STREETLINE⢠INTEGRATED SMART PARKING PLATFORM. ParkSightâ¢. Parking Analytics. Web App. ParkEdgeâ¢. Parking Facility
Emerging Parking Trends: Cities, Universities, & Corporate Campuses Kurt Buecheler, SVP Business Development & Channel Partners
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FIRST: POINT OF VIEW MATTERS
View from one side of
View from the other side of
Mount Rushmore
Mount Rushmore
PARKING POINT OF VIEW ON PARKING: LITTLE HAS CHANGED
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1935
2014
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1923: Traffic light patented in the U.S.
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Parking policy: not based on data
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1935: First parking meter installed
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Enforcement: random and ineffective
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Payment method: coins work fine
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Merchants: parking is #1 problem
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Consumer search: based on luck!
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Payment method: coins no longer work
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Consumer search: still based on luck!
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THE GREAT UNSOLVED URBAN CHALLENGE The Problems of Parking: 30% of city traffic is caused by people looking for parking Average time spent searching for parking is 18-20 mins A 1-year study of 15 blocks in Los Angeles found: 950,000 excess vehicle miles driven 47,000 gallons wasted gas 730 tons of carbon dioxide greenhouse gas emitted
Some Economic Impacts of Parking: 6 of 10 drivers abandoned a destination due to no parking Parking is the #1 merchant complaint to cities Building parking capacity costs cities $30,000 per space
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PARKING PAIN POINTS Parking in major metropolitan areas has long been a major source of congestion, economic waste and negative environmental impact.
Cities/Universities
Consumers
Merchants
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Parking revenue loss
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Time/fuel waste
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Tax-based revenue loss
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Hard to find/park/pay
Loss of business due to lack of parking
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Cost of excess infrastructure
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Search based on luck
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Customer frustration
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Severe congestion
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Ineffective pricing & policy
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Environmental impact
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Higher stress
Limited ability to influence conditions
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Future: City competitiveness
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Lower quality of life
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WHAT DO CITIES, MERCHANTS, & CONSUMERS WANT?
They want Data!! = Knowledge and power!
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DATA CAPTURE REVOLUTIONS Smart parking has come leaps and bounds in the last few years but we are in the midst of a revolution. COMMUNICATIONS:
Pony Express
Telegraph
Telephone
IOT SENSING
In-ground Sensor
Camera Sensing
Car/Phone as Sensor
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CONNECTING THE REAL WORLD – SENSING FOR DATA
Patented, proven occupancy detection sensors • Surface and embedded • Proven snow deployment • 4-5 year battery life • dual detection – magnetometer & light • Sensors field programmable • Easy to deploy 400-500 day Payment Integration Scalable Multi-Hop Network • Coin operated meter sensor • Highly reliable mesh network • Credit card meter API integration • Redundant networks • Mobile phone pay integration • Constant monitoring • Actuation of coin meter w/ mobile
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GENERATING AND UTILIZING THE DATA Mobile Apps
Web Apps & Analytics
API-Fed Apps and Signs
APIs Integrated Data Platform
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THE COMPLETE PARKING CYCLE 6- Company receives analytics for parking asset management via ParkSight
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1- Every parking activity is detected in real-time via the Streetline Sensor
5- Enforcement Officers are guided to overstays via Guided Enforcement
4- Driver parks and is guided back to their vehicle via Parker
2- Motorist is guided to available parking spaces via Parker
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3- Dynamic Message Signs guide employees and guests to open parking
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STREETLINE™ INTEGRATED SMART PARKING PLATFORM ParkSight™
ParkEdge™
Parking Analytics Web App
Parking Facility Management Web App
Parker™ & ParkerMap™
Guided Enforcement™
Parking Data APIs
Consumer Guidance Mobile and Web
Violation Guidance Mobile App
Parking data for developers & signs
Streetline™ Integrated Smart Parking Platform
Internet
Ultra-Low Power Wireless Sensing Network
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ParkSight™ (on-street parking) • Policy management and analytics • Reduce congestion • Increase revenue • Real-time data + cloud-based parking apps = Smart Parking for Cities
“We’ve always believed technology would help us to more easily make decisions based on data. [With Streetline], we are increasing turnover on Main Street, attracting customers, helping businesses and making visiting Ellicott City easier.” - Ken Ulman, County Executive Howard County, MD
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ParkEdge™ (off-street parking) • Publish facility location, hours, & policies • Provide real-time availability to motorists • Offer advance reservations • Run promotions and special offers • Increase occupancy and revenue • Improve operations
“[ParkEdge] allows MSU Parking and Transit services to communicate parking information using existing resources and infrastructure. Within seconds, parking status is available to users via Parker and the web-based ParkerMap.” - Mike Harris, Director of Parking &Transit Services, Mississippi State University
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“Best Mobile App For Smart Cities” February 2013
Parker™ by Streetline • Motorist guidance • Hands-free functionality • Easily find and pay* for parking • Reduce driving time and vehicle miles traveled
“We tried out the (Parker) app and wish it were already available in every city we’ve ever driven!”
*select markets
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ParkerMap™ • Easily embedded in any website • Show visitors where to find parking • Free for local merchants, universities…any website!
“Adding ParkerMap to our website allows us to inform guests of the parking options near our restaurant. It is a clear way to show where parking is available in relation to our location and it was simple and easy to use.” - Basim Nimri, Owner Mandaloun Restaurant
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Smart parking = tangible results: • Reduced congestion • Increased revenue • Increase in parking turn-over • Data-driven decisions • Retail growth • Quality of life
“Parking is the first thing and the last thing a consumer experiences when visiting our downtown. Showing them where to find adequate parking is essential to a thriving downtown.” - Jessica Evans, Executive Director, Downtown San Mateo Association
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LARGE CITY BUSINESS CASE: LOS ANGELES
3,194,100 hours on the road annually
14,040,000 miles driven annually
825,882 gallons of gasoline
14,601,600 lbs. of CO2 emissions
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SMALL CITY BUSINESS CASE: ELLICOTT CITY
Increased Parking Revenue
172% Parking Revenue
Increased Merchant Revenue
11.9% Merchant Revenue
Increased space utilization avoided new “P” structure
$30M Expense Reduction
CAMPUS PARKING
2.0
Streetline’s next generation of smarter parking solutions for university campuses.
Streetline University Solutions Ideas and Recommendations
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REINVENTING CAMPUS PARKING Universities are, in essence, small cities in it of themselves and suffer from similar issues with regards to parking: limited land use, growing populations, costly infrastructure, and a lack of information exchange. CAMPUS CHALLENGES
Growing student and faculty body; shrinking parking supply
New parking structures cost
$30,000+ per space; funds not used to educate
Misinformation creates a perceived parking problem and management inefficiencies
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UNIVERSITY SOLUTIONS 1) Maximize utilization of existing parking assets
Wayfinding Applications
2) Optimize parking/permit supply and demand
Parking Utilization Analytics
3) Increase compliance for safety and efficiency
Enforcement Planning
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CAMPUS PARKING 2.0: AN END-TO-END SOLUTION Campus Wide Mobile Guidance
Occupancy Sensing (camera & sensors)
Optimized Permit Oversell
Manually Updated Occupancy
Time Limit & Meter Enforcement
Wayfinding Sign
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UNIVERSITY CASE STUDY- LOW LEVEL ENGAGEMENT
Challenge Direct patients, visitors, doctors and staff to respective available parking.
Challenge Address student complaints of lack of parking.
Solution Utilize Parker and ParkEdge to provide motorist guidance.
Solution Provide availability status in key student lots via Parker.
Results Over twenty lots are being regularly updated with availability. Complaints are down and compliance has increased.
Results Currently in its first semester of use. Students, are guided directly to their appropriate lots. Campus congestion has gone down and students have reacted positively to changes.
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UNIVERSITY CUSTOMER- MID LEVEL ENGAGEMENT
Challenge Reduce vehicle emissions and motorist frustration from prolonged parking search time.
Solution Implement CASE Parking loops and Streetline’s ParkEdge™ and Parker™ apps to communicate real-time lot occupancy for lots across campus.
Results 10 lots are now displaying real-time availability throughout campus. Parker is able to launch from ETSU’s existing Blackboard Mosaic app creating a seamless experience for motorists.
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UNIVERSITY CASE STUDY- HIGH LEVEL ENGAGEMENT Quick Facts Population: 25,000 Permits: 37,000
Challenge
Apps Deployed
Visitor parking was a confusing and frustrating process leading to illegally parked vehicles.
ParkSight ParkEdge
Solution Create new metered parking zones for visitors using vehicle sensor to monitor utilization.
Justification Visitors are quickly guided to open spaces. Spaces across campus have been reallocated based on demand. Metered spaces now accommodate visitors and permitted parkers.
Coming Soon Implement loops in commuter lots also containing sensors to allow for enhanced motorist guidance and utilization analysis.
Off-street spaces: 8,730 On-street spaces: 3,328
Guided Enforcement ParkerData API
Parker ParkerMap
CORPORATE CAMPUS PARKING REINVENTED
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EMPLOYEES AND VISITORS Parker and Parker Map provide real-time guidance before employees leave for work or on route Once on Campus dynamic message signs can be placed at entrance to Campus, at zones and even at each row Parker has an EV and ADA filter to guide users find special use spaces & additional filters in the future to support other special use spaces Parker can provide walking directions back to your car
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CORPORATE CAMPUS- A COMPLETE SOLUTION Campus, zone and row based parking guidance - Streetline sign API
Real-time situational awareness, staff can see current occupancy by lot/structure Staff receives Reports on occupancy, turnover and duration for policy change and improvement Every arrival is time stamped so security staff know which spaces have been occupied over limits or parked in no parking spaces (optional) Smart campus of the future - temperature and sound (future) LOT
“Connecting the Real World”
