Edinburgh Visitor Survey

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Survey Code SV-100053. Response %. What was it about Edinburgh that ... Smart phone / iPhone app. 27. 2%. Social media (
Edinburgh Visitor Survey

Visitrac Survey Response Analysis Surveys Started From 01.01.2012 To 31.12.2012 Report prepared on 28.01.2013 1,478 Completed Surveys

Lynn Jones Research Limited 6 Walker Street Edinburgh EH3 7LA Telephone 0131-623 6236 Fax 0131-623 6239 Email [email protected] Online www.ljresearch.co.uk

Printed on 28.01.2013 at 15:35:41

Survey Response Summary

Page 2 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

What was it about Edinburgh that made you want to visit the city?

A previous visit

398

27%

A specific event being held in the city

172

12%

24

2%

Art galleries

An exhibition being held in the city

181

12%

Attractions

380

26%

Castle

730

49%

84

6%

124

8%

Edinburgh was my arrival / departure destination as part of a wider trip to Scotland Edinburgh's reputation as a Festival city Edinburgh's World Heritage Site status

229

15%

Friends / relatives in the city

279

19%

Historic city

1,012

68%

311

21%

Nightlife

52

4%

Nothing / no influences

15

1%

Museums

Outdoor activities / sports

58

4%

Personal recommendation

334

23%

Pubs / bars

283

19%

Restaurants

211

14%

Shopping

222

15%

42

3%

56

4%

158

11%

Special promotion on accommodation in the city Special promotion on travel / transport to the city (Other)

LJ Visitrac Survey Reporting

SV-100053-003 CHECKBOX

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Survey Response Summary

Page 3 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

5,355

Number of Completed Surveys = 1,478

A previous visit 398 A specific event being held in the city 172 An exhibition being held in the city 24 Art galleries 181 Attractions 380 Castle Edinburgh was my arrival / departure destination as part of a wider trip to 84 Edinburgh's reputation as a Festival Scotland 124 city Edinburgh's World Heritage Site 229 status Friends / relatives in the city 279 Historic city Museums 311 Nightlife 52 Nothing / no influences 15 Outdoor activities / sports 58 Personal recommendation 334 283 Pubs / bars Restaurants 211 Shopping 222 Special promotion on 42 accommodation in the city Special promotion on travel / 56 transport to the city 158 (Other) 0

200

730

1,012

400

600

800

1000

1200

Count of Response

LJ Visitrac Survey Reporting

SV-100053-003 CHECKBOX

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Survey Response Summary

Page 4 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which of the following information resources did you use before visiting Edinburgh?

68

5%

Guidebook(s)

Advertising leaflet

503

34%

I did not use any information resources

331

22%

74

5%

342

23%

Smart phone / iPhone app

63

4%

Social media (e.g. Facebook / Twitter)

27

2%

Newspaper / magazine Other website

TripAdvisor

176

12%

Visitor Information Centre

150

10%

VisitScotland brochure

156

11%

www.edinburgh.org

328

22%

486

33%

104

7%

www.visitscotland.com (Other)

2,808

Number of Completed Surveys = 1,478

68

Advertising leaflet

503

Guidebook(s) I did not use any information resources Newspaper / magazine

331 74 342

Other website

63

Smart phone / iPhone app Social media (e.g. Facebook / Twitter) TripAdvisor

27 176

Visitor Information Centre

150

VisitScotland brochure

156 328

www.edinburgh.org

486

www.visitscotland.com

104

(Other) 0

100

200

300

400

500

600

Count of Response

LJ Visitrac Survey Reporting

SV-100053-005 CHECKBOX

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Survey Response Summary

Page 5 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which, if any, of the following aspects of your trip did you book using the internet?

Accommodation

952

64%

92

6%

156

11%

29

2%

194

13%

Ferry tickets

44

3%

Festival tickets

49

3%

Bus tickets Car hire Concert tickets Did not book any aspect using the internet

Flight

750

51%

Guided tour

145

10%

Restaurant

84

6%

Theatre tickets

49

3%

376

25%

97

7%

Train tickets (Other)

3,017

Number of Completed Surveys = 1,478

952

Accommodation

92

Bus tickets

156

Car hire Concert tickets 29 Did not book any aspect using the internet Ferry tickets 44

194

49

Festival tickets

750

Flight

145

Guided tour

84

Restaurant

49

Theatre tickets

376

Train tickets

97

(Other) 0

200

400

600

800

1000

Count of Response

LJ Visitrac Survey Reporting

SV-100053-016 CHECKBOX

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Survey Response Summary

Page 6 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Was this your first visit to the city?

No

665

45%

Yes

813

55%

1,478

Number of Completed Surveys = 1,478

45

No

55

Yes

0

10

20

30

40

50

60

Percentage Response

LJ Visitrac Survey Reporting

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Survey Response Summary

Page 7 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How did you first arrive in Edinburgh on this trip?

Ferry

10

1%

Hired car

68

5%

Plane

611

41%

Private car

215

15%

51

3%

Private coach Public bus Train (Other)

86

6%

423

29%

14

1%

1,478

Number of Completed Surveys = 1,478

Ferry 1

5

Hired car

41

Plane

15

Private car

3

Private coach

6

Public bus

29

Train (Other) 1 0

5

10

15

20

25

30

35

40

45

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-021 SELECT

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Survey Response Summary

Page 8 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which of the following train operators did you travel to Edinburgh with?

Cross Country

36

9%

Don't know / not sure

57

13%

East Coast

174

41%

First TransPennine Express

27

6%

ScotRail

96

23%

Virgin Trains

31

7%

2

0%

(Other)

423

Number of Completed Surveys = 1,478

9

Cross Country

13

Don't know / not sure

41

East Coast

6

First TransPennine Express

23

ScotRail

7

Virgin Trains (Other) 0 0

5

10

15

20

25

30

35

40

45

Percentage Response

LJ Visitrac Survey Reporting

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Survey Response Summary

Page 9 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which of the following airlines did you travel to Edinburgh with?

Aer Lingus

27

4%

Air France

12

2%

American Airlines bmi bmibaby British Airways

4

1%

25

4%

5

1%

73

12%

Continental Airlines

3

0%

Delta

3

0%

Don't know / not sure

2

0%

187

31%

31

5%

Jet2

5

1%

KLM

46

8%

easyJet Flybe

Lufthansa

14

2%

126

21%

SAS

1

0%

United

9

1%

US Airways

1

0%

37

6%

Ryanair

(Other)

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Survey Response Summary

Page 10 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

611

Number of Completed Surveys = 1,478

Aer Lingus Air France American Airlines bmi bmibaby British Airways Continental Airlines Delta Don't know / not sure easyJet Flybe Jet2 KLM Lufthansa Ryanair SAS United US Airways (Other)

4 2 1 4 1 12 0 0 0 31 5 1 8 2 21 0 1 0 6 0

4

8

12

16

20

24

28

32

Percentage Response

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Survey Response Summary

Page 11 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

When you visited Edinburgh were you....

On a day trip from home

225

15%

Staying away from home

1,253

85%

1,478

Number of Completed Surveys = 1,478

15

On a day trip from home

85

Staying away from home

0

20

40

60

80

100

Percentage Response

LJ Visitrac Survey Reporting

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Survey Response Summary

Page 12 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

And what was your main reason for visiting Edinburgh?

Business / conference For a specific event Leisure trip / on holiday Shopping trip Visiting friend(s) or relative(s) (Other)

60

4%

131

9%

1,032

70%

28

2%

159

11%

68

5%

1,478

Number of Completed Surveys = 1,478

4

Business / conference

9

For a specific event

70

Leisure trip / on holiday

2

Shopping trip

11

Visiting friend(s) or relative(s)

5

(Other) 0

10

20

30

40

50

60

70

Percentage Response

LJ Visitrac Survey Reporting

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Survey Response Summary

Page 13 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which of the following best describes your visit?

was a place I visited en route to or from my main destination was my main destination on my trip, but I visited other places en route was my only destination on my trip away from home was one of a number of destinations that I visited on my trip (Other)

48

4%

224

18%

574

46%

402

32%

5

0%

1,253

Number of Completed Surveys = 1,478

was a place I visited en route to or from my main destination

4

was my main destination on my trip, but I visited other places en route

18

was my only destination on my trip away from home

46

was one of a number of destinations that I visited on my trip

32

(Other) 0

0

5

10

15

20

25

30

35

40

45

50

Percentage Response

LJ Visitrac Survey Reporting

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Survey Response Summary

Page 14 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How many nights did you stay in Edinburgh?

0

67

5%

1

119

9%

2

363

29%

3

323

26%

4

149

12%

5

80

6%

6

34

3%

7

53

4%

8

65

5%

1,253

Number of Completed Surveys = 1,478 Average Score = 3.12 Response Score = 3,905

5

0

9

1

29

2

26

3

12

4

6

5

3

6

4

7

5

8 0

4

8

12

16

20

24

28

32

Percentage Response

LJ Visitrac Survey Reporting

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Survey Response Summary

Page 15 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

During your stay, what type(s) of accommodation did you use?

Bed and breakfast in private house Guest house

103

7%

48

3%

Hostel

113

8%

Luxury superior class hotel

162

11%

Mid range quality hotel

353

24%

Rented flat / house

85

6%

Serviced apartment

78

5%

Standard or budget hotel

163

11%

Staying with friends / relatives

110

7%

17

1%

18

1%

University / college accommodation (Other)

1,250

Number of Completed Surveys = 1,478

103

Bed and breakfast in private house

48

Guest house

113

Hostel

162

Luxury superior class hotel

353

Mid range quality hotel

85

Rented flat / house

78

Serviced apartment

163

Standard or budget hotel

110

Staying with friends / relatives University / college accommodation

17

(Other)

18 0

50

100

150

200

250

300

350

400

Count of Response

LJ Visitrac Survey Reporting

SV-100053-013 CHECKBOX

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Survey Response Summary

Page 16 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Please can you indicate the quality rating of your accommodation?

1 star

14

1%

2 star

48

5%

3 star

257

26%

4 star

318

32%

5 star

97

10%

I do not know

148

15%

My accommodation was not rated

112

11%

2

0%

(Other)

996

Number of Completed Surveys = 1,478

1

1 star

5

2 star

26

3 star

32

4 star

10

5 star

15

I do not know

11

My accommodation was not rated (Other) 0 0

5

10

15

20

25

30

35

Percentage Response

LJ Visitrac Survey Reporting

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Survey Response Summary

Page 17 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

During your time in the city did use the public buses?

No

773

52%

Yes

705

48%

1,478

Number of Completed Surveys = 1,478

52

No

48

Yes

0

10

20

30

40

50

60

Percentage Response

LJ Visitrac Survey Reporting

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Survey Response Summary

Page 18 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which of these activities, if any, did you do on your visit?

An excursion out of the city Attending a cultural event

297

20%

77

5%

Attending an Edinburgh Festival event

106

7%

City bus tour

277

19%

Going out to pubs / bars

886

60%

Going out to restaurants

1,046

71%

Going to concerts

69

5%

Going to the theatre

80

5%

3

0%

172

12%

30

2%

80

5%

1,079

73%

I did not do any activities on this visit Organised walking tour Participating in an indoor sporting / leisure activity Participating in an outdoor sporting / leisure activity Shopping Visiting art galleries

430

29%

Visiting attractions

952

64%

Visiting exhibitions

336

23%

Visiting museums

694

47%

1,369

93%

82

6%

62

4%

Walking around the city Watching a sporting event (Other)

LJ Visitrac Survey Reporting

SV-100053-053 CHECKBOX

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Survey Response Summary

Page 19 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

8,127

Number of Completed Surveys = 1,478

An excursion out of the city 297 Attending a cultural event 77 Attending an Edinburgh Festival 106 event City bus tour 277 Going out to pubs / bars Going out to restaurants Going to concerts 69 Going to the theatre 80 I did not do any activities on this visit 3 Organised walking tour 172 Participating in an indoor sporting / 30 leisure activity/ Participating in an outdoor sporting 80 leisure activity Shopping Visiting art galleries 430 Visiting attractions Visiting exhibitions 336 Visiting museums Walking around the city 82 Watching a sporting event (Other) 62 0

200

886 1,046

1,079 952 694 1,369

400

600

800

1000

1200

1400

Count of Response

LJ Visitrac Survey Reporting

SV-100053-053 CHECKBOX

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Survey Response Summary

Page 20 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

And which, if any, attractions / galleries did you visit?

Arthurs Seat

87

6%

Arthur's Seat

235

16%

Camera Obscura

162

11%

Edinburgh Castle

1,057

72%

Edinburgh Dungeon

101

7%

Edinburgh Zoo

101

7%

41

3%

114

8%

Gladstones Land I did not visit any attractions / galleries on this visit Museum of Childhood National Gallery of Scotland

142

10%

414

28%

National Museum of Scotland

421

28%

National Portrait Gallery

141

10%

Our Dynamic Earth Palace of Holyroodhouse

91

6%

429

29%

Royal Botanic Gardens

166

11%

Royal Yacht Britannia

207

14%

Scotch Whisky Experience

256

17%

Scottish Gallery of Modern Art

146

10%

Scottish Parliament

317

21%

St Giles Cathedral

471

32%

57

4%

The Georgian House The Real Mary Kings Close

64

4%

The Real Mary King's Close

144

10%

93

6%

(Other)

LJ Visitrac Survey Reporting

SV-100053-054 CHECKBOX

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Survey Response Summary

Page 21 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

5,457

Number of Completed Surveys = 1,478

Arthurs Seat 87 Arthur's Seat 235 Camera Obscura 162 Edinburgh Castle Edinburgh Dungeon 101 Edinburgh Zoo 101 Land/ 41 I did not visitGladstones any attractions 114 galleriesofon this visit Museum Childhood 142 National Gallery of Scotland 414 National Museum of Scotland 421 National Portrait Gallery 141 Our Dynamic Earth 91 Palace of Holyroodhouse 429 Royal Botanic Gardens 166 Royal Yacht Britannia 207 Scotch Whisky Experience 256 146 Scottish Gallery of Modern Art 317 Scottish Parliament St Giles Cathedral 471 The Georgian House 57 The Real Mary Kings Close 64 The Real Mary King's Close 144 (Other) 93 0

200

1,057

400

600

800

1000

1200

Count of Response

LJ Visitrac Survey Reporting

SV-100053-054 CHECKBOX

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Survey Response Summary

Page 22 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate the public buses within the city?

1

2

0%

2

1

0%

3

4

1%

4

12

2%

5

27

4%

6

46

7%

7

89

13%

8

197

28%

9

140

20%

10

187

27%

705

Number of Completed Surveys = 1,478 Average Score = 8.23 Response Score = 5,804

1 0 2 0 3 1

2

4

4

5

7

6

13

7

28

8

20

9

27

10 0

4

8

12

16

20

24

28

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-025 RADIO MATRIX BODY

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Survey Response Summary

Page 23 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?

Visitor Attractions 1

2

0%

3

3

0%

4

6

0%

5

24

2%

6

40

3%

7

110

7%

8

358

24%

9

329

22%

10

477

32%

N/A

129

9%

1,478

Number of Completed Surveys = 1,478 Average Score = 8.72 Response Score = 11,760

1 0 3 0 4 0

2

5

3

6

7

7

24

8

22

9

32

10

9

N/A 0

5

10

15

20

25

30

35

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-035 RADIO MATRIX BODY

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Survey Response Summary

Page 24 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?

Restaurants 1

2

0%

2

3

0%

3

5

0%

4

11

1%

5

29

2%

6

72

5%

7

186

13%

8

372

25%

9

316

21%

10

344

23%

N/A

138

9%

1,478

Number of Completed Surveys = 1,478 Average Score = 8.36 Response Score = 11,206

1 0 2 0 3 0

1

4

2

5

5

6

13

7

25

8

21

9

23

10

9

N/A 0

4

8

12

16

20

24

28

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-037 RADIO MATRIX BODY

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Survey Response Summary

Page 25 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?

Pubs / bars 1

1

0%

2

2

0%

3

6

0%

4

6

0%

5

32

2%

6

55

4%

7

164

11%

8

304

21%

9

297

20%

10

275

19%

N/A

336

23%

1,478

Number of Completed Surveys = 1,478 Average Score = 8.35 Response Score = 9,540

1 0 2 0 3 0 4 0

2

5

4

6

11

7

21

8

20

9

19

10

23

N/A 0

4

8

12

16

20

24

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-038 RADIO MATRIX BODY

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Survey Response Summary

Page 26 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?

Visitor Information Centre 1

2

0%

2

1

0%

3

8

1%

4

4

0%

5

19

1%

6

39

3%

7

73

5%

8

137

9%

9

174

12%

10

232

16%

N/A

789

53%

1,478

Number of Completed Surveys = 1,478 Average Score = 8.51 Response Score = 5,866

1 0 2 0 3 1 4 0 5 1

3

6

5

7

9

8

12

9

16

10

53

N/A 0

10

20

30

40

50

60

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-039 RADIO MATRIX BODY

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Survey Response Summary

Page 27 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?

Shops 1

2

0%

2

3

0%

3

7

0%

4

16

1%

5

56

4%

6

88

6%

7

195

13%

8

369

25%

9

298

20%

10

288

19%

N/A

156

11%

1,478

Number of Completed Surveys = 1,478 Average Score = 8.15 Response Score = 10,780

1 0 2 0 3 0

1

4

4

5

6

6

13

7

25

8

20

9

19

10

11

N/A 0

4

8

12

16

20

24

28

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-040 RADIO MATRIX BODY

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Survey Response Summary

Page 28 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?

Transport in the city (i.e. taxis / buses / trains) 1

7

0%

2

7

0%

3

8

1%

4

7

0%

5

41

3%

6

52

4%

7

127

9%

8

270

18%

9

262

18%

10

318

22%

N/A

379

26%

1,478

Number of Completed Surveys = 1,478 Average Score = 8.35 Response Score = 9,177

1 0 2 0 3 1 4 0

3

5

4

6

9

7

18

8

18

9

22

10

26

N/A 0

4

8

12

16

20

24

28

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-315 RADIO MATRIX BODY

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Survey Response Summary

Page 29 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate the quality of customer service provided by staff at your accommodation?

1

7

1%

2

7

1%

3

8

1%

4

13

1%

5

27

3%

6

40

4%

7

110

12%

8

195

21%

9

184

20%

10

351

37%

942

Number of Completed Surveys = 1,478 Average Score = 8.46 Response Score = 7,968

1 1 2 1 3 1

1

4

3

5

4

6

12

7

21

8

20

9

37

10 0

5

10

15

20

25

30

35

40

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-042 RADIO MATRIX BODY

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Survey Response Summary

Page 30 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate the overall standard of cleanliness in the city?

1

6

0%

2

6

0%

3

19

1%

4

28

2%

5

60

4%

6

104

7%

7

243

16%

8

436

29%

9

342

23%

10

234

16%

1,478

Number of Completed Surveys = 1,478 Average Score = 7.93 Response Score = 11,718

1 0 2 0

1

3

2

4

4

5

7

6

16

7

29

8

23

9

16

10 0

4

8

12

16

20

24

28

32

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-032 RADIO MATRIX BODY

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Survey Response Summary

Page 31 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

'I think Edinburgh is a safe place to visit.'

2

1

0%

3

5

0%

4

9

1%

5

30

2%

6

50

3%

7

152

10%

8

392

27%

9

412

28%

10

427

29%

1,478

Number of Completed Surveys = 1,478 Average Score = 8.58 Response Score = 12,681

2 0 3 0 4 1

2

5

3

6

10

7

27

8

28

9

29

10 0

4

8

12

16

20

24

28

32

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-047 RADIO MATRIX BODY

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Survey Response Summary

Page 32 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

'Edinburgh is a friendly and welcoming place to visit.'

1

1

0%

2

3

0%

3

4

0%

4

4

0%

5

22

1%

6

53

4%

7

141

10%

8

339

23%

9

404

27%

10

507

34%

1,478

Number of Completed Surveys = 1,478 Average Score = 8.71 Response Score = 12,868

1 0 2 0 3 0 4 0

1

5

4

6

10

7

23

8

27

9

34

10 0

5

10

15

20

25

30

35

Percentage Response

LJ Visitrac Survey Reporting

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Survey Response Summary

Page 33 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

'A visit to Edinburgh generally represents good value for money.'

1

3

0%

2

12

1%

3

27

2%

4

37

3%

5

85

6%

6

147

10%

7

275

19%

8

411

28%

9

246

17%

10

235

16%

1,478

Number of Completed Surveys = 1,478 Average Score = 7.67 Response Score = 11,340

1 0

1

2

2

3

3

4

6

5

10

6

19

7

28

8

17

9

16

10 0

4

8

12

16

20

24

28

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-050 RADIO MATRIX BODY

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Survey Response Summary

Page 34 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

What most impressed you about the city?

Architecture / buildings Art galleries

1,186

80%

207

14%

Atmosphere / ambiance

906

61%

Attractions

480

32%

Attractiveness of the city

689

47%

Beautiful / picturesque setting

910

62%

Castle

968

65%

Don't know / not sure

7

0%

446

30%

Everything is in walking distance

982

66%

Festivals on at the time

112

8%

Everything / the whole city

Friendly / helpful people

709

48%

Green spaces / gardens

640

43%

Historic town / buildings

1,015

69%

Museums

384

26%

Nightlife

139

9%

Old town

740

50%

Plenty to do and see

642

43%

Pubs / bars / clubs

461

31%

Restaurants / cafes

485

33%

Shopping

415

28%

Views

542

37%

14

1%

(Other)

LJ Visitrac Survey Reporting

SV-100053-055 CHECKBOX

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Survey Response Summary

Page 35 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

13,079

Number of Completed Surveys = 1,478

Architecture / buildings Art galleries 207 Atmosphere / ambiance Attractions Attractiveness of the city Beautiful / picturesque setting Castle Don't know / not sure 7 Everything / the whole city Everything is in walking distance Festivals on at the time 112 Friendly / helpful people Green spaces / gardens Historic town / buildings Museums Nightlife 139 Old town Plenty to do and see Pubs / bars / clubs Restaurants / cafes Shopping Views (Other) 14 0

1,186 480

906 689

910 968

446

982 709 640

1,015

384

461 485 415 542 200

642

740

400

600

800

1000

1200

Count of Response

LJ Visitrac Survey Reporting

SV-100053-055 CHECKBOX

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Survey Response Summary

Page 36 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

What, if anything, did you think was least impressive about your time in the city?

Accommodation

82

6%

Attractions

25

2%

Attractiveness of the city

51

3%

Cleanliness

111

8%

Cost / prices

345

23%

94

6%

126

9%

Don't know / not sure Getting around the city Night life

51

3%

462

31%

Pubs / bars / clubs

44

3%

Restaurants / cafes

51

3%

Safety

22

1%

Shopping

43

3%

None / nothing

Weather (Other)

309

21%

144

10%

1,960

Number of Completed Surveys = 1,478

82

Accommodation

25

Attractions

51

Attractiveness of the city

111

Cleanliness

345

Cost / prices

94

Don't know / not sure

126

Getting around the city

51

Night life

462

None / nothing

44

Pubs / bars / clubs

51

Restaurants / cafes

22

Safety

43

Shopping

309

Weather

144

(Other) 0

100

200

300

400

500

Count of Response

LJ Visitrac Survey Reporting

SV-100053-316 CHECKBOX

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Survey Response Summary

Page 37 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How likely are you to return to Edinburgh within the next 2 years?

1

50

6%

2

42

5%

3

42

5%

4

40

5%

5

78

10%

6

69

8%

7

78

10%

8

115

14%

9

61

7%

10

241

30%

816

Number of Completed Surveys = 1,478 Average Score = 6.92 Response Score = 5,649

6

1 2

5

3

5

4

5 10

5

8

6

10

7

14

8

7

9

30

10 0

4

8

12

16

20

24

28

32

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-301 RADIO MATRIX BODY

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Survey Response Summary

Page 38 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How likely are you to recommend Edinburgh as a place to visit?

1

4

0%

2

3

0%

3

5

0%

4

6

0%

5

25

2%

6

33

2%

7

98

7%

8

235

16%

9

286

19%

10

782

53%

1,477

Number of Completed Surveys = 1,478 Average Score = 9.03 Response Score = 13,332

1 0 2 0 3 0 4 0 5

2

6

2 7

7

16

8

19

9

53

10 0

10

20

30

40

50

60

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-062 RADIO MATRIX BODY

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Survey Response Summary

Page 39 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate your visit to Edinburgh overall?

1

1

0%

2

2

0%

3

1

0%

4

8

1%

5

13

1%

6

31

2%

7

126

9%

8

330

22%

9

459

31%

10

506

34%

1,477

Number of Completed Surveys = 1,478 Average Score = 8.80 Response Score = 13,004

1 0 2 0 3 0 4 1 5 1

2

6

9

7

22

8

31

9

34

10 0

5

10

15

20

25

30

35

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-059 RADIO MATRIX BODY

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Survey Response Summary

Page 40 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

What was the name of your accommodation?

Apex Hotel

40

4%

Barcelo Carlton

16

2%

Best Western

19

2%

Castle Rock Hostel

13

1%

Don't know / not sure

47

5%

Frederick House Hotel

5

0%

28

3%

Herald House Hotel

3

0%

High Street Hostel

9

1%

Hilton

12

1%

Holiday Inn / Holiday Inn Express

44

4%

George Hotel

Ibis

9

1%

Jurys Inn

22

2%

MacDonald Hotel

13

1%

Marriott

12

1%

Old Waverley Hotel

12

1%

Premier Inn

38

4%

Radisson SAS

19

2%

Ramada Smart City Hostel St Christopher's Hostel The Roxburghe Hotel The Scotsman Hotel Thistle Hotel Travelodge (Other)

LJ Visitrac Survey Reporting

4

0%

12

1%

7

1%

12

1%

6

1%

13

1%

48

5%

561

55%

SV-100053-193 SELECT

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Survey Response Summary

Page 41 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

1,024

Number of Completed Surveys = 1,478

Apex Hotel Barcelo Carlton Best Western Castle Rock Hostel Don't know / not sure Frederick House Hotel George Hotel Herald House Hotel High Street Hostel Hilton Holiday Inn / Holiday Inn Express Ibis Jurys Inn MacDonald Hotel Marriott Old Waverley Hotel Premier Inn Radisson SAS Ramada Smart City Hostel St Christopher's Hostel The Roxburghe Hotel The Scotsman Hotel Thistle Hotel Travelodge (Other)

2 2 1 0 0 1 1

5

3

1 2 1 1 1 2 0 1 1 1 1 1 0

4

4

4

5

55 10

20

30

40

50

60

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-193 SELECT

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Survey Response Summary

Page 42 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Why did you decide to stay at this accommodation?

Always try to use this hotel chain City centre location Convenient for a specific event

49

3%

570

39%

89

6%

138

9%

69

5%

374

25%

Near to the airport

19

1%

Personal recommendation

82

6%

Good public transport links It was part of a pre-arranged trip / tour / package Near to places to visit

Price / best value for money

492

33%

Quality of accommodation

298

20%

Review of the accommodation

182

12%

Special promotion on at the time

115

8%

76

5%

(Other)

2,553

Number of Completed Surveys = 1,478

49

Always try to use this hotel chain

570

City centre location

89

Convenient for a specific event

138

Good public transport links It was part of a pre-arranged trip / tour / package Near to places to visit

69 374

Near to the airport 19

82

Personal recommendation

492

Price / best value for money

298

Quality of accommodation

182

Review of the accommodation

115

Special promotion on at the time

76

(Other) 0

100

200

300

400

500

600

Count of Response

LJ Visitrac Survey Reporting

SV-100053-306 CHECKBOX

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Survey Response Summary

Page 43 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate your accommodation in the following areas?

Overall cleanliness 1

4

0%

2

10

1%

3

13

1%

4

17

2%

5

29

3%

6

52

5%

7

92

9%

8

200

20%

9

249

24%

10

358

35%

1,024

Number of Completed Surveys = 1,478 Average Score = 8.45 Response Score = 8,653

1 0 2

1

3

1

4

2 3

5

5

6

9

7

20

8

24

9

35

10 0

5

10

15

20

25

30

35

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-137 RADIO MATRIX BODY

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Survey Response Summary

Page 44 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate your accommodation in the following areas?

Overall satisfaction with your room 1

6

1%

2

6

1%

3

14

1%

4

25

2%

5

46

4%

6

67

7%

7

125

12%

8

213

21%

9

224

22%

10

297

29%

1,023

Number of Completed Surveys = 1,478 Average Score = 8.17 Response Score = 8,357

1 1 2 1

1

3

2

4

4

5

7

6

12

7

21

8

22

9

29

10 0

4

8

12

16

20

24

28

32

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-139 RADIO MATRIX BODY

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Survey Response Summary

Page 45 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate your accommodation in the following areas?

Overall friendliness of staff 1

7

1%

2

6

1%

3

8

1%

4

15

1%

5

28

3%

6

39

4%

7

110

11%

8

174

17%

9

234

23%

10

402

39%

1,023

Number of Completed Surveys = 1,478 Average Score = 8.57 Response Score = 8,765

1 1 2 1 3 1

1

4

3

5

4

6

11

7

17

8

23

9

39

10 0

5

10

15

20

25

30

35

40

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-141 RADIO MATRIX BODY

Printed on 28.01.2013 at 15:35:41

Survey Response Summary

Page 46 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

How would you rate your accommodation in the following areas?

Overall value for money 1

5

0%

2

5

0%

3

12

1%

4

19

2%

5

49

5%

6

67

7%

7

139

14%

8

226

22%

9

206

20%

10

295

29%

1,023

Number of Completed Surveys = 1,478 Average Score = 8.17 Response Score = 8,359

1 0 2 0

1

3

2

4

5

5

7

6

14

7

22

8

20

9

29

10 0

4

8

12

16

20

24

28

32

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-142 RADIO MATRIX BODY

Printed on 28.01.2013 at 15:35:41

Survey Response Summary

Page 47 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which of the following statements most accurately describes how you felt about your accommodation after having stayed in Edinburgh?

My accommodation was as I expected

520

51%

My accommodation was better than I expected

404

39%

My accommodation was worse than I expected

99

10%

1,023

Number of Completed Surveys = 1,478

My accommodation was as I expected

51

My accommodation was better than I expected

39

My accommodation was worse than I expected

10

0

10

20

30

40

50

60

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-143 RADIO

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Survey Response Summary

Page 48 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Are you male or female?

Female

847

57%

Male

631

43%

1,478

Number of Completed Surveys = 1,478

57

Female

43

Male

0

10

20

30

40

50

60

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-065 RADIO

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Survey Response Summary

Page 49 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which age group do you belong to?

16-24

193

13%

25-34

342

23%

35-44

281

19%

45-54

329

22%

55-64

263

18%

70

5%

65+

1,478

Number of Completed Surveys = 1,478

13

16-24

23

25-34

19

35-44

22

45-54

18

55-64

5

65+ 0

4

8

12

16

20

24

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-066 RADIO

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Survey Response Summary

Page 50 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Where do you live?

England Northern Ireland Overseas Republic of Ireland Scotland Wales

489

33%

20

1%

792

54%

46

3%

119

8%

12

1%

1,478

Number of Completed Surveys = 1,478

33

England

Northern Ireland 1

54

Overseas

3

Republic of Ireland

8

Scotland

Wales 1 0

10

20

30

40

50

60

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-068 RADIO

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Survey Response Summary

Page 51 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which part of England do you live in?

East Midlands

35

7%

Eastern

16

3%

London

96

20%

North East

53

11%

North West / Merseyside

58

12%

South East

88

18%

South West

45

9%

West Midlands

23

5%

Yorkshire & The Humber

75

15%

489

Number of Completed Surveys = 1,478

7

East Midlands

3

Eastern

20

London

11

North East

12

North West / Merseyside

18

South East

9

South West

5

West Midlands

15

Yorkshire & The Humber 0

4

8

12

16

20

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-069 SELECT

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Survey Response Summary

Page 52 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which part of Scotland do you live in?

Aberdeen / Aberdeenshire / Moray

25

21%

Argyll & Bute

3

3%

Ayrshire

6

5%

Borders

4

3%

Dumfries & Galloway

5

4%

Edinburgh

2

2%

Fife

14

12%

Greater Glasgow

17

14%

Highlands & Western Isles

7

6%

Lanarkshire

4

3%

Lothian

6

5%

Perth & Kinross / Dundee / Angus

14

12%

Renfrewshire / Dunbartonshire / Inverclyde

6

5%

Stirling / Central

6

5%

119

Number of Completed Surveys = 1,478

21

Aberdeen / Aberdeenshire / Moray

3

Argyll & Bute

5

Ayrshire

3

Borders

4

Dumfries & Galloway

2

Edinburgh

12

Fife

14

Greater Glasgow

6

Highlands & Western Isles

3

Lanarkshire Lothian

5

Perth & Kinross / Dundee / Angus Renfrewshire / Dunbartonshire / Inverclyde Stirling / Central

5

12 5 0

4

8

12

16

20

24

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-070 SELECT

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Survey Response Summary

Page 53 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which part of Wales do you live in?

Bridgend

3

25%

Cardiff

1

8%

Carmarthen

1

8%

Denbigshire

1

8%

Newport

1

8%

Pembrokeshire

3

25%

Wrexham

2

17%

12

Number of Completed Surveys = 1,478

25

Bridgend Cardiff

8

Carmarthen

8

Denbigshire

8

Newport

8 25

Pembrokeshire

17

Wrexham 0

4

8

12

16

20

24

28

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-071 SELECT

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Survey Response Summary

Page 54 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Which overseas country do you live in?

Australia

58

7%

Canada

51

6%

France

54

7%

Germany

84

11%

Italy

19

2%

Japan

4

1%

Netherlands

56

7%

New Zealand

10

1%

South Africa

13

2%

Spain

33

4%

Sweden

21

3%

Switzerland United States (Other)

20

3%

157

20%

213

27%

793

Number of Completed Surveys = 1,478

7

Australia

6

Canada

7

France

11

Germany

2

Italy Japan 1

7

Netherlands

1

New Zealand

2

South Africa

4

Spain Sweden

3

Switzerland

3 20

United States

27

(Other) 0

4

8

12

16

20

24

28

Percentage Response

LJ Visitrac Survey Reporting

SV-100053-072 SELECT

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Survey Response Summary

Page 55 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

Would you like us to use your email address to:

1,061

72%

Further research

Enter you in the prize draw?

160

11%

Neither of these

385

26%

1,606

Number of Completed Surveys = 1,478

1,061

Enter you in the prize draw?

160

Further research

385

Neither of these

0

200

400

600

800

1000

1200

Count of Response

LJ Visitrac Survey Reporting

SV-100053-214 CHECKBOX

Printed on 28.01.2013 at 15:35:41

Survey Response Summary

Page 56 of 56

Edinburgh Visitor Survey

Survey Code SV-100053

Surveys Started From 01.01.2012 To 31.12.2012 Item Text

Responses

Response %

End of Edinburgh Visitor Survey Report 1,478 Completed Surveys

Your Notes

LJ Visitrac Survey Reporting

SV-100053-214 CHECKBOX