dual certification digital marketing - Learning Skills

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GET DUAL ADVANTAGE ADVANTAGE

DUAL CERTIFICATION DIGITAL MARKETING

Learning Skills for a Brighter Career For queries, call us at: +91 8750081919, +91 8010880027 Email us at: [email protected]

www.learningskillsindia.com

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WELCOME TO LEARNING SKILLS Knowledge and skills have highly crucial role to play in your career. At the Learning Skills Institute, we ensure that all our programmes are designed to help you acquire most sought skills and knowledge.

Successful students

Small sized classes

Courses

Since 2013, Learning Skills has been helping students to achieve their career objectives and grow professionally. The goal of Learning Skills has always been to deliver quality and relevant professional education to bridge the gap between academics and industry. Therefore, we keep on updating and upgrading our curriculum and teaching methods using new digital technologies. This in turn enabled us to help more than +700 students, and grow exponentially within short span.

Main Office: 55 FF Edward Line, Kingsway Camp, Delhi-09 Hall 2 and 3: Building No. 24 Outram Lines, Delhi-09 Phone: 011 2724 1812, +91 8750081919, +91 8010880027 Website: WWW.LEARNINGSKILLSINDIA.COM

In the heart of Delhi and next to India’s top Delhi University, Learning Skills Institutes are situated.

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Email: [email protected]

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CERTIFICATIONS This Dual Certification Digital Marketing Course is recognized by NIESBUD and ICDL Asia. Apart from these certifications, you get to qualify for 8 certifications by Google (Google AdWords and Analytics) and at least 3 HubSpot certifications.

National Institute for Entrepreneurship & Small Business Development www.niesbud.nic.in

International Computer Driving Licence Foundation www.icdlasia.org

An Autonomous Institute under Ministry of Skill Development and Entrepreneurship, Govt. of India.

ICDL is the world's leading computer skills certification. Its certification is valid in 150 countries including UK, US & Europe

Google Certifications (AdWords & Analytics)

Inbound Certification (HubSpot Academy)

Google offers up to 8 Google certifications in Google AdWords and Analytics tools. We will be covering all 8 certificates.

HubSpot variety of digital marketing certifications online. We at Learning Skills help you to qualify minimum 3 and up to 8 certifications.

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MAJOR HIGHLIGHTS OF THE COURSE You will get to learn designing and development of different types of websites such as corporate, blog, ecommerce, directory etc.

Learning Skills offer the most comprehensive digital marketing course in India. That covers almost all components of digital marketing.

This digital marketing course is recognized by NIESBUD and ICDL Asia. But also includes Google AdWords, Analytics and HubSpot certifications.

Online video marketing is touching new heights with boom in online video consumption. Therefore, video production and marketing are the part of this course curriculum.

You will always need graphical content everywhere, whether it is social media, advertising or search. Therefore, graphic designing software training is an integral part of this course curriculum.

You get free digital marketing tools and templates with this course. These tools and templates will help you to achieve success in your digital career or business.

The digital marketing study materials, guides and books are included in the course package.

During and at the end of this digital marketing course, students will be offered live projects and internship opportunities.

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WHO SHOULD ATTEND?

Entry Requirements    

Minimum 12th pass from recognized board in India Knowledge of Computer and Internet Knowledge of MS office applications Basic minimum knowledge of English Language

College Goers/Students 





If you’re pursuing a degree or recently completed your schooling, then you can attend this course. This course will add value to your resume. And make you instantly employable after course completion. Moreover, internship and live case studies will further add weightage to your resume.

Entrepreneurs/Businessmen 





If you’re planning to start a business, then this course should be the first thing you should be doing. This course will help you to launch your business website/ecommerce, and generate leads and sales online. Moreover, NIESBUD (Govt. of India) certificate will boost your prospects to get loan from a Government bank.

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Bloggers/Marketers 





Do you have a blog or website that has awesome content but abysmally low traffic? If yes, then you should join this course to discover multiple ways you can attract traffic. Also boost your affiliate earnings substantially.

Professionals 





Are you stuck in your current job? Do you want growth and higher positions? Also, increased pay packages? Then this course will empower you to not only perform better but generate high value for your company. This course will rocket boost your career.

Web Designers/Developers 





Do you want to excel in on-page SEO, UX, UI, content development and marketing, and WordPress? Then join this course. As it will help you to get both theoretical and practical knowledge in given topics. Moreover, skills in digital marketing will boost your career helping you to grow in your job.

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WHAT YOUR WILL LEARN? - SYLLABUS MOD 1: Digital Marketing Basics

1. Introduction to Digital Marketing 2. Digital Globalization

MOD 4: Content Marketing 5. Content Development 

3. Digital Global Economy 4. Digital Economy in India 5. Digital Marketing Key Terms 6. Macro View of Digital Marketing

MOD 2: Foundation in Marketing 1. Principles of Marketing and Management 2. Branding, Communication and Advertising 3. Digital Marketing Essentials 4. RAECC Theory and Concept

MOD 3: Web Design & Development 1. Introduction to WordPress 2. Designing and Development 3. Customization 4. Website Optimization 5. User Experience and Design



Textual o Writing Essentials o Writing for Web Graphic Designing o Graphic Designing Essentials o Tools – Photoshop, Canva etc. o Video  Video Production  Video Marketing o Interactive and Animated Content

6. Content Marketing Techniques and Tactics 7. Developing Content Marketing Strategies 8. Execution, Monitoring and Implementation 9. Integrated Content Marketing 10. Case Studies MOD 5: Search Engine Optimization 1. Introduction to SEO 2. Website Auditing 3. Competitor and Market Analysis

MOD 4: Content Marketing 1. Introduction to Content Marketing

4. Keyword Researching 5. SEO Auditing

2. Content Marketing Trends 3. Vertical Content Marketing 4. Models of Content Marketing

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DIGITAL MAKETING SYLLABUS (Contd.) MOD 5: Search Engine Optimization 6. On-Page Optimization           

Structure Optimization Content Optimization Image Optimization Meta Information and Tags Sitemap Google Webmasters Google Analytics SSL Certification Installation Speed Optimization Internal Linking Aligning Content with SEO

7. Off-Page Optimization           

Google My Business Link Building Reputation Management Online PR Social Bookmarking Local Listing and Reviews Guest Posting Forum Posting Photo Sharing Q&A and Doc Sharing Video Promotions

8. Conversion Optimization     

Conversion Analysis Tracking Conversion Rate Optimization CTR improvement Boosting ROI

9. Analytics and Tracking 10. Advance Topics     

Schema & Snippet Ecommerce SEO UX and SEO Link Prospecting Advance Link Building

MOD 6: Social Media Marketing 1. Introduction to SMM 2. Social Media Platforms 3. Social Media Marketing and Branding 4. Researching and Targeting 5. Social Media Content Planning

6. Social Media Content Development 7. Social Media Tools 8. Social Media Advertising 9. Channel Strategy    

Facebook Marketing Twitter Marketing LinkedIn Marketing Instagram, Google+ and Others

10. Social Media Strategy and Campaign 11. Execution and Implementation 12. Integrated SMM 13. Case Studies MOD 7: Online Advertising 1. Introduction to Online Advertising 2. Advertising Theories and Concepts 3. Goals and Objectives Setting 4. Budgeting 5. Creative Content Strategies and Tactics 6. Media Management Strategies 7. Media Buying 8. Google AdWords (Certifications)

9. Bing Ads 10. Facebook Ads 11. Vertical Advertising

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DIGITAL MAKETING SYLLABUS (Contd.) MOD 7: Online Advertising 12. Online Advertising Tools 13. Lead Generation and Management

MOD 9: Online Reputation Management 1. Introduction to Online Reputation Management

14. Sales and Promotion

2. Art of Online Listening and Conversing

15. Strategy, Implementation and Execution

3. Competitor Analysis

16. Online Advertising Campaign 17. Measurement and Tracking

4. Sentiment Analysis

5. Online Brand Building

18. Integrated Advertising

6. Online Customer Relationship Management

19. Conversion Rate Optimization

7. Online PR

20. Google AdWords (Certification)

8. Managing Negativity

MOD 8: Email Marketing 1. Introduction to Email Marketing 2. Email Marketing Basics 3. Permission and Non-Permission Email Marketing 4. Building Email Lists 5. Segmentation and Targeting 6. Email Content Development 7. Email Service Providers and Tools 8. Email Marketing Optimization 9. Email Automation and Auto Responders 10. Email Analytics and Monitoring 11. Email A/B Testing 12. Email Lead Generation 13. Integrated Email Marketing

9. Co-creation and Collaboration 10. ORM Strategy and Implementation MOD 10: e-Commerce 1. Introduction to e-Commerce 2. e-Commerce Concepts and Models

3. e-Commerce Business Models 4. Developing e-Commerce Website and Customization 5. e-Commerce Website User Experience and Design 6. e-Commerce Marketing and e-Tailing 7. e-Commerce Payment Systems and Service Providers 8. Mobile Commerce 9. e-Commerce Marketing Strategies 10. Case Studies

14. Case Studies

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DIGITAL MAKETING SYLLABUS (Contd.) MOD 11: Analytics

MOD 12: Advance Topics

1. Introduction to Web Analytics

1. Online Lead Generation Strategies

2. Introduction to Google Analytics Tool

2. Mobile Marketing and Concepts

3. Goals and Objectives Setting

3. Inbound Marketing

4. Setup and Monitoring

4. Viral Marketing

5. SMM Analytics

5. Vertical Marketing

6. e-Commerce Analytics

6. Integrated Digital Strategy

7. Other Web Analytics Tools

7. Digital Team Management and Collaboration

8. Researching, Analysis and Insights 9. Google Analytics Certifications

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8. Project Management

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Companies & Reviews Dr. Shruti Sharma Kanishk Matta is an inspiring and talented trainer, who ensures that everything he teaches students are able to grasp. Moreover, he makes sure students understand the concept and imbibe practical knowledge, so they can immediately implement it. After attending his four-day digital marketing programme, I feel confident that I can step into the world of digital marketing with ease. Thank you so much.

Sai Daimond We feel proud and immense pleasure, as one of our executive attended digital/online marketing course at NIESBUD Noida, in April 2016, primarily imparted by Sh. Kanishk Matta. He has excellent & superb knowledge and vast practical exposure of digital marketing at such a young age. He shared insights of social media marketing for online presence and growth of business for startups/fresh entrepreneurs and scaling up of running business. He is a great motivator, which has helped to expand our Diamond Jewelry business. We wish good luck and all the best to Kanishk Matta, the young prodigy.

Vijay Singh I was totally unaware of the digital marketing and its application. Attending Kanishk sir’s digital marketing session has really been helpful. With his lucid and simple approach and good presentation, we gained really valuable knowledge. The presentation delivery by Kanishk sir was simple yet it contained all elements of digital marketing, which surely is beneficial to all, who’re eager to learn digital marketing.

Kawal Jit Ahuja The digital marketing training given by Mr. Kanishk Matta was very useful in context of the industry. Moreover, it was not limited to subject knowledge, he also shared with us real life examples, case studies, and Indian and global digital scenario.

Anuradha Kumar Learnt digital marketing from Mr. Kanishk Matta. I had joined course to convert my blog to a website The course content was good. Mr. Kanishk Matta was very patient and explained well and clarified my doubt's. I am now developing websites for others.

IP University

Delhi University

IMS Ghaziabad

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Quality Council of India

NIESBUD, Govt. of India

eQuest.co.in

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Learning Skills for a Brighter Career For queries, call us at: +91 8750081919, +91 8010880027 Email us at: [email protected]

www.learningskillsindia.com

© 2017-18 All Right Reserved

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