Event's Online Digital Advertising Brief - AdHang

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industry, equipped with the very best and most advanced digital marketing system, comprehensive and ... E-mail: m@adhang
Event’s Online Digital Advertising Brief By

Event's Online Digital Advertising Brief by

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About Adhang.com Adhang.com is a world-class Africa’s no 1 online digital marketing agency based in Nigeria, manned by some of the biggest digital advertising monetization, optimization and targeting experts in the industry, equipped with the very best and most advanced digital marketing system, comprehensive and robust set of latest technologies and tools. Phone: +2348034283159 E-mail: [email protected] Website: www.adhang.com Office: D 07 Century mall, St.Patrick's junction, Ojo, Alaba international market, Lagos, Nigeria..

Event's Online Digital Advertising Brief by

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Introduction This event’s internet advertising brief template is to foster understanding between you and AdHang. it guides AdHang in planning and executing your event’s online promotion campaigns. It helps AdHang to understand everything about the event’s internet advertising needs. Fill in the fields, and also add any further detail you consider important for effective digital advertising of the event.

This will serve as blue print AdHang’s teams will use to strategize and achieve your goals.

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Organizer's Contact Details Contact person:-------------------------Country:-------------------------Phone:-------------------------Organization’s name:------------------------Address:-----------------------------Contact person’s email:------------------

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Organization’s Background And Aims This is about the organization, and where you introduce the project to the AdHang’s team. e.g. XYZ about us; to promote concert, carnival, music show, annual event etc that helps Nigerian do this, that.... -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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Features and key Names e.g 1. 2. 3. 4.

The speaker 1,2,3 etc The artists 1,2,3 etc Special guest(s) of honor 1,2,3 etc Just name all and attach picture(s) when sending this brief to us

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Personas And Target State/Country: Target audiences e.g. women, youth, professionals, religious faith, companies executives, students etc. The more specific the better. For example women could be single or married, and at what age bracket and so on .—————————————————————————————————————

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And Where are they? e.g. entire Nigeria, Lagos state, Ghana, entire Africa’s continent, etc. ————————————————————————————————— ————————————————————————————————— ————————————————————————————————— ————————————————————————————————— Event's Online Digital Advertising Brief by

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Objectives: e.g. awareness, educating the target audience, attracting ticket buyers, attracting participants to the event, fill a form on your website, etc.

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Reasons Why: •

e.i. what are the most compelling reasons to come to the event, participate or buy ticket?

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List the rational and emotional reasons for participants or target audiences to come to this occasion. Include all major copy points, benefits and list them in order of relative importance to the target audience.

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Advertising Duration And Event Date: e.g. advertising starting from xy date to xy date. —————————————————— And What is the event starting date or if it’s a one day event the exact date?.

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Is The Event Free or Paid? Is the event free for participants or required purchasing ticket? If purchasing ticket is required; did it have categories? if yes list them and respective prices. ————————————————————————————————————————————— ——————————————————————————————————————————— ——————————————————————————————————————————— ————————————————————————————————

Also can the ticket be purchased online or offline or both? And list designated ticket purchasing venues offline and the online ticket shops (if applicable).

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What is AdHang’s Advertising Plan You Chose? e.g. Premium, Enterprise, Economy; otherwise list the channels/platforms:

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Goal: e.g. get 3000 ticket buyers, 1000 inquiries, 100% increase in number of participants compare to last year, etc. ————————————————————————————————————— ————————————————————————————————————— —————————————————————————————————————

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Website Address And Landing Page Link(s) Here put web address for this event and landing page’s link target audience will be sent to when they click on the online advert. e.g. Website www.adhang.com e.g. Landing page www.adhang.com/event-approach/

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Competitors/Distractors: List event(s) you know that will be taken place the same week or day of this event. e.g. Football match, etc.

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What Else Might Help AdHang’s Creative Team: —————————————————— —————————————————— —————————————————— —————————————————— —————————————————— If you have them: Include your logo, the speakers/performers photos, picture(s) that exemplify the end result, tagline(s), quotes, last participants insights , attention drawing text and so on. Type all in WordPad or microsoft office and forward all to email: [email protected]

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