360 Mobile Security Limited is a leading global mobile security and optimization company. With three state-of-the-art se
MANAGING EXPLOSIVE GROWTH
EASILY AND EFFICIENTLY
300
100+
#1 CATEGORY RANKING
Million Users
Local Partners
in Google Play in Over 90 Countries
30X New User Growth
BACKGROUND 360 Mobile Security Limited is a leading global mobile security and optimization company. With three state-of-the-art security apps bolstered by great marketing and a strong user experience, 360 Security has become a category leader, with more than 300 million downloads and a #1 category ranking in Google Play in over 90 countries.
CHALLENGES 360 Security set out to bring in new users and improve their user retention. To this end, they conducted PR campaigns in 6 strategic markets; hosted “User Exchange Meetings” in 5 markets; ran online and mobile media with over 100 local partners; produced 9 different TV commercials and ran these commercials in seven major global markets (so far). With all of this activity, attributing users, and measuring and optimizing their performance became a complex, manual and labor-intensive process.
RESULTS Digital and TV ads drove 30x new user growth, reaching 300 million users by the end of the year. Automated campaign monitoring and strategic optimization delivered high quality users, resulting in an all-time high of over 100 million daily active users.
MOVING FORWARD Mobile 360 continues to grow and diversify, updating their apps weekly to meet the emerging security and performance needs of mobile users. Together with bringing their state-of-the-art platform to iOS, Mobile 360 will continue to invest in new growth, optimization and attribution, connecting the dots across their funnel to improve their bottom line performance.
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