Survey Code SV-100053. Response %. What was it about Edinburgh that ... Smart phone / iPhone app. 27. 2%. Social media (
Edinburgh Visitor Survey
Visitrac Survey Response Analysis Surveys Started From 01.01.2012 To 31.12.2012 Report prepared on 28.01.2013 1,478 Completed Surveys
Lynn Jones Research Limited 6 Walker Street Edinburgh EH3 7LA Telephone 0131-623 6236 Fax 0131-623 6239 Email
[email protected] Online www.ljresearch.co.uk
Printed on 28.01.2013 at 15:35:41
Survey Response Summary
Page 2 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
What was it about Edinburgh that made you want to visit the city?
A previous visit
398
27%
A specific event being held in the city
172
12%
24
2%
Art galleries
An exhibition being held in the city
181
12%
Attractions
380
26%
Castle
730
49%
84
6%
124
8%
Edinburgh was my arrival / departure destination as part of a wider trip to Scotland Edinburgh's reputation as a Festival city Edinburgh's World Heritage Site status
229
15%
Friends / relatives in the city
279
19%
Historic city
1,012
68%
311
21%
Nightlife
52
4%
Nothing / no influences
15
1%
Museums
Outdoor activities / sports
58
4%
Personal recommendation
334
23%
Pubs / bars
283
19%
Restaurants
211
14%
Shopping
222
15%
42
3%
56
4%
158
11%
Special promotion on accommodation in the city Special promotion on travel / transport to the city (Other)
LJ Visitrac Survey Reporting
SV-100053-003 CHECKBOX
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Survey Response Summary
Page 3 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
5,355
Number of Completed Surveys = 1,478
A previous visit 398 A specific event being held in the city 172 An exhibition being held in the city 24 Art galleries 181 Attractions 380 Castle Edinburgh was my arrival / departure destination as part of a wider trip to 84 Edinburgh's reputation as a Festival Scotland 124 city Edinburgh's World Heritage Site 229 status Friends / relatives in the city 279 Historic city Museums 311 Nightlife 52 Nothing / no influences 15 Outdoor activities / sports 58 Personal recommendation 334 283 Pubs / bars Restaurants 211 Shopping 222 Special promotion on 42 accommodation in the city Special promotion on travel / 56 transport to the city 158 (Other) 0
200
730
1,012
400
600
800
1000
1200
Count of Response
LJ Visitrac Survey Reporting
SV-100053-003 CHECKBOX
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Survey Response Summary
Page 4 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which of the following information resources did you use before visiting Edinburgh?
68
5%
Guidebook(s)
Advertising leaflet
503
34%
I did not use any information resources
331
22%
74
5%
342
23%
Smart phone / iPhone app
63
4%
Social media (e.g. Facebook / Twitter)
27
2%
Newspaper / magazine Other website
TripAdvisor
176
12%
Visitor Information Centre
150
10%
VisitScotland brochure
156
11%
www.edinburgh.org
328
22%
486
33%
104
7%
www.visitscotland.com (Other)
2,808
Number of Completed Surveys = 1,478
68
Advertising leaflet
503
Guidebook(s) I did not use any information resources Newspaper / magazine
331 74 342
Other website
63
Smart phone / iPhone app Social media (e.g. Facebook / Twitter) TripAdvisor
27 176
Visitor Information Centre
150
VisitScotland brochure
156 328
www.edinburgh.org
486
www.visitscotland.com
104
(Other) 0
100
200
300
400
500
600
Count of Response
LJ Visitrac Survey Reporting
SV-100053-005 CHECKBOX
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Survey Response Summary
Page 5 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which, if any, of the following aspects of your trip did you book using the internet?
Accommodation
952
64%
92
6%
156
11%
29
2%
194
13%
Ferry tickets
44
3%
Festival tickets
49
3%
Bus tickets Car hire Concert tickets Did not book any aspect using the internet
Flight
750
51%
Guided tour
145
10%
Restaurant
84
6%
Theatre tickets
49
3%
376
25%
97
7%
Train tickets (Other)
3,017
Number of Completed Surveys = 1,478
952
Accommodation
92
Bus tickets
156
Car hire Concert tickets 29 Did not book any aspect using the internet Ferry tickets 44
194
49
Festival tickets
750
Flight
145
Guided tour
84
Restaurant
49
Theatre tickets
376
Train tickets
97
(Other) 0
200
400
600
800
1000
Count of Response
LJ Visitrac Survey Reporting
SV-100053-016 CHECKBOX
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Survey Response Summary
Page 6 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Was this your first visit to the city?
No
665
45%
Yes
813
55%
1,478
Number of Completed Surveys = 1,478
45
No
55
Yes
0
10
20
30
40
50
60
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-044 RADIO
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Survey Response Summary
Page 7 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How did you first arrive in Edinburgh on this trip?
Ferry
10
1%
Hired car
68
5%
Plane
611
41%
Private car
215
15%
51
3%
Private coach Public bus Train (Other)
86
6%
423
29%
14
1%
1,478
Number of Completed Surveys = 1,478
Ferry 1
5
Hired car
41
Plane
15
Private car
3
Private coach
6
Public bus
29
Train (Other) 1 0
5
10
15
20
25
30
35
40
45
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-021 SELECT
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Survey Response Summary
Page 8 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which of the following train operators did you travel to Edinburgh with?
Cross Country
36
9%
Don't know / not sure
57
13%
East Coast
174
41%
First TransPennine Express
27
6%
ScotRail
96
23%
Virgin Trains
31
7%
2
0%
(Other)
423
Number of Completed Surveys = 1,478
9
Cross Country
13
Don't know / not sure
41
East Coast
6
First TransPennine Express
23
ScotRail
7
Virgin Trains (Other) 0 0
5
10
15
20
25
30
35
40
45
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-296 RADIO
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Survey Response Summary
Page 9 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which of the following airlines did you travel to Edinburgh with?
Aer Lingus
27
4%
Air France
12
2%
American Airlines bmi bmibaby British Airways
4
1%
25
4%
5
1%
73
12%
Continental Airlines
3
0%
Delta
3
0%
Don't know / not sure
2
0%
187
31%
31
5%
Jet2
5
1%
KLM
46
8%
easyJet Flybe
Lufthansa
14
2%
126
21%
SAS
1
0%
United
9
1%
US Airways
1
0%
37
6%
Ryanair
(Other)
LJ Visitrac Survey Reporting
SV-100053-297 RADIO
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Survey Response Summary
Page 10 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
611
Number of Completed Surveys = 1,478
Aer Lingus Air France American Airlines bmi bmibaby British Airways Continental Airlines Delta Don't know / not sure easyJet Flybe Jet2 KLM Lufthansa Ryanair SAS United US Airways (Other)
4 2 1 4 1 12 0 0 0 31 5 1 8 2 21 0 1 0 6 0
4
8
12
16
20
24
28
32
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-297 RADIO
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Survey Response Summary
Page 11 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
When you visited Edinburgh were you....
On a day trip from home
225
15%
Staying away from home
1,253
85%
1,478
Number of Completed Surveys = 1,478
15
On a day trip from home
85
Staying away from home
0
20
40
60
80
100
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-007 RADIO
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Survey Response Summary
Page 12 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
And what was your main reason for visiting Edinburgh?
Business / conference For a specific event Leisure trip / on holiday Shopping trip Visiting friend(s) or relative(s) (Other)
60
4%
131
9%
1,032
70%
28
2%
159
11%
68
5%
1,478
Number of Completed Surveys = 1,478
4
Business / conference
9
For a specific event
70
Leisure trip / on holiday
2
Shopping trip
11
Visiting friend(s) or relative(s)
5
(Other) 0
10
20
30
40
50
60
70
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-226 RADIO
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Survey Response Summary
Page 13 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which of the following best describes your visit?
was a place I visited en route to or from my main destination was my main destination on my trip, but I visited other places en route was my only destination on my trip away from home was one of a number of destinations that I visited on my trip (Other)
48
4%
224
18%
574
46%
402
32%
5
0%
1,253
Number of Completed Surveys = 1,478
was a place I visited en route to or from my main destination
4
was my main destination on my trip, but I visited other places en route
18
was my only destination on my trip away from home
46
was one of a number of destinations that I visited on my trip
32
(Other) 0
0
5
10
15
20
25
30
35
40
45
50
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-006 RADIO
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Survey Response Summary
Page 14 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How many nights did you stay in Edinburgh?
0
67
5%
1
119
9%
2
363
29%
3
323
26%
4
149
12%
5
80
6%
6
34
3%
7
53
4%
8
65
5%
1,253
Number of Completed Surveys = 1,478 Average Score = 3.12 Response Score = 3,905
5
0
9
1
29
2
26
3
12
4
6
5
3
6
4
7
5
8 0
4
8
12
16
20
24
28
32
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-009 SELECT
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Survey Response Summary
Page 15 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
During your stay, what type(s) of accommodation did you use?
Bed and breakfast in private house Guest house
103
7%
48
3%
Hostel
113
8%
Luxury superior class hotel
162
11%
Mid range quality hotel
353
24%
Rented flat / house
85
6%
Serviced apartment
78
5%
Standard or budget hotel
163
11%
Staying with friends / relatives
110
7%
17
1%
18
1%
University / college accommodation (Other)
1,250
Number of Completed Surveys = 1,478
103
Bed and breakfast in private house
48
Guest house
113
Hostel
162
Luxury superior class hotel
353
Mid range quality hotel
85
Rented flat / house
78
Serviced apartment
163
Standard or budget hotel
110
Staying with friends / relatives University / college accommodation
17
(Other)
18 0
50
100
150
200
250
300
350
400
Count of Response
LJ Visitrac Survey Reporting
SV-100053-013 CHECKBOX
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Survey Response Summary
Page 16 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Please can you indicate the quality rating of your accommodation?
1 star
14
1%
2 star
48
5%
3 star
257
26%
4 star
318
32%
5 star
97
10%
I do not know
148
15%
My accommodation was not rated
112
11%
2
0%
(Other)
996
Number of Completed Surveys = 1,478
1
1 star
5
2 star
26
3 star
32
4 star
10
5 star
15
I do not know
11
My accommodation was not rated (Other) 0 0
5
10
15
20
25
30
35
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-124 RADIO
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Survey Response Summary
Page 17 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
During your time in the city did use the public buses?
No
773
52%
Yes
705
48%
1,478
Number of Completed Surveys = 1,478
52
No
48
Yes
0
10
20
30
40
50
60
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-022 RADIO
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Survey Response Summary
Page 18 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which of these activities, if any, did you do on your visit?
An excursion out of the city Attending a cultural event
297
20%
77
5%
Attending an Edinburgh Festival event
106
7%
City bus tour
277
19%
Going out to pubs / bars
886
60%
Going out to restaurants
1,046
71%
Going to concerts
69
5%
Going to the theatre
80
5%
3
0%
172
12%
30
2%
80
5%
1,079
73%
I did not do any activities on this visit Organised walking tour Participating in an indoor sporting / leisure activity Participating in an outdoor sporting / leisure activity Shopping Visiting art galleries
430
29%
Visiting attractions
952
64%
Visiting exhibitions
336
23%
Visiting museums
694
47%
1,369
93%
82
6%
62
4%
Walking around the city Watching a sporting event (Other)
LJ Visitrac Survey Reporting
SV-100053-053 CHECKBOX
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Survey Response Summary
Page 19 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
8,127
Number of Completed Surveys = 1,478
An excursion out of the city 297 Attending a cultural event 77 Attending an Edinburgh Festival 106 event City bus tour 277 Going out to pubs / bars Going out to restaurants Going to concerts 69 Going to the theatre 80 I did not do any activities on this visit 3 Organised walking tour 172 Participating in an indoor sporting / 30 leisure activity/ Participating in an outdoor sporting 80 leisure activity Shopping Visiting art galleries 430 Visiting attractions Visiting exhibitions 336 Visiting museums Walking around the city 82 Watching a sporting event (Other) 62 0
200
886 1,046
1,079 952 694 1,369
400
600
800
1000
1200
1400
Count of Response
LJ Visitrac Survey Reporting
SV-100053-053 CHECKBOX
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Survey Response Summary
Page 20 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
And which, if any, attractions / galleries did you visit?
Arthurs Seat
87
6%
Arthur's Seat
235
16%
Camera Obscura
162
11%
Edinburgh Castle
1,057
72%
Edinburgh Dungeon
101
7%
Edinburgh Zoo
101
7%
41
3%
114
8%
Gladstones Land I did not visit any attractions / galleries on this visit Museum of Childhood National Gallery of Scotland
142
10%
414
28%
National Museum of Scotland
421
28%
National Portrait Gallery
141
10%
Our Dynamic Earth Palace of Holyroodhouse
91
6%
429
29%
Royal Botanic Gardens
166
11%
Royal Yacht Britannia
207
14%
Scotch Whisky Experience
256
17%
Scottish Gallery of Modern Art
146
10%
Scottish Parliament
317
21%
St Giles Cathedral
471
32%
57
4%
The Georgian House The Real Mary Kings Close
64
4%
The Real Mary King's Close
144
10%
93
6%
(Other)
LJ Visitrac Survey Reporting
SV-100053-054 CHECKBOX
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Survey Response Summary
Page 21 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
5,457
Number of Completed Surveys = 1,478
Arthurs Seat 87 Arthur's Seat 235 Camera Obscura 162 Edinburgh Castle Edinburgh Dungeon 101 Edinburgh Zoo 101 Land/ 41 I did not visitGladstones any attractions 114 galleriesofon this visit Museum Childhood 142 National Gallery of Scotland 414 National Museum of Scotland 421 National Portrait Gallery 141 Our Dynamic Earth 91 Palace of Holyroodhouse 429 Royal Botanic Gardens 166 Royal Yacht Britannia 207 Scotch Whisky Experience 256 146 Scottish Gallery of Modern Art 317 Scottish Parliament St Giles Cathedral 471 The Georgian House 57 The Real Mary Kings Close 64 The Real Mary King's Close 144 (Other) 93 0
200
1,057
400
600
800
1000
1200
Count of Response
LJ Visitrac Survey Reporting
SV-100053-054 CHECKBOX
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Survey Response Summary
Page 22 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate the public buses within the city?
1
2
0%
2
1
0%
3
4
1%
4
12
2%
5
27
4%
6
46
7%
7
89
13%
8
197
28%
9
140
20%
10
187
27%
705
Number of Completed Surveys = 1,478 Average Score = 8.23 Response Score = 5,804
1 0 2 0 3 1
2
4
4
5
7
6
13
7
28
8
20
9
27
10 0
4
8
12
16
20
24
28
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-025 RADIO MATRIX BODY
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Survey Response Summary
Page 23 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?
Visitor Attractions 1
2
0%
3
3
0%
4
6
0%
5
24
2%
6
40
3%
7
110
7%
8
358
24%
9
329
22%
10
477
32%
N/A
129
9%
1,478
Number of Completed Surveys = 1,478 Average Score = 8.72 Response Score = 11,760
1 0 3 0 4 0
2
5
3
6
7
7
24
8
22
9
32
10
9
N/A 0
5
10
15
20
25
30
35
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-035 RADIO MATRIX BODY
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Survey Response Summary
Page 24 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?
Restaurants 1
2
0%
2
3
0%
3
5
0%
4
11
1%
5
29
2%
6
72
5%
7
186
13%
8
372
25%
9
316
21%
10
344
23%
N/A
138
9%
1,478
Number of Completed Surveys = 1,478 Average Score = 8.36 Response Score = 11,206
1 0 2 0 3 0
1
4
2
5
5
6
13
7
25
8
21
9
23
10
9
N/A 0
4
8
12
16
20
24
28
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-037 RADIO MATRIX BODY
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Survey Response Summary
Page 25 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?
Pubs / bars 1
1
0%
2
2
0%
3
6
0%
4
6
0%
5
32
2%
6
55
4%
7
164
11%
8
304
21%
9
297
20%
10
275
19%
N/A
336
23%
1,478
Number of Completed Surveys = 1,478 Average Score = 8.35 Response Score = 9,540
1 0 2 0 3 0 4 0
2
5
4
6
11
7
21
8
20
9
19
10
23
N/A 0
4
8
12
16
20
24
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-038 RADIO MATRIX BODY
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Survey Response Summary
Page 26 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?
Visitor Information Centre 1
2
0%
2
1
0%
3
8
1%
4
4
0%
5
19
1%
6
39
3%
7
73
5%
8
137
9%
9
174
12%
10
232
16%
N/A
789
53%
1,478
Number of Completed Surveys = 1,478 Average Score = 8.51 Response Score = 5,866
1 0 2 0 3 1 4 0 5 1
3
6
5
7
9
8
12
9
16
10
53
N/A 0
10
20
30
40
50
60
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-039 RADIO MATRIX BODY
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Survey Response Summary
Page 27 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?
Shops 1
2
0%
2
3
0%
3
7
0%
4
16
1%
5
56
4%
6
88
6%
7
195
13%
8
369
25%
9
298
20%
10
288
19%
N/A
156
11%
1,478
Number of Completed Surveys = 1,478 Average Score = 8.15 Response Score = 10,780
1 0 2 0 3 0
1
4
4
5
6
6
13
7
25
8
20
9
19
10
11
N/A 0
4
8
12
16
20
24
28
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-040 RADIO MATRIX BODY
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Survey Response Summary
Page 28 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate the overall quality of customer service provided by staff at the following facilities when you were in Edinburgh?
Transport in the city (i.e. taxis / buses / trains) 1
7
0%
2
7
0%
3
8
1%
4
7
0%
5
41
3%
6
52
4%
7
127
9%
8
270
18%
9
262
18%
10
318
22%
N/A
379
26%
1,478
Number of Completed Surveys = 1,478 Average Score = 8.35 Response Score = 9,177
1 0 2 0 3 1 4 0
3
5
4
6
9
7
18
8
18
9
22
10
26
N/A 0
4
8
12
16
20
24
28
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-315 RADIO MATRIX BODY
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Survey Response Summary
Page 29 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate the quality of customer service provided by staff at your accommodation?
1
7
1%
2
7
1%
3
8
1%
4
13
1%
5
27
3%
6
40
4%
7
110
12%
8
195
21%
9
184
20%
10
351
37%
942
Number of Completed Surveys = 1,478 Average Score = 8.46 Response Score = 7,968
1 1 2 1 3 1
1
4
3
5
4
6
12
7
21
8
20
9
37
10 0
5
10
15
20
25
30
35
40
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-042 RADIO MATRIX BODY
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Survey Response Summary
Page 30 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate the overall standard of cleanliness in the city?
1
6
0%
2
6
0%
3
19
1%
4
28
2%
5
60
4%
6
104
7%
7
243
16%
8
436
29%
9
342
23%
10
234
16%
1,478
Number of Completed Surveys = 1,478 Average Score = 7.93 Response Score = 11,718
1 0 2 0
1
3
2
4
4
5
7
6
16
7
29
8
23
9
16
10 0
4
8
12
16
20
24
28
32
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-032 RADIO MATRIX BODY
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Survey Response Summary
Page 31 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
'I think Edinburgh is a safe place to visit.'
2
1
0%
3
5
0%
4
9
1%
5
30
2%
6
50
3%
7
152
10%
8
392
27%
9
412
28%
10
427
29%
1,478
Number of Completed Surveys = 1,478 Average Score = 8.58 Response Score = 12,681
2 0 3 0 4 1
2
5
3
6
10
7
27
8
28
9
29
10 0
4
8
12
16
20
24
28
32
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-047 RADIO MATRIX BODY
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Survey Response Summary
Page 32 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
'Edinburgh is a friendly and welcoming place to visit.'
1
1
0%
2
3
0%
3
4
0%
4
4
0%
5
22
1%
6
53
4%
7
141
10%
8
339
23%
9
404
27%
10
507
34%
1,478
Number of Completed Surveys = 1,478 Average Score = 8.71 Response Score = 12,868
1 0 2 0 3 0 4 0
1
5
4
6
10
7
23
8
27
9
34
10 0
5
10
15
20
25
30
35
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-320 RADIO MATRIX BODY
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Survey Response Summary
Page 33 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
'A visit to Edinburgh generally represents good value for money.'
1
3
0%
2
12
1%
3
27
2%
4
37
3%
5
85
6%
6
147
10%
7
275
19%
8
411
28%
9
246
17%
10
235
16%
1,478
Number of Completed Surveys = 1,478 Average Score = 7.67 Response Score = 11,340
1 0
1
2
2
3
3
4
6
5
10
6
19
7
28
8
17
9
16
10 0
4
8
12
16
20
24
28
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-050 RADIO MATRIX BODY
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Survey Response Summary
Page 34 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
What most impressed you about the city?
Architecture / buildings Art galleries
1,186
80%
207
14%
Atmosphere / ambiance
906
61%
Attractions
480
32%
Attractiveness of the city
689
47%
Beautiful / picturesque setting
910
62%
Castle
968
65%
Don't know / not sure
7
0%
446
30%
Everything is in walking distance
982
66%
Festivals on at the time
112
8%
Everything / the whole city
Friendly / helpful people
709
48%
Green spaces / gardens
640
43%
Historic town / buildings
1,015
69%
Museums
384
26%
Nightlife
139
9%
Old town
740
50%
Plenty to do and see
642
43%
Pubs / bars / clubs
461
31%
Restaurants / cafes
485
33%
Shopping
415
28%
Views
542
37%
14
1%
(Other)
LJ Visitrac Survey Reporting
SV-100053-055 CHECKBOX
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Survey Response Summary
Page 35 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
13,079
Number of Completed Surveys = 1,478
Architecture / buildings Art galleries 207 Atmosphere / ambiance Attractions Attractiveness of the city Beautiful / picturesque setting Castle Don't know / not sure 7 Everything / the whole city Everything is in walking distance Festivals on at the time 112 Friendly / helpful people Green spaces / gardens Historic town / buildings Museums Nightlife 139 Old town Plenty to do and see Pubs / bars / clubs Restaurants / cafes Shopping Views (Other) 14 0
1,186 480
906 689
910 968
446
982 709 640
1,015
384
461 485 415 542 200
642
740
400
600
800
1000
1200
Count of Response
LJ Visitrac Survey Reporting
SV-100053-055 CHECKBOX
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Survey Response Summary
Page 36 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
What, if anything, did you think was least impressive about your time in the city?
Accommodation
82
6%
Attractions
25
2%
Attractiveness of the city
51
3%
Cleanliness
111
8%
Cost / prices
345
23%
94
6%
126
9%
Don't know / not sure Getting around the city Night life
51
3%
462
31%
Pubs / bars / clubs
44
3%
Restaurants / cafes
51
3%
Safety
22
1%
Shopping
43
3%
None / nothing
Weather (Other)
309
21%
144
10%
1,960
Number of Completed Surveys = 1,478
82
Accommodation
25
Attractions
51
Attractiveness of the city
111
Cleanliness
345
Cost / prices
94
Don't know / not sure
126
Getting around the city
51
Night life
462
None / nothing
44
Pubs / bars / clubs
51
Restaurants / cafes
22
Safety
43
Shopping
309
Weather
144
(Other) 0
100
200
300
400
500
Count of Response
LJ Visitrac Survey Reporting
SV-100053-316 CHECKBOX
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Survey Response Summary
Page 37 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How likely are you to return to Edinburgh within the next 2 years?
1
50
6%
2
42
5%
3
42
5%
4
40
5%
5
78
10%
6
69
8%
7
78
10%
8
115
14%
9
61
7%
10
241
30%
816
Number of Completed Surveys = 1,478 Average Score = 6.92 Response Score = 5,649
6
1 2
5
3
5
4
5 10
5
8
6
10
7
14
8
7
9
30
10 0
4
8
12
16
20
24
28
32
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-301 RADIO MATRIX BODY
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Survey Response Summary
Page 38 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How likely are you to recommend Edinburgh as a place to visit?
1
4
0%
2
3
0%
3
5
0%
4
6
0%
5
25
2%
6
33
2%
7
98
7%
8
235
16%
9
286
19%
10
782
53%
1,477
Number of Completed Surveys = 1,478 Average Score = 9.03 Response Score = 13,332
1 0 2 0 3 0 4 0 5
2
6
2 7
7
16
8
19
9
53
10 0
10
20
30
40
50
60
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-062 RADIO MATRIX BODY
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Survey Response Summary
Page 39 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate your visit to Edinburgh overall?
1
1
0%
2
2
0%
3
1
0%
4
8
1%
5
13
1%
6
31
2%
7
126
9%
8
330
22%
9
459
31%
10
506
34%
1,477
Number of Completed Surveys = 1,478 Average Score = 8.80 Response Score = 13,004
1 0 2 0 3 0 4 1 5 1
2
6
9
7
22
8
31
9
34
10 0
5
10
15
20
25
30
35
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-059 RADIO MATRIX BODY
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Survey Response Summary
Page 40 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
What was the name of your accommodation?
Apex Hotel
40
4%
Barcelo Carlton
16
2%
Best Western
19
2%
Castle Rock Hostel
13
1%
Don't know / not sure
47
5%
Frederick House Hotel
5
0%
28
3%
Herald House Hotel
3
0%
High Street Hostel
9
1%
Hilton
12
1%
Holiday Inn / Holiday Inn Express
44
4%
George Hotel
Ibis
9
1%
Jurys Inn
22
2%
MacDonald Hotel
13
1%
Marriott
12
1%
Old Waverley Hotel
12
1%
Premier Inn
38
4%
Radisson SAS
19
2%
Ramada Smart City Hostel St Christopher's Hostel The Roxburghe Hotel The Scotsman Hotel Thistle Hotel Travelodge (Other)
LJ Visitrac Survey Reporting
4
0%
12
1%
7
1%
12
1%
6
1%
13
1%
48
5%
561
55%
SV-100053-193 SELECT
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Survey Response Summary
Page 41 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
1,024
Number of Completed Surveys = 1,478
Apex Hotel Barcelo Carlton Best Western Castle Rock Hostel Don't know / not sure Frederick House Hotel George Hotel Herald House Hotel High Street Hostel Hilton Holiday Inn / Holiday Inn Express Ibis Jurys Inn MacDonald Hotel Marriott Old Waverley Hotel Premier Inn Radisson SAS Ramada Smart City Hostel St Christopher's Hostel The Roxburghe Hotel The Scotsman Hotel Thistle Hotel Travelodge (Other)
2 2 1 0 0 1 1
5
3
1 2 1 1 1 2 0 1 1 1 1 1 0
4
4
4
5
55 10
20
30
40
50
60
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-193 SELECT
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Survey Response Summary
Page 42 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Why did you decide to stay at this accommodation?
Always try to use this hotel chain City centre location Convenient for a specific event
49
3%
570
39%
89
6%
138
9%
69
5%
374
25%
Near to the airport
19
1%
Personal recommendation
82
6%
Good public transport links It was part of a pre-arranged trip / tour / package Near to places to visit
Price / best value for money
492
33%
Quality of accommodation
298
20%
Review of the accommodation
182
12%
Special promotion on at the time
115
8%
76
5%
(Other)
2,553
Number of Completed Surveys = 1,478
49
Always try to use this hotel chain
570
City centre location
89
Convenient for a specific event
138
Good public transport links It was part of a pre-arranged trip / tour / package Near to places to visit
69 374
Near to the airport 19
82
Personal recommendation
492
Price / best value for money
298
Quality of accommodation
182
Review of the accommodation
115
Special promotion on at the time
76
(Other) 0
100
200
300
400
500
600
Count of Response
LJ Visitrac Survey Reporting
SV-100053-306 CHECKBOX
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Survey Response Summary
Page 43 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate your accommodation in the following areas?
Overall cleanliness 1
4
0%
2
10
1%
3
13
1%
4
17
2%
5
29
3%
6
52
5%
7
92
9%
8
200
20%
9
249
24%
10
358
35%
1,024
Number of Completed Surveys = 1,478 Average Score = 8.45 Response Score = 8,653
1 0 2
1
3
1
4
2 3
5
5
6
9
7
20
8
24
9
35
10 0
5
10
15
20
25
30
35
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-137 RADIO MATRIX BODY
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Survey Response Summary
Page 44 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate your accommodation in the following areas?
Overall satisfaction with your room 1
6
1%
2
6
1%
3
14
1%
4
25
2%
5
46
4%
6
67
7%
7
125
12%
8
213
21%
9
224
22%
10
297
29%
1,023
Number of Completed Surveys = 1,478 Average Score = 8.17 Response Score = 8,357
1 1 2 1
1
3
2
4
4
5
7
6
12
7
21
8
22
9
29
10 0
4
8
12
16
20
24
28
32
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-139 RADIO MATRIX BODY
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Survey Response Summary
Page 45 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate your accommodation in the following areas?
Overall friendliness of staff 1
7
1%
2
6
1%
3
8
1%
4
15
1%
5
28
3%
6
39
4%
7
110
11%
8
174
17%
9
234
23%
10
402
39%
1,023
Number of Completed Surveys = 1,478 Average Score = 8.57 Response Score = 8,765
1 1 2 1 3 1
1
4
3
5
4
6
11
7
17
8
23
9
39
10 0
5
10
15
20
25
30
35
40
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-141 RADIO MATRIX BODY
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Survey Response Summary
Page 46 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
How would you rate your accommodation in the following areas?
Overall value for money 1
5
0%
2
5
0%
3
12
1%
4
19
2%
5
49
5%
6
67
7%
7
139
14%
8
226
22%
9
206
20%
10
295
29%
1,023
Number of Completed Surveys = 1,478 Average Score = 8.17 Response Score = 8,359
1 0 2 0
1
3
2
4
5
5
7
6
14
7
22
8
20
9
29
10 0
4
8
12
16
20
24
28
32
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-142 RADIO MATRIX BODY
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Survey Response Summary
Page 47 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which of the following statements most accurately describes how you felt about your accommodation after having stayed in Edinburgh?
My accommodation was as I expected
520
51%
My accommodation was better than I expected
404
39%
My accommodation was worse than I expected
99
10%
1,023
Number of Completed Surveys = 1,478
My accommodation was as I expected
51
My accommodation was better than I expected
39
My accommodation was worse than I expected
10
0
10
20
30
40
50
60
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-143 RADIO
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Survey Response Summary
Page 48 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Are you male or female?
Female
847
57%
Male
631
43%
1,478
Number of Completed Surveys = 1,478
57
Female
43
Male
0
10
20
30
40
50
60
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-065 RADIO
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Survey Response Summary
Page 49 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which age group do you belong to?
16-24
193
13%
25-34
342
23%
35-44
281
19%
45-54
329
22%
55-64
263
18%
70
5%
65+
1,478
Number of Completed Surveys = 1,478
13
16-24
23
25-34
19
35-44
22
45-54
18
55-64
5
65+ 0
4
8
12
16
20
24
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-066 RADIO
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Survey Response Summary
Page 50 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Where do you live?
England Northern Ireland Overseas Republic of Ireland Scotland Wales
489
33%
20
1%
792
54%
46
3%
119
8%
12
1%
1,478
Number of Completed Surveys = 1,478
33
England
Northern Ireland 1
54
Overseas
3
Republic of Ireland
8
Scotland
Wales 1 0
10
20
30
40
50
60
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-068 RADIO
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Survey Response Summary
Page 51 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which part of England do you live in?
East Midlands
35
7%
Eastern
16
3%
London
96
20%
North East
53
11%
North West / Merseyside
58
12%
South East
88
18%
South West
45
9%
West Midlands
23
5%
Yorkshire & The Humber
75
15%
489
Number of Completed Surveys = 1,478
7
East Midlands
3
Eastern
20
London
11
North East
12
North West / Merseyside
18
South East
9
South West
5
West Midlands
15
Yorkshire & The Humber 0
4
8
12
16
20
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-069 SELECT
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Survey Response Summary
Page 52 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which part of Scotland do you live in?
Aberdeen / Aberdeenshire / Moray
25
21%
Argyll & Bute
3
3%
Ayrshire
6
5%
Borders
4
3%
Dumfries & Galloway
5
4%
Edinburgh
2
2%
Fife
14
12%
Greater Glasgow
17
14%
Highlands & Western Isles
7
6%
Lanarkshire
4
3%
Lothian
6
5%
Perth & Kinross / Dundee / Angus
14
12%
Renfrewshire / Dunbartonshire / Inverclyde
6
5%
Stirling / Central
6
5%
119
Number of Completed Surveys = 1,478
21
Aberdeen / Aberdeenshire / Moray
3
Argyll & Bute
5
Ayrshire
3
Borders
4
Dumfries & Galloway
2
Edinburgh
12
Fife
14
Greater Glasgow
6
Highlands & Western Isles
3
Lanarkshire Lothian
5
Perth & Kinross / Dundee / Angus Renfrewshire / Dunbartonshire / Inverclyde Stirling / Central
5
12 5 0
4
8
12
16
20
24
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-070 SELECT
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Survey Response Summary
Page 53 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which part of Wales do you live in?
Bridgend
3
25%
Cardiff
1
8%
Carmarthen
1
8%
Denbigshire
1
8%
Newport
1
8%
Pembrokeshire
3
25%
Wrexham
2
17%
12
Number of Completed Surveys = 1,478
25
Bridgend Cardiff
8
Carmarthen
8
Denbigshire
8
Newport
8 25
Pembrokeshire
17
Wrexham 0
4
8
12
16
20
24
28
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-071 SELECT
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Survey Response Summary
Page 54 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Which overseas country do you live in?
Australia
58
7%
Canada
51
6%
France
54
7%
Germany
84
11%
Italy
19
2%
Japan
4
1%
Netherlands
56
7%
New Zealand
10
1%
South Africa
13
2%
Spain
33
4%
Sweden
21
3%
Switzerland United States (Other)
20
3%
157
20%
213
27%
793
Number of Completed Surveys = 1,478
7
Australia
6
Canada
7
France
11
Germany
2
Italy Japan 1
7
Netherlands
1
New Zealand
2
South Africa
4
Spain Sweden
3
Switzerland
3 20
United States
27
(Other) 0
4
8
12
16
20
24
28
Percentage Response
LJ Visitrac Survey Reporting
SV-100053-072 SELECT
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Survey Response Summary
Page 55 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
Would you like us to use your email address to:
1,061
72%
Further research
Enter you in the prize draw?
160
11%
Neither of these
385
26%
1,606
Number of Completed Surveys = 1,478
1,061
Enter you in the prize draw?
160
Further research
385
Neither of these
0
200
400
600
800
1000
1200
Count of Response
LJ Visitrac Survey Reporting
SV-100053-214 CHECKBOX
Printed on 28.01.2013 at 15:35:41
Survey Response Summary
Page 56 of 56
Edinburgh Visitor Survey
Survey Code SV-100053
Surveys Started From 01.01.2012 To 31.12.2012 Item Text
Responses
Response %
End of Edinburgh Visitor Survey Report 1,478 Completed Surveys
Your Notes
LJ Visitrac Survey Reporting
SV-100053-214 CHECKBOX