mega-hits generated big numbers: ... most popular questions on Google ... Sources: Estimates based on Google/YouTube int
EDM? HAVE YOU HEARD OF
No clue what you’re talking about.
Yes, but not totally sure what it is.
Heck yes. Love it when the bass drops.
EDM stands for electronic dance music.
Do you subscribe to
any EDM artists’
channels on YouTube?
It encompasses a variety of electronic music, including everything from '90s techno to modern subgenres such as
Yes
dubstep, house, trance, and trap. EDM also includes
No
club mixes and DJ collaborations.
Got it.
Like Daft Punk's
kind of music was so big.
right? Love that song. I guess I am into EDM.
I didn't realize this
"Get Lucky,"
You’re not alone. Viewership through subscriptions is skyrocketing:
Do you consider yourself
tech-savvy?
In 2014, subscribers to EDM channels on YouTube went up
Yes
EDM is crazy popular. There were nine EDM collaborations on Billboard Hot 100 year-end list in 2014.
60%
77%
on smartphones
No
175%
on TVs
on gaming devices
On YouTube, the official versions of these mega-hits generated big numbers:
EDM Songs on Billboard Hot 100 for 2014:
2.3 billion VIEWS
#15 “Turn Down for What” DJ Snake & Lil Jon
8.4 million LIKES
#22 “Wake Me Up!”
Avicii featuring Aloe Blacc
#28 “Latch”
Disclosure featuring Sam Smith
Calvin Harris
#37 “Break Free”
I've probably been listening to EDM without even
but I don't really pay attention to the Billboard Hot 100 artists.
EDM fans are more likely than their peers to be online, engaging in tech-savvy behaviors such as these: • Buying music and ebooks, or downloading apps to a tablet or smartphone • Playing action/adventure video games • Following a brand on a social network
#33 “Summer”
Interesting,
Makes sense!
Ariana Grande featuring Zedd
• Using the internet and TV concurrently
#60 “Hey Brother” Avicii
#71 “Animals”
knowing it.
Martin Garrix
#82 “La La La”
Naughty Boy featuring Sam Smith
#94 “Stay the Night”
Zedd featuring Hayley Williams
What about Ariana Grande, Ellie Goulding, and Pharrell— popular artists who have been
featured on EDM hits?
Have you ever searched on Google for how to become
a DJ or remix a song?
Nope! I’m allergic to pop music. My taste is what people would call
“unique.”
Alright, you got me. I may have watched a video or two on YouTube.
You’re not alone. About 21% of U.S. adults say their favorite thing about YouTube is that it gives them access to music they can’t find anywhere else.
Are you a DJ, event producer, or from a record label?
Nah,
Totally.
I just like listening.
I dream of turntables.
No
Yes
Maybe it’s just a matter of time. Turns out two of the top ten most popular questions on Google Search about EDM relate to
making or producing music.
and I could use some tips on how to get Out of curiosity, are you
started
on YouTube.
under the age of 25? EDM artists, such as Calvin Harris, Avicii, and Zedd, tend to get more
likes and shares on a per-video basis than popular mainstream artists.
We’ve touched on a lot. What would you like to learn more about?
Almost 25.
Not so much,
How'd you know?
but I'm under 35.
Makes sense.
As an older millennial
People under the age of 25 view the most EDM content on YouTube. 30
Let me see what EDM is all about.
I'll grab my headphones!
25
Would love to get some inspiration for how to build
20
(someone between 25 and 34), you're part of the EDM audience segment with the largest growth in 2014.
Nope, but I love the music.
Actually, that's not surprising. According to YouTube data, interest in EDM among folks ages 35 to 49 grew 80% from January to July in 2014.
15
my brand on YouTube.
Explore some of the best EDM channels on YouTube.
Visit the video page on Think with Google to keep up with the latest research and trends related to video advertising.
Check out our guide for the Top YouTube Strategies for Electronic Music.
Sources: Estimates based on Google/YouTube internal data (January 2014–July 2014) and Google Consumer Survey of U.S. adults. Future results may differ.
thinkwithgoogle.com
