eBULLETIN #2 - Mobile Ecosystem Forum

Jun 30, 2016 - usage whilst Huawei MTN's Music+ service rolls the cost of data into a ... a genuine fear that services like Facebook Messenger and content that uses mobile advertising in the background will eat up precious data allowances ...
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eBULLETIN #2 News and insight from across Sub-Saharan Africa

FEATURING BUILDING MUSIC REVENUES IN NIGERIA TRANSFORMING ZIMBABWE IN TO A CASH-LITE ECONOMY MARKET SNAPSHOT: MOBILE MESSAGING USAGE IN NIGERIA & SOUTH AFRICA THE NCC CONSULTATION FOR THE PROVISION OF VALUE ADDED SERVICES IN NIGERIA PLUS REGIONAL NEWS ROUND-UP & MARKET STATS

3 FOREWORD RIMMA PERELMUTER, CEO, MEF

5 BUILDING MUSIC REVENUES IN NIGERIA INTERVIEW WITH EBERE NZEWI, MARKETING MANAGER AT HUAWEI NIGERIA

MAHINDRA MA AHINDRA COMVIVA

7 TRANSFORMING ZIMBABWE IN TO A CASH-LITE ECONOMY HOW MOBILE HAS CREATED AN INCLUSIVE FINANCIAL ECOSYSTEM SRINIVAS NIDUGONDI, SENIOR VP & HEAD OF MOBILE FINANCE AT MAHINDRA COMVIVA

9 REGIONAL NEWS ROUND UP LATEST NEWS FROM SUB-SAHARAN AFRICA IN PARTNERSHIP WITH APPSAFRICA ADVISORY

13 MARKET SNAPSHOT: MOBILE MESSAGING EXCLUSIVE MEF DATA INSIGHTS MESSAGING USAGE IN NIGERIA AND SOUTH AFRICA

16 EVERYTHING YOU NEED TO KNOW ABOUT… THE NCC CONSULTATION FOR THE PROVISION OF VALUE ADDED SERVICES IN NIGERIA

18 REGIONAL TRENDS & STATISTICS

MEF AFRICA EDITION #2

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FOREWORD RIMMA PERELMUTER CEO, MEF

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elcome to the second edition of MEF’s Africa eBulletin. In it you will find interviews and insights in to the ever-changing pan-African mobile ecosystem.

Whilst Africa’s one billion mobile subscriptions is made up of a mix of smartphones and feature phones which still account for the majority of handsets, the roll-out of 3G and 4G mobile networks means that faster mobile internet is increasingly available to new African consumers. As such, analyst firm Ovum forecasts that mobile Internet connections in Africa will reach one billion by 2020. This is a huge increase considering that it accounted for just 17 per cent of the 884 million total mobile subscriptions in Africa in 2014. By 2020 it is expected to account for 76 per cent. As smartphone penetration accelerates and reaches critical mass in the region and sales concurrently begin to flat-line in the more developed regions, manufacturers are keen to grasp the price sensitive African opportunity by providing lower cost smartphone handsets. The milestone of the sub $100 handset has been surpassed with the likes of Orange announcing a $40 smartphone handset earlier this year specifically for the African market. In particular, handsets from Chinese firms such as Huawei, Oppo and Gionee are all increasing their reach across the African market and it’s Android that dominates at the OS level. Taken together faster networks and cheaper smartphones are helping to accelerate the growth of the mobile ecosystem so that ever more evolved mobile content and services are becoming routinely available. Alongside the much-hyped areas of mobile banking, mHealth and education, mobile messaging and entertainment services such as music and in particular video continue to have a major impact as key data drivers. For example Nigeria’s homegrown $5 billion film industry, Nollywood (bigger than Hollywood by volume and second only to Bollywood in terms of market size) is using mobile as a key distribution channel for its films. Nigerian online entertainment platform, iROKOtv, are one of the largest distributors of African movies in the world. It has attracted $34 million in funding, exemplifying the huge scaling opportunity for homegrown African content across the continent and to diaspora globally. According to iROKOtv, whilst smartphones in Sub-Saharan African will outnumber TV sets by 5 to 1 and will have achieved an 80-85 per cent share of the market in video consumption by 2020, the ecosystem must continue to innovate to take consumers along on the mobile journey.

MEF AFRICA EDITION #2

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At this year’s Mobile West Africa conference in Lagos, I chaired a panel debate on ‘Empowering, Streamlining and Enriching the Mobile Consumer’s Experience’ with Bango, Etisalat and Opera. Data tran