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Entrepreneurs attribute great—and growing—importance to social responsibility social ... software- based automation. “What is the most important technological ...
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WHAT’S REALLY DRIVING TODAY’S YOUNG INNOVATORS? A look at the values and visions that will matter most Entrepreneurs

Consumers

Entrepreneurs attribute great—and growing—importance to social responsibility

70%

Values won’t be compromised:

say it’s more important to be socially responsible now than it was five years ago.

51%

Over half have passed up at least one major business growth opportunity in order to be socially responsible

Entrepreneurs agree: social responsibility is essential to business success it involves making trade-offs Entrepreneurs are ardent about big causes:

66%

64%

Consumers agree:

60% would purchase a

product or service from a socially responsible business even if it cost more

education

social justice

equality

Social media is the top tool for bridging global markets Entrepreneurs want customers and potential customers to know about their shared values.

“What is the most important technological advance for your industry?” Entrepreneurs agree:

50%

46%

social media

Consumers predict that artificial intelligence will be the most important technology in their lives within five years 2017

mobile payments

Entrepreneurs predict that social media will remain the most important technology in five years’ time

2022

39%

2017 1 2 3 4 5

2022

softwarebased automation

3D printing Artificial intelligence Augmented and virtual reality Automation [Robotics] Automation [Software] Big data/Advanced analytics Biotechnology Blockchain

6 7 8

Data based on two surveys conducted by The Economist Intelligence Unit, sponsored by FedEx. The first targeted 505 entrepreneurs, aged 25-50, based in major cities, with equal representation from North America, Europe, MEISA, APAC and Latin America. The second survey targeted 538 people representing the same-aged population in those regions. © The Economist Intelligence Limited 2018

Mobile payments Nanotechnology Social media

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