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search​​when​​people​​search​​these​​types​​of​​words. .... Facebook​​page​​insights
Tips​ ​for​ ​a​ ​Successful​ ​Social​ ​Media​ ​Strategy Summit​ ​Social​ ​Media​ ​Management

General​ ​Posting​ ​Guidelines:

1. Posts​ ​should​ ​include​ ​a​ ​recognizable​ ​visual.​ ​Most​ ​people​ ​will​ ​be​ ​attracted​ ​to,​ ​and remember,​ ​content​ ​that​ ​includes​ ​a​ ​visual.​ ​Even​ ​if​ ​you​ ​just​ ​do​ ​a​ ​simple​ ​post encouraging​ ​people​ ​to​ ​visit​ ​your​ ​website,​ ​include​ ​a​ ​visual​ ​such​ ​as​ ​your​ ​logo. 2. Posts​ ​should​ ​be​ ​informative​ ​but​ ​simple.​ ​Your​ ​audience​ ​wants​ ​to​ ​know​ ​what​ ​value your​ ​product​ ​or​ ​service​ ​can​ ​give​ ​them,​ ​but​ ​they​ ​do​ ​not​ ​want​ ​too​ ​much​ ​information that​ ​it​ ​becomes​ ​dry​ ​and​ ​overwhelming.​ ​If​ ​they​ ​get​ ​too​ ​much​ ​information,​ ​they​ ​will lose​ ​interest​ ​in​ ​the​ ​content. 3. Try​ ​and​ ​make​ ​posts​ ​somewhat​ ​personal.​ ​Your​ ​business​ ​social​ ​media​ ​page​ ​is​ ​a place​ ​for​ ​your​ ​audience​ ​to​ ​get​ ​a​ ​feel​ ​for​ ​who​ ​you​ ​are​ ​and​ ​what​ ​your​ ​business values.​ ​Let​ ​your​ ​company​ ​culture​ ​shine. 4. Have​ ​a​ ​well​ ​rounded​ ​group​ ​of​ ​posts​ ​for​ ​the​ ​week​ ​or​ ​month.​ ​This​ ​should​ ​include relevant​ ​industry​ ​news,​ ​original​ ​content​ ​(such​ ​as​ ​a​ ​blog,​ ​or​ ​infographic),​ ​some lifestyle​ ​pieces​ ​(these​ ​can​ ​even​ ​be​ ​something​ ​a​ ​little​ ​more​ ​unrelated​ ​like​ ​“Healthy Fall​ ​Recipes”),​ ​and​ ​share​ ​content​ ​from​ ​other​ ​pages​ ​or​ ​websites​ ​that​ ​you​ ​like. 5. Keep​ ​your​ ​Keywords​ ​consistent.​ ​For​ ​Health​ ​Discover​ ​Acupuncture,​ ​the​ ​keywords I​ ​used​ ​most​ ​were​ ​Acupuncture,​ ​Facial​ ​Acupuncture,​ ​Facial​ ​Rejuvenation​ ​(and​ ​I would​ ​also​ ​sometimes​ ​use​ ​#Seattle).​ ​Repetition​ ​of​ ​this​ ​will​ ​help​ ​you​ ​come​ ​up​ ​in search​ ​when​ ​people​ ​search​ ​these​ ​types​ ​of​ ​words.​ ​Using​ ​a​ ​hashtag​ ​of​ ​these​ ​is also​ ​useful​ ​to​ ​get​ ​your​ ​profile​ ​noticed​ ​as​ ​people​ ​search​ ​the​ ​tag.​ ​(Can​ ​be​ ​thought of​ ​as​ ​another​ ​type​ ​of​ ​search.)

What​ ​Content​ ​to​ ​Post:

1. Original​ ​content-​ ​this​ ​is​ ​content​ ​produced​ ​by​ ​you​ ​(your​ ​business).​ ​Original content​ ​can​ ​include​ ​blog​ ​posts,​ ​videos,​ ​infographics,​ ​articles​ ​written​ ​by​ ​you,​ ​your own​ ​photos​ ​(such​ ​as​ ​before​ ​and​ ​after​ ​photos,​ ​photos​ ​of​ ​employees​ ​of​ ​office events..),​ ​etc.​ ​It​ ​is​ ​important​ ​to​ ​include​ ​a​ ​mixture​ ​of​ ​original​ ​content​ ​on​ ​a​ ​regular basis.​ ​A​ ​evenly​ ​balanced​ ​mixture​ ​of​ ​substantive​ ​content​ ​such​ ​as​ ​a​ ​published article​ ​or​ ​an​ ​informative​ ​blog​ ​post,​ ​as​ ​well​ ​as​ ​“fun”​ ​(e.g.​ ​employees​ ​volunteering in​ ​the​ ​community)​ ​content​ ​such​ ​as​ ​is​ ​so​ ​important​ ​because​ ​it​ ​allows​ ​your

audience​ ​to​ ​both​ ​respect​ ​you​ ​as​ ​an​ ​expert​ ​in​ ​your​ ​field​ ​as​ ​well​ ​as​ ​build​ ​a​ ​sense​ ​of trust​ ​for​ ​you/​ ​your​ ​company. 2. Content​ ​from​ ​other​ ​sources a. Industry​ ​Relevant-​ ​Generally​ ​would​ ​include​ ​articles​ ​from​ ​other​ ​sources within​ ​the​ ​industry​ ​as​ ​well​ ​as​ ​relevant​ ​news.​ ​An​ ​example​ ​of​ ​the​ ​relevant news​ ​is​ ​when​ ​Jenna​ ​shared​ ​an​ ​article​ ​about​ ​how​ ​the​ ​Olympic​ ​Athletes were​ ​using​ ​Cupping​ ​as​ ​a​ ​treatment. b. Calendar​ ​Related​ ​Content-​ ​This​ ​sort​ ​of​ ​content​ ​provides​ ​a​ ​great​ ​time​ ​to​ ​do giveaways,​ ​or​ ​post​ ​related​ ​content​ ​that​ ​people​ ​can​ ​connect​ ​with. i. Includes​ ​things​ ​like​ ​“Back​ ​to​ ​School,”​ ​Groundhogs​ ​Day,​ ​National Nutrition​ ​Month​ ​(March),​ ​Earth​ ​day,​ ​Mother’s/Father’s​ ​Day,​ ​etc. c. Lifestyle-​ ​I​ ​generally​ ​try​ ​include​ ​one​ ​lifestyle​ ​piece​ ​every​ ​week​ ​or​ ​two.​ ​This can​ ​be​ ​something​ ​like​ ​a​ ​schedule​ ​of​ ​events​ ​around​ ​town,​ ​Fall​ ​Recipes, Gift​ ​ideas,​ ​etc.​ ​Anything​ ​that​ ​is​ ​just​ ​a​ ​quick​ ​and​ ​easy​ ​read​ ​and​ ​will​ ​help your​ ​audience​ ​connect.​ ​The​ ​point​ ​of​ ​these​ ​types​ ​of​ ​pieces​ ​are​ ​mainly​ ​to keep​ ​your​ ​name​ ​out​ ​there​ ​consistently​ ​for​ ​your​ ​audience​ ​to​ ​see. 3. Interaction-​ ​Interacting​ ​with​ ​and​ ​sharing​ ​content​ ​from​ ​other​ ​sources​ ​(especially​ ​in your​ ​industry)​ ​is​ ​a​ ​great​ ​way​ ​to​ ​garner​ ​trust​ ​from​ ​your​ ​audience​ ​as​ ​well​ ​as​ ​a​ ​way to​ ​form​ ​connections​ ​over​ ​social​ ​media​ ​with​ ​those​ ​in​ ​your​ ​industry. a. Example:​ ​If​ ​I​ ​post​ ​a​ ​photo​ ​on​ ​my​ ​Summit​ ​Social​ ​Media​ ​Instagram​ ​page, many​ ​times​ ​other​ ​people​ ​who​ ​are​ ​in​ ​the​ ​industry​ ​either​ ​“Follow​ ​me”​ ​or comment​ ​on​ ​my​ ​photos,​ ​that​ ​is​ ​how​ ​conversations​ ​start​ ​and​ ​connections are​ ​made.​ ​This​ ​is​ ​also​ ​possible​ ​on​ ​Facebook​ ​and​ ​Google+​ ​(Google​ ​My Business)​ ​by​ ​following​ ​other​ ​pages,​ ​commenting​ ​on,​ ​liking​ ​and​ ​sharing their​ ​content.​ ​If​ ​you​ ​engage,​ ​you​ ​are​ ​more​ ​likely​ ​to​ ​get​ ​those​ ​interactions in​ ​return,​ ​which​ ​will​ ​grow​ ​your​ ​social​ ​media​ ​network,​ ​and​ ​eventually,​ ​your audience. b. NOTE*​ ​on​ ​Facebook​ ​you​ ​can​ ​“See​ ​Pages​ ​Feed”​ ​on​ ​right​ ​side​ ​of​ ​your business​ ​profile​ ​below​ ​the​ ​cover​ ​photo.​ ​This​ ​is​ ​where​ ​you​ ​can​ ​see​ ​the pages​ ​that​ ​you​ ​have​ ​“liked”​ ​as​ ​your​ ​business​ ​page​ ​and​ ​then​ ​comment​ ​and share​ ​as​ ​your​ ​business​ ​page

Social​ ​Media​ ​Specifics:

1. Facebook:​ ​When​ ​you​ ​think​ ​of​ ​your​ ​Facebook​ ​Profile,​ ​think​ ​of​ ​it​ ​as​ ​if​ ​you​ ​were going​ ​to​ ​spend​ ​time​ ​with​ ​friends​ ​for​ ​dinner.​ ​You​ ​want​ ​to​ ​connect​ ​with​ ​them​ ​on​ ​a more​ ​friendly​ ​and​ ​social​ ​level.​ ​Yes,​ ​you​ ​will​ ​talk​ ​about​ ​work​ ​(like​ ​more substantive​ ​and​ ​industry​ ​relevant​ ​posts),​ ​but​ ​you​ ​will​ ​also​ ​share​ ​more​ ​light hearted​ ​and​ ​fun​ ​things​ ​(like​ ​lifestyle​ ​themed​ ​posts,​ ​photos​ ​from​ ​around​ ​the​ ​office, etc.).​ ​All​ ​the​ ​while,​ ​you​ ​are​ ​building​ ​a​ ​trusting​ ​relationship.

a. The​ ​best​ ​times​ ​to​ ​post​ ​on​ ​Facebook​ ​are​ ​normally​ ​earlier​ ​morning,​ ​or​ ​later in​ ​the​ ​afternoon/evening.​ ​Posts​ ​right​ ​in​ ​the​ ​middle​ ​of​ ​the​ ​day​ ​might​ ​be seen,​ ​but​ ​people​ ​are​ ​not​ ​as​ ​likely​ ​to​ ​engage​ ​with​ ​them.​ ​While​ ​this​ ​is​ ​a good​ ​general​ ​rule,​ ​I​ ​would​ ​recommend​ ​mixing​ ​up​ ​post​ ​times​ ​and​ ​days from​ ​time​ ​to​ ​time​ ​so​ ​that​ ​you​ ​can​ ​try​ ​to​ ​get​ ​the​ ​most​ ​from​ ​your​ ​posts​ ​and keep​ ​your​ ​name​ ​in​ ​front​ ​of​ ​as​ ​much​ ​of​ ​your​ ​audience​ ​as​ ​possible.​ ​ ​ ​Your Facebook​ ​page​ ​insights​ ​will​ ​also​ ​tell​ ​you​ ​when​ ​during​ ​the​ ​day​ ​most​ ​of​ ​your page​ ​followers​ ​are​ ​on​ ​Facebook​ ​allowing​ ​you​ ​to​ ​be​ ​more​ ​specific​ ​with​ ​post times. b. Google​ ​+/​ ​Google​ ​My​ ​Business:​ ​This​ ​is​ ​the​ ​platform​ ​that​ ​you​ ​would compare​ ​to​ ​going​ ​out​ ​for​ ​coffee​ ​with​ ​a​ ​colleague.​ ​Google​ ​My​ ​Business/ Google+​ ​is​ ​a​ ​place​ ​to​ ​establish​ ​yourself​ ​as​ ​an​ ​industry​ ​expert.​ ​This​ ​means that​ ​while​ ​content​ ​should​ ​be​ ​engaging,​ ​you​ ​can​ ​keep​ ​it​ ​more​ ​on​ ​the substantive​ ​side. i. The​ ​best​ ​times​ ​to​ ​post​ ​on​ ​Google​ ​are​ ​weekday​ ​mornings. ii. Be​ ​sure​ ​to​ ​respond​ ​to​ ​also​ ​respond​ ​to​ ​Google​ ​reviews.​ ​Even​ ​if​ ​the review​ ​is​ ​negative,​ ​respond​ ​with​ ​a​ ​phone​ ​number​ ​or​ ​email​ ​address that​ ​they​ ​can​ ​contact​ ​to​ ​fix​ ​the​ ​issue.​ ​This​ ​shows​ ​prospective customers​ ​that​ ​you​ ​want​ ​to​ ​help,​ ​and​ ​are​ ​paying​ ​attention,​ ​which creates​ ​a​ ​greater​ ​sense​ ​of​ ​trust. c. Bing​ ​Places​ ​can​ ​really​ ​be​ ​left​ ​alone.​ ​Just​ ​log​ ​in​ ​from​ ​time​ ​to​ ​time​ ​and check​ ​on​ ​the​ ​profile,​ ​and​ ​see​ ​how​ ​you​ ​a​ ​matching​ ​up​ ​to​ ​other​ ​industry competitors.

Reminders: Be​ ​consistent.​ ​More​ ​than​ ​any​ ​specific​ ​posting​ ​time,​ ​consistency​ ​is​ ​key! Mix​ ​it​ ​up.​ ​Create​ ​a​ ​good​ ​mixture​ ​of​ ​content. Engage​ ​and​ ​Share Use​ ​Tools.​ ​There​ ​are​ ​a​ ​lot​ ​of​ ​free​ ​tools​ ​that​ ​can​ ​help​ ​track​ ​the​ ​success​ ​of​ ​your content​ ​and​ ​set​ ​your​ ​up​ ​for​ ​more​ ​success. a. Including:​ ​Url​ ​shorteners​ ​and​ ​trackers,​ ​Google​ ​Analytics,​ ​Facebook insights,​ ​Google​ ​my​ ​Business​ ​insights,​ ​Bing​ ​Places​ ​insights. 5. Be​ ​Open.​ ​Transparency,​ ​Openness​ ​and​ ​openness​ ​is​ ​what​ ​will​ ​truly​ ​keep​ ​your audience​ ​engaged. 1. 2. 3. 4.