eTAIL THERAPY: SURVIVING HOLIDAY

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to be about spreading good cheer. ... Inside this e-book you'll find tales of online holiday marketing as only ... By th
eTAIL THERAPY: SURVIVING HOLIDAY 2015 Edition This e-book is dedicated to all the e-commerce pros out there who have their hair on fire, are putting out fires, and/or are trying to avoid getting fired during the holiday season. We hope these cartoons give you the laugh you so desperately need during the most insane wonderful time of the year. Please feel free to share and re-post any cartoons in this e-book!

More cartoons at blog.getsidecar.com/topic/cartoons.

FOREWORD

Holiday. Love it or hate it, it is inevitable, as are the struggles of an e-commerce professional in Q4. The guessing game of when to roll out promotions. The pressure to meet performance goals. That eyescrossed-dizzy-vertigo feeling you get when you’ve stared at your analytics for way too long. With all that stress, it’s easy to forget that the holidays are supposed to be about spreading good cheer. So we didn’t forget. We come bearing gifts. Funny gifts. Inside this e-book you’ll find tales of online holiday marketing as only an e-commerce pro experiences it. There’s nothing like a dose of humor to beat the holiday marketing havoc. By the way, fun can also inspire business ideas. So share these cartoons with colleagues. Use them in your presentations. Print them to hang on the wall. Put a copy on your boss’s chair. We hope they bring good cheer wherever they land.

Andre Golsorkhi CEO & Founder of Sidecar

PICK A PROMO DAY, ANY PROMO DAY

KEEPIN’ UP WITH THE PROJECTIONS

OH STUFF IT ALREADY WITH YOUR SITE PERFORMANCE

MY HOLIDAY WISH: MAKE MOBILE CONVERT

BIG GUYS VS. LITTLE GUYS -- THE PAIN IS REAL

IF ONLY WE COULD PREDICT CONSUMER DEMAND

A BIG THANK YOU IS IN ORDER

A big thank you goes out to Dave Blazek, who created these cartoons and cover illustration. Dave speaks one language: funny. His wit and creativity never cease to spark a burst of laughter from anyone who sees his work.

WE HOPE YOU'RE STILL CHUCKLING! Share this e-book and share the laughs:

Bookmark our cartoons page on our blog to follow new funnies as we post them. Better yet, subscribe to Sidecar’s blog so you don’t miss a single cartoon. If you need any high-res copies, give us a holler. Have an idea for an e-commerce cartoon? Send it to us. NOW BACK TO WORK! We wish you the best holiday season yet!

Andre Golsorkhi CEO & Founder

Dave LeDonne Director of Product

Ravindar Gujral CTO

Jon Billett Director of UX & Creative

Steve Tutelman COO

Ryan Williams Director of Analytics

Mike Farrell Director of Client Success

Matt Sheaffer Senior Program Manager

Marifran Ritchie Director of Marketing

Justin Smith Sales Director

getsidecar.com

Fiona Scull Executive Coordinator