dream big - ClearVision Optical

InSight SUMMER 2015

THE MAGAZINE ABOUT DESIGN

AND INSPIRATION

DREAM BIG Innovative designs for 2015

WHAT’S NEW? Our latest & greatest ways to help build your business. Read more on p. 02

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425 rabro drive suite 2 | hauppauge, ny 11788 | 800.645.3733 | cvoptical.com

HARD TO FIT PATIENTS?

Read about our Specialty Fit Collections on p. 32

CLEARVISION OPTICAL • INSIGHT 2015

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“What makes ClearVision different from other optical companies?”

CONTENTS

It goes back to the founding of our company over 65 years ago by our parents, Fred and Mimi Friedfeld. They established a personal philosophy of doing business that we still carry on:

INSIDER INFO

Treat Others As You Want to Be Treated.

OUR BRANDS

Today, we honor this approach by doing whatever it takes to keep our customers happy and be the provider they want to work with. That’s how we function at ClearVision Optical. A lot of people think it’s different. We think it’s pretty simple. We’ll keep treating you the way you want to be treated, providing the best possible experience we can.

David Friedfeld President

Peter Friedfeld Executive Vice President

What’s New Brand Portfolio Kids Collection

Aspire BCBGMAXAZRIA Ellen Tracy Cole Haan Marc Ecko Cut & Sew IZOD Op Jessica McClintock ClearVision Collection PuriTi DuraHinge Junction City Dilli Dalli Specialty Fit Collections

02 04 30

04 06 08 10 12 14 16 18 20 22 24 26 28 32

SEE SOME OF OUR EXCITING SALES PROGRAMS, PAGE 04

Cover: BCBG Joelle, OP Coki Beach, CH 1036, Marc Ecko Cut & Sew Rook Right: BCBG Jacinda


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Update on 3D printing!

WHAT’S NEW We’re one of 2015’s Best Companies to Work for in New York State!

This past April, ClearVision was named one of 2015’s Best Companies to Work for in New York State by The New York State Society for Human Resource Management. This awards program identifies, recognizes & celebrates New York employers that have proven they know what it takes to create an environment where people love to come to work! Each member of the ClearVision family has played a pivotal role in creating this exceptional culture and we couldn’t be more proud of this recognition!

Our First Annual Founders Day

We established May 6, 2015 as ClearVision’s first annual Founder’s Day in honor of our inspiring founder, Fred Friedfeld, whose birthday was May 6. Fred had a lifelong reputation for personal service; his strong character and sincere caring for others helped him build relationships with people all over the world. Our first Founder’s Day was celebrated by reflecting on ‘What Would Fred Do,’ remembering his contributions to the company and industry. We also planted a beautiful garden in his memory.

In 2013, ClearVision began using 3D printing in our design and prototyping processes. Since then, we’ve fully embraced this rapidly evolving technology and expanded our 3D printing capabilities. 3D printing now plays a pivotal role in our overall design and production philosophy and has significantly improved our efficiency.

IZOD ProFlex

This summer marks the introduction of IZOD ProFlex for men! Making its debut with four models, this collection of both metal and plastic frames offers temples constructed with ULTEM™, an ultra lightweight thermoplastic material often used in aerospace, transportation, automotive, healthcare and electronics industries. ULTEM provides exceptional flexibility, durability, and comfort. Ask your sales consultant for details on the IZOD ProFlex collection and our special introductory offer!

Dilli Dalli with IntelliFlexTM Soft Touch We’re changing the world of pediatric eyewear…again! This summer, we’re also introducing the latest additions to the Dilli Dalli pediatric collection. Dilli Dalli with IntelliFlex™ Soft Touch is a highly flexible pediatric collection offering high performance and durability through its integration of advanced IntelliFlex technology and proprietary Soft Touch material. The collection releases with four unisex models. Suitable for multi focal lenses, the one piece, lightweight design has no metal or separate moving parts, and therefore, no need for hinge screws. Its unique multiaction, flexible temple design acts like a spring hinge. Ask your sales consultant for more information on Dilli Dalli with IntelliFlex Soft Touch and our special introductory offer! CLEARVISION OPTICAL • INSIGHT 2015

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BRAND PORTFOLIO

IT STARTS WITH ONE THING...

Our diverse brand portfolio meets the needs of just about every dispensary. But our commitment to our customers is what sets us apart.

OneSource™

Our unique OneSource™ philosophy is an innovative, efficient, and cost effective way to do business. Simply put, we provide you with one dedicated sales consultant to deliver 13 diverse eyewear collections in one time-saving appointment. Plus, we deliver the benefits of one simple discount structure and one set of programs, customized to meet the needs of your practice. Our customers love this! One consultant. One appointment. All the brands you need.

banner program:

Show off your collections & add style to your dispensary with beautiful, branded banners!

business builder: co-op advertising:

Get customized sales rewards and incentives as you increase your business with us!

Promote your practice using a percentage of your sales! Advertising, marketing, and more!

rx express:

Keep your best sellers on display with our unique reorder service (plus get free shipping on qualified orders!)

add a brand:

auto pre-release:

Automatically receive our latest styles (no shipping charges!)

Get substantial savings on your order when you add new brands to your frame board!

BrandSpace™

We know how important it is to have a frame board that speaks to your patients. So we offer BrandSpace™, our profitenhancing approach to frame board management. It’s a picture perfect mix of frames for each of your specific patients, designed to engage and enhance your sell-through. And with BrandSpace, there’s no shape or style duplication between the individual collections. CLEARVISION OPTICAL • INSIGHT 2015

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THE NEXT GENERATION IN EYEWEAR. Aspire Eyewear connects with progressive, aspirational men and women who show their individuality through fashion and unique accessories; it allows them to show what they “Aspire to be.” Incorporating the latest advances in materials, design and manufacturing techniques, Aspire Eyewear gives today’s individualized consumers a fashionable eyewear statement that’s on trend in every sense. What do you Aspire to be?

Model is wearing Outstanding Opposite Page: Famous

Aspire Eyewear is a colorfully captivating collection that offers a “barely there” feel and fit, while including features that enhance comfort, wearability and adjustability. It is created with SDN-4, a specially designed nylon material proprietary to the brand.

Designed for the manufacture of extremely lightweight eyewear with exceptional thinness, the hypoallergenic SDN-4 material is incredibly strong, offering shape memory, heat resistance, and will not fade in UV exposure. Using customized SDN-4 sheet material, Aspire frames are not injected, but created with Computer Numerical Control (CNC) machinery to produce unique shapes and endless color possibilities. The entire Aspire collection was designed using 3D technology, significantly reducing prototype development from 20 weeks to 60 minutes in most cases. Using this innovative technology in its design process allows the brand to quickly respond to emerging eyewear and experiment with inventive design options.


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LIVING THE BON CHIC LIFE BCBGMAXAZRIA embodies a vision of global style and attitude. Founded in 1989, BCBGMAXAZRIA isn’t just a company – it’s a philosophy, an attitude, and a realization of dreams. The lifetime vision of founder, designer, & CEO Max Azria, BCBGMAXAZRIA is named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude.” BCBGMAXAZRIA’s parent company, BCBGMAXAZRIAGROUP, has an impressive portfolio of 22 brands and continuously grows as a worldwide powerhouse of style.

Model is wearing Rochelle Opposite Page: Ileana, Paola

A collection of powerful statement makers and classic, confident styles, BCBGMAXAZRIA eyewear fits the

eyewear

dynamic lifestyle of the contemporary woman. Directional silhouettes, architectural details and elevated materials accentuate this assortment of confident and sexy to feminine and playful designs. A vibrant color palette and fashionable elements like graphic color blocking and mixed materials are reminiscent of the brand’s runway and ready to wear collections. The iconic BCBGMAXAZRIA butterfly logo and stud bar hardware punctuate the eyewear and further align the collection within the brand’s portfolio of lifestyle products. BCBGMAXAZRIA is available in more than 100 freestanding boutiques across the United States and leading retail chains, including Saks Fifth Avenue, Bloomingdale’s, and Neiman Marcus, as well as specialty boutiques nationwide. It is also available online at BCBG.com.


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AT WORK IN THE WORLD

Model is wearing Tuscany Opposite Page: Dhaka

Founded in 1949, Ellen Tracy has significantly grown into a leading women’s lifestyle brand, designing quality apparel for dynamic women. Fusing classic style and innovation, Ellen Tracy gives today’s women confidence and flair for their work in the world, from the office to the playground. Today, Ellen Tracy has over 23 licensed agreements including shoes, hosiery, belts, eyewear, coats and dresses and is a $350 million business at retail. As part of its 65th anniversary celebration, the brand named actress Paula Patton as its Brand Ambassador for 2015, part of a global initiative to commemorate women’s contributions over the last 65 years. The Ellen Tracy woman strives for the perfect balance between work, life, and motherhood, and the Ellen Tracy optical collection provides the perfect blend of youthful spirit and grown up glamour for her lifestyle. Rooted in the brand’s iconic American heritage, Ellen Tracy eyewear is designed to enhance women’s natural beauty through superior workmanship, uplifting eye shapes and exquisite fitting details. Polished, sophisticated designs have a touch of “notice me” attitude through animal print accents, organic details, and jewelry inspired textures. Sculpted temples and rich colors like wine, navy and aubergine enhance the richness of this meticulously designed collection. Ellen Tracy is sold in store and online at well known department stores including Macy’s, Lord & Taylor, Bloomingdales, Belk, and Von Maur. Its international presence includes two Karstadt department stores located in Berlin and Dusseldorf, Germany. CLEARVISION OPTICAL • INSIGHT 2015

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SUBSTANCE: THE BEST STYLE An American original since 1928, Cole Haan builds on a tradition of craftsmanship with its chic sensibility. Known around the world for its footwear, fine leather goods, and accessories, Cole Haan brings a sophisticated mix of substance and style to every design.

Offering distinctive styles, the Cole Haan collection elegantly fuses tradition and modernity. Combining artisan craftsmanship and style with retro and contemporary design elements, these clean, confident styles bring a touch of irony to the makers, creators, and innovators who wear them. Men’s styles feature well crafted shapes in acetates and crisp metals. Women’s styles blend rich materials in unparalleled hues with a “borrowed from the boys” profile.

Model is wearing 1035 Opposite Page: 1033

Cole Haan is available in over 2,500 locations worldwide including Cole Haan stores and outlets; department stores and boutiques including Macy’s, Bloomingdale’s and Nordstrom; and at colehaan.com.


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UNAPOLOGETICALLY SELF MADE Designed with an obsession over precise attention to detail, the Marc Ecko Cut & Sew contemporary menswear line equips young men with attire relevant to their lifestyle. Recently re-established as The Lifestyle Brand for the Self Made, the brand reflects the passion not of just designers, but teachers – inspired by permanent and useful observance of man’s insistence to rebel and express his unique voice.

Model is wearing Scrambler Opposite Page: The Librarian, Treasured, Reset, Intent

The Marc Ecko Cut & Sew eyewear collection is designed with the same passion. Each trendsetting style is a juxtaposition of retro and modern designs, flavored with elements synonymous with the brand, including custom temple tips inspired by the curvature of tailor shears, as well as the brand’s iconic shears logo. Relevant shapes, custom textures, and industrial

accents like carbon fiber intensify this highly wearable collection of geek chic to creatively artistic styles. Marc Ecko Cut & Sew is available at high end department stores such as Macy’s and Dillards, and online at marcecko.com.


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CLASSIC AMERICAN STYLE Since its U.S. introduction nearly 80 years ago, IZOD has evolved into an American institution and sportswear authority. IZOD has made its reputation as the standard in sportswear, with bold, colorful and energetic design. Its collections include classic, preppy, and athletically inspired sportswear, golf, denim, and performance wear with a clean, youthful design aesthetic that’s come to be synonymous with the brand. PGA golfers Webb Simpson and Cameron Wilson serve as IZOD brand ambassadors.

Model is wearing 2004 Opposite Page: 440

With bold, colorful and energetic design, IZOD eyewear offers classically sporty styles with a clean, youthful aesthetic. The complete IZOD optical collection is crafted to perform as well as the man

who wears the designs. IZOD Eyes provides sculpted, clean profiles enhanced by pops of vibrant color. IZOD PerformX designs are constructed with memory metal bridges and temples for high performance and uncompromised durability. IZOD is sold at well-known department stores such as Macy’s, JCP, Kohl’s, Belk, Bon-Ton, Beall’s and Hudson’s Bay, with a presence in more than 6,000 worldwide retail venues. Over the past few years, IZOD has significantly expanded its international presence, including an extensive presence of IZOD “Shop in Shops” in department stores worldwide. The brand currently has 29 licensing agreements, nine of which are international. The current licensees operate 45 free standing stores.


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TROPICAL FEVER

Model is wearing Cannon Beach Opposite Page: Coki Beach

Authentic since 1972, Op is the original California lifestyle brand, the first to successfully translate the surfing lifestyle into a fashion statement. Getting its start as a surfboard brand, Ocean Pacific evolved into a lifestyle clothing line for fashion in and out of the waves, quickly becoming popular with its instantly recognizable ‘OP’ logo. Offering swimwear, fragrances and accessories for both young men and women, Op is the definitive name throughout all of the surf/beach culture.

Today, Young Hollywood joins the brand’s Team Op with an extensive marketing and promotional campaign that includes a robust social media presence. The Op eyewear collection offers a sweet selection of popular shapes and styles, splashed with a tropical vibe. Op eyewear lights up youthful faces with icy cool sherbet hues, fresh fades and juicy translucents, in both plastics and metals. Get on board with the collection’s hip, wavelike temple accents and beach & board short inspired patterns that give a fun in the sun feeling, all year long.


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ROMANTIC NOSTALGIA

Model is wearing 4002, 4800 Opposite Page: 4005, 4003

One of the nation’s most recognizable brands for women, the Jessica McClintock brand is renowned for its romantically inspired dresses and accessories for prom, weddings and special occasions. Its intricate Victorian detailing and elegant embellishments express beauty and grace for women who revel in their femininity. Offering apparel, accessories, and fragrances for women and girls, the brand also offers home furnishings, bath products, and eyewear.

The Jessica McClintock optical collection stays true to the brand’s roots and loyal following by offering the romantic styling, filigreed details and intricate patterns you’ve come to expect and love. Crystal accents, soft colorations, and piercings inspired by lovely lace and jewelry add a whisper of nostalgia. Rich, handmade acetates and dazzling metals set this stylish collection in a class by itself. Jessica McClintock designs can be found in fine department stores including Macy’s and Nordstrom.


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EVERYDAY LOOKS FOR EVERYDAY

Model is wearing Darla Opposite Page: Model: Lucas / Frames: Emma, Clint

ClearVision Eyewear celebrates the lives of everyday people. Offering tried and true classic styles and more fashionable, contemporary designs, the high quality ClearVision collection provides style, reliability and value to the soccer dads, nurses, teachers & everyone who wears them – perfect for everyday people, in everyday life.

The ClearVision house collection has a reputation for quality, style and reliability. It’s an assortment of modernized and traditional eyewear styles at value conscious prices. Frame designs feature unexpected details like crystal accents, hi-lo texturing and contemporary colors. From rich, marbled acetates to crisp, classic metals, the quality construction is one of the best values of this private label collection. Modern sophistication at an affordable price.


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THE ELEMENT OF STYLE Designed with eyecare professionals in mind, PuriTi 100% titanium eyewear is a high quality titanium collection that’s also attractively priced. Ideal for men and women who understand the benefits of titanium, the ultra lightweight, hypoallergenic and anti corrosive PuriTi Titanium collection offers technologically advanced construction, timeless design and functional excellence.

Model is wearing W13 Opposite Page: Model: 306 / Women’s Frames: W13, W10, W11 / Men’s Suns: 3,2,1

Featuring classic to contemporary designs including rectangles and navigators, PuriTi men’s styles offer unexpected details like carbon fiber and modernized pin dot accents. Styles are finished using an innovative ion plating technique that adds strength and enhances the richness in color. Offering more feminine designs with the same functional excellence, PuriTi for women includes features such as decorative, jewelry inspired detailing, metallic pearl temple tips, and soft colorations.


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SUPERIOR STRENGTH WITH A TOUCH OF STYLE Created and designed for men and women who need a little more durability in their eyewear, DuraHinge offers strength and comfort with a touch of style. DuraHinge’s proprietary 5 barrel hinge construction offers superior strength with the added flexibility of a spring hinge. You can feel the durability and sturdiness in hand, yet it’s not too bulky or heavy on the face.

Model is wearing 44 Opposite Page: Model: 3 / Women’s Frames: 42 / Men’s Frames: 13, 11, 12

Men’s classic to contemporary styles include design features like matte finishes, textured accents, and tortoise temple tips. Women’s styles feature decorative stone accents, organic detailing, and rich, marble temples, in jewel tone colors such as gold, purple and wine.

F OR

WOMEN


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AFFORDABLE CHIC Inspired by the cultural nuances of life in the city, Junction City eyewear’s hip designs appeal to men and women who show their cool side through on trend, confident eyewear styles. A choice alternative to higher-priced brands, this private label collection projects a youthful vibe that’s matched with high quality and value.

For women, apparel-inspired piercings, vivid, colorful patterns and youthful front shapes let them put their best face forward, whether feminine and playful, or edgy with a bit of attitude! For men, minimalist, clean looks in earth tone colorations are taken to a new dimension through architectural and industrialinspired temple piercings. The result is masculine, professional styling that’s bold, yet lightweight.

Models are wearing Webster Park, Carley Park Opposite Page: Miller Park, Catalina Park

We know what it’s like to be just starting out. So we keep that in mind when creating Junction City eyewear. There’s a lot of style packed into each affordable design – unexpected for a private label brand.


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INNOVATIVE BY DESIGN, CRAFTED WITH LOVE Created to meet the needs of parents and their little ones, the Dilli Dalli pediatric eyewear collection offers unsurpassed durability, a comfortable fit and adorable style. Featuring the innovative IntelliFlex™ technology, this advanced collection delivers fashion and function. IntelliFlex multi action spring hinge

Designed with the ability to flex both vertically and horizontally, the IntelliFlex hinge can “spring” back to its original adjustment, offering unique flexibility and greater durability to Dilli Dalli frames. The result is safe, functional eyewear with less need for replacement of broken temples.

NEW: IntelliFlex Soft Touch

Our newest Dilli Dalli models are one piece, lightweight designs created with proprietary IntelliFlex Soft Touch material, providing flexibility, strength and high performance with a pleasant, “soft touch” feel.

Model is wearing Cupcake Opposite Page: Cupcake, Cookie Dough, Gummy Bear, Tutti Frutti

Development of the Dilli Dalli collection was driven by the needs of pediatric eyewear patients, their parents, and eyecare professionals. Extensive research and collaboration with pediatric optometrists, combined with our years of experience and knowledge in pediatric eyewear design, indicated the importance of safety, durability and comfort to parents when it comes to their child’s eyewear. As such, Dilli Dalli eyewear is designed with materials that meet all CPSIA and Prop 65 standards for children’s products. Plus, our designs address proper, precise fit to better accommodate today’s pediatric patient. Our commitment to providing a positive experience is what sets Dilli Dalli eyewear apart from other collections.


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PEDIATRIC, KIDS & TEENS

Model is wearing JMC 426 Opposite Page: OP 843, OP 844

Our highly merchandised kids collection provides a variety of eye shapes, colors, patterns and design accents — meeting the needs of every kid. Plus, we offer bright, colorful point-of-purchase materials that connect kids to the brands and styles they know and love.

Surf or skate? Both?! Op Kids eyewear is a collection of highly patterned, creative designs that let kids, tweens, and teens strut their sporty, trendy & artsy stuff!

Like baseball & hot dogs…IZOD Boys eyewear has All American style! Sporty, colorful, durable…cool.

For little ones ages newborn to 3 years, the Dilli Dalli pediatric collection, featuring the innovative IntelliFlex™ technology, offers unsurpassed durability, a comfortable fit and adorable style.

Girl power! Jessica McClintock Eyewear for Girls lets little “fashionistas” show off their playful side… with a little bit of attitude! On trend styles in the coolest hot colors.


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Designed to fit well. Designed to appeal to a variety of ethnicities, the Global Fit™ collection offers a better fit for those with a flatter or lower nose bridge. This fashionforward collection is the answer for hard-to-fit patients who desire today’s styles, but in a more “customized” fit for their facial features.

SPECIALTY FIT Our Specialty Fit collections offer the widest range of frame fits for just about every unique fitting need. Featuring 5 different fits for some of today’s most popular brands, it’s the largest selection of specialty fits available from one company.

Eyewear that fits your style. The Style’n Fit eyewear collection is perfectly proportioned by design to provide a beautiful, comfortable fit. For women whose facial features require a slightly larger frame, Style’n Fit delivers popular brand names and contemporary, on trend looks of today.

Specially designed “built up” acetate nose pads allow frames to sit higher on the face, providing a comfortable, universal saddle fit.

Stylish eyewear in a smaller fit. Our Petite Fit collection offers fresh, fashion forward frames in many of your favorite brands, so your petite-featured patients will always look and feel their best in their eyewear. Petite Fit eyewear and suns are designed based on the overall proportion of a woman’s face.

Everyone deserves great style. For many men, comfort and fit rank high when it comes to choosing eyewear. So we designed our XLFIT collection for men with larger heads or wider faces who want a perfect, comfortable fit without compromising style. Spanning four of our most popular brands, the XLFIT™ collection offers a range of styles, from classic to modern designs.

pediatric fit

Innovative by design. Crafted with love.

Truly a patient-driven collection, the Dilli Dalli pediatric eyewear collection meets the needs of little ones newborn to 3 years old, their parents, and eyecare professionals. Delivering comfort, adorable style and a precise fit, Dilli Dalli eyewear offers unsurpassed durability and affordability.

Top to bottom: Ellen Tracy Shanghai, Cole Haan 629, Dilli Dalli IntelliFlex™ multi-action spring hinge


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