CHANNELS. TO CONSUMER. PROTEIN SYSTEM MAP 2015. Secondary. Processing ... 3 Poor conversion ratios of feed. 4 Antibiotic
PROTEIN SYSTEM MAP 2015 RAW MATERIAL INPUTS
PRODUCTION
CROSS-VALUE CHAIN INPUTS LAND
ENERGY
WATER
1 2
PLANTS
Algae Grains Legumes Nuts Seeds Soy
TRANSPORT
PACKAGING
9
R&D
10
11
KEY IMPACTS
FLAVOURINGS & ADDITIVES
9 Water waste/stress 10 Farmer livelihood 11 Habitat damage/loss
Seeds
(land/aquatic)
Agrochemicals
Farming
PROCESSING
12
13
14
12 Depletion of local
15
16
15 Resource waste
resources 13 GHGs 14 Ocean pollution
Co-Ops / Traders
Harvesting
SALES / DISTRIBUTION
(e.g. feed, food waste) 16 Nitrogen/phosphorus loss/contamination
Storage
17
CHANNELS TO CONSUMER
18
17 Protein innovation
(development/use) 18 Increase in closed loop solutions
Primary Processing (e.g. roasting, shelling, fermentation)
Secondary Processing (e.g. nut butters, milk alternatives)
Sales / Distribution
Fertilizer/Manure Consumer Waste
ALTERNATIVES
ECOSYSTEM SERVICES
Plant-Based
Bacteria Funghi Single-cell Proteins Whey
SOIL
(e.g. soy, hemp)
Whey
Primary Processing
(e.g. filtration, protein isolate)
Secondary Processing
(e.g. protein bar, veg. burger)
Sales / Distribution
(cheese by-product)
WATER
Channels To Consumer (e.g. Retailers, Food Service Companies, Branded Manufacturers, Restaurants, Direct Trade, Direct Consumption)
FORESTS
3
BIODIVERSITY
4 5
FARMED ANIMALS
Farmed Fish Farmed Shellfish Insects Pigs Poultry Ruminants
Animal Feed
Breeding
Antibiotics
Growing
Fattening
Primary Processing
(e.g. slaughter harvesting)
2 3 4 5 6 7 8
KEY INFLUENCERS
of input prices Soil erosion/health Poor conversion ratios of feed Antibiotic resistance/ contamination (human/animal) Animal suffering Biological/genetic diversity decline Changing fish populations Overfishing
• Agro-Chemical & Seed Companies • Animal Feed Companies • Food & Agri-Equipment Purveyors
Secondary Processing
(e.g. meat pie, cricket flour)
Dairy Eggs
Breeding Stock
By-Products / Co-Products
6
WILD-CAUGHT SEAFOOD
7 8
• Multi-Stakeholder Sustainability Platforms & Certifications • Academia • R&D
Fish Shellfish
(from marine and freshwater environments)
• Governments • Bankers & Private Investors • International Finance Organisations
Sales / Distribution
Commercial Fishing
• National / Regional Regulators • NGOs • Philanthropists
Co-Ops / Traders
Auction / Broker
• Flavours & Additives Companies • Food Technologists & Chemists
Primary Processing
(e.g. cleaning, trimming)
• Nutritionists • Diversified Food / Trading Companies
Secondary Processing
(e.g. canning, fish fingers)
• Food Start-Ups • Business Associations • Venture Capitalists • Commodity Traders • Food Manufacturers
ConsumerFacing Products (e.g. Formula Milk, Protein Shakes, Sausages, Veggie Burgers, Canned Tuna, Cricket Flour, Chicken Breasts)
23
24
19 Increasing demand
(e.g. pet food, fat, offal)
for product safety/ traceability 20 Increasing demand for sustainable/ humane animal protein 21 Increasing demand for healthier protein 22 Increasing animal protein consumption 23 Rise in diet-related disease 24 Dietary impacts (+/-) of animal protein consumption
Non-Food
Sales / Distribution
• Marketeers • Chefs & Restaurateurs • Retailers • Wholesalers
21
KEY IMPACTS
(e.g. leather, industrial biotech)
Small-scale Fishing
20
22
Food
KEY IMPACTS
1 Increased volatility
19
• Consumers • Food Service Companies
• Media & Social Media
