Entrepreneurship, Management, and Marketing ... - Samford University

May 1, 2013 - Department developed two new programs during the 2012-. 2013 school ... accounting, economics, and finance along with four courses ... to Samford students than some business schools three times ... Chosen by the U.S. Association for Small Business and Entrepreneurship (USASBE) as the best new.
270KB Sizes 0 Downloads 341 Views
VOLUME 2

ISSUE 1

Entrepreneurship, Management, and Marketing (EMM) Department Newsletter May 2013

New Programs Inside This Issue 1

New Programs

2

Student News

3

Brief History of the Brock School of Business Entrepreneurship Program

4

Alumni Update

The Entrepreneurship, Management, and Marketing Department developed two new programs during the 20122013 school year, an entrepreneurship minor and a sports marketing concentration. The entrepreneurship minor will provide a way for nonbusiness majors in the arts and sciences to develop the skills they will need to start a business based on their artistic talent or scientific knowledge. The minor has course work in accounting, economics, and finance along with four courses in entrepreneurship. Franz Lohrke, Brock Family Chair in Entrepreneurship, noted that “With the formal passage of the entrepreneurship minor last week by Samford’s Board of Trustees, we’ve achieved what could be the last curricular milestone for our entrepreneurship program. We now offer a full “slate” with an entrepreneurship major and social entrepreneurship concentration for our business majors and two minors for nonbusiness majors.” “Believe it or not, we now offer more entrepreneurship options to Samford students than some business schools three times our size, which would be impossible without the efforts of the entire Brock School faculty.” For a brief history of the Brock School Entrepreneurship program, see page 3.

“…we now offer more entrepreneurship options to Samford students than some business schools three times our size…”

The sports marketing concentration will provide a way for business majors to develop their skills for a career in the multibillion dollar global sports industry. Darin White, professor of marketing has been named the coordinator of the program, which will include course work in sports marketing along with marketing electives and an internship. The Brock School of Business will be one of only 10 AACSB accredited business schools in the country to offer an undergraduate program in sports marketing when the program launches in August. For more information, click here.

PAGE 2

EMM DEPARTMENT NEWSLETTER

Student News Brock School of Business students competed successfully in several national and international competitions during the 2012-2013 school year. In December, a team headed by Caitlin Lindner (senior Marketing & Entrepreneurship major) and including Henry Heaton (senior JMC major, Marketing minor), Reed Richardson (senior JMC major, Latin American studies minor) and Jenna Young (senior Marketing major) competed against 24 college teams from five states in the Taziki’s Marketing Challenge. They won first place and the $5,000 grand prize. The team was under the faculty direction of Dr. Betsy Holloway. Samford students win the Taziki’s Marketing Challenge.

MBA students Josh Sheppard, Andrew Summerlin, and Laura Hudson at USASBE 2013.

The “Fab Four Freshman” at TCU in April.

“You make Samford proud.”

In January, MBA students traveled to San Francisco to compete in the 2013 USASBE Student Case Competition sponsored by Baylor University. Laura Hudson, Joshua Sheppard, Xuan Qin, and Andrew Summerlin won second place and $1000 with their case, "Charlie Thigpen's Garden Gallery." Meg Lozner won fifth place with her case, "Southern Grits to Haute Cuisine: Much More Than a Taste of the South." Associate Dean Chad Carson, who supervised the students as they developed the cases, noted that the Brock School is the only school to have ever had two finalists the same year as well as the only one have a team in the finals every year since the competition began in 2011. In April, four freshmen traveled to Fort Worth, Texas to compete in the TCU’s Richards Barrentine Values and Ventures Business Plan Competition. Mike Fitzgerald, Sarah Kor