Dr Andrew Jackson - Creative People and Places

to experience and be inspired by art and culture, so we ... artist artists participants artists participants community audience audience ... career in journalism.”.
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Dr Andrew Jackson Director COaST Research Group Canterbury Christ Church University

CPP Critical Friend for Ideas Test

Ongoing audience evaluation SROI report about to be published

Differences, and research opportunities and limitations

ACE: We believe that everyone has the right to experience and be inspired by art and culture, so we want to transform the opportunities open to people in those places.

Defining engagement: Participant Active Producer Culture we create High investment Barriers: time; cost Likely to have less financial resources

Audience Passive Consumer Culture we take in Low investment

Barriers: ease; acculturation Likely to have more financial resources Aaron Reeves (2014), ‘Neither Class nor Status: Arts Participation and the Social Strata’

How do the outcomes differ? Can we measure social return against investment?

Large volume of audience numbers - low level of engagement

Individual artist(s) working as part of larger career trajectory

artist

output

audience Audience highly segmented

outcomes

Community artist(s) working with, or as participants perhaps for first time

artists participants

output

outcomes

artists participants community

audience outcomes small community audience known to artists – medium engagement

output

outcomes Community working as artist(s) constitute the work itself – very high levels of engagement

Arts participation and impact model

audience audience peripheral to process but contribute to participant outcomes

learning Large volume of audience numbers - low level of engagement

Individual artist(s) working as part of larger career trajectory

artist

in

output

audience

arms length body

input

grant funding

Audience highly segmented

outcomes

Community artist(s) working with, or as participants perhaps for first time

in

artists participants

output

outcomes

in

artists participants community

outcomes small community audience known to artists – medium engagement

output

quality monitoring

audience audience peripheral to process but contribute to participant outcomes

outcomes Community working as artist(s) constitute the work itself – very high levels of engagement

audience

funder quality judgements

Arts participation and impact model

Large volume of audience numbers - low level of engagement

Individual artist(s) working as part of larger career trajectory

artist

output

audience Audience highly segmented

outcomes

Community artist(s) working with, or as participants perhaps for first time

artists participants

output

outcomes

artists participants community

audience outcomes small community audience known to artists – medium engagement

output

outcomes Community working as artist(s) constitute the work itself – very high levels of engagement

Arts participation and impact model

audience audience peripheral to process but contribute to participant outcomes

Turner Contemporary SROI (social return on investment study) Gallery Visitors

Lifelong Learners

Blank Canvas Participant Active Producer High investment Barriers: time; cost Likely to have less financial resources

Formal Education

Identified primary outcomes for Lifelong Learners at Turner Contemporary: Outcome 1 – They became more open-mind