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leading representative of Press agency/promotion model is P.T. Barnum. In this model, the aim is to conduct propaganda and the success criteria of public relations are associated with its place in the media. The principle is to maintain customers in any way rather than telling the truth. A one-way communication from the ...
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CTC 2017 PAPERS

EDITORS Prof.Dr. Özden Çankaya Prof.Dr. Hülya Yengin Assoc.Prof.Dr. Deniz Yengin COVER DESIGN Rsc.Ast. Tamer Bayrak

http://vrlab.aydin.edu.tr/ctc2017/

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All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission, in writing, from the publisher. Printed in December 2017 by Editografica • Bologna (Italy) ISBN 978-88-87729-44-3



Communication and Technology Congress – CTC 2017 (November 2017 – Turkey, Istanbul)

Communication and Technology Congress (10.7456/ctc_2017)

CHAIRMAN OF THE CONGRESS ORGANIZATION COMMITTEE Prof.Dr. Özden Çankaya, İstanbul Aydın University, Turkey GENERAL COORDINATORS OF THE CONGRESS ORGANIZATION COMMITTEE Prof.Dr. Hülya Yengin, İstanbul Aydın University, Turkey Assoc.Prof.Dr. Deniz Yengin, İstanbul Aydın University, Turkey SCIENTIFIC COMMITTEE Prof.Dr. Atilla Girgin, İstanbul Aydın University, Turkey Prof.Dr. Cem Sütçü, Marmara University, Turkey Prof.Dr. Donald L. Shaw, University of North Carolina, U.S.A. Prof.Dr. Douglas Kellner, UCLA University, U.S.A. Prof.Dr. Filiz Balta Peltekoğlu, Marmara University, Turkey Prof.Dr. H.Hale Künüçen, Başkent University, Turkey Prof.Dr. Haluk Gürgen, Bahçeşehir University, Turkey Prof.Dr. Hülya Yengin, İstanbul Aydın University, Turkey Prof.Dr. Jean-Marie Klinkenberg, Liege University, Belgium Prof.Dr. Judith K. Litterst, St. Cloud State University, U.S.A. Prof.Dr. Korkmaz Alemdar, Atılım University, Turkey Prof.Dr. Lev Manovich, University of California, U.S.A. Prof.Dr. Lucie Bader Egloff, Zurich University, Switzerland Prof.Dr. Maxwell E. McCombs, University of Texas, U.S.A. Prof.Dr. Nazife Güngör, Üsküdar University, Turkey Prof.Dr. Özden Çankaya, İstanbul Aydın University, Turkey Prof.Dr. Uğur Demiray, Anadolu University, Turkey Prof.Dr. Ümit Atabek, Yaşar University, Turkey Prof.Dr. Yasemin Giritli İnceoğlu, Galatasaray University, Turkey Prof.Dr. Zafer Ertürk, Işık University, Turkey Prof.Dr. Özer Kanburoğlu, İstanbul Aydın University, Turkey Prof.Dr. Mehmet Üstünipek, İstanbul Kültür University, Turkey Prof.Dr. Banu Manav, İstanbul Kültür University, Turkey Assoc.Prof.Dr. Deniz Yengin, İstanbul Aydın University, Turkey Assoc.Prof.Dr. And Algül, İstanbul Aydın University, Turkey Asist.Prof.Dr. Gökmen Hakan Karadağ, İstanbul Aydın University, Turkey LOCAL ORGANIZATION COMMITTEE Assoc.Prof.Dr. Deniz Yengin, İstanbul Aydın University, Turkey Assoc.Prof.Dr. And Algül, İstanbul Aydın University, Turkey Asist.Prof.Dr. Gökmen Hakan Karadağ, İstanbul Aydın University, Turkey Rsc.Ass. Tamer Bayrak, İstanbul Aydın University, Turkey Elif Tuba Tezcan, İstanbul Aydın University, Turkey

©2017 EDlearning.it

İstanbul Aydın University © Edlearning.it . AY11F0000

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Communication and Technology Congress – CTC 2017 (November 2017 – Turkey, Istanbul) ABOUT CTC

The commencement of the digital age along with the rapid development of information technologies in the 21st century has led it to be defined as the age of information, where the boundaries between place and time no longer exist. It has become increasingly difficult to define what McLuhan has coined as the “global village”