business at exceptional prices. We also encourage local supply of many items to complement the supply mix
COMPANY SUPPORT FFS Brands offers pre-opening assistance to its franchise operators in the development of new units, and provides quality ongoing support in operations, marketing, advertising, training and management development for the unit, once it is opened.
The Southern Fried Chicken operating system delivers products of premium quality. Our food is served fresh and we always select only the best ingredients for all our menu items, and use proven equipment and production techniques to ensure consistency in taste and presentation. Our exclusive Southern Fried Chicken packaging has also been extensively tested and utilised in almost all types of quick service operations, from suburban take-aways to major theme parks it is equally proven in terms of its environmental acceptability.
R
E U L A V T A E
QUALITY
ARTHUR Our logo has a charming story behind it. Our founder, Arthur Withers, came up with the idea of Southern Fried Chicken on a Mississippi steam boat. So this image was adopted; this gives our brand a clear identity, authenticity and an added timeless dimension.
THE STORE The Southern Fried Chicken store itself is also characterised by an urban design. Our scheme designs have been applied to create clean, spacious and comfortable restaurants, that are suited to all types of premises and existing architecture. Our theme designs provide that touch of originality, which draws customers to return time and time again.
MARKETING OUR BRAND The company co-ordinates a central advertising and marketing operation, the scale which increases in line with the growth in Southern Fried Chicken numbers. Our strategy concentrates on reaching new customers through emphasising our major competitive points of difference resulting from our unique product range combination, and our tried and tested product quality formula. This is achieved through campaigns in newspapers, radio spots, direct mail pieces and productsponsored promotions. We recommend that 4% of the store’s turnover per annum is spent on local marketing and promotion for the store, retaining more autonomy for the benefits of your business.
VALUE Southern Fried Chicken provides fresh food, hearty portions, good service, fair prices and a multi-choice menu, which combines the most successful quick service restaurant products. All these add up to good value for money for customers, and generates increased brand loyalty.
D N A R B R U O “
THE NEW SFC BRAND AND COMMUNICATION INCREASED MY SALES BY 30% IN THE FIRST WEEK
”
TRAINING Training is broken down into different areas of requirement and is for a minimum of 3 weeks in the location, the costs of time, travel, subsistence and accommodation are chargeable to the franchisee. The Franchisee is also liable for the costs (time, travel, subsistence and accommodation ) for the biannual audits and any necessary follow ups. Our training academy provides initial systems training and onsite training in your store. Furthermore, extra training can be provided prior to, during or after opening, to suit individual training requirements at additional cost and to cover accomodation and travel expenses for the training team On site support continues after launch with regular reviews to ensure the maximum potential for your business. We want you to succeed and will work with you to ensure you have the skills required, even if this means extra training.
AUDITING
Y M E ACAD
Auditing takes place at regular intervals by our trained brands team. This store inspection helps to maintain high standards, refresh procedures and generally helps maintain the quality and cleanliness expected in store. In the UK we also use a mystery customer. By using a small video camera we can check service standards, making sure customer interaction is of the same high standard as the food we serve.
I NEED MORE INFORMATION
FIND OUT IN
THE NEXT BOOKLET
ALL THOSE QUESTIONS ANS ERED...
HERE S SOME
FRANCHISE
BENEFITS
TO HELP CONVINCE YOU
Our company cannot forecast either sales or profits for any given location, due to many variables including market conditions and quality of management. But we have proven success and experience in quick service operations internationally, profitability attributed to low development costs, low operating costs and total efficiency made possible by exploiting expert systems. We do provide profit examples on request based on average store turnovers and costs.
PROVEN SUCCESS
EXPERIENCE PROFITABILITY
STEPS • CONTACT THE TEAM TO START THE DIALOGUE. • MEET UP HERE IN THE UK OR IN YOUR TERRITORY. • AGREE YOUR PLANS. • ENTER INTO THE FORMAL BIT. • START PROJECT FOR YOUR FIRST STORE. • WE TRAIN YOU. • YOU OPEN. • WE SUPPORT. • YOU SUCCEED?.
FRANCHISE BENEFITS... VERY PROFITABLE. STS. LO RUNNING CO D. ESTABLISHED BRAN QUALITY CONCEPT. E PERIENCE.
VENTURE
BUSINESS
A NE VENTURE Entering a new business venture is one of life’s most important decisions and cannot be taken lightly. FFS Brands provide a franchise opportunity which can remove at least some of the risks which might otherwise be expected in a new enterprise. However we do recommend that you thoroughly consider all the possibilities and implications of doing so, including consultation with professional advisors. We also welcome any questions that you may have about our company and our franchise opportunity, to allow you to evaluate the information for your own objectives and aspirations.
CONVENIENCE
CONSTRUCTION
Convenience is the dominant motivator in determining what today’s customer wants from the quick service restaurant sector. This trend is reflected in a larger share of sales volume going for take out as well as being consumed in-store. Major restaurant chains have recognised and responded to this trend with the addition of drive-through windows to their conventional seating restaurants.
Support in the actual development of the project is provided through our design and brands team. Our scheme designs are adapted to suit the selected premises, both internally and externally, and cost estimates prepared.
Southern Fried Chicken offers the consumer available options in our network of stores. Selected ingredients and state-of-the-art production technology combine to deliver food products of excellent quality, served by well-trained and friendly people in the minimum time. Drive-through facilities can be built in to new designs or added to established units to further enhance this product delivery.
PACKAGING SEASONINGS AND SUPPLIES
FRANCHISE A Multiple License may be granted to a qualified franchisee or group that agree to develop multiple restaurants on a specific schedule of openings, commonly referred to as a Performance Schedule. In exchange for this development commitment and payment of the initial franchise fees per outlet, the company will grant exclusive development rights in a specific geographic area. This fee also covers the use of our intellectual property including the brand name, designs, manuals, pre-opening marketing, and backup assistance if and when required. However, this fee does not cover travel or accommodation. Single unit franchises are granted provided they do not conflict with Multiple License territories, or our vision for growth.
To operate a franchise, branded packaging, seasonings and supplies will be required. This must be supplied by the Franchisor or by a supplier nominated by the Franchisor.
FINANCING Bank assistance can be made available to franchise prospects for loan finance and equipment leasing.
PROPERTY DEVELOPMENT
RENE AL
The Company assists multi-unit franchisees in the orderly development of their territory. The area is initially evaluated to determine the optimum number of Southern Fried Chicken units for market penetration, and trade areas identified for population and traffic generators. The future development of the market, long term building planning in the proximity and changes in the social and economic environment are also taken into consideration.
Towards the end of the term, five or ten years normally, the option to renew is offered subject to normal conditions. Renewal is subject to the terms and conditions of the Franchise Agreement.
EQUIPMENT Core preparation, storage and cooking equipment must be purchased from FFS Brands or an authorised supplier. This equipment will then need to be installed and commissioned.
PROPERTY Premises required for a Southern Fried Chicken should generally be a minimum of 50 square metres, but must have a minimum shop front of six metres that permits a free flow of customer traffic. The company must approve premises identified for development of a store. The company provides assistance in site evaluation and preliminary legal enquiries.
BUILDING AND FITTING A standard Southern Fried Chicken is approximately 100 square metres and internal construction costs are generally betweeen £30,000 to £50,000. Costs will vary according to the amount of internal work required and the condition of the premises. Our Decor manuals specify furniture options and again these can vary to suit your budget.
EQUIPMENT Equipment for a standard store costs from £120,000 up, depending on the size and type of Southern Fried Chicken unit. Production and service equipment for a Southern Fried Chicken is tightly specified to maintain quality and conform to the system.
FRANCHISE VS INDEPENDENT BUSINESS Research statistics show that franchised food service businesses have in general a significant success record when compared to the success and failure rates of independent businesses. Franchised businesses have a high success ratio because they have a proven system. Franchise operators require the franchisee to adopt and follow an established system, thus reducing the franchisees risk and likelihood of making costly mistakes. The Southern Fried Chicken operating system has been developed and refined by many years of operating experience in all aspects of the quick service market with particular expertise in our product operations. FFS Brands are capable of directing your resources and energy to help you achieve success for both your Southern Fried Chicken franchise and your personal goals.
INVESTMENT ANALYSIS As you indicate serious interest we will require personal and financial information so that we can learn about you while you learn about FFS Brands. When you are ready for more information on ownership of a Southern Fried Chicken franchise, please call our office on (+44) 118 944 1100, or email
[email protected]
IF WE VE MISSED
SOMETHING
PLEASE LET US KNOW ON
IT REALLY IS QUITE TASTY INSIDE...
WELCOME THANK YOU
FOR SHOWING AN INTEREST
IN OUR FOOD
The unique Southern Fried Flavour comes from our simple processes. Fresh chicken is preferred to ensure each bite is delicious right to the bone. Then, after a quick dunk in our but-mil dip we cover it in our premier breading. This is a blend of herbs and spices combined with the highest quality flour, and completed with our lemon pepper seasoning. This is ground pepper corns infused with lemon essence which makes our fried chicken taste that little bit better. It is then pressure fried to perfection and served up hot, fresh and delicious, everytime.
ARTHUR SAYS IT S ALWAYS
BETTER
FRESH
The Southern Fried Chicken operating system delivers products of prime quality. We select only the best ingredients for all our menu items and use proven equipment and production techniques to ensure consistency in taste and presentation. Our exclusive Southern Fried Chicken packaging has also been extensively tested and utilised in almost all types of quick service operations, from suburban take-aways to major theme parks and, is equally proven in terms of its environmental acceptability.
OUR FOOD... FRESH. HEARTY PORTIONS. U. MULTI CHOICE MEN GOOD VALUE. AND UST REALLY REALLY TASTY.
BREAKFAST Item
BURGER MEALS Energy (calories)
Protein (g)
Carbohydrate (g)
Fat (g)
Salt (g)
Item
Energy (calories)
Protein (g)
Carbohydrate (g)
Fat (g)
Salt (g)
Eggy Bread
159
8.6
18
5.6
0.8
1/4lb Burger Meal*
935
31.2
118.7
35.7
3.25
Plain Muesli Crunch
177.4
9.4
26.3
3.6
0.04
1/4lb Burger With Cheese Meal*
981
35.4
119.7
39.5
3.35
Strawberry Muesli Crunch
282.6
9.4
52.6
3.6
0.04
1/2lb Burger Meal*
1405
50.6
155.2
58.6
5.95
Apricot Muesli Crunch
282.6
9.4
52.6
3.6
0.04
1/2lb Burger With Cheese Meal*
1497
66.6
157.2
66.2
6.15
Egg & Rosti Muffin
327
15.9
26.9
16.6
1.4
Fish Fillet Meal*
896
28.1
123.6
34.4
2.65
Egg & Cheese Muffin
419
16.9
41.7
20.5
2.3
Vegi Burger Meal*
883
13.7
135.5
31.4
1.4
Grated Cheese & Ham Pancake
223.7
15.6
10.4
14.1
1.5
Scrambled Egg & Mushroom Pancake
245
17
23
12
2.2
Scrambled Egg & Bacon Pancake
274
14
11
15.8
2.5
Protein (g)
Carbohydrate (g)
Fat (g)
Salt (g) 1.75
Honey & Butter Pancake
191
2.2
43.3
2
1.1
Lemon & Sugar Pancake
98
2
18
2
0.9
Syrup Pancake
177.2
2
38.2
2
0
Chocolate Pancake
168
12.8
20.4
7.8
1.3
Syrup Wafffle
322.2
7
56.2
6.2
0.4
Chocolate Wafffle
313
17.8
12.4
13.8
1
Sausage & Mustard Baguette
562.8
18.8
92.7
6.4
3.2
Sausage & Tomato Sauce Baguette
585.5
18.9
98.6
6.2
3.4
Bacon or Turkey Ham Baguette
754
27.7
94.4
22.6
3.3
Bacon or Turkey Ham & Tomato Sauce Baguette
690
27.8
98.6
13.6
3.5
Scrambled Egg Baguette
748
29
96
32
3.6
Scrambled Egg & Bacon or Turkey Ham Baguette
904
39.7
96.4
32.6
6.4
Hash Brown
138
1.4
15.8
7.7
1
Energy (calories)
Protein (g)
Carbohydrate (g)
Fat (g)
Salt (g)
CHICKEN BURGER MEALS Item
Energy (calories)
Classic Fillet Meal*
875
34.1
113.3
33.9
Cheesy Fillet Meal*
945
37.4
115.7
39.2
2.1
Empire Fillet Meal*
1252
39.6
135.3
48.3
2.35
BBQ Fillet Meal*
981.6
37.8
123.8
39.4
2.6
Hot Classic Fillet Meal*
875
34.1
113.3
33.9
1.75
Classic Fillet Wrap Meal*
970
37.7
123.2
40.2
2.15
Item
Energy (calories)
Protein (g)
Carbohydrate (g)
Fat (g)
Salt (g)
Grilled Caesar Chicken Salad
338.9
28.2
18
22.7
2.47
Grilled Honey Mustard Chicken Salad
179
24.7
10.3
5
0.8
Low-Cal Grilled Chicken Salad
172.6
23.6
6
9
1.1
CHICKEN MEALS Item Nugget Meal*
745
41.7
88.2
35.3
1.75
Strip Meal*
714
37.2
86.2
27.8
1.95
Lunch Pack Meal*
1205
73.2
94.2
55.8
2.95
Hunga Busta Meal*
1575
107.7
100.2
80.3
4.15
Chicken Feast Meal*
2780
180.9
194.4
138.1
7.1
Family Pack Meal*
3615
219.6
282.6
173.4
8.85
Bucket Meal*
5098
294.8
389.2
255.6
12.46
Hot n Flakey Wings Meal*
877.5
40.2
89.7
36.8
2.08
SALADS
SIDE ORDERS Item
Energy (calories)
Protein (g)
Carbohydrate (g)
Fat (g)
Salt (g)
Fries
293
4.2
40.2
12.8
0.55
Potato Wedges
420
11.1
70.5
15.9
5.3
Spicy Wedges
401
9.1
68.4
15.9
4.5
Coleslaw
139
1
6.2
12.2
0.33 0.7
Beans
116
5.8
26.8
0.4
BBQ Beans
116
5.8
33.8
0.7
0.5
Onion Rings
240
3
15
24
2.2
Corn on the Cob
219
4.3
22.4
12.6
2.4
Item
Energy (calories)
Protein (g)
Carbohydrate (g)
Fat (g)
Salt (g) 1.7
PIRI PIRI Piri Piri Fillet Wrap**
650
44
58
25
Piri Piri Fillet Sandwich**
410
44
41
8
1.6
Piri Piri Sizzler Sandwich**
875
34.1
113.3
33.9
1.75
1/4 Piri Piri Chicken**
335
34
0.6
21.7
1.5
1/2 Piri Piri Chicken**
644
91.7
4
29
2.8
Whole Piri Piri Chicken**
1266
183.3
7.8
55.8
5.2
Piri Piri Chicken Wings**
337
36.4
0.3
20.9
2.3
OUR CHICKEN IS AL AYS PREPARED FROM FRESH DAILY Our chicken is always prepared fresh, daily. Because it’s pressure fried, Southern Fried Chicken is more tender, juicier, and tastes better than open fried chicken. We also think that our chicken is even better than other pressure fried chicken. Pressure frying seals in more of the natural flavours of the food and seals out more of the oil. Plus, pressure fried foods cook significantly faster, so you can produce more volume in less time.
*Includes a regular fries & a regular non-diet soft drink ** Nutritional info is calculated with an average of 25g of baste added to the product
I R T U N
L A N O I T
O F
PIRI PIRI
GRILLED ITH A LITLE MORE Piri Piri chicken is now available for our Southern Fried Chicken stores, with a full menu comprising of wraps, fillet sandwiches, salads and generous chicken cuts marinated then grilled and basted to perfection.
THANKYOU
FOR YOUR TIME INTEREST IN OUR FRANCHISE
WHO IS ARTHUR
WITHERS?
SFC.... THE STORY
This is the story of Arthur Withers, the man behind the wheel of the Southern Fried Chicken Steamboat. Born in 1935 in the East End of London, Arthur was the youngest of three brothers and two sisters. Space was tight in the single bedroom house so Arthur spent the first part of his life sleeping in a cardboard box at the end of his parent’s bed.
By the time Arthur had reached four years old, the Second World War had begun. The Withers family home was situated just half a mile from the Woolwich Arsenal, the manufacturer of armaments and a regular target for German Bombers. So his life quickly became days spent playing in bombed out streets and nights spent huddled in an air-raid shelter for survival. This routine continued until a direct hit one night left the family home nothing more than a pile of smouldering bricks, and the Withers completely homeless. Separated from his family and friends, Arthur was evacuated to Norfolk to spend years on a chicken farm learning to care for the animals that would ironically lead him to his greatest success.
During a trip to Greenville, Carolina, Arthur was having Sunday lunch at his hotel and was served fried chicken, a dish he had never experienced before and he fell in love with it at first bite. He eventually managed to get the recipe, and left to continue on his trip around the southern states of America. Two days later he was in Montgomery, Alabama when he was taken on a riverboat cruise. The image of a Mississippi steamboat combined with the taste of fried chicken started an idea in Arthur’s head, one which was soon to be realised as the now world renowned Southern Fried Chicken brand.
