dveight magazine | media kit summer 2017 - Bitly

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DVEIGHT MAGAZINE | MEDIA KIT SUMMER 2017

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WHO WE ARE

OUR TEAM

OUR MISSION

DVEIGHT is dedicated to covering the upstate scene, bringing the best in food, culture and shopping to a curious and discerning audience.

Our team consists of skilled professionals in the fields of journalism, art direction and creative services. We are eager to present the upstate aesthetic to its best advantage, without losing any of its authentic charm.

Our mission is to shine a light on the artists, entrepreneurs and craftspeople who are making interesting contributions to the local culture. And to be an inspiring resource for those looking to discover the best of the Upper Delaware Valley region and the surrounding area.

We target a stylish and sophisticated readership interested in exploring modern rural life and making the most of local resources, from farms and food markets to restaurants, retail and services. Our audience ranges from urban visitors to weekend and full-time residents, all seeking out diverse, richly rewarding upstate experiences. DVEIGHT’s name derives from the scenic and rapidly evolving Delaware Valley region we cover and the flourishing towns on the New York and Pennsylvania sides of the Delaware River including the Catskills, Poconos and Lower and Upper Hudson Valley.

EDITOR IN CHIEF Nhi Mundy EXECUTIVE EDITOR Michael Mundy CREATIVE DIRECTOR Stephen Male STYLE DIRECTOR John Paul Tran SENIOR COPY EDITOR Mimi Vu MARKET EDITOR Mandy Coon CONTRITUBING PHOTO DIRECTOR

Hali Friehling CONTRIBUTING WRITERS

Eddie Brennan (Fader) Doris Chevron (Conde Nast) Jillian Scheinfeld (Paper) Laura Silverman (Edible Hudson) Sandy Soohoo (New York Times) CONTRIBUTING PHOTOGRAPHERS

Bryan Gardner, Lawrence Braun, Matt Novak, Michael, Mundy, Noah Kalina, Sandy Soohoo, ACCOUNT EXECUTIVE

Esther De Jong JUNIOR ACCOUNT EXECUTIVE

Caelum Rogers Isaac Lee

“...A BEAUTIFUL NEW MAGAZINE FOR THE UPSTATE COMMUNITY.” — STEPHEN ORR EDITOR IN CHIEF, BETTER HOMES & GARDEN

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MEET YOUR MAKER

GIMME SHELTER

Features on local artisans, craftsmen, farmers, designers, musicians and more

A glimpse into private homes, as well as local hotels and inns

IN PERSON

Interviews with inspiring or influential artists, tastemakers, entrepreneurs and celebrities

FLAVOR

Spotlights on food purveyors, from farmers to specialty producers to restaurants

THE RURALIST

Casual interviews with locals, weekenders and recent transplants

“CURRENTLY OBSESSED... DV8, A NEWLY LAUCHED CULTURAL MAGAZINE DEVOTED TO UPSTATE NY.” — REMODELISTA

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ADVERTISING TERMS

RATES

Payments are made in advance. Invoices are due and payable upon receipt. Invoices are considered delinquent after 14 days from the invoice date and will be subject to penalties. Cancellations are not accepted after space closing date. All advertising is subject to publisher’s approval.

Traditional ads are designed inhouse and adhere to DVEIGHT's standard design format. Advertisers need only submit the following assets: a high-res square image, logo, contact info and description (word count varies by ad). Inhouse photography available for an additional charge of $100 within the Delaware Valley region.

Traditional Ads

FULL PAGE

Premium Ads

(10.5” x 15”)

1x $ 795 HALF PAGE

Premium ads are designed by the advertiser and need not adhere to DVEIGHT's standard design format. BACK COVER

(10.5” x 15”)

1x $ 1,795 INSIDE FRONT COVER

(10.5” x 15”)

1x $ 1,495 INSIDE BACK COVER

(10.5” x 15”)

1x $ 1,295 FULL PAGE PREMIUM PLACEMENT

(10.5” x 15”) 1x $ 995

(10.5” x 7.5” or 5 x 15") 1x $ 495 1/4 PAGE (5” x 7.5”) 1x $ 295 1/8 PAGE (Real Estate Section) 1x $ 195

“DV8 OFFERS UP CHARMING PORTRAITS AND INTERVIEWS WITH EVERYONE FROM FARMERS AND BEEKEEPERS TO FAMILIAR FASHION NAMES.” — T MAGAZINE, NEW YORK TIMES

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OUR READERS FEMALE/MALE 56% Female 44% Male AVERAGE AGE 42 Years AVERAGE INCOME $105,000 HOMEOWNERS They are affluent singles, couples, and secure middle-class families who own at least one home. They hold professional positions in business, finance, legal, technology, entertainment and healthcare. EDUCATED They are college educated, likely with a Bachelors degree or higher.

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SOCIALLY CONSCIOUS They support local businesses, buy organic produce from farmers’ markets and upscale grocers. They support environmental causes and have strong ties to their community. ACTIVE They enjoy being in natural environments and staying active in the outdoors. Our readers ski, practice yoga, go hiking, and typically spend as much time as they can enjoying the area’s fresh water lakes. They maintain their own lawns, grow vegetable gardens, and tackle home improvement and remodeling projects. CONNECTED Our readers are comfortable with technology and own smartphones, tablets and laptops. They are tuned-in to social media and very conscious of trends and current events.

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READERSHIP FREQUENCY OF PUBLICATION Spring, Summer and Fall/Winter TOTAL CIRCULATION 15,000 READERS PER COPY 3.2 TOTAL AUDIENCE 48,000 CONTROLLED DISTRIBUTION Restaurants 35% Retail Shops 35% Hotels 20% Other 10% DISTRIBUTION LOCATIONS Upper Delaware Valley, Catskills, Northeastern Pennsylvania, Poconos, Hudson Valley, Manhattan, Brooklyn, Queens

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TRADITIONAL ADS Our design features a large, central image paired with a brief description of your company all handled by our team of creative professionals. These advertisements are more in line with traditional advertising options, and can be purchased in either full page, half or quarter page sizes.

FULL PAGE

(10.5” x 15”) 1x $ 795

HANDMADE STONEWARE TABLE LAMPS & FINE GOODS FOR THE HOME

76 Main Street Delhi NY 13753 (888) 502-2800 Monday through Friday 10 - 5 Saturday 11 - 4 Sundays Memorial Day through Labor Day 11 - 4

STONEANDSAWYERSTORE.COM

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The half and quarter page ad provides an economical means of presenting your company’s message, while the full page possesses unequalled advertising power. Whichever size, this new format retains the polished aura of the entire publication.

1/2 PAGE OPTION #1

(10.5” x 7”) 1x $ 495

1/2 PAGE OPTION #2

(10.5” x 7”) 1x $ 495

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1/2 PAGE OPTION #3

(5” x15”) 1x $ 495

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1/4 PAGE OPTION #1

(5” x 7.5”) 1x $ 295

1/4 PAGE OPTION #2

(5” x 7.5”) 1x $ 295

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Real Estate Section is the our newest addition, offering a cost effective solution for real estate professionals and businesses as well as second home owers interested in listing their sales and rental properties to a targeted audience. 1 x $195

1910 HOME W/ 2 BARNS, STREAM, GARDEN, 5 ACRES

LARGE LAKEFRONT LOG-STYLE HOME WITH FIREPLACE

Buck Brook: Character-filled house with lovely wood detail and modern kitchen, walking distance to North Branch. Fenced garden with raised beds and two barns ready for re-invention. $299,000

Clearwater Lodge: Comfortable 5BR/3BA home w/substantial lake frontage on 8 acs. 2 story stone fireplace and windows provide terrific natural light. Ctrl a/c and renovated walk-out rec room. Livingston Manor. $649,000

[email protected] | (845) 985-5116


RUSTIC 3.5 BD FARMHOUSE ON 4.5 ACRES, JEFFERSONVILLE

ELEGANT & CHARMING 1860’S FARMHOUSE WITH A MOUNTAIN VIEW

Turn of the century farmhouse features 2 fireplaces, wraparound porch, 3.5 beds and 1.5 baths. Original wood floors; new roof and furnace, and updated plumbing and electric in 2003. $299,000

Features 3 BR, 2 baths, cathedral ceiling, fireplace, exposed beams, French doors, woodwork and stained glass. The front porch and back deck offer outdoor enjoyment. Quintessential Catskills! $269,000


WWW.FREDAREALTY.COM | [email protected]

PRIVATE LAKE COMPOUND IN FORESTBURGH, NY 50 secluded unspoiled acres surround your very own lake. Main midcentury vibe house, Auntie’s farmhouse, 1940’s cottage, summer cabin. Big fenced garden. Perfect for country homebuyers, Airbnb entrepreneurs, nature lovers, investors (lots rd frntg). Family estate sale. $549,000

THE BIG YELLOW FARMHOUSE IN CALLICOON, NY Postcard perfect former 1880s boarding house on sleepy back road. Renovated with cook’s kitchen, Thanksgiving DR, 7 BRS and 5 baths (!). Attic is ready for finishing. 21 acres of forest & field, engaging views, stone walls, apple trees. Rocking chair porch. Sought-after barn. $499,000


WWW.CATSKILLCASTLES.COM | [email protected]

RENTAL: 100 ACRES OF SOLITUDE, PLEASANT MOUNT, PA Stroll on two miles of private trails that wind around our 108 acres. If you hike, bike or run, we can provide all the great routes in the area. Boating, yes. Fishing, yes. How about a nine hole golf course five minutes away? Or just hang out in the light-filled passive solar house and let the world go by—you’ll forget that old routine.

RENTAL: LUXURIOUS 7-BED ESTATE W/ PRIVATE SWIMMING LAKE

AIRBNB: WWW.BIT.LY/THEFIELDHOUSE

REDCOTTAGEINC.COM/DEERHILLFARM | [email protected]

A sophisticated lodge on 225 private acres with private lake, this graceful residence has timeless appeal and is perfect for entertaining, including fireplaces, kayaks, fire pit, grill and billiards. Vacation rental available through Red Cottage Inc.

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CALIFORNIA De Lauer's News (Alameda) Newsbeat (Davis) Issues Shop (Oakland) Paras News (San Diego) Aardvark Books (San Francisco) Farley's West (San Francisco) WASHINGTON, DC Capitol News Room CHICAGO, IL City Newsstand Quimby's Books Chicago-Main Newsstand Book Corner SWANSEA, MA Newsbreak (Swansea) BALTIMORE Atomic Books ASHEVILLE, NC Downtown Books & News PORTSMOUTH, NH Market Square News

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OREGON Rich's Cigar Store PHILADELPHIA, PA Avril 50 BROOKLYN, NY Dekalb Convenience Quimby's Bookstore MANHATTAN, NY B & B News Bouwerie Iconic Global News Inc. Import News Ink On A Magazine & Cards Store Magazine Cafe Mcnally Jackson Books Mulberry Iconic Root Studios NARROWSBURG, NY Pedro Boregaard One Grand Books Maison Bergogne DVAA Tusten Cup The Heron

CALLICOON, NY Callicoon Brewery Callicoon Wine Callicoon NY Real Estate 9 River Road Matthew's on Main Freda Realty BARRYVILLE, NY Stickett Inn River Market LIVINGSTON MANOR, NY Main Street Farms Willow & Brown Catskill Art Society Catskill Brewery Morgan's Outdoor JEFFERSONVILLE, NY Ted's YOUNGVILLE, NY Claire Inn Cafe ROSCOE, NY Roscoe Beer Prohibition Distillery Northern Farmhouse Pasta

CLEVELAND, OH Bank News

“KEEP ABREAST OF THE CATSKILLS CULTURAL SCENE BY READING DVEIGHT MAGAZINE.” - NEW YORK MAGAZINE

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BETHEL, NY Dancing Cat Saloon Java Love Bethel Market Cafe

WOODSTOCK, NY Hotel Dylan Woodstock General Sunflower Market

KEUNEONGA LAKE, NY Benji & Jake's Local Table & Tap Catskill Concierge

STONE RIDGE, NY Hasbrouck House Roost Restaurant Materia Designs

HANKINS, NY Milk Barn

KINGSTON, NY Clove & Creek Brunette Bar Kingston Wine Co. Pivot Cafe Art Society of Kingston

BEACON, NY Roundhouse Hotel COLD SPRING, NY Cold Spring General Store ROCK HILL, NY Steve's Music Center Crispy Apple Bernie's Holiday Brew MONTICELLO, NY Soy Asian PORT JERVIS, NY Foundry42 DELHI, NY The Stonehouse Stone & Sawyer Tay Tea BOVINA / BLOOMVILLE, NY Brushland Eating Table on Ten ROXBURY, NY Roxbury General MARGARETVILLE, NY Timberland Properties SHARON SPRINGS, NY The Nash Hotel PHOENICIA, NY Phoenicia Diner Graham & Co. Emerson Resort & Spa

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SAUGERTIES, NY Miss Lucy's Cross Contemporary Art The Wise Owl Black Eyed Suzie's Diamond Mills Hotel CATSKILL, NY Scribner's Catskill Lodge Magpie Bookstore New York Restaurant HiLo Restaurant M Gallery Catskill General ATHENS, NY Stewart House Inn Athens Riverside Diner Crossroads Brewing Co. Rive Gauche Bistro Athens Cultural Center HUDSON, NY Rivertown Lodge The Barlow Hotel The Inn at Hudson Fish & Game OR Gallery & Tavern The Spotty Dog Books & Ale Moto Coffee Machine Rev Coffee House Hudson Wine Merchants WM Farmer & Sons Hawkins NY Woodstock General Hudson Opera House

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GERMANTOWN, NY Gaskins TIVOLI, NY Hotel Tivoli Osaka Japanese Panzur Murray's Sante Fe RED HOOK, NY Mercato Living Eden Tivoli Mercantile Equis Art Gallery RHINEBECK, NY The Amsterdam The Rhinecliff Terrapin Market Street The Local Aroi Matchbox Cafe Bread Alone Bakery MILFORD, PA Hotel Fauchere HONESDALE, PA Ba & Me Milkweed Mick's Barber Shop Yoga International Cafe Black & Brass Coffee HAWLEY, PA Ledges Hotel Cocoon Coffee House American House Tattoo Steve's Music Store PHOENICIA FLEA EVENTS Sharon Springs, NY Mount Tremper, NY Catskills West Stockbridge, MA Asbury Park, NJ Hunter, NY Philadelphia, PA Westport, CT Stone Ridge, NY Brooklyn, NY

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“AND THEN A VOICE ARRIVES TO TOWN THAT IS ABLE TO CAPTURE THE UNIQUE BEAUTY OF UPSTATE, BOTH OLD & NEW, AND SHINE A LIGHT ON SOME OF ITS INNOVATORS. DV8 IS THAT NEW VOICE.” - TIMES HERALD RECORD

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ADVERTISING INQUIRIES DVEIGHT MAGAZINE | PO BOX 41 JEFFERSONVILLE, NY 12748 | CONTACT NHI MUNDY [email protected]